For my ancillary text I was asked to create an magazine advert along with a Cd cover with ainsert, and the Cd back cover.Before I had started creating my Digi-pack I had to research into it, and looking at realmedia products, and their codes and conventions. I had looked at artists that I thought were

similar to my artist or some that he aspired to be like.As a starting point I had researched many Cd covers in the genre in which we hadestablished our artist to be, which was POP/Soul. For this I has researched Chris Brown as he isa soul artist , Justin Bieber as I believed that my artist and Bieber had a similar fan base as wellas both being from POP genre and finally Michael Jackson. I had analysed a few of theircovers which had given me ideas for mine as well as helping me understand their codes andconventions.

As I had figured out that each of their productshad synergy with the music video of the bonustrack or single that went with that album. I haddecide that I wanted to construct a product inwhich they would interlink. So I thought that Iwould use one of the two locations that we had

shot at to be my theme. The location that I hadchosen was South Bank Skate park. I has chosenthis because there was many images from which Icould use for my products. For example I hadtaken quite a few images of the graffiti at the park.This came in handy when I had chosen for it to bethe bases of my front cover and magazine advert.

I had then started to construct my back coverfor my Cd. In this I had used an image which Ihad taken of the evening sky and then addeda tint of yellow. I thought that by adding thattint it would make it would make it somethingunique and different. This had given me thecolour scheme for my whole ancillary texts. I

added yellow and white text which seemed tohave fit perfectly. To the back of my Cd coveras well as the track list I had added the

On the insert of the album thereare images which were takenon the day of the video shoot.They are there so that itcreates a sense of synergy.They are there to show howthey all interlink. It wouldcreate synergy as the costumewould be the same and sowould the lighting.

All the ancillary text follow the codes and

conventions of a Pop genre. Therefore

made it easier to market them.

The poster I produced is very similar to the

rest of my digipak, creating more

consistency throughout my work. The only

difference with my poster is that I used a

different font to write the artists name. This

was because the font was quite bold and I

thought it would be good at drawing

attention.

The products were constructed by keeping the target audience in mind. Which were 12-15 year

old teenagers. According to the research carried out throughout the project. Due to themixed feedback received about the video I had worried about what feedback I wouldreceive about the Digi-pack. However the feedback received about this products wasgood.

I think that keeping some kind of consistency throughout the music video & ancillary task is useful,as it means that straight away you can look at one piece of work and know that it relates toanother piece, even if its just a font or a colour scheme. Its also a good way of trending and

promoting something if consistency is used as it makes it easily recognisable and people canfamiliarise themselves with the products.

As a group we had all individually created a Digi- Pack but also as a group we had

picked Kavitha’s Digi-pack as we believed that it had created better synergy. This is

because it had the theme of UK going through it. It was created to compliment the

artists image. Here products create good synergy as they interlink with the locations

of the music video . As it was shot at South Bank Skate Park, across from Parliament.

Also to create synergy it shows a image of the artist in all the media products.

Another reason for choosing this combination for our main Digi-pack was that it

shows the they are all from one artist.