a vision on how twitter could be
DESCRIPTION
Will Twitter be the next Facebook? Or will it blend with Google+ Personally I think Twitter will evolve to a platform based om semantic images with a ple. Eventually, pictures will be overtaking tekst. Here's how Twitter can be profitable.TRANSCRIPT
The Virtual Hashtag Platform
Social landscape 2014
Facts & figures
Facts & figures
Only 40% active!
Instagram and Pinterest as rising VISUAL social media. More embedded visuals means higher amount of involvement/
activity. Trend: communicatie becomes visual.
Images overrule text.
Different use of channels
Platform Mood Balance
Facebook Playground Image/interactionGoogle+ Information+ Image/ad valvasInstagram Mood Image/LikePinterest Information Image/shareTumblr Information Text/Image/…Twitter Information Interaction/Image-
Different useage
Analysis
Twitter breakdown
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it
Twitter breakdown
Twitter breakdown
And the better the match between image and caption, the higher the engagement (that's just a hypothesis, but hope to prove that one too!)
Anonymous User feedback
Twitter breakdown
Twitter announces possibility to add 4 images.
+ Tagging included.
Twitter april 2014
VIHA
„VIHA is your twitterfeed, enriched with visual information, linked to your mood, location, time and content.”
Blah blah #Blah blah. Blah blah blah! Blah
blah blah in #Blah? :-(
#
:-( @
Codename VIHA: visual hashtaging
VIHA
Choose from personal library Choose from suggested images
Choose from location based images (Instagram,…) Choose from breaking news
Choose from sponsored images … !
Advantages
VIHA
Suggested images: Partnership with iStockphoto.com/GettyImages/Shutterstock
Choose from Breaking News Autolinking with trending images/Reuters/GettyImages
Kies uit Sponsored Images/Video Advertisers can suggest images, returning perks.
Yet, even a business model
A mockup
VIHA
UX Image 85%-text 15% Mobile: parallax feed
Database Twitter API in cooperation with 3th parties
Linked images Tagging and background links
Mandatory