A World with Mobile Apps!

Presentation by Jordan Waddy

Objective/PitchMobile apps are an important component of

social media.

Mobile apps are becoming more prevalent

80% of Americans have mobile phones andtwo-thirds of Americans sleep with their

phones by their pillow.

Rationale“Why shouldn’t we be using this new

media?” Instead of simply talking with one another,

people consider their devices a true companion.Mobile applications represent a fundamental

shift in the way that people use their mobile phones.

With the rise in mobile usage, businesses are shifting their focus from print media and TV to mobile solutions.

Argument SupportOut of the 80% of U.S. adults who are now

active cell phone users, 43% have apps on their phones, and more than two-thirds of them use those apps regularly. 24% of the U.S. adult population actively uses

apps.

Chart Analysis One can infer from this chart that games are

the most popular genre (60%) followed by news and weather (52%).

Even though many individuals are unaware of their mobile apps, this chart shows that the ones that are use their mobile apps frequently.

This gives this new media high hope of rapidly becoming something that people cannot live without.

ProsA mobile app can be used to promote a

business or it can increase revenue by being sold to a consumer.

Because mobile apps are still in its early stages and growing rapidly, both business owners and consumers are becoming more attracted to them.

Many individuals also use their mobile apps in situations where they should be focused on another activity.

ConsMobile apps need to be developed separately

for each type of device.Mobile apps have a low percent usage.Mobile apps that are dependent on the

internet may not prove to be advantageous for the user.

The development of a mobile app is generally expensive and requires a lot of effort as well.

Alternatives/RecommendationsOne can seek games, maps, news, weather,

etc. from a computer search, phone book, twitter facebook, or any other source.

RecommendationsOne should determine if the application is

dependent on the internet. Can the app be used in all environments such

as driving, meetings, workouts, etc. Is the app limited to your mobile device or does

it allow you to backup your data onto your laptop or desktop computer.

Next Steps/ Execution/TrendsA developer should know his/her audienceWhen developing an app, one should understand that every user

is differentthere are varying behaviors between genders.

When designing an app, a developer not only wants the app to be original, but he/she should also want the app to be consistent and relatable to the company.

TrendsApps are here to stayApps aren’t a one trick pony

Cartoons

Sources Brown, Cathy. (2010). Mobile Porting and Its Importance in Application

Development. Retrieved February 13, 2011, from http://mashable.com/2010/09/14/mobile-apps-pew-survey//ezinearticles.com/?Mobile-Porting-and-Its-Importance-in-Application-Development&id=2164867

Ekris, Jaap. (2006). What is a good Mobile Application Anyway? Retrieved February 13, 2011, from http://modernnomads.info/articles/read.php?article_id=5

Perez, Sarah. (2010). Report: Top 10 App Trends of 2011 . Retrieved February 12, 2011, from http://www.readwriteweb.com/mobile/2010/12/report-top-10-app-trends-of-2011.php

Robinson, Bruin. (2010). Mobile Web vs. Mobile Apps: Taking Your Content on the Road. Retrieved February 13, 2011, from http://www.netwitsthinktank.com/mobile/mobile-web-vs-mobile-apps-taking-your-content-on-the-road.htm

  Zafar, Naveed. (2010). The Importance of Mobile Applications in Today’s World.

Retrieved February 14, 2011, from http://iphoneappstoday.com/2010/08/importance-of-mobile-applications-in-today%E2%80%99s-world/