OUR PARTNERS:

16-20 SEPT 2020

AAD2020

INDEX

PREMIUM SPONSOR OPPORTUNITIES

DIAMOND SPONSOR PACKAGE

PLATINUM SPONSOR PACKAGE

GOLD SPONSOR PACKAGE - OFFICIAL DELEGATIONS PARTNER

ON-SITE OPPORTUNITIES

MEDIA RESOURCE CENTRE

VEHICLE MOBILITY TRACK DEMONSTRATION AREA

COMMENTATOR TOWER

MEDIA BACKPACK AND KIT

DIRECTIONAL FLOOR TILES

OVERHEAD STAND RIGGING

HANGAR DOOR BRANDING - STANDARD

HANGAR DOOR BRANDING - LARGE

SPEED FENCING

AIR FORCE BASE WALL BANNER

PYLONS - TRIANGULAR

PYLONS - RECTANGULAR

STAND LOCATOR

HANGAR DIRECTIONAL SIGNAGE

OFF-SITE OPPORTUNITIES

BILLBOARD PARTNER

DIGITAL OPPORTUNITIES

MOBI APP

WEBSITE BANNER

SPONSOR OPPORTUNITIES

AIR CREW THANK YOU EVENT

GALA DINNER SPONSORSHIP OPPORTUNITIES

DIAMOND SPONSOR PACKAGE

PLATINUM SPONSOR PACKAGE

GOLD SPONSOR PACKAGE

YOUTH DEVELOPMENT SPONSORSHIP OPPORTUNITIES

DIAMOND SPONSOR PACKAGE

PLATINUM SPONSOR PACKAGE

GOLD SPONSOR PACKAGE

SILVER SPONSOR PACKAGE

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AT AAD2020

The air show

Visitors at the air show

Countries represented as visitors

55063

112

The trade exhibition

Countries represented as exhibitors

Aircrafts on static display

Trade visitors from South Africa and around the globe

National pavilions

Exhibitors featured486

32538

15

40

68

Event features

Hospitality chalets

Mobility track

Strategic seminars

Engagement theaters for hosting seminars

2

40

2

1

Youth development programme

Industrial revolution Aviation & defence career awareness

4thSTEM

Learners reached for 2018

12500

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• Exclusive lead sponsor accreditation as diamond sponsor on event collateral on-site, online and print • This includes Trade Visitor Bags, Trade Visitor Badges, AAD website Banner and E-shots • 1pagefreeadintheofficialeventcatalogue• Diamond sponsor accreditation and logo on all event newsletters emailed to over 30 000 exhibitors,officialdelegationsandtradevisitors• AADofficiallanyards

• EntranceBanneronGate1:visibletoallVIPandofficialdelegations• Specifiedtailoredsignageofthesponsorsownproductsandcampaign:2xStandardHangarDoorbranding,2xTriangularPylons• 8 x 30 sec adverts on the AAD digital screens

Thispackagehasbeendesignedtoprovidemaximumexposuretoourofficialdelegations.TakeuptheopportunityandexposeyourbrandtoMinistersofDefence,SeniorOfficialsandDecisionMakersexpectedtoreachover2000attendeesduringthe2020event.

• SponsorLogoonofficialdelegationsbags• DualAccreditationandlogoincludedontheofficialdelegationsinvitationletter• Exclusiveaccreditationandlogoontheofficialprogrammeprovidedtothedelegations• Branding at the OR Tambo International Airport welcome points • Floortileslocatedadjacenttotheofficialdelegationlounge• Accreditationasasponsoratallofficialdelegationloungeandmeetingareas• Brochures/pens/add-inintotheofficialdelegationbags

• Sponsor accreditation as platinum sponsor on event website and Mobi App • DualbrandingoftheofficialTradeVisitorGuide/Map• Brandingonkeyeventsignage,MinisterofDefencespeedfencing(50m),TradeVisitorSpeedFencing(50m)• Specifiedtailoredsignageofthesponsorsownproductsandcampaign:2xHangardirectionalsignage&5xFloortiles• 8 x 30 sec adverts on the AAD digital screens• MinisterofDefenceloungeroadwalls:visibletoallofficialguestsoftheMinisterofDefence

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SOLD OUT

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TheMediaResourceCentreprovidesmediaprofessionalswithanexcellentopportunitytogatherthemostup-to-datenewsandinformationontheexhibition.Anexclusiveareaforresearchandnetworkduringtheevent.TheMediaResourceCentreisutilisedbybothlocalandinternationalmedia.DuringAAD2018over300+membersofthemediawereaccreditedfortheevent.

ThemediacentrewillbeusedthroughoutthefivedaysofAAD2020byinternationalandnationalmedia,tradejournalistsaswellasexhibitors.Thismakesitanidealvenuetocirculateinformationandanexcellentlocationforpressconferences.

• Afunctionalpressbriefingarea• Screens-tobeusedfordailyupdatesontheExhibition,

Media and Air Show programme• Work Stations - computers and power points • Internet-availableWifi• Photocopyingandprintingmachine• Refreshments&Lunch-ongoingrefreshmentstobe

servedthroughoutthedayforthefivedays• Lockable cupboards • Information board• Cubicles or pigeon holes - for news releases and press

releases for journalists• Interview room for live interviews • Media lounge • Magazine stands

• Exclusive accreditation as a Media sponsor on the Media Page of the AAD2020 website

• On-site branding inside the Media Resource Centre and on all on-site signage referencing the Media Centre

• On-site branding of the 10 desktops and screensavers ofallMediaResourceCentrePCs(openforalltouse)providedbyyourcompany

• Full access for three sponsor’s staff to the Media Resource Centretomakeuseofoneoffice

• Mediaregistrationconfirmationemailwillincludeyourcompanylogoandstandnumber

• 2xcomplimentarypressbriefingslots• A press rack will be located at the front of the Media

ResourceCentreforthesponsorONLYwithyourcompanylogo

• ExclusiveopportunitytosupplypromotionalmaterialatthePressregistrationdesks(providedbyyourcompany)

• Mentioninourofficialcatalogue

Asasponsor,yourcompanycandisplayitsproductsaspartofthededicatedvehiclecapabilitydemonstrationwhichisaprevalentoutdoorfeatureontheAADprogramme.Yourvisibilitywillhelpdrivemoretraffictoyourmainexhibitionstand.

• Wall banners • Signage • Flags

Thesponsorcancreativelybrandthisareaandthearenastandwithflagsandsignage.Asasponsoryourlogowillalsofeatureontheofficialairshowprogramme.Thiswillincreaseyourbrandvisibilitytoover80000peoplewhowillbeattending.

• Use of the AAD logo until 30 September 2020• LogoontheofficialAADairshowprogramme• Sponsor branding of the commentator tower area

Provideafullyresourcedmediakittoover400nationalandinternationalbroadcastandtrademedia.Themediakitisaresourceandanenablertothemembersofthemedia.

• Exclusive sponsor for the AAD media backpacks distributed to all media • Placingyourcompanyname,logo,boothnumberandURLontheMediaBackpackBag,note

pads, pen and USB drive• YourcompanylinkandlogoontheAADwebsiteasasponsoronourMediaPage• Use of the AAD logo until 30 September 2020

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Createacustomisedpathtoyourstandforallyourvisitorswiththesehighlycost-effectivetiles.

• Vinylfloortile1mx1m• Includes artwork, plastic backing and lamination to protect images • Ensureyourcustomersfindtheirwayquicklytoyourstand• Haveyourcompanylogoandstandnumberhighlightedoneachtileguidingpeopletoyourstand

Elevationisalwaysanadvantagewhenitcomestoexhibitions.Grabtheopportunityandaddmoredimensionandheighttoyourstandbyhangingabanner/nationalflagsforincreasedvisibility.

Costincludesafoursidedstructurewithaprintedareaof3mx1,5moneachsideandvenuerigging.

Dimensions: 3,6m x 2,45m

Thereare6hangarswiththeopportunitytobrand.Pleasenotethatonly2companiesareallowedtobrandone(1)dooroneithersideoftheHangar.

Thereare6hangarswiththeopportunitytobrand.Pleasenotethatonly2companiesareallowedtobrandone(1)dooroneithersideoftheHangar.

Dimensions:Fabrication:

4.9mx3.6mPVC tensioned over steel frame

1 2

1 2Standard Large

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Dimensions: 9m x 1,5m

Locatedatvariouskeyareas,visibilitynexttohangars,registrationarea,closetothearenaorfoodcourt.Thiscanbeusedtocarryyourmessagingandbranding.ThefencewillnotbemissedbyTradeVisitorsandotherdelegationsvisitingtheshow.

Dimensions: 20m x 1,6m

Ideal for companies interested in reaching the thousands of potential air show enthusiasts attending AAD2020.TheAirForceBaseWaterkloofwallbannercreatesaperfectopportunityforshowcasingyourbrand.Takeupthisopportunityandpositionyourbrandasamarketleader.

Dimensions: 2 x 6,6m x 3mThereare4opportunitiestobrand.

Brandingthepylonswithyourlogoandstanddetailswilldirectexhibitorsandvisitorstoyourstand.

Dimensions: 3m x 6,7mThereare7opportunitiestobrand.

Brandingthepylonswithyourlogoandstanddetailswilldirectexhibitorsandvisitorstoyourstand.

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LocatedattheNorthandSouthtradevisitorentrances,this15mx2,5mstandisidealforyourmessagingandbranding.ThiswillnotbemissedbytradevisitorsincludingtheGlobalsupplychaindecisionmakersvisitingtheshow.

Thehangardirectionalsignagehasbeenintroducedtoeaseourvisitornavigation.The3mx1,5mbannersareriggedoverheadattheentrancetoeachaisleandtheyareidealforyourmessaging,logoplacementandstandnumber.

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ThebillboardpartnershipopportunityhasbeenintroducedtoenableheightenedbrandvisibilitybeforeandduringAAD2020.ThepackageincludeslogoandaccreditationonAAD2020billboardsfooter.

LocatedonmajorroutesandattheORTamboInternationalAirport,thisisanopportunitynottobemissed.

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Linkyourimagetoourmobileapplication,atoolwhichisincreasinglypopularwithshowvisitors.Userswillseeyourlogoonthelandingpageoftheappwhichprovidesaclickablelinktoyourwebsite.Ifyouarelookingtogiveyourbrandmorevisibility,thisapplicationisforyou.Thisisaparticularlydirectmethodofcommunicatingwitheachvisitorwhousestheapplicationtoviewtheeventprogramme,exhibitionlayout,exhibitorslist,mediabriefings,productlaunches,floorplans,instantalertsaswellascompanyandproductinformation.

• Your logo appears on the landing page of the app and on different pages of the app• Electronicadvertisementfeaturingexhibitorprofile

Theappserviceisoptimisedforsmartphoneandtabletuse(iPhoneandAndroid).Itisalsoavailableonallweb-enabledmobilephones.Theappisenhancedwithamappingfunctionalitytomakesurethatparticipantsgetthemostoutoftheevent.

• Asasponsoryouwillbeacknowledgedonthesponsorsboard/“WallofFame”on-siteatregistration• YourcompanylinkandlogoontheAADwebsiteasasponsor• Use of the AAD logo until 30 September 2020

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Homepagedisplayadvert• Righthandcolumndisplaybanner• SponsorAdwillbelinkedtoyourcompany’swebsite• Minimum sponsor period until 30 September 2020

Requirements / specifications:

Your ad must be emailed according to these exact specifications.(Adsthatdonotmeetthesespecificationscannotbeaccepted.)

• 326 long x 192 high pixels • 72DPIJPEGorGIFfile• File size should be less than 15 kb

TheAfricaAerospaceandDefencehostsover300aircrewmemberswitheachedition.Thisgroupismadeupoflocalandinternationalpilots,technicians,groundcrew,safetyofficersetc.

Asasponsoryougettobrandthevenueandsupplythecrewwithyourmarketingcollateral.Anexcellentopportunitytoexposeyourbrandtothisspecialisedgroup.

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PLATINUM SPONSOR PACKAGE

DIAMOND SPONSOR PACKAGE

GOLD SPONSOR PACKAGE

Package Includes:• Acknowledged as DIAMOND sponsor at the event• EntitledtodeliveraDiamondsponsor’saddress(5-7minutes)• A two-minute corporate video• Two tables of 10, allocated to the sponsor• Logo to appear on screens at the dinner after AAD logo• Acknowledgmentinpre-andpost-mediacampaign(AAD2020supplement)• Sponsorsbrandingoneventcollateral(invitation,menu,programme)• Acknowledgment in vote of thanks• AcknowledgmentontheAADwebsite(logowithlinktosponsor’swebsite)• Sponsor branding in and around the venue

Package Includes:• Acknowledged as PLATINUM sponsor at the event• One table of 10, allocated to the sponsor• Acknowledgment in the vote of thanks• Acknowledgmentonthewebsite(Logoplacement)• Sponsorbrandingoneventcollateral(Invitationonly)• Maximumof5banners(branding)atthevenue

Package Includes:• Acknowledged as GOLD sponsor at the event• 5 Invitations, allocated to the sponsor• Acknowledgment in the vote of thanks• Acknowledgment on the website• Maximumof3banners(branding)atthevenue

GALA DINNER SPONSORSHIP OPPORTUNITIES

R500 000

R350 000

R250 000

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SOLD OUT

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• Exhibitionspace9mx9m• BrandingrightsattheMinisterofDefencehandoverevent• BrandingontheAADwebsite’sYDPpage• 20publicdaytickets• On-sitebrandinginsidetheYDPPavilionandChalet• 4pairsofchaletpassesforlunchandmeetings(Bookingstobemadeintime)• MentioninallYDPrelatedmediastatementsandpressbriefings• 2xcomplimentarypressbriefingslots• BrandingoftheYDPTheatre• SlotattheYDPcareertheatre• 10TicketstoattendtheAADopeningcocktailfunction• UseoftheAADlogountil30September2020• Mentioninourofficialcatalogue

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• Exhibitionspace9mx9m• MentionattheMinisterofDefencehandoverevent• BrandingontheAADwebsite’sYDPpage• SlotattheYDPcareertheatre• On-sitebrandinginsidetheYDPPavilionandChalet• 2pairsofchaletpassesforlunchandmeetings(Bookingstobemadeintime)• MentioninallYDPrelatedmediastatementsandpressbriefings• 5InvitationstoattendtheAADopeningcocktailfunction• 10Complimentarypublicdaytickets• UseoftheAADlogountil30September2020• Mentioninourofficialcatalogue

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• Exhibitionspace3mx3m• BrandingrightsattheMinisterofDefencehandoverevent• BrandingontheAADwebsite’sYDPpage• On-sitebrandinginsidetheYDPPavilionandChalet• 1pairofchaletpassesforlunchandmeetings(Bookingstobemadeintime)• 5complimentarypublicdaytickets• 3InvitationstoattendtheAADopeningcocktailfunction• UseoftheAADlogountil30September2020• Mentioninourofficialcatalogue

• Exhibitionspace3mx3m• BrandingrightsattheMinisterofDefenceHandoverevent• BrandingontheAADwebsite’sYDPpage• On-sitebrandinginsidetheYDPPavilionandChalet• 1pairofchaletpassesforlunchandmeetings(Bookingstobemadeintime)• 2InvitationstoattendtheAADopeningcocktailfunction• 5complimentarypublicdaytickets• UseoftheAADlogountil30September2020• Mentioninourofficialcatalogue

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16-20 SEPT 2020

OUR PARTNERS:

NAKEDI PHASHA | +27 82 544 3339 | MARKETINGCOMMS@AADEXPO.CO.ZA