a3 general poster template - nielsen global media · (vs. 34% global) share of market value sales...

Copyright © 2016 The Nielsen Company

PRIVATE LABELS LATIN AMERICAN REPORT

44 42

40

34

31 31 29

28 27 26 26 25

24 24 24 24 22 22 22

18 18 18 17 16

15

12 11

9 7

6 6 5 5 5 5 5 4 4 4 3 3 2 2 1 1

CH

UK ES DE

BE

PT

AT

FR NL

DK SE HU FI SK PL

NO

AU CZ

ZA IT CA

US

GR TR CO NZ CL

AR

MX

SG IL HK IN UA

BR

KR

RU VE

TW TH MY

CA

M ID CN PH

Weighted Latin American Average:

7.9% (vs. 16.1% Global)

Global

1%

6%

16%

37%

39%

Quality has greatly declined

Quality has somewhat declined

Quality has stayed the same

Quality has somewhat improved

Quality has greatly improved

Latin American consumers now perceive private label brands to have substantially improved in their quality

23%

48%

24%

5%

1%

LatAm


of Latin American Consumers think that store brands are a good alternative for name brands

(vs. 65% Global)

75%

1.5%

4.7%

7.3%

7.5%

8.5%

11.4%

13.8%

1.6%

4.9%

7.4%

7.9%

9.0%

10.9%

14.7%

CAM

BRAZIL

MEXICO

LATIN AMERICA

ARGENTINA

CHILE

COLOMBIA

LATIN AMERICA

Price is important to most consumers and is the primary driver of consumers’ purchase intent for private label

77% Have changed their spending to save on household expenses

(vs. 64% Global)

48% Have switched to cheaper grocery

brands to save money (vs. 34% Global)

Share of Market Value Sales

LRY-1 LRY-1


CAM


of Latinos would buy more store brands (private label) if a larger variety of products were available

(vs. 59% Global)

70%

Name brands are declining in share with private label products that usually deliver better margins and are currently diversifying their assortment

Value Sales Structure

FOOD

DAIRY

HOUSEHOLD

BEVERAGES

BEAUTY & HYGIENE

43%

17%

15%

12%

5% 4%

Others

4.0%

4.8%

8.6%

8.9%

12.4%

13.3%

4.1%

4.9%

9.3%

9.7%

13.5%

14.3%

LRY-1 LRY-1

Share of Market Value Sales


SANCKS & HIGH FAT FOOD


4%

7%

4%

12%

4%

11% FOOD

SANCKS & HIGH FAT

FOOD

DAIRY

HOUSEHOLD

BEVERAGES

BEAUTY & HYGIENE

% Growth Contribution in Value Sales

SOM 7%

SOM 5%

SOM 8%

9%

2%

16%

5%

6%

14%

SOM 5%

SOM 8%

11%

8%

37%

25%

10%

27%

SOM 8%

SOM 4%

SOM 15%

SOM 7%

-3%

3%

17%

-5%

1%

5%

SOM 9%

5%

4%

10%

11%

14%

15%


FOOD

DAIRY

HOUSEHOLD

BEVERAGES

BEAUTY & HYGIENE

Baskets with SOM (Share of Market) are overdeveloped vs. contribution

SANCKS & HIGH FAT

FOOD


Top Categories Gaining Value Share

11%

7%

6%

5%

4%

4%

3%

3%

2%

2%

Tomato Puree

Cotton

Tuna

Mushroom

Frozen Vegetables

Pudding

Beans

Dishwasher prod.

Cakes

Olives

% Var. SOM SOM

27%

34%

8%

25%

12%

28%

11%

8%

6%

14%

10%

5%

5%

5%

4%

3%

3%

3%

2%

2%

Frozen Bread

Rubber Gloves

Water

Laundry det.

Light bulbs

Frozen Vegetables

Frozen Pizza

Frozen Fish

Spreadables

Rice

% Var. SOM SOM

72%

44%

9%

13%

32%

25%

17%

18%

33%

35%




14%

12%

6%

6%

5%

4%

4%

4%

4%

3%

Air Conditioner

Sandwich Maker

Dish Sponge

Milk

Modular Furniture

Frozen Pizza

Flour

Cutlery

Toilet Paper

Floor Detergent

% Var. SOM SOM

31%

21%

15%

29%

22%

13%

12%

34%

26%

18%

14%

8%

6%

5%

3%

2%

2%

2%

2%

2%

Laundry Starch

Molds for Cooking

Light bulbs

Frozen Shellfish

Window Cleaner

Containers

Party ware

Softeners

Cereal Bars

Turkey Products

% Var. SOM SOM

28%

65%

29%

59%

46%

39%

29%

15%

15%

9%




7%

7%

6%

6%

5%

5%

5%

5%

4%

4%

Makeup

Canned Fish

Nail Polish

Ready to bake

Semi-hard Cheese

Tissues

Nail Polish Remover

Cotton

Lipstick

Baby Oil

% Var. SOM SOM

41%

53%

58%

13%

15%

28%

36%

23%

17%

8%

2%

1%

1%

1%

1%

1%

1%

1%

0%

0%

Tuna

Toilet Paper

Cooking Oil

Cereals

Powdered Beverages

Bleaches

Liquid Cleaners

Adult Diapers

Soups

Cheese

% Var. SOM SOM

8%

10%

7%

7%

3%

4%

4%

1%

8%

2%


CAM


Global Survey - Private Label Report 2014 - Consumer Confidence Index Q3 2016 Value Shares per Country - Total Supermarkets ScanTrack - LRY: Last Rolling Year (September 2016) - LRY-1: Previous Rolling Year Basket Definition – FMCG measured by Nieslen

FOOD

SNACKS & HIGHFAT FOOD

DAIRY

HOUSEHOLD

BEVERAGES

BEAUTY & HYGIENE

Frozen and Processed Foods, except categories considered in other baskets

Dairy Food & Beverages

Products for Household usage

Powder to prepare Beverages & Liquid Beverages, except categories considered in other baskets

All types of Snacks, Cookies or Sweet Food (Desserts, Jams, Bread, Cakes, etc.)

Cosmetics, all types of Beauty Products, Dental Care, Personal Care


a3 general poster template - nielsen global media · (vs. 34% global) share of market value sales...

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