a2 media lesson 2logos, preproduction,identity, visual style
TRANSCRIPT
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Unit G324Advanced ProductionTo explore and research institutions.
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The Music Channel
What music channels do you know?
Create a list…Feedback
Logos?
This research is important as you need to create a company name and a logo.
Any ideas? Write these down and sketch your logo.
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To explore the industry – research into institutions
• Research music video channels – are there any new ones? Any mergers? Do the music channels link to facebook/ Twitter etc or any social media group? Are there any ads? Product placement? If so, what?
• Logos? • Post–Institutional research 1
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To establish prior knowledge through discussion.
• How do music channels target a particular audience? • Branding? What do we mean by branding? A logo? Visual style? Identity?
• Muzu? http://www.muzu.tv/gb/
• Magic? http://www.magic.co.uk/
• How are their brand identities different? How do they target specific TA’s?
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To discuss your role as The Director and Producer of a Media Text.• You need a song• Look at the handout, read about copyright and then
investigate. Click tracks and listen until you find one you like.
• Now try to find the lyrics online – if they don’t exist then it will be impossible to do
• So, you choose a song… you find the lyrics – next step- go on youtube and check there isn’t a music video for it already. If so, it is best to pick again.
• You can choose 3,4,5 to give yourself options!
• Find a song, find and print the lyrics.
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Budgeting & Production Unit• You will need to think about your costs. Don’t choose
lyrics that indicate you need to film all over the UK…
• Production Unit• Time scale – is set by the Media Dept – you must meet
your deadlines. • You will need filming schedules• You will need to organise actors, mise en scene, locations
and equipment in order for your project to progress. • Consider what is doable!
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Shooting & Editing• If this is well storyboarded and organised you should be
able to shoot the music video in no more than three days. • Editing takes the most time. You should have a clear idea
of what you want your finished product to look like.
• You really don’t want it to look like this…
• https://www.youtube.com/watch?v=PJQVlVHsFF8
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Research• The history of music video – read the handout.
• This will be presented in the form of an INTERESTING ppt, uploaded to slideshare and embedded on the blog.
• Posts checklist – self assess your blog. Are you up to date? If not, sort this out and ensure that by Friday, youa re up to date.