AAOS 2018 Annual MeetingMorial Convention Center New Orleans, Louisiana

Meeting Dates: March 6 - 10Exhibit Dates: March 7 - 9

www.aaos.org/exhibitors

Promotional OpportunitiesAAOS offers a variety of promotional opportunities that are available exclusively to exhibitors.

AAOS 2018 Annual Meeting

2 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES AT-A-GLANCE

‡ Prices subject to change

Extend your reach beyond your booth!There are a number of exciting promotional opportunities available to showcase your company, increase your booth traffic, and to make the most of your AAOS Annual Meeting exhibit experience. In addition, AAOS will be pleased to work with you to develop customized opportunities.

Sponsors will receive the following additional benefits:• Acknowledgement in the Final Program*

• Acknowledgement on signage at the meeting*

• Acknowledgement in the The Daily Edition of AAOS Now

• Sponsor ribbons that attach to your exhibitor badges at the Annual Meeting

Note: Attendee Mail Lists, Enhanced Exhibitor Listings, and Orthopaedist’s Bag, are considered advertising opportunities and will not receive the above benefits.

*In order to be listed as a sponsor, the promotional opportunity must be secured by December 12, 2017 for the Final Program and January 31, 2018 for signage at the Annual Meeting.

Opportunity Page Price Range ‡ Commitment Deadline

Convention CenterBeverage Breaks & Java Jackets SOLD 3 $35,000 December 19

Charging Stations 3 $15,000 - $45,000 December 19

Digital Ads 3 $2,500 January 31

Escalator Runners with Floor Decal (Optional) 4 $25,000 - $37,500 December 19

Internet Connections 4 $8,000 December 19

Lobby Banners 4 $20,000 - $25,000 December 19

Orthopaedist’s Bag 5 $8,000 January 17

Park Bench with Floor Decal 5 $5,000 December 19

Resident Bowl SOLD 5 $30,000 December 19

Shuttle Bus Schedules & Signs SOLD 5 $35,000 December 19

Starbucks Atrium Rail Clings SOLD 6 $40,000 December 17

Wi-Fi Access 6 $50,000 December 19

HotelsHotel Confirmation Email SOLD 6 $15,000 ASAP for most benefit

Hotel Keycards SOLD 6 $10,000 - $30,000 December 19

Digital Mediaaaos.org Annual Meeting Landing Page 7 $12,500 ASAP for most benefit

My Academy App SOLD 7 $70,000 December 19

Print MediaAttendee Mail List 8 $450 - $1,800 February 7

Enhanced Exhibitor Listing 8 $500 - $1,000 November 7

Exhibitor Directory (On-site Floor Plan) 8 $12,500 January 8

Exhibitor Guide SOLD 8 $25,000 October 23

Final Program 9 $45,000 December 19

Preliminary Program SOLD 9 $25,000 August 16

New for 2018Career Center Networking Reception 10 $6,000 January 26, 2017

Photo Booth 10 $40,000 January 26, 2017

Resident Course - Practice Management for Resident and Fellows-in-Training 10 $20,000 January 26, 2017

For additional information contact

Ken SchottExhibits CoordinatorPhone: 847-384-4186Email: schott@aaos.org

Pat WhitakerExhibits ManagerPhone: 847-384-4188Email: whitaker@aaos.org

Julieta DuranExhibits AssistantPhone: 847-384-4374Email: duran@aaos.org

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • CONVENTION CENTER

3 www.aaos.org/exhibitors December 13, 2017

Beverage Breaks & Java Jackets$35,000Exclusive SponsorshipCoffee cup sleeves offer an eye-catching vehicle for a company’s message. Up to 40,000 sleeves are dispensed by food vendors throughout the convention center and another 15,000 sleeves will be used for the complimentary beverages served in the Exhibit Hall during the breaks between sessions on Wednesday and Thursday from 3:30 to 4:00 PM and on Friday morning from 10:00 to 11:00 AM.

Sponsor designs and produces sleeves (and napkins, if desired). Tent cards and 22” x 28” signage placed in the beverage break areas of the exhibit hall complete this offering. Design subject to AAOS approval.

Digital Ads$2,500 for 8 second digital adDigital signage provides you with exciting opportunities for branding, digital advertising, and attendee interaction. Adaptable displays, sized to be seen from all angles, are used to showcase custom event branding and messaging. Whether you choose to provide a static high-resolution image, or dynamic video, your brand is guaranteed optimal exposure.

Each 8 second ad will be displayed on 52" LCD screens positioned throughout the lobby level and can be seen from all directions. Ad will run for 4 days (March 6-9) on an 8-minute loop which will include AAOS and exhibitor ads. For specifications or an application visit the Promotional Opportunities section of www.aaos.org/exhibitors.

Charging Stations$15,000 for 2 stationsLimited or Exclusive SponsorshipEnable attendees to charge their smart phones, laptops, and other devices without leaving the convention center. These charging stations will be placed in high-traffic areas where they will be sure to draw attention and appreciation from attendees as you rescue them from the dreaded “low battery” signal. Sponsor’s artwork appears prominently on the station along with company name on the header. Three packages available.

SOLD

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • CONVENTION CENTER

4 www.aaos.org/exhibitors December 13, 2017

Lobby Banners$20,000 – $25,000Premium OpportunityLobby banner advertising will distinguish your brand from your competitors. Oversized hanging banners are positioned in high-visibility locations throughout the lobby, where they are seen again and again throughout the meeting. Pricing varies by location.

More information on locations and specifications can be found at Freeman Plantour.

Internet Connections Stations$8,000 for one stationLimited or Exclusive SponsorshipLocated in prime, high-traffic locations, these clusters of computer terminals provide a “One Stop” shopping service where attendees can access e-mail, search for exhibitor information, arrange housing for AAOS 2019 Annual Meeting, and print boarding passes.

Sponsor’s artwork appears prominently on the station along with the sponsor’s name or logo displayed on the header. A digital banner that can hyperlink to the sponsor’s web page will display on every terminal. Three stations with 4 terminals available.

Escalator Runners and Optional Floor Decal$25,000 - $30,000 escalator runner only$32,500 - $37,500 with Floor DecalPremium OpportunityAAOS 2018 takes place on all levels of the Morial Convention Center and escalators provide participants access to and from scientific sessions and the exhibit hall. Your company’s graphics will be displayed on the runner for the length of the escalator. Take this opportunity to the next level by adding a 11’ W x 4’ L floor decal at the bottom of the escalator to make a bold graphic statement.

More information on locations and specifications can be found at Freeman Plantour.

5 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • CONVENTION CENTER

Orthopaedist’s Bag$8,000Deliver your promotional materials directly into the physicians’ hands. Distributed to 12,000 professional attendees when they register or check-in at the meeting. This in-demand item is a valuable tool the orthopaedists use when planning their visits to the Exhibit Hall. Use this high-profile opportunity to drive traffic to your booth, showcase your product, or draw attention to discounts or events.

For more information visit HERE.

Shuttle Bus Schedules & Signs$35,000Exclusive SponsorshipEnjoy maximum exposure by sponsoring this important service. The free shuttle buses are the primary means of transportation for attendees to and from the hotels and the convention center.

Company name and logo appear prominently on 12 large route signs in the front of the convention center and on easel signs in over 60 official hotels; a full page 4/color ad on 20,000 bus schedule flyers is also included in this sponsorship.

Park Bench with Floor Decal$5,000 per benchLocated in heavily trafficked aisles of the exhibit hall, park benches will be available for attendees to sit down and relax while they determine which exhibitor to go to next. Take this opportunity to direct them to your exhibit space by sponsoring a bench, which will include your artwork on the bench and a floor decal.

More information on locations and specifications can be found at Freeman Plantour.

Resident Bowl$30,000Exclusive SponsorshipSponsor the premiere resident event of the Annual Meeting. Over 20 teams of residents will face off in a friendly competition challenging their orthopaedic history, orthopaedic and pop culture knowledge. This is an exclusive opportunity to reach this important group of young physicians.

Sponsor Benefits:

• Digital banner, with click-through capability, on the email invitation

• Reminder email sent to approximately 5,000 residents and 200 program directors

• Company name and logo on the printed program distributed at the event

• Company name and logo on the welcome slide before the competition

• Signage at the event

SOLD

SOLD

6 www.aaos.org/exhibitors December 13, 2017

AAOS 2017 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • HOTELAAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • CONVENTION CENTER

Wi-Fi Access$50,000Exclusive SponsorshipProvide an essential service for Annual Meeting attendees by sponsoring complimentary Wi-Fi access throughout the convention center – session rooms, lobbies, lounges, and common areas. Wi-Fi in the Exhibit Hall for exhibitors is not part of this network. Remind AAOS attendees of your critical support when they connect to the wireless internet.

Splash page with company message and click-through displays on screen when Wi-Fi access is launched. There will be prominently displayed signage throughout the convention center informing attendees of wireless availability and its sponsoring company.

Starbucks Atrium Rail Clings$40,000Exclusive SponsorshipDisplay your message in front of attendees throughout the meeting by branding the rails running along the front of the Starbucks/Atrium Café. Located in the Atrium (Lobby C) many attendees will stop by this convenient location to purchase snacks and beverages.

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • HOTEL

Hotel Confirmation Email$15,000Exclusive SponsorshipThe AAOS housing bureau will send out more than 9,000 room confirmations from October until the following September to physicians attending the 2018 and 2019 meetings. Secure this opportunity for TWO Annual Meetings with your ad in these hotel confirmation emails, providing a guaranteed open email rate of 100%.

Sponsor’s message occupies a “wide skyscraper” (160 wide x 600 pixels tall) in the right column.

Hotel Keycards$10,000 – $30,000Two Packages

Put your message directly into attendees’ hands with Hotel Key Card sponsorships. AAOS official hotels have been divided into two packages for the 2018 Annual Meeting. Hotel package information available upon request.

Sponsor has distribution rights to design and produce key cards for all hotels in their package.

SOLD

SOLD

7 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • DIGITAL MEDIA

Annual Meeting Landing Page$12,500Limited SponsorshipMore than 475,000 impressions are served on the Annual Meeting Landing Page of aaos.org in the months leading up to the meeting. Sponsorship runs from October through March and is limited to four sponsors, each with a 25% share of voice. Early birds can add July through September campaigns for only $2,000 more.

Two digital ads positioned on Annual Meeting Landing Page. Only one sponsor appears on screen at a time.

My Academy App$70,000Exclusive SponsorshipAn increasingly essential tool for navigating the many offerings of the Annual Meeting, the My Academy app offers high visibility for its sponsor. Metrics for the app showed more than 9,000 downloads for the 2017 Annual Meeting. Compatible with all smartphone platforms and web-enabled devices.

Sponsor’s ad will display as a Splash Page each time a user downloads the app, rotating banner ads on the app’s home page and a notification sent each day the exhibit hall is open. Banner ads can be used for multiple products or messages. Additionally, the company is recognized as sponsor of the app on signage at the meeting, the Final Program and in all app notification emails with a banner sent to over 12,000 meeting attendees.

BIG IMPACT

SOLD

8 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • PRINT MATERIAL

Attendee Mail List$1,500 Pre-meeting list Available: February 7, 2017$450 Pre-meeting list by specialty area: February 7, 2017$1,800 Post-meeting Available: April 10, 2018$500 Post-meeting list by specialty area: April 10, 2018 Premium OpportunityMany attendees pre-plan which exhibitors they will visit before they arrive at the meeting. Ensure that these attendees are aware of your company’s participation as an exhibitor by purchasing an Attendee List, which can be used for the purpose of sending a mailed advertisement to attendees. Complete meeting attendee and specialty-only lists are available. Data in the lists include the attendees’ name, title, address, and phone number, as well as hospital affiliation and specialty area(s) if supplied by the attendee. E-mail addresses are not included.

For additional information: contact Marie Mauclair at mauclair@aaos.org or submit an order form HERE.

Enhanced Exhibitor Listing$500 - Add your company’s logo$1,000 - Fully expanded company profile Premium OpportunityIncrease your company’s visibility on the AAOS website, the My Academy app and in the printed Exhibitor Guide, which is mailed to all AAOS members (over 35,000) with the January issue of AAOS Now. Attendees use the Exhibitor Guide to learn about products and services offered by exhibitors to plan their booth visits. Upgraded listing features include displaying your company logo, expanding your company description, and displaying pictures/information about your company’s products in our new online Product Gallery.

For additional information: contact Jason Raymond at 847-384-4174 or jraymond@aaos.org.

Exhibitor Directory (Onsite Floor Plan)$12,500Exclusive SponsorshipDirect doctors to your booth by means of this handy reference guide to the exhibit hall floor. 10,000 copies of the fold-out map, with its portable floor plan and company booth listings, are available on-site at attendee registration and several entrances to the Exhibit Hall.

Full page 4/Color ad

Exhibitor Guide$25,000Exclusive SponsorshipThe complete exhibitor list, with booth number, company descriptions and a category index, is polybagged with the February issue of AAOS Now, mailed to all 35,000 members of the Academy.

The sponsor can place 3 individual 4/Color ads on Covers 2, 3, and 4.

20 Exhibitor Guide AAOS 2016 Annual Meeting • Exhibit Dates March 2 – 4 • Orlanda, Florida

Dry Corp, LLC 4011Wilmington, NC 28405Phone: 910-791-0009URL: www.drycorp.com

DSM Biomedical 2309Exton, PA 19341Phone: 484-713-2100URL: www.dsm.com/medical

DSM is the world’s leading medical device ma-terials development and manufacturing partner, working with medical device companies for over 25 years. Offering the broadest portfolio of biomaterials and process manufacturing in the industry, we help our partners increase the per-formance of each medical device. Our offering: biomedical polyurethanes and polyethylenes, resorbable polymers, bioceramics, collagens, ex-tracellular matrices, silicone hydrogels, coatings, and drug delivery platforms.

Dynamic Surgical Pvt. Ltd. 648Sialkot, Punjab 51050PakistanPhone: 92 3008610243URL: www.dynamic-surgical.comSpecialized in the manufacturing of Orthopae-dic Instruments and Implants, Instruments for Hip & Knee Surgery, Instruments for Spinal Surgery. Also specialized in the manufacturing of customized instruments based on ideas, technical drawings or samples.

EEast Coast Orthotic and Prosthetic Corporation 1202Deer Park, NY 11729Phone: 646-884-0279URL: www.ec-op.com

Ebone 3750Kenosha, WI 53144Phone: 262-553-2111URL: www.medicalties.com

ECA Medical Instruments 2556Thousand Oaks, CA 91320Phone: 805-376-2509URL: www.ecamedical.comECA Medical Instruments is the industry leading designer and manufacturer of precision single-use surgical torque-limiting, fi xed driver and related procedural instruments and kits for the ortho/spine industry. ECA collaborates with implant OEMs to develop customized single-use instru-ments as well as turnkey disposable and sterile packed prep, tightening and fi xation trays and kits for complete range of spine implant proce-dures. ECA helps OEMs, hospitals & ASC's save $1 Billion per year in costs.

eClinicalWorks 3381Westborough, MA 01581-1727Phone: 508-836-2700URL: www.eclinicalworks.comeClinicalWorks offers ambulatory clinical solu-tions consisting of EMR/PM software, patient portals and a community health records ap-plication. With more than 100,000+ physicians and 600,000+ users across all 50 states using its solutions, customers include physician practices, out-patient departments of hospitals, health centers, departments of health and convenient care clinics.

eData Services US, LLC 875Beverly Hills, CA 90210Phone: 310-870-9733URL: www.edataservices.comeData Services is a pioneer in providing Virtual Medical Scribes and Assistants. They will capture important details during exams for your EHR, schedule appointments, take medical histories, verify eligibility, and more. eData Virtual Staff will improve your effi ciency, increase your revenue, and keep costs down. For over 15 years, eData has specialized in health information man-agement, providing medical records summariza-tion, transcription, and editing services to nearly 1,000 doctors.

Eidos Life Sciences 748Daegu, 42444South KoreaPhone: 82 1085761661URL: www.dermatolwoundhealing.comEidos Life Sciences is a medical device company of bioscience products for wound healing ac-celeration on surgical wounds, diabetic ulcers, and burns. It gives effi cacy & effectiveness unlike any other wound treatments. Formulated specifi -cally to stimulate body's ability to heal & restore skin integrity. Fusing a powerful combination of natural ingredients in a highly complex catalytic process allows each hydrogel application to be applied sterilely and measurably. *Alkalizes wound bed * Soothes infl amed areas * Oxygen-ates cell * Accelerates growth of new skin cells * Reduce pain

Eifeler Coatings Technology 1172St. Charles, IL 60174Phone: 630-883-3020URL: www.eifeler.usEifeler Coatings Technology is a world-class supplier of thin-fi lm coatings to the Orthopedic marketplace. We stand ready to supply TiN, Al-TiN, or various coatings which your prints may require. Our processes are 100% validated and meet all requested OEM criteria. Our advanced arc-evaporation technology has a proven track record. Our experts stand ready to assist you with technical data and design assistance. Many years of coating hundreds of different types of surgical instrumentation for virtually every major Orthopedic OEM qualify us to handle your toughest challenges.

Element Cincinnati 2949Fairfi eld, OH 45014Phone: 513-808-9121URL: www.element.com

Ellipse Technologies, Inc. 2023Aliso Viejo, CA 92656Phone: 949-837-3600URL: www.ellipse-tech.com

ElliptiGO Inc. 3515Solana Beach, CA 92075Phone: 281-684-7845URL: www.elliptigo.comTired of recommending the same old rehab de-vices? Want to give the “former runner” a better option than biking or swimming? ElliptiGO is the world's fi rst outdoor elliptical bike, designed to mimic running without impact. It can be used as an innovative rehab device, as well as an aide for patients who can no longer tolerate impact, often(but not only) the“former runner.”Stop by and see why Olympians and fi tness enthusiasts alike are using ElliptiGO for low impact, high intensity, FUN workouts outdoors!

Elliquence LLC 3745Baldwin, NY 11510Phone: 516-277-9016URL: www.elliquence.com

Elsevier 1903Philadelphia, PA 19103Phone: 215-239-3900URL: www.us.elsevierhealth.comELSEVIER is a leading publisher of health science publications, advancing medicine by delivering superior reference information and decision support tools to doctors, nurses, health practitioners and students. With an extensive media spectrum — print, online and handheld, we are able to supply the information you need in the most convenient format. For more details, visit us at www.elsevierhealth.com

EmCare Surgical Services 2988Dallas, TX 75240Phone: 805-563-3004URL: www.emcare.com

EmCare is the nation’s leading phyisician practice management company. EmCare Surgical Services allows trauma surgeons to practice medicine the way they have always wanted. This opportunity allows physicians to focus on their discipline, not on managing a business. Our model offers permanent employed positions with fl exible schedules and covered overhead. To learn more, please contact: jamie.weaver@emcare.com or (805) 563-3004.

Exhibit Hours:Wednesday and Thursday

9:00 AM – 5:00 PMFriday

9:00 AM – 4:00 PM

Exhibit Time:Wednesday through Friday

12:30 – 1:30 PM

2016 Exhibitor Guide.indd 20 12/8/2015 3:00:57 PM

DRIVEN BY A DESIRE TO INNOVATEChallenge: A need to improve quality of life and restore movement to those with degenerative disease damage. Solution: Provide orthopedic surgeons with precision innovative solutions for total

joint arthroplasty.

DJO Global Booth #1029 at the AAOS 2016 Annual MeetingPrescribe motion to return your patients to a healthier life.www.djoglobal.com/djosurgical

As an industry leader in advanced technology and value-driven innovations, DJO Surgical gives surgeons and their

patients a full range of primary and revision implants for hip, knee and shoulder reconstructive joint surgery.

AltiVate™ Reverse®

EMPOWR 3D Knee™

TaperFill™ Hip System

Upper ExtremityKnee

Cobalt™ Bone Cement

Cement Solutions

Exprt™ Precision System

Revision

Hip

3546 - 2016 AAOS Exhibitor Directory Ads_r11.indd 5

11/18/15 2:26 PM

Establish New Relationships

Strengthen Existing Relationships

Exhibit at the AAOS 2017 Annual Meeting

Exhibitor Guide

Priority Point Booth Assignment Deadline: August 8, 2016

6% Private Practice-Multi-specialty Group

1.9% Other Practice Setting

1.5% Pre-paid Health Plan

2.5% Military Practice

Public institution (non-military govt entity)

25.5%Academic

Practice

16%Private Practice

Solo

35%Private Practice

Orthopaedic Group

10.4%Hospital or

Medical

Center

1.2%

2016 Attendees by Practice Setting*

2016 Domestic Physician Attendance by State

2016 International Physician Attendance

by Region and Top Countries (non-US)

2016 Attendees by Age**

Europe .........................

.. 1670

Asia .........................

....... 1304

South America ............... 1195

North America ................. 723

Africa .........................

...... 146

South Pacific ................... 107

Central America ................. 77

Total International

Physician

Attendance ..............5,222

Brazil ........................

........ 473

Mexico .........................

.... 367

Colombia .........................

262

Canada .........................

... 249

Italy .........................

......... 247

United Kingdom .............. 239

Japan .........................

...... 228

India .........................

........ 209

Argentina .........................

190

Turkey .........................

..... 145

To view full list, visit www.aaos.org/exhibitors

18%

13% 11% 11%12%

13%10%

12%

<36

36-4

0

41-4

5

46-5

0

51-5

5

56-6

0

61-6

5

>65

**Not all attendees provided this informaton

86ALABAMA

7ALASKA

85ARIZONA

42ARKANSAS640

CALIFORNIA

114COLORADO

CONNECTICUT 97

DELAWARE 20

WASHINGTON DC 40

875FLORIDA

192GEORGIA

26HAWAII

22IDAHO 379

ILLINOIS

106INDIANA

60IOWA

56KANSAS

79KENTUCKY

78LOUISIANA

30MAINE

MARYLAND 221

MASSACHUSETTS 244

265MICHIGAN

176MINNESOTA

669NEW YORK

35MISSISSIPPI

10MONTANA

41NEBRASKA

30NEVADA

34NEW

MEXICO

14NORTH

DAKOTA

231NORTH

CAROLINA

47WEST

VIRGINIA

NEW HAMPSHIRE 35

NEW JERSEY 232

330OHIO

43OKLAHOMA

57OREGON

424PENNSYLVANIA

RHODE ISLAND 43

VERMONT 21

86SOUTH

CAROLINA

14SOUTH

DAKOTA

135TENNESSEE

432TEXAS

131WASHINGTON

17WYOMING

64UTAH

118WISCONSIN

137MISSOURI

183VIRGINIA

NOT PICTURED

MILITARY 4

PUERTO RICO 31

Total Domestic Physician

Attendance

7,591

9400 West Higgins Road

Rosemont, IL 60018

AAOS 2017 Annual Meeting

Meeting Dates: March 14 - 18

Exhibit Dates: March 15 - 17

San Diego Convention Center

111 West Harbor Drive, San Diego, CA 92101

www.visitsandiego.com

AAOS 2017 Annual Meeting

San Diego Convention Center

San Diego, California

Meeting Dates: March 14 - 18

Exhibit Dates: March 15 - 17

SOLD

9 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • PRINT MATERIAL

Connect with your patients.

As an Orthopedic Surgeon, your time is invaluable, especially during this time of great change in the Healthcare Industry. Zimmer Biomet has created a Connected Health team to leverage digital technologies that provide you with tools for navigating the ever-changing landscape of healthcare.

Visit booth 3245 to learn how Zimmer Biomet Connected Health and HealthLoop can help you:

• Stay connected with your patients• Collect patient reported outcomes• Manage your online reputation

When the rules change, trust a game changer.

©2016 Zimmer Biomet. All Rights Reserved.

ZB-2016 AAOS Program-Connected Health_V3.indd 1

1/5/16 9:35 PM

Final Program$45,000Exclusive SponsorshipThe Final Program is the definitive resource for the Annual Meeting, providing detailed information on the educational sessions, poster sessions, and special events. Over 10,000 copies available on-site in bins located in Attendee Registration.

This exclusive opportunity offers the sponsor up to 4 pages of 4/Color ads (Cover 2 spread; Covers 3 and 4), as well as signage on distribution bins.

Preliminary Program $25,000Exclusive SponsorshipGet your message out early and often: The Preliminary Program provides an early bird look at the meeting; it mails to 42,000 potential attendees, beginning in October.

The sponsor can place 3 individual 4/Color ads on Covers 2, 3, and 4.

Extend your annual meeting message with an advertisement before, during, or after the Annual Meeting in the Headline News Now, AAOS Now (March edition), or The Daily Edition AAOS Now New Orleans • March 6, 7, 8 or 9.

For advertising information and rates please contact Kathy Clark at kclark@pminy.com.

THE DAILY EDITIONToday’s Events,Page 23

WEDNESDAY, MARCH 2, 2016 • ORLANDO, FLORIDA

Check in today to claim

27 CME credit hours

6 Playground Build

10 OREF Celebrates 60 Years of Funding Research

15 Subluxation in Mallet Fractures

31 Study: Therapeutic Doses of Anticoagulation After Spine Surgery Linked with Complications

37 Why the Gender Gap in Orthopaedic Surgery?

www.aaosnow.org

In this Issue

Perioperative Surgical Home Model Moves ForwardASA-developed initiative shows positive results; plans expansion� PETER POLLACK

During its meeting on Monday, Feb. 29, the AAOS Board of Directors appoint-ed the chair of the 2017 Nominating

Committee, adopted a Clinical Practice Guide-line (CPG) on the Management of Carpal Tunnel Syndrome, and voted to support the Choosing Wisely initiative and refer the public and patients to AAOS-prepared resources at the OrthoGuidelines website (www.orthoguidelines.org). It also presented certifi cates to several retiring Board members and one Coun-cil Chair, whose terms end with the 2016 An-nual Meeting, recognizing the efforts of those individuals on behalf of the AAOS.

Nominating Committee Chair and Members The AAOS Board appointed Past President Joshua J. Jacobs, MD, to serve as chair of the

Board Approves CPG on Management of Carpal Tunnel Syndrome

The Perioperative Surgical Home (PSH) is a patient-centered, team-based model of

care coordination designed to guide patients through the complete surgi-cal experience, starting with the de-cision to undergo surgery and con-cluding with discharge and return to function. In a time of increasing em-phasis on bundled payments, such as the U.S. Centers for Medicare &

Medicaid Services (CMS) Compre-hensive Care for Joint Replacement (CJR) model, the PSH, an initiative developed by the American Society of Anesthesiologists (ASA) and Pre-mier Inc., may assist physicians in the transition to bundled payment systems while retaining an emphasis on value, patient satisfaction, and reduced costs.

Following a series of literature

reviews to outline and develop the process, the fi rst phase of the PSH initiative ran from July 2014 through November 2015. During Phase One, 44 healthcare organiza-tions from across the United States worked together to develop and evaluate the PSH model. Of those, 73 percent successfully launched a

> SEE PSH ON PAGE 26

> SEE BOARD REPORT ON PAGE 3 Members of the 2015-2016 AAOS Board of Directors take a break from their Monday meeting for a � nal group photo.

Trios®

Simplicity Redefined

Discover the latest spinal surgical table solution at Booth 3873.

NW0808 Rev A_Ad, Trios.indd 1 2/5/16 12:42 PM

2016 AAOS Now Daily Edition_Wednesday_From Meeting.indd 1 3/2/2016 5:12:33 PM

THE DAILY EDITIONToday’s Events,Page 23

“Dude. Engage!” In the Academy’s public service television spot, the distracted walker focuses on his phone as he in� icts “mayhem, destruction, and carnage” in his wake.

THURSDAY, MARCH 3, 2016 • ORLANDO, FLORIDA

Check in today to claim

18 CME credit hours

6 ACL Reconstruction Research Wins Young Investigator Award

10 Symposium Explores Outpatient TJA, Spine Procedures

25 Managing Your Reputation in a Digital World

27 From Residency to Orthopaedic Practice: 20/20 Hindsight

38 Congratulations to 2016 Achievement Award Winners

www.aaosnow.org

In this Issue

The Academy on Tuesday un-veiled its 2016 public service announcement (PSA) cam-

paign, which will be distributed to more than 9,000 media outlets across the country. This year’s mul-timedia program—television, radio, and print PSAs—warns Americans on how to prevent serious injuries and promotes the following:• The dangers of distracted walking;• The importance of safe, proper

ladder use; • The signifi cance of bicycle-riders

and drivers sharing the road; and • Early intervention for spine-

related impairment

“The American Academy of Or-thopaedic Surgeons champions the interests of patients by promoting and advancing optimal musculo-skeletal health, injury prevention, and the highest quality patient treat-ment and care,” said AAOS First Vice-President Gerald R. Williams Jr, MD. “This year’s PSAs highlight four important safety topics aimed at elevating public awareness—from sprains, tears, and fractures to get-ting the proper treatment for spine-related impairment.

“We are a multitasking society, but

Academy to Public: When You’re on Your Feet, Stay on Your ToesNew PSA campaign addresses distracted walking, promotes injury prevention and spine-impairment research� TERRY STANTON

Governor Rick Perry Speaks at PAC Luncheon� ELIZABETH FASSBENDER

On Wednesday, March 2, 2016, former governor Rick Perry spoke to supporters

of the Orthopaedic Political Ac-tion Committee (PAC) during the annual PAC luncheon at the 2016 AAOS Annual Meeting. Mr. Perry, who served as the 47th governor of Texas from 2000 to 2015, was a candidate for the Republican nomi-nation in the 2016 U.S. presidential election. He also served as chairman

of the Republican Governors As-sociation and had been outspoken on issues related to health care and tort reform. In addition to discuss-ing issues like federalism, Mr. Perry reminded PAC supporters of the importance of being involved in the political process and that their engagement in the PAC is integrally important to the future of the prac-tice of medicine.

“I promise you [that if you are not

engaged in the process], the powers that are out there on the other side are going to raise the money,” Mr. Perry stated. “And when it comes time to make decisions that are going to affect your practice of medicine, you’re not going to be at the table.”

Before starting in public service, Mr. Perry was commissioned as an

> SEE PSA ON PAGE 3

> SEE PAC ON PAGE 4

Hana®

Superior Surgical Access

Discover a versatile surgical table solution for orthopedic procedures at Booth 3873.

NW0807 Rev A_Ad, Hana.indd 1 2/5/16 10:04 AM

2016 AAOS Now Daily Edition_Thursday_From Meeting.indd 1 3/3/2016 6:39:24 PM

THE DAILY EDITIONToday’s Events,Page 23

FRIDAY, MARCH 4, 2016 • ORLANDO, FLORIDA

Check in today to claim

9 CME credit hours

6 E. Anthony Rankin, MD, Receives Diversity Award

10 S. Terry Canale, MD, Takes Home Tipton Award

13 Humanitarian Award Presented to Richard A. Gosselin, MD

26 Clinical Research Award Honors 20 Years of Study into Mechanisms of ACL Injury

31 What You Need to Know About CJR and Clinical Data Registries

www.aaosnow.org

In this Issue

Gerald R. Williams Jr, MD, Takes the Helm� JENNIE MCKEE

When Gerald R. Williams Jr, MD, delivered his incom-ing presidential address to

the fellowship during yesterday’s Ceremonial Meeting, he made it clear that sustaining and encourag-ing unity in the orthopaedic profes-sion would be a major focus in the coming year.

With a large contingent of his own family members in attendance, Dr. Williams emphasized the chal-lenges and benefi ts of maintaining a close-knit orthopaedic community, drawing inspiration from Charles A. Rockwood Jr, MD, his residency chair, fellowship director, and men-tor, who began his tenure as AAOS president in 1984.

More than 30 years ago, Dr. Rockwood spelled out six key areas involved in building and pre-serving unity in the orthopaedic pro-

fession: communication and trust, fellowship certifi cation, the resident and young orthopaedic surgeon, research funding, socioeconomic and legislative engagement, and education.

“All of these have been addressed in many ways since 1984,” noted Dr. Williams. “We have achieved a great deal and our Academy’s many parts are well integrated and strong; however, there is much left to be done if we are to remain unifi ed within our profession, which I be-lieve is more critical today than ever before.”

A history of leadershipDr. Williams, an orthopaedic sur-geon specializing in the shoulder, practices at the Rothman Institute at

Roger T. Staubach may best be known as one of the greatest quarterbacks in the history of

the National Football League (NFL), but the perseverance he displayed in his career with the Dallas Cowboys extended beyond the football fi eld to his personal life and to several successful business enterprises. As the Presidential Guest Speaker at the 2016 AAOS Annual Meeting, he

spoke about leadership, trust, and teamwork, and related those themes to his various careers in the military, football, and real estate.

Like many athletes, Mr. Staubach has had many opportunities to inter-act with orthopaedic surgeons.

“It’s a pleasure to be here,” he said, “especially to thank you for your talent. I was at Purcell High School when I broke my right hand,

and that was my fi rst visit to the doctor for an injury. Later, when I was at the Naval Academy, I was chasing a fl y ball in the outfi eld and I tripped and fell and dislocated my left shoulder. That was the begin-ning of a chronic dislocation. I fi nal-ly had it operated on. I don’t have full movement, but fortunately, as

Gerald R. Williams, Jr, MD

Roger Staubach Outlines His Keys to SuccessGuest speaker o� ers character lessons earned during NFL career� PETER POLLACK

> SEE PRESIDENT ON PAGE 4

> SEE STAUBACH ON PAGE 3

ProAxis®

Maximum Performance

Discover a premier spinal surgical table solution at Booth 3873.

NW0809 Rev A_Ad, ProAxis.indd 1 2/5/16 12:32 PM

2016 AAOS Now Daily Edition_Friday_From Meeting.indd 1 3/4/2016 5:37:17 PM

MCL

AC Joint

ATFL

UCL

SpringLigament

Protect Your Ligament Repairs

Thumb UCL

Ultimate Failure (Newtons)*

Brostromw/anchors

NativeATFL

Brostromw/anchors & InternalBrace

250

200

150

100

50

0

* reference: Viens NA, Wijdicks CA, Campbell KJ, LaPrade RF, Clanton TO. Anterior talofibular ligament ruptures, part 1: biomechanical comparison of augmented brostrom repair techniques with the intact anterior talofibular ligament.

Am J Sports Med. 2014;42(2):405 – 411.

SwiveLock® diameter options shown actual size

4.75 mm 3.5 mm

Ligament Augmentation Repair

Achilles

Internal Brace™

©2016, Arthrex Inc. All rights reserved AD1-00094-EN_A

www.Arthrex.com

SOLD

10 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • NEW FOR 2018

Career Center Networking Reception$6,000Exclusive SponsorshipThe AAOS Career Center is a popular destination for attendees to network and advance their orthopaedic careers. Increase your visibility and network during this reception that will take place on Tuesday, March 6 at 6:15 PM at the Career Center. Benefits include signage at the reception and recognition in pre-meeting promotions.

Photo Booth$40,000Exclusive SponsorshipLocated in the Career Center, the photo booth will be open each day for attendees to have their professional headshots taken. Sponsor will receive signage at the photo booth area as well as recognition in pre-meeting promotion, on-site meeting information, and on the web site where the attendees can download their photo after the meeting.

Resident Course - Practice Management for Resident and Fellows-in-Training$20,000Exclusive SponsorshipThis fast-paced session uses didactic lectures and panel discussions to provide the foundation for an effective transition from resident to practicing physician. This course is taking place Tuesday, March 6 at 12:30 – 5:00 PM.

Sponsorship Benefits: • Digital banner, with click-through capability, on the email invitation

• Reminder email sent to approximately 5,000 residents and 200 program directors

• Company name and logo on the printed program distributed at the event

• Company name and logo on the welcome slide before the competition

• Verbal “thank you” from the Program Moderator prior to the session starting

• Company pens can be distributed

• Napkins with company logo can be distributed during the refreshment break (company must provide napkins)

• List of attendees (List only contains name, city, state and residency program, if provided)

• Signage at the event

11 www.aaos.org/exhibitors December 13, 2017

AAOS 2018 ANNUAL MEETING • PROMOTIONAL OPPORTUNITIES • RULES AND REGULATIONS

1. EligibilityPromotional opportunities are only available to companies exhibiting at the AAOS 2018 Annual Meeting.

2. First Right of RefusalSponsors of the AAOS 2018 Annual Meeting will be offered first right of refusal for the same promotional opportunity, if offered, for the AAOS 2019 Annual Meeting. All promotional opportunities not secured by July 31, 2018 will be made available to all eligible companies on a first-come basis.

3. Payment TermsA 50% deposit must accompany the Promotional Opportunity Application/Contract. Applications received without a deposit will not be processed until the appropriate deposit is received. An invoice for remaining balance due and the due date, will be sent within 30 days of receipt of the Promotional Opportunity Application/Contract. No promotional opportunity will be granted unless full payment is received. Payments are to be made payable to AAOS (fed tax id 36-2110592) at the following address:

AAOS c/o Exhibits 9400 W. Higgins Road Rosemont, IL 60018

Final payments must be made by check or wire transfer. Credit cards will not be accepted.

4. Cancellation PolicyIf for any reason a company cancels its promotional opportunity commitment after the contract signing date, full payment is due upon cancellation.

5. Third Party Promotions/Advertising FirmsThe exhibiting company is responsible for the actions of their third party agents or promotions/ advertising firms.

6. Restrictions/Disclaimersa. Each exhibitor and third-party agents or

advertising companies hired by an exhibitor shall agree to observe all exhibitor rules and regulations. Refer to the Rules and Regulations at www.aaos.org/exhibitors for more information.

b. All products or items generated are owned by the AAOS. The AAOS has the right to distribute and use the products and/or items as it deems appropriate.

c. The AAOS retains the right to set the cost of future promotional opportunities and prices may change at any time at the AAOS discretion.

d. The Academy, in its sole discretion, has the right to refuse any advertisement, artwork or item that is inappropriate or is not in accordance with the professional nature of the AAOS Annual Meeting.

e. The use of the name, insignia, logo, logotype or other identifying marks of the American Academy of Orthopaedic Surgeons/American Association of Orthopaedic Surgeons other than the approved exhibitor graphic, is never to be used in signs, advertising or promotions in any media or on descriptive product literature.

Refer to the Publicity and Advertising section of the Rules and Regulations at www.aaos.org/exhibitors for more information.

7. IndemnificationEach supporter of the AAOS Annual Meeting agrees to indemnify, defend, and hold harmless the AAOS, its employees, directors, agents, representatives and any affiliated organizations against any and all claims, judgments, fees, demands, settlements and expenses (including reasonable attorneys’ fees) that arise as a result of the company’s performance, or non-performance, of duties in this Agreement.

8. ArtworkArtwork deadlines are strictly enforced. Artwork not received by the stated deadlines may be subject to a surcharge. Any artwork rush fees are the responsibility of the supporting company.