a-ware
DESCRIPTION
Key note to network congres of A-ware, a Dutch leader in the foodservice industry. Utrecht, The Netherlands. July 2011.TRANSCRIPT
#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
CONSUMENT
FINANCIALS
PRODUCENTEN
€REGENTEN –QUANGO’S
OVERHEID &POLITIEK
ZOMBIEECONOMY
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE PROBEREN WERKGELEGENHEID TE
REDDEN AAN BOORD VAN DE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
Organisaties
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
SIMPLE, SMART, SHARING & SUSTAINABLE
simple
simple
simple
smart
sharing
sharing
smart
smart
GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID
WEGGEVEN:WEG=WEG
sustainable
CROWD COLLABORATION
sharing
VALUENETWORK
22 RETWEETS19.000 CONTACTS
22 RETWEETS19.000 CONTACTS
VALUENETWORK
12.000 + downloads
3200 tradtioneel verkocht
OVERHEID
REGENTEN
PROSUMER
PRODUCENTEN
PROSUMER
INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
ZOMBIE BLOOPERS
VALUE NETWORKS
PROSUMER
PRODUCENTEN
COLLABORATIVE LIFESTYLEsustainable
VALUE NETWORKS
COLLABORATIVE LIFESTYLEVALUE NETWORKS
MeetingCo-working
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
GOOGLE MAXSTRATEGY
S2M LAYARLOCATION FINDER .. .
.
SERENDIPITEIT
ONVERWACHTERELEVANTIE
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
CONTENTCURATION
REAL TIME
ON DEMAND
RELEVANCE
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
DESIGN
SIMPLE,SMART, SHARING& SUSTAINABLE