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Unit 17 Starting a Small Business BTEC Level 2 Business

Assessment Resource Pack

A1 Presentation of idea and market BTEC Level 2 Business, Unit 17 Starting a Small Business

Learner name Assessor name

Date issued Deadline

Scenario As part of your preparation for Level 3, or to help you go out and set up a business after your Level 2 course, you will plan the set-up for a small business in your local area.

For this assignment you will use all the skills that you have learned through your BTEC Business work so far, including marketing, finance and legal aspects. You will also learn more about your own skills and areas for development.

Initially working in small groups, you will need to research a small business idea. Remember that a ‘small business’ is one that runs as a sole trader, partnership or private limited company. You will need to check your choice of business idea with your assessor before you start work on the assignment.

Some possible ideas that you might like to consider are:

● hairdresser/barber/nail bar

● courier/delivery service

● motor vehicle repair/improvements

● painting and decorating

● gardening.

You should try to be as original as possible. You will need to read through all the tasks before you make your final choice of business.

Although you will be working in small groups you must make sure at all times that you show how you have contributed to the tasks as an individual. Your tutor will provide individual observation records and feedback.

In this assignment you will have the opportunity to provide evidence towards the following criteria:

P1 present the initial business idea using relevant criteria

P2 explain how to identify the target market

M1 explain methods used to identify the target market for the proposed business


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Unit 17 Starting a Small Business BTEC Level 2 First Sport


Task 1 Presentation a) In small groups, consider different small-business ideas that you may wish to use for

this unit. You will need to agree your final choice with your assessor.

b) Prepare a presentation of approximately eight minutes that you will give to a potential investor(s).

Make sure your presentation includes the answers to the following questions:

● What type of business idea is it?

● What are the aims of your business and the plans that you have for it?

● What makes your business idea attractive?

● How will you balance your personal needs and the needs of the business?

● How profitable could the business be?

● What are the fashions or trends in this area of business?

● What are the benefits of running this business for you as a group?

Guidance

You will need to be prepared to answer questions on your business idea.

Student pages 282 may be useful for this assignment

Task 2 Target market Prepare an information pack about your target market that can be given out at the end of the presentation to your potential investors. The ‘target market’ is the group of customers that you have decided to market your business to. Through your BTEC Business course you will have learned about the different ways that a market can be identified, for example categorising it by age, by the area people live in or by the hobbies that people have.

You must include in your pack a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for your target market.

You must include research that you have collected about your target market, including:

● published research

● market research

● sales forecasts

● customer actions and choices

● effects on business and trends in this market

● competition

● environmental issues.

Guidance

Make sure you explain the methods that you have used to identify your chosen target market. ‘Explain’ means that you will include all the reasons why you chose your particular target market.


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Unit 17 Starting a Small Business BTEC Level 2 Business


Student pages 416-418 may be useful for this assignment

Evidence checklist

Task 1 a) notes with ideas for name of business

b) the presentation slides

Task 2 the information pack on your target market

a1 presentation of idea and market · a1 presentation of idea and market btec level 2 business,...

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