a vertical focus for approaching new clients september 2011

September 2011 | Opportunities in the Hospitality Market

A vertical focus for approaching new clients

September 2011

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Research by InfoTrends 2011


Companies you know

The Market Defined

The Hospitality industry comprises establishments that

provide lodging or short-term accommodations for

travelers, vacationers, and others. The industry is

organized into three groups: Traveler Accommodations,

RV Parks and Camps, and Rooming and Boarding

Houses.

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Source: InfoTrends 2011


Top Trends For This Market

• Partnering with branded spas to offer onsite services

• New hire training is important

• Looking to make more sustainable choices

• Conferences and convention centers are looking for personalized

content packages

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Source: InfoTrends 2011

September 2011 | Opportunities in the Hospitality Market 4

Time:Explain the short turnaround for digital

Understanding:Educate them on marketing channels


Did you know that the average annual external

print spend in the hospitality segment is

$33,000?

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According to InfoTrends…

Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009


Hospitality organizations have a wide

variety of marketing communications

needs. All of these needs provide a

tangible opportunity for your

company’s services.

So, what are they producing?

• Print directories

• E-Mail marketing

• Signage

• Point of sale advertising

• Newspaper advertising

• Printed direct mail

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Bringing More Value

One way to differentiate your

company is to provide unique

materials that enable higher value

printed products to be created.

Mohawk Bravo Digital Substrates can

help you provide this value to your

hospitality customers.

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Pinehurst Golf Academy:“Driving” response rates. Pun intended.

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Campaign Results

• Attracted 50+ more attendees for golf school than the year before

• Direct mail response

•11.3% visit rate – recipients went to Personalized URL’s

• 9.9% of visitors completed golf self assessment survey

• Social media response

• 2,500 visitors to campaign landing page

• 26% of visitors completed golf self assessment survey

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Source: PODi.org


The hospitality market provides many

revenue opportunities for you as a

print service provider. The

opportunities include these key

products and services:

Why You Should Consider Pursuing this Market

• Campaign management

• Database management

• Data-driven personalization

• Cross media services

• High-quality digital print

• Mailing & Fulfillment

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Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

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We can help…

Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.

a vertical focus for approaching new clients september 2011

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