aam 2017 leveraging insight with analytics for data driven decisions
TRANSCRIPT
#musedata #aam2017
Leveraging Insight
with Analytics for
Data Driven DecisionsAmerican Alliance of Museums 2017
St Louis
Corey
Timpson
Vice President
Exhibitions,
Canadian Museum
for Human Rights
@coreytimpson
Alastair
Floyd
Director
Engagement and
Development,
Te Papa
Tongarewa
Douglas
Hegley
Chief Digital Officer,
Minneapolis
Institute of Art
@dhegley
Angie
Judge
Chief
Executive
Officer,
Dexibit
@angie_dexibit
AGENDA
Using data to transform organizations
Effective strategies
Actionable takeaways
Summary and Q & A
Note: The remaining deck is partial –
includes only the introductory slides
from Douglas Hegley
LEVERAGING INSIGHT
Using data to
transform organizations
From magic to math!
Image Source: http://images.huffingtonpost.com/2015-10-01-1443720377-8519491-witchesteaparty.png Image Source: http://multimedia.uga.edu//media/images/gibney-angela-26579-087.jpg
Tradition, Assumptions, Bias
Image source: https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAARWAAAAJGY4YTU0MmM0LTkzMDQtNDk2NC1iOGQ5LWQ1MzJmZmIzZWNhMg.jpg
BEFORE
Tradition
Compelling anecdote
Bias (especially confirmation bias)
HiPPO
BEFORE
Tradition
Compelling anecdote
Bias (especially confirmation bias)
HiPPO
Beware of both:
BEFORE
Tradition
Bias (especially confirmation bias)
Compelling anecdote
HiPPO
AFTER
Data Confidence
Data-driven actions
Data-informed decision making
Image Source: http://image.slidesharecdn.com/hrtrendsv2-141030105006-conversion-gate01/95/inside-insights-webinar-hr-technology-trends-to-watch-in-2015-8-
638.jpg?cb=1414666445
Metrics
Image source: https://t3leads.com/img/uploads/chalkboard%20tally.jpg?1451410054342
Image source: https://gking.harvard.edu/files/gking/files/dataandcloudcomputing.jpg?m=1430186249
Data is only the beginning
The goal is not “to have data”
The goal is to be an effective organization
Thus: using data in the service of the mission
Image source: http://www.wun.ac.uk/images/researchgroups/data.jpg
Statistics
Image source: http://www.stats.ox.ac.uk/about_us/?a=6449
Image source: https://image.slidesharecdn.com/statisticalanalysistrainingcourse-150723204014-lva1-app6892/95/statistical-analysis-training-course-8-638.jpg?cb=1437684096
ARTS ANALYTICS
SUPPORT GROUP
#musedata MUSEDATA
GROUP
DATA AND INSIGHTS
SPECIAL INTEREST GROUP
goo.gl/QSji6b goo.gl/RopRaH
Let’s talk: Questions? Comments?And let’s keep the conversation going, connect with your peers here:
Today at 130pm - The Line Between Creepy and Cool: Getting Data Driven Decisions Right(229 Americas’ Center)
THANK YOU#musedata