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© Florian Wild Dr.-Ing. Florian Wild LebensmittelTechnologieberatung Examining advances in protein alternatives to meat Florian Wild London, 20 November 2018 Developing the market for sustainable and alternative proteins

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Page 1: › uploads › 2018-12 › ... · Developing the market for sustainable and alternative proteins …2018-12-11 · © Florian Wild Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

Examining advances in protein alternatives to meat

Florian Wild

London, 20 November 2018

Developing the market for sustainable and alternative proteins

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Meat alternatives through the decades - from a German / Western European perspective -

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Soya granulate Soya chunks Grain / Pulses / Potato based patties

Organic food market / Vegetarians Convenience products

New proteins: Milk protein, myco-protein, wheat protein granules Atkin diet

Food Industry

Tofu Saitan Tempeh

Asian Cuisine / Restaurants

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Advances in protein alternatives to meat

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Organic food market / Vegetarians

Food Industry Convenience products

Asian Cuisine / Restaurants

Advances in protein ingredients - Diversification Lit.: Jonathan Safran Foer, Eating Animals

Advances in process technology High moisture extrusion cooking

[picture: Wild/Fraunhofer IVV, 2012]

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Advances in protein alternatives to meat

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Advances in meat alternative: 1980-2010 Consumers’ motivation towards meat alternatives

Functional plant proteins Creating muscle meat-like fibrous structures Meat alternatives in the future food market

Outlines

Organic food market / Vegetarians

Food Industry Convenience products

Asian Cuisine / Restaurants

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Imitates &Analogues

Food Safety

Food Security

Ethics

Animal Welfare

Sustainability

Vegetarians

Nutritional Value

Climate Change

Meat Production

Healthy Nutrition

Sensorial Sensation Quality

Freshness

Conventional/ Organic

Allergens Malnutrition

Individual Diets Global Markets

Price Convenience

Job

Health Status

Image FEARS

Tradition Social Settings

Education

Basis for consumers‘ choice

Indulgence

[K. Domig 2012]

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Consumers‘ motivation to shift to meat alternatives

animal welfare

low-priced food

innovation & indulgence

healthy food, performance

sustainable food production

Picture: Peter Freitag, pixelio.de

Picture: Nico Lubaczowski, pixelio.de

Source: Indexmundi.com /2011

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Food protein ingredients

Success factors

Accepted sensory perception.

Suitable techno- & bio-functional properties.

Meeting food regulations, e.g. declaration.

Marketing strategy addressing to consumers‘

needs.

Reliable and scalable supply chain.

Being affordable.

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Food protein ingredients

Complex and individual chemical composition from 20 basic units.

Individual 3-D structure. Highly variable chemical and

physical properties.

Manifold proteins within a raw material. Manifold proteins in various raw

materials.

New England BioLabs Inc. https://www.neb.com/tools-and-resources/usage-guidelines/amino-acid-structures

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Food protein ingredients

dehulling

grinding

aqueous protein extraction

hulls

dehulled pea

smooth pea

starch and fibre

precipitation Sugars and soluble proteins

solubles

unsolubles

spray drying

curd

supernatant

protein

pH 7-8,5

neutralisation

pH 4

pH 7

Aqueous fractionation of pea

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Food protein ingredients

Mushroom Protein.

The world's Next Generation Protein

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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High moisture extrusion cooking

[pictures: Coperion]

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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High moisture extrusion cooking

disulfide bonding hydrogen bonding, hydrophobic and electrostatic interaction

(native )protein denaturation polymerization orientation and gelation

ambient temperature hot warm

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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High moisture extrusion cooking

Strand of textured plant protein [Wild 2016]

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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High moisture extrusion cooking

Strand of textured plant protein [Wild 2016]

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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High moisture extrusion cooking

meat-free plate [Wild 2016]

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Meat alternatives in the future food market

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Building trust in a reliable category

healthy food, performance animal welfare sustainability costs innovation & indulgence

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Meat alternatives in the future food market

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Building trust in a reliable category

“The public feels battered by inconsistent information.” Prof. Susan Judd University of Oxford

Queen‘s Lecture 2018, Technical University Berlin

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Meat alternatives in the future food market

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Building trust in a reliable category

?

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Meat alternatives in the future food market

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Building trust in a reliable category

Adapted from: C. McCracken: Alternative Proteins, Hype or Hope?, Rabobank 2018.

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Meat alternatives in the future food market

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Building trust in a reliable category

Outlook & success factors

Diversification on protein ingredients.

Continuously improved products in all types of meat alternative:

Appearance, texture, taste, nutritional value, pack-design.

Wider diversification towards and from corresponding meat or

fish products. Cross borders.

Clean & clear labelling.

Convenience products, ready to eat, ready meals, snacks.

Transparent and open communication.

Increasing industrial impact. Scale-up in the supply chain.

Becoming more affordable.

Increasing regulations.

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Thank you

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© Florian Wild

Dr.-Ing. Florian Wild LebensmittelTechnologieberatung

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Contact:

Lebensmitteltechnologieberatung

Dr.-Ing. Florian Wild

Gartenstrasse 21

D-85354 Freising / Germany

Email: [email protected]

Mobil: +49 (0)151 221 441 32