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ASSOCIATED AIR BALANCE COUNCIL
SOCIAL MEDIA PRESENTATIONAPRIL 13, 2011
WHY SOCIAL MEDIA?
My Story…“Two years ago, I was questioning whether or not to jump on the
social media bandwagon. My sister was using Facebook, and keptencouraging me to join. However, I did not want to share my life withcomplete strangers, nor did I feel I had the time. But what I did notpredict was how much social media would change my life and my
business.”
THE POSSIBILITIESARE
ENDLESS• Online Business Community• Networking/Connecting• Blogs, Videos & Podcasts• Social Media Sites
ARE YOU ON FACEBOOK?
FEATURES
• Connect with family, friends, co-workers &
customers.• Interact and engage with users
daily.• Fastest Growing Social Media
SiteSTATISTICS
• Over 500 Million Users Worldwide• 1 in 13 people are on Facebook, half log in daily
• 8 billion minutes spent every day
• 10 Million users become page fans daily
American Facebook users spend an averageof 421 minutes on Facebook each month, orroughly 14 minutes per day.
BUSINESS PROFILES
PERSONAL PROFILES
EXAMPLE STATUS UPDATES
10% off any retail gift item for our loyal Facebook fans only. Stuff your Easter baskets with something unique this year. Stop by our office to view our complete line of retail items.
With the weather warming up, dogs will be outside more often. Make sure your pets are up to date with their vaccinations and their heartworm meds! Visit us at www.elmpoinvets.com for more info! Do you have a dog with extraordinary talents? Enter our “Elm Point Idol” contest and you could win free merchandise and services! Send in your pictures and videos, and we will feature your pet and their talent on our page, in a users-only contest! Stay tuned for more info!
Elm Point Animal Hospital
EXAMPLE STATUS UPDATES
ADVERTISING ON ?
FACEBOOK – TARGETED ADS
These are the ads we see on the right hand side of our FB screen,They are specific to the user account. Facebook changes the adsbased on the demographics and interests of the each specific user.You can advertise your own website or Facebook page, as well asan Event or Application.
You can set your ad to run continuously or choose specific dates.
OPTIMIZE YOUR ADS Target specific demographics and user interests. Track your progress with real-time reporting. Gain insight about who is clicking on your ad. Make modifications to maximize results.
SWEET TWEETS!
FEATURES• Business/Personal Connections• “Tweets” limited to short, 140 character messages• Capitalize upon Mobile Technology• Build quick relationships
STATISTICS• 190 Million Individual Users• 65 Million “Tweets” per day• 460k new users daily• 37% of users “Tweet” from their Mobile Device
Twitter averages roughly 1 billion “Tweets” a week.This averages out to 142 million per day, 5 million perhour, and 1,600 per second.
SWEET TWEETS!
GET LINKEDin!
FEATURES• Building Connections• Networking• Recommendations• Event Promotion• Integrated Facebook/Twitter Feed
STATISTICS• 50 Million Individual Users• New member every second• Numerous Fortune 500 Companies
The time spent during a typical visit to Linkedin is approximately 7 minutes, with an average of 38 seconds on each page view.
GET LINKEDin!
BROADCAST YOURSELF!
BROADCAST YOURSELF!
SOCIAL MEDIA TIPS
It’s all about relationships!
No one is a stranger… NETWORK!
Make social media a daily habit
Give your business a personality!
5 minutes a day
SOCIAL MEDIA TIPS
low cost, high r.o.i. marketing
Great for maximizing s.e.o. efforts
Easy, effective customer service tool
Interactive tool for visibility
High Brand-Building Potential
Facebook.com/back2basicsmarketing
Twitter.com/b2bmarketingllc
Linkedin.com/in/back2basicsmarketing
YouTube.com/b2bmarketingllc1
GET SOCIAL WITH B2B!
QUESTIONS?
CONTACT US…FOR ADDITIONAL INFORMATION
www.facebook.com/back2basicsmarketing
ON OUR SERVICES, OR VISIT
636.293.5958