1@SamuelCrocker

How to discover, distract and destroy

2@samuelcrocker

HOW TO FIND YOUR TARGETS

3

Great data is expensive

4

However, there are cheaper ways

5@samuelcrocker

HOW TO FIND THEIR KEYWORDS

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Check Meta Keywords

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Keyword Theft

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Spyfu

9

...or you could just scrape every single one of their title tags.

Excel + API Instructions: http://goo.gl/fg1qU

+

URL Title Trimmed Searches (Exact)

http://www.carrentals.co.uk/car-hire/france7.html1 Cheap car hire France - 7 seater, luxury, long term hire availableCheap car hire France 1600

http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html1 Cheap Car Hire Brest -Boulevard Gambetta France Cheap Car Hire Brest 720

http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320

http://www.carrentals.co.uk/car-hire/morocco.html1 Cheap car hire Morocco - 7 seater, luxury, long term hire availableCheap car hire Morocco 390

http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island New ZealandCheap Car Hire Hamilton City 140

http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria Cheap Car Hire Villach 73

http://www.carrentals.co.uk/car-hire/france12.html1 Cheapest car hire in France - 4x4, 7 seater, and long term hireCheapest car hire in France 58

http://www.carrentals.co.uk/car-hire/panama.html1 Cheap car hire in Panama - compare car hire prices Cheap car hire in Panama 58

http://www.carrentals.co.uk/car-hire/italy.html1 Cheap car hire in Italy - compare car hire prices Cheap car hire in Italy 58

http://www.carrentals.co.uk/car-hire/italy9.html1 Economy car hire in Italy - Find the latest rental dealsEconomy car hire in Italy 16

http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html1 Cheap Car Hire Naples - via Miguel Cerva Italy Cheap Car Hire Naples 12

http://www.carrentals.co.uk/car-hire/italy2.html1 Cheapest car hire in Italy - 4x4, 7 seater, and long term hireCheapest car hire in Italy 10

http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -

http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -

http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -

http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10

http://www.carrentals.co.uk/car-hire/kosovo.html1 Economy car hire in Kosovo - Find the latest rental dealsEconomy car hire in Kosovo -

10@samuelcrocker

FINDING SECRETS THE EASY(ISH) WAY

11

Easiest way to find this out is to ask them...

12

... or become/pose as an affiliate

13@samuelcrocker

HOW TO STEAL THEIR THUNDER

14

Create alerts and quietly stalk...

15

Find Their Online PR Platforms: [Brand] + Press Release

16

...Then Pounce and Steal their Spotlight

17

There’s nothing wrong with a bad press release provided the information is true.

18@samuelcrocker

HOW TO GO TOO FAR

19

Some people will do anything to win...

20

Distractions I’ve Seen

•Mess with their analytics

•Fake mobile site

•Create a fake dev site

•Send in head-hunters

•Cease and Desist

PANIC

21

My view?

22@samuelcrocker

HIT EM WHERE IT REALLY HURTS

23

It’s about knowing their weaknesses... start here.

•Social – are they proactive or

responsive?

•Linkbuilding – are they building links

on an ongoing basis?

•Email – are they doing it at all

•Do they have a mobile site? Is it any

good?

•Is the well designed and easy to

use?

24

Questions?

Questions?

@samuelcrocker samuel.crocker@omduk.com

25

Image Sources

http://geek-freemarketing.com/local-business-marketing/your-new-job-double-agent-why-you-should-spy-on-your-

competition#

http://www.totalapps.net/home/totalapp/public_html/wp-content/uploads/2011/09/apple_logo.jpg

http://www.google.co.uk/press/images.html

http://freshtutorial.com/use-google-and-bing-same-time-to-find-the-best-search/

http://www.zgeek.com/forum/gallery/showimage.php?i=35059&c=235

http://csahf.blogspot.com/2011/01/great-game.html

http://www.elitetrack.com/blogs/details/4062/

http://www.ipadshouse.com/man-spends-five-years-in-jail-for-robbing-ipads/

http://upload.wikimedia.org/wikipedia/en/f/f9/Death_star1.png