aam growth strategies - can marketing and sales play in the same business development band?
Post on 20-Oct-2014
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DESCRIPTION
Is there a way to smooth out the cacophony of "disconnectivity" between marketing and sales to achieve integration in business development efforts in professional services marketing? If so, how can these functions be integrated? What does each function expect from the other? The article reviews insights gained from experienced accounting marketing and sales executives on what marketing needs from sales and what sales needs from marketing regarding focus, process, measurement and reward, and communication to effectively integrate the two functions. The interviewees confirm that harmonizing around these four areas is essential to growing a firm.TRANSCRIPT
