a ux journey into the world of early drug discovery
TRANSCRIPT
A UX Journey into the…
Nikiforos Karamanis Jennifer Cham
World of Drug Discovery
European Bioinformatics Institute Cambridge, UK
www.targetvalida,on.org
What’s a “Target”?!
?!
Effec,ve Drug -‐ binds & affects func,on of correct gene
Drug that will fail
Drug that will fail
Drug that will fail
Drug that will fail
Project Goal
Support R&D scientists doing…
“Target Validation”
✔ Successful target prioritising è
dramatic impact on drug discovery
Evidence • Criminal records • Scripts of interviews • CCTV footage • Phone records • Emails • Photos
Person (suspect/ potential criminal)
Hatton Garden Safe Deposit Box Theft
(Potential) Target for a new drug
Disease
Scientific evidence
• Gene data • Protein data • Approved drugs • Gene regulation data • Biochemical pathways
Map of our UX Journey
Interviews Observations
Scenarios
Team Workspace
UX Workshops Feedback &
Testing
Beta (Mar 2015) Start
(Mar 2014)
Sign-off (Oct 2014)
One-to-One Interviews
What we did
• Telephone or face-2-face
• Interviewer & note taker
What worked?
• Silence • Tell me about…, Typically…
Challenges
• Domain knowledge required
• Understand detail of activities ✔ Empathy map with “ideas”
Tip
Observations
What we did
• Observe users working on
“Deep dives” in context
What worked?
• Witnessed complex activities
• Identified painpoints
Challenges
• No extensive documentation
• Generalise from observations
✔ Several days
✔ Review notes ASAP
✔ Combine with interviews Tips
Scenarios
What we did
• 3 scenarios based on interviews,
observations & analytics
What worked?
• Input, data, actions, output
• Helped define scope
Challenges
• Supporting the scenarios ✔ Consolidate
✔ Share & discuss Tips
UX Plan for Stakeholders to Approve
Second leg of our UX Journey
Interviews Observation
Scenario Analysis
Team Workspace
UX Workshops
Feedback & Testing
Beta
Start
Sign-off
✔ ✔
✔ ✔ ✔
Team
What we did
• Multidisciplinary
• ‘Startup-like’
What worked?
• Agile approach
• Weekly UX meeting
Challenges
• Share ideas
• Achieve consensus
✔ Emphasis on communication
✔ Acting as facilitators Tips
Workspace
What we did
• Ideas & designs on the wall
• Meet & discuss there
What worked?
• Access to ideas and designs
• Shared ownership
Challenges
• Keep sight of actual users
✔ Externalise designs & ideas
✔ Use them in meetings Tips
UX Workshops
(Design Studios)
What we did
• Rapid & iterative sketching
• Individual & group work
What worked?
• Bringing everyone together
• Brainstorming and sharing ideas
• Acting as facilitators
Challenges
• Data dependency
• Critique and testing
✔ Evolutionary process
✔ Prepare & plan carefully
✔ Opportunity to reflect Tips
Feedback & Testing
What we did
• Tested early & iteratively
• Combined with insights from
other activities
What worked?
• Focus on one feature per sprint
• Quick email summary
Challenges
• No extensive documentation
• Small scale tests
✔ Test early
✔ Include team members
✔ Review ASAP Tips
Feedback on Beta version
I like it. I have found it straightforward to navigate around and assume it will get
better as more links are added in!
Well done, the layout is intuitive, it was great to see things we had suggested in the workshop on
screen!
Powerful resource, clear links and easy to use without training, especially for a non-
bioinformatician!
Our UX Journey into the World of Drug Discovery
We needed: ✔ time ✔ data ✔ dedicated multidisciplinary team
Take home messages…
Next destinations?
Scale-up
Onboarding, marketing
User support, Training
Data issues, Q&A
Francis Rowland Samiul Hasan
Nikiforos Karamanis Luca Fumis
Jennifer Cham Michael Maguire
Gau,er Koscielny
Miguel Pignatelli
Andrea Pierleoni
Ian Dunham
Jessica Vamathevan
Team
Thanks to…
• Our design and testing participants • Xavier Watkins, Sangya Pundir and Michele Ide-Smith • Bren Vaughan (our line manager) • Ewan Birney & CTTV Leadership team • Holly Foster for day-to-day help
Questions? [email protected] [email protected]
References
UX • A Survival Guide for Complex UX [slideshare talk] • Designing with the user in mind: how user-centred design (UCD) can work for
bioinformatics [slideshare talk]
Drug discovery • Nat. Chem. Biol. 7, 335-339 (2011) • Nature Rev. Drug Disc. 3:673 (2004) • Nature Reviews Drug Discovery, 12, 569 (2013) • Nature Reviews Drug Discovery 9: 203 (2010)
Images from…
• Pixabay • Flickr (Creative commons licensed) • Created our own