1.In what ways does your media product use, develop or challenge forms and conventions of real media products

A2 Media Coursework

My media A2 coursework uses and challenges lots of conventions from real media products of the same type. My A2 coursework is a series of adverts promoting deodorant which I can compares to real media product conventions from Lynx and Axe. To begin with in my media product, the first advert is a boy walking through a room full of people. He passes a girl sitting down to which she then pulls her face and shows the audience the boy smells by waving her hand in front of her nose, The boy sees this and picks up his deodorant and sprays it on himself in the shape of an X, he then proceeds to walk back past the girl but this time she stops him and begins to hug and stroke him. This idea/convention was used as it has been used many times by the real media product of lynx symbolizing that this deodorant will eventually get you girls because it smells that good. This is also the same with the axe adverts.

http://www.youtube.com/watch?v=x89xAXHd2l8

This is from our coursework showing the effects of experience attract which allows the man to get with the girl by spraying the deodorant the same convention use in the lynx adverts

However we developed this convention further by applying the idea of exaggerating the properties of the deodorant to different things e.g. one of the adverts I created is of a deodorant with cooling properties I developed the convention used by Lynx and Axe and applied it to this by making it so that when the deodorant was sprayed it made the person appear frozen outside on a winters day, exaggerating the actual properties of the deodorant. we have moved away from the conventions of axe and lynx by not solely putting my target audience down as men I have kept the deodorant brand open to men and women by advertising deodorant appropriate to men such as the “attraction” deodorant and deodorant appropriate to women such as fresh smelling 24 hour protection from media conventions such as Dove adverts where it shows women respond more to scented deodorants rather than plain ones. This challenges the generic convention of axe and lynx we have challenged this convention because there is no need to limit your target audience to only men as if you target both genders you product is more likely to succeed as an overall deodorant brand.

This is the advert to which we decided to take further as here you see the man spraying the deodorant and it starts to change his style e.g. hair and clothes this is exaggerating the properties of the deodorant which is the changing smell

http://www.youtube.com/watch?v=FMIeqH988Kg

This is from our coursework, this follows the convention of exaggerating the effects of the deodorant e.g. cooling effect so when the man sprays the deodorant its so cold he end up outside freezing cold.

we have also use another convention through the way the deodorant is applied in a certain movement or fashion to emphasise the brand name e.g. an X shape for the brand experience such as Dove or yet again lynx this also shows off the effect of the deodorant and how good it is.

The way he applies the deodorant relates back to the overall brand of lynx and exaggerates what the deodorant does

This is from our course work, this shows the convention we followed by using the way the deodorant is applied in the shape if an X to relate back to the overall brand name of Experience

If I were to do this again

If I were to do this again I would have used better filming techniques to give a more dramatic effect to my adverts. I would have also re-filmed some shots as they were at times a little shaky.

I would also choose actor better suited to play the part of the men in the adverts as the actors I use sometimes were unable to preform in the way I wanted them to so the advert would stand out and work well.

If I was to do this again I would have also chosen more deodorant scents as only having 3 didn’t portray the overall brand of experience to be very good, I would also spend a longer time editing the adverts to give them a higher quality finish.