a tumblr guide for brands

7/28/2019 A Tumblr Guide for Brands

1/14

A Tumblr guideor brands

A brands guide to the popular social blogging platorm

Authored by Bliss Hanlin and Jesse Coombe Revised June 2013

www.emoderation.com


2/14

A Tumblr guide or brands

Table o contents

What is Tumblr? .................................................................................................................................... 3

What makes Tumblr dierent? ............................................................................................................ 4

Whos tumbling? ................................................................................................................................... 5

Whats on Tumblr? ................................................................................................................................ 6

Brands on Tumblr ................................................................................................................................. 6

Music ..................................................................................................................................................... 6

Fashion .................................................................................................................................................. 7

Celebrities ............................................................................................................................................. 8

Writers ................................................................................................................................................... 8

Getting started ...................................................................................................................................... 9

The Dashboard ..................................................................................................................................... 9

Themes .................................................................................................................................................. 9

Best practices .................................................................................................................................... 10

Accessibility ........................................................................................................................................ 11

Challenges .......................................................................................................................................... 12

Thoughts on Tumblr ........................................................................................................................... 13

About eModeration............................................................................................................................. 14

2


3/14

What is Tumblr?

Tumblr is a blogging platorm with the addition o a range o

social networking eatures. You can easily publish text, photos,

quotes, links, chatlogs, audio, and video, and your ollowers

will see your content in their eed the instant that its published.

With a single click, your ollowers can reblog your post, urther

publishing it to their own ollowers, while retaining links back to

the original source o the content.

Tumblrs intention is to let you eortlessly share anything. Because Tumblr is designed with this

end goal in mind its easy to create a post, its easy to discover posts, and its easy to pass them on

to your riends. Theres terric potential or your content to reach ar beyond your direct ollowers.

Since launching in 2007, 112 million people have set up blogs on the platorm, but the overall

number o users the site serves is closer to 300 million according to the companys own stats.

That puts Tumblr behind titans like Facebook (1.11 billion), Twitter (500 million), and Google+ (500

million) in terms o population, but ahead o Instagram (100 million) and Pinterest (48 million).

Tumblr occupies an appealing middle ground between the largest mainstream social networks and

smaller niche sites. Its population is large enough or it to make sense or brands to invest their time

to create a presence, but small enough that it attracts tastemakers who use the platorm because

they want to; not because they eel obliged to be there.

In May 2013 Yahoo agreed to buy Tumblr or $1.1billion. In a post announcing the acquisition, CEO

Marissa Mayer promised not to screw it up. Furthermore, Mayer assured users that Tumblr would

operate independently o Yahoo, with David Karp remaining as Tumblrs CEO. Yahoo intends to

deploy its personalisation technology and search inrastructure to help users to discover new

bloggers and content.


3
http://www.tumblr.com/abouthttp://www.tumblr.com/abouthttp://bit.ly/16Jy3BUhttp://news.yahoo.com/number-active-users-facebook-over-230449748.htmlhttp://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://www.dailymail.co.uk/sciencetech/article-2285331/Instagram-hits-100m-users--reveals-10m-joined-retro-photo-service-MONTH.htmlhttp://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221http://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221http://www.dailymail.co.uk/sciencetech/article-2285331/Instagram-hits-100m-users--reveals-10m-joined-retro-photo-service-MONTH.htmlhttp://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/http://news.yahoo.com/number-active-users-facebook-over-230449748.htmlhttp://bit.ly/16Jy3BUhttp://www.tumblr.com/abouthttp://www.tumblr.com/about


4/14

What makes Tumblr dierent?

You already have a presence on the other social networks

what does Tumblr oer that they dont?

Tumblrs most appealing eature or brands is perhaps its

tagging system. When you post something on Tumblr you can

add tags describing its content, just as you would when posting

a traditional blog article. On your company website these tags

might be used or organisation; allowing readers to click on a

tag to nd other posts that youve written on the same topic. On

Tumblr these tags are shared across the entire userbase. Your

posts about #ashion are collected with everyone elses posts

about #ashion on a permanent dedicated #ashion tag page.to take notice? Or is it that the team on social media channels

naturally have the mindset to respond quickly? Either way,

Twitters reputation as an eective issues resolution channel will

only increase its use.

At rst glance it looks like a good way to distract people away

rom your content, but think about it rom the users perspective. Tumblr allows users to track tags

that theyre interested in, suracing activity rom that tag on their dashboard page.

With sites like Facebook and Twitter your posts can reach your existing ollowers and, i youre lucky,

a ew o their riends. Tumblr oers that too, but then adds this extra layer o reach where people whohave never encountered you or your posts can still discover them i your tags match their interests.

Target your audience precisely

Youre not screaming your message out into the world and just hoping the right people are in earshot.

Youre selecting the exact audience you want to target through your tags, and they sel-select

themselves through tag tracking to see content like yours.

Tag tracking isnt even limited to Tumblr members. Anyone can bookmark a tag page and see the

latest posts on a topic whenever they want.

Tumblr still goes one better by monitoring its tags and displaying the top 50 on its Explore page.

This helps users to nd new tags to track, and it also celebrates the Top Editor o each tag. What

better way to demonstrate that youre an authority on a given topic?

Another advantage Tumblr has over the other social networks

is the customisation thats possible. You can download user-

created themes that signicantly alter the look o your page,

or you can build your own or something truly unique. Even i

youre not an HTML expert, plug-in developers likeAddThis

oer easy to ollow instructions or adding their eatures to your

Tumblr page.


4
http://www.tumblr.com/tagged/fashionhttp://www.tumblr.com/explorehttp://www.tumblr.com/themes/http://www.addthis.com/http://bit.ly/1bNQCCxhttp://bit.ly/1bNQCCxhttp://www.addthis.com/http://www.tumblr.com/themes/http://www.tumblr.com/explorehttp://www.tumblr.com/tagged/fashion


5/14

I Tumblr has one shortcoming, its in the lack o unctionality or gathering eedback. While almost

every other social media platorm makes it easy or others to respond to your content with text,

Tumblr almost arbitrarily puts obstacles in the way o text responses.

Every post you put up can easily be liked and reblogged by the people it reaches, but you can

only invite text comments i the title or body text o your post ends with a question mark. I you jump

through that hoop, the post editor will present a Let people answer this text box. Users can only

reply to your post i you have ticked this box, and Tumblr only allows you to use the Let people

answer this eature on two posts each day. I youre a prolic poster, choose careully!

This design choice was probably made to encourage the use o Tumblr as a visual platorm. Its

perhaps telling that even when youve used both o your answerable posts or the day, there is no

such limit on the number o times you can opt-in to allow photo replies to your posts.

Whos tumbling?

More than hal o Tumblrs visitors are between

the ages o 18 and 34, with a slight majority (55%)

being emale, according to stats rom Quantcast.

Asurveyconducted by Posterous ounder Garry

Tan indicates that Tumblr may be more popular

than Facebook among the 13-18 and 19-25 age

groups (see chart, right). I your brand is tryingto reach teenagers and young adults, Tumblr could

well be the best place to do it!

Quantcast also cites that 45% o the sites users are

college educated, which is slightly higher than the

internet average.

While 67% o Tumblrs users are Caucasian,

representation o Arican, Asian, and Hispanic

ethnicities is above the internet average. Tumblr is

available in 12 languages to acilitate usage

worldwide.

13% o the sites visits come rom mobile devices,

with many coming through Tumblrs highly rated

ocial apps or iOS andAndroid.

The presence o brands on Tumblr has steadily

increased since the sites launch in 2007. Fortune 500

companies with an active presence on Tumblr include

General Electric, Pepsi, Intel, Coca-Cola, and Disney.


5

Social media usage

70%

60%

50%

40%

30%

20%

10%

0%

13-18 19-25

Facebook Twitter Instagram Tumblr Snapchat
http://blog.garrytan.com/tenth-grade-tech-trends-my-survey-data-says-shttp://en.wikipedia.org/wiki/Posteroushttp://itunes.apple.com/us/app/tumblr/id305343404http://bit.ly/ziJBJohttp://bit.ly/ziJBJohttp://itunes.apple.com/us/app/tumblr/id305343404http://en.wikipedia.org/wiki/Posteroushttp://blog.garrytan.com/tenth-grade-tech-trends-my-survey-data-says-s


6/14

Whats on Tumblr?

As with most social networks, and arguably the internet as a whole, visual content is king. At the time

o writing, the most active tag on Tumblr is #Food. To demonstrate the prevalence o image-based

content over text, I had intended to tell you that I had to scroll through o the most recent posts

beore nding one without a prominent image. Ater several minutes o holding the down key and

seeing nothing but photos and animated GIFs fy past, Id be prepared to believe that there has never

been a text-based post submitted under #Food. Point being: i

youre planning to use Tumblr, put away the thesaurus and start

building up an image collection.

One orm o content that Tumblr has become the de acto home

or is the single topic blog. Single topic blogs post exclusively

about a very narrow subject and typically spring up in reaction toa pop culture event or to support a meme.

Content is oten sourced entirely rom the community, with page

owners serving as curators. Well-known single topic blogs on

Tumblr include Dogshaming, McKayla Is Not Impressed, and,

naturally, Single Topic Blog O Single Topic Blogs.

Brands on Tumblr

As Tumblrs media evangelist Mark Coatney puts it, Tumblr is

A network o interests rather than people who know each other. This gives

more exibility and expression to your brand.

Diana Hong, creative director at New Yorks Create The Group, has salient advice:

I a brand has an idea o what their voice is on Tumblr, then that works ... its

about creating a culture.

The below is just a smattering o the brands currently participating on Tumblr.

Music

Rolling Stone magazine uses Tumblr to link to content on its website, sticking to a ormula o posting

eye-catching photos with a couple o sentences o descriptive text. It has designed its Tumblr page

to allow space to advertise the latest issue o the magazine, and the magazine also brings in a eed

rom its Twitter account.


6
http://www.tumblr.com/tagged/foodhttp://dogshaming.tumblr.com/http://mckaylaisnotimpressed.tumblr.com/http://singletopicblogofsingletopicblogs.com/http://www.digiday.com/social/why-few-brands-are-on-tumblr/http://rollingstone.tumblr.com/http://twitter.com/RollingStonehttp://twitter.com/RollingStonehttp://rollingstone.tumblr.com/http://www.digiday.com/social/why-few-brands-are-on-tumblr/http://singletopicblogofsingletopicblogs.com/http://mckaylaisnotimpressed.tumblr.com/http://dogshaming.tumblr.com/http://www.tumblr.com/tagged/food


7/14

Meanwhile, Pitchork uses its Tumblr page to curate content

rom within Tumblr and rom the wider web, linking to content on

YouTube, Vimeo, and Spotiy almost as much as it links back to

pitchork.com.

Spotiyitsel maintains a page ull o embedded audio rom

the Spotiy service. Following one o its links will almost always

automatically open the Spotiy desktop app.

Adweeks profle on MTVs adoption o Tumblr illuminates

some o the reasons a cultural media orce would t with a

microblogging platorm. #MTVwas already one o the more

popular Tumblr tags and the channel wanted to take part in

sharing its content.

MTV also wants to target the web culture and design

communities, which it thinks will mesh well with its image. The

Tumblr account is a way or MTV to showcase the talents o its

employees; many o the companys staers are contributors,

under the supervision o MTVs social media manager Tom

Fishman. He says:

We eel like MTV could be a really powerul curatorial orce.

Fashion

Fashion is huge on Tumblr, with everything rom street-style blogs to brands represented. As ashion

is all about a point o view, it is no wonder that it should nd a natural home on Tumblr.

According to Tumblr ounder and CEO David Karp, 1 out o 10 in the top 1,000 o Tumblr blogs is

ashion-related. Tumblr posts that are ashion-related are reblogged on a much greater scale than a

typical Tumblr post, states Tumblr Fashion Director Rich Tong, suggesting that:

Theres a huge capacity or ashion content to go viral on Tumblr.

Elle has taken a very low maintenance approach to its Tumblr

page, simply reposting everything shared rom its Instagram

account. It seems to work! Their posts pick up a lot o likes and

reblogs. Not, however, as many likes and reblogs asVogue,

which posts photos at a rate o one or two per day, always

taking care to list the name o the photographer.


7
http://pitchfork.tumblr.com/http://pitchfork.com/http://spotify.tumblr.com/http://www.adweek.com/news/television/mtv-comes-tumblr-132182http://www.tumblr.com/tagged/mtvhttp://www.tumblr.com/tagged/street%2Bstylehttp://mashable.com/2011/02/06/fashion-tumblr-kate-spade/http://tumblr.elle.com/http://instagram.com/elleusa/http://vogue.tumblr.com/http://vogue.tumblr.com/http://instagram.com/elleusa/http://tumblr.elle.com/http://mashable.com/2011/02/06/fashion-tumblr-kate-spade/http://www.tumblr.com/tagged/street%2Bstylehttp://www.tumblr.com/tagged/mtvhttp://www.adweek.com/news/television/mtv-comes-tumblr-132182http://spotify.tumblr.com/http://pitchfork.com/http://pitchfork.tumblr.com/


8/14

DKNY PR Girl is up ront about her usage o the platorm,

stating as her tagline When 140 characters arent enough.

Clearly her presence on Tumblr isnt merely an aterthought

though, as the page is very nicely presented with its own customtheme.

Celebrities

They dont come much bigger than the President o the United

States. Barack Obama has a Tumblr page, which posts a variety

o image and text-based content. Interestingly text posts,

typically pulling rom Obamas speeches, have seen a lot o

success on the platorm in comparison with photos shared romthe account. It goes to show that not everyone on the internet is

too impatient to read. On Tumblr, Obamas page has evidently

ound its audience.

Actors, the next most powerul people on the planet, are also making their presence elt on Tumblr.

Entrepreneurial sorts like Zooey Deschanel and Joseph Gordon-Levitt appear to post about anything

but their acting. Instead they curate content rom their ans, share things they enjoy, and promote

their websites HelloGiggles and hitRECord.org.

Musicians o all stature are present on Tumblr. Where else

would they be? Myspace? Beyonc has perhaps brought the

most attention to Tumblr, choosing to announce the birth o her

daughter through the Hello Blu Ivy Carter page with the babys

rst photos and a scanned in hand-written note.

Writers

Journalists were among the rst to ully embrace Tumblr. Mark Coatney, ormer Senior Editor o

Newsweek, says o his ramp-up: No one at Newsweek really knew what I was doing, allowinghim the reedom to develop a cutting-edge style or Newsweeks Tumblr that quickly developed a

ollowing. Tumblr so appreciated Coatneys eorts, they hired him as a Media Evangelist.

Publishers have also taken an interest in Tumblr. The site proudly shows o some o its members

who have been given book deals through Tumblr on a spotlight page. Publishers saw the success

o Tumblr blogs like Garfeld Minus Garfeld, Scanwiches, and Coloring For Grown-ups and saw

potential or people to enjoy their content in real physical books. Imagine that!


8
http://dknyprgirl.tumblr.com/http://newsweek.tumblr.com/http://bit.ly/q5RpkUhttp://garfieldminusgarfield.net/http://scanwiches.com/http://coloringforgrownups.com/http://coloringforgrownups.com/http://scanwiches.com/http://garfieldminusgarfield.net/http://bit.ly/q5RpkUhttp://newsweek.tumblr.com/http://dknyprgirl.tumblr.com/


9/14

Getting started

Registering or a Tumblr account is so easy that you could have your rst post up within ve minutes

o hitting Tumblr.com. However, it is worth taking some time to amiliarise yoursel with the sites

eature set and culture.

The Dashboard

The dashboard is your home on Tumblr. Its

main eature is a eed that will contain any

posts made by accounts you ollow, along

with notications o everyone who ollows

you or engages with your content.

The dashboard is also your launchpad

or creating posts. Though preparing a

post takes place in a WYSIWYG editing

interace based on the type o post you

have chosen, it all starts rom the buttons

at the top o your dashboard.

Themes

A theme on Tumblr is the visual design

o your page. It gets a special term

because Tumblr themes can be shared

and installed. You dont have to be a

programmer or graphic artist to make your

Tumblr page beautiul. I you do have the

skills, though, you can make something

unique to you or your brand.

With that said, there is a case to be

made or spending your time elsewhere.

Tumblrs deault theme is basic but

unctional. Its also entirely possible to

have a fourishing Tumblr page without your or your ollowers ever seeing it!

Like Facebook, most people will see your content without visiting the actual page, as your posts

will appear in their dashboard eed and tag pages. Youll know youve made it when people start

bookmarking your actual page to see your content at the source.


9
http://www.tumblr.com/themes/http://www.tumblr.com/themes/http://www.tumblr.com/themes/http://www.tumblr.com/themes/


10/14

Best practices

Promoting an art and user generated

content

Some brands like to curate an art and

other submissions rom their communities.

BBC Americas Doctor Who page

requently shares content originally posted

by Tumblrs many Whovians (its a word,

we checked).

Livetumblring

Speaking o Doctor Who, the page has

been recognised by the Shorty Awardsor pioneering livetumblring on the

platorm. The page posts screenshots,

quotes, and live an reactions during the

broadcast o new episodes to deliver a

second screen experience.

Links

I your intention is to drive trac to a

website, remember to embed links in your content particularly in images. When your content is

reblogged by other Tumblr users, your links will remain intact on their pages.

Repurposing content

While it could be argued that you get out as much as you put in, Tumblr can be a very low

maintenance platorm. Its entirely possible to repurpose content rom your ocial website, or rom

your other social presences, and still nd that the people o Tumblr want to share it. The Economist

mostly posts covers and political cartoons rom its magazine, generating a good amount o

engagement rom content that already existed elsewhere.

Tagging

Tagging is the most important part to get right. As weve established, its likely that most o the

engagement you see on your posts will come rom people who discovered your content through a

tag page.

There doesnt appear to be a limit to the number o tags you can add to a post, and your content will

appear on every one o the tag pages, but there is some tagging etiquette that ought to be ollowed.

While its tempting to tag subjects that are tangentially related to what youre posting about, ollowers

o the tag will be watching and theyll let you know when they eel youve wasted their time.

It is also considered to be good Tumblr etiquette to be aware o content that can trigger negative

physical and emotional reactions.Animated GIFs are very popular on Tumblr, but in some rare

cases they can cause epileptic seizures. Similarly, some graphic images can serve as psychological

triggers or eating disorders, sel-harm, or post-traumatic stress disorder.


10
http://doctorwho.tumblr.com/http://industry.shortyawards.com/category/4th_annual/tumblr_brand/YI/doctor-who-tumblrhttp://theeconomist.tumblr.com/http://www.tumblr.com/tagged/gifhttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://www.tumblr.com/tagged/gifhttp://theeconomist.tumblr.com/http://industry.shortyawards.com/category/4th_annual/tumblr_brand/YI/doctor-who-tumblrhttp://doctorwho.tumblr.com/


11/14

Accessibility

Feeds and subscriptions

Tumblr is good at spreading your content around within the platorm, and your blogs biggest anscan bookmark your page just like any other site, but there are additional ways to get the message out

beyond Tumblr.

Every Tumblr blog automatically produces an RSS eed, which you can access by adding /rss

ater your pages URL. The deault Tumblr theme also comes with an RSS button, but its worth

remembering to include one when you use custom themes.

You could also use your Tumblr page to create a mailing list and use newsletters to ensure your

customers see your content.

Comments

One way to sidestep Tumblrs commenting limitations is to install a Disqus widget. Disqus also

makes it possible to moderate comments; a eature unortunately lacking rom Tumblrs deault

comment system.

Integration

Buttons or sharing your content on other

social platorms can easily be integrated

into your theme with tools like AddThis.

Your ollowers probably have at least one

more account with one o Tumblrs rivals, so why not let them Like you there too?

Monitoring

Built-in analytics are lacking on Tumblr. Beyond a ollower count and per-post engagement gures,

there isnt much to be gleaned rom Tumblrs stated inormation.

Some third party providers can ll in the gap. Google Analytics can provide data on Tumblr once

the blog has been enabled or it. TumblrStats and Numblr oer limited inormation on your posting

habits, but can also be used to view publicly available inormation about any other Tumblr blog you

might be interested in.


11
http://blog.mailchimp.com/add-a-mailchimp-newsletter-button-to-your-tumblr-blog/http://disqus.com/http://help.disqus.com/customer/portal/articles/466238-moderating-your-communityhttp://www.tumblr.com/docs/en/google_analyticshttp://tumblrstats.com/http://tumblr.undercurrent.com/http://tumblr.undercurrent.com/http://tumblrstats.com/http://www.tumblr.com/docs/en/google_analyticshttp://help.disqus.com/customer/portal/articles/466238-moderating-your-communityhttp://disqus.com/http://blog.mailchimp.com/add-a-mailchimp-newsletter-button-to-your-tumblr-blog/


12/14


12

Challenges

Memes

Memes are all over Tumblr, with many originating on the platorm beore being picked up elsewhere.I you do it the right way, joining in on a meme with your ollowers can make your brand appear un

and approachable, and can give your content some added viral potential.

The challenge is in getting involved early enough to appear to be part o the movement, beore the

joke has got old. The eModeration blog has some tips and observations on the use o memes by

brands.

Reblogging

Reblogging others content will show your ollowers that youre serious about being an active part o

Tumblrs community. However, care needs to be taken when deciding what to reblog.

First, you want to consider whether the content your sharing ts the typical tone o your blog. Is there

any chance that it will disappoint or annoy your ollowers?

Secondly, you need to think about the original source o the content. You will probably have

discovered the content in isolation, as one o many individual posts scrolling down a tag page.

While that single post may be perect to reblog or your ollowers, the original poster (whose link will

appear in your reblog) may be associated with practices and belies that you dont wish to connect

with your brand. Check a ew more o their posts beore reblogging.

While it may sometimes be tempting to just copy a users image or quote and submit it as a new

post, this is understandably considered poor orm on Tumblr. Reblogging and giving appropriate

attribution to content creators will keep everyone including the lawyers happy.
http://en.wikipedia.org/wiki/Internet_memehttp://www.emoderation.com/hey-i-just-met-you-and-this-memes-crazy-dwiftihttp://www.emoderation.com/is-it-ok-to-be-takei-dwiftihttp://www.emoderation.com/is-it-ok-to-be-takei-dwiftihttp://www.emoderation.com/hey-i-just-met-you-and-this-memes-crazy-dwiftihttp://en.wikipedia.org/wiki/Internet_meme


13/14


13

Thoughts on Tumblr

Dont just take our word or it! Heres what some o the industrys experts say about Tumblr.

On the Tumblr community:

Tumblr is where I go to laugh, but it is also a antastic place to learn: this is

where I frst read about Trayvon Martin, or example. It oten hosts some o

the most eloquent and nuanced conversations about society, rom gender to

race to equality and social justice. It is a community that gives and shares and

supports its own only last night, I witnessed people organise a whip-round or

a ellow Tumblr user who needed to get out o an abusive situation ast.

It can be a brilliant place, because it is a lot more than the sum o its parts: you

get out o it what you put in. Not many sites can give you all o that and a gi o

Chris Evans punching a bag in slo-mo. And or that reason, Ill remain onboard.

No contest.

Bim Adewunmi, The Guardian

On Tumblrs popularity:

Pop quiz: what is the avorite social networking site o Americans under age

25? I you guessed Facebook you are way behind the eight-ball, because

Tumblr now enjoys more regular visits rom the youth o America.

Adam Rikin, TechCrunch

On Tumblrs uture:

It will be interesting to see whether Tumblr tries to introduce more data on how

users interact with each other on its network and whether that data ollows in

the orm o sites like Twitter and Facebook, or whether it can continue to grow

without that extra detail. I the latter is successul, it also throws into questionwhether metrics like riend counts or ollower numbers amount to much in the

longer term. And will Tumblr add more eatures to snare in more users? The

core o Tumblrs social experience is how people consume and share content

based on their interests, rather than through a conversation with their social

circles. This has been one o Tumblrs most distinctive traits, but it also leaves

a window open or eatures that the company might also try to introduce or

encourage more in the uture.

Ingrid Lunden, TechCrunch
http://www.guardian.co.uk/commentisfree/2012/dec/04/hack-tumblr-microblogging-gnaahttp://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/http://techcrunch.com/2013/01/02/oh-the-places-tumblr-can-go/http://techcrunch.com/2013/01/02/oh-the-places-tumblr-can-go/http://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/http://www.guardian.co.uk/commentisfree/2012/dec/04/hack-tumblr-microblogging-gnaa


14/14


14

About eModeration

eModeration is a social media management agency which delivers high-quality multi-lingual

community management and moderation services, social media consultancy, and crisis managementtraining and simulations. With oces in London, Los Angeles and New York, we work with some o

the worlds biggest brands across a wide range o industry sectors. These include: automotive, kids

and entertainment, FMCG, nancial services, luxury brands, media, pharmaceutical, publishing, and

telecoms.

The agency works with leading global brands, including BBC Worldwide, HSBC, Mind Candy (Moshi

Monsters), MTV, Sony Mobile, ITV, Hyundai, Smirno, the LEGO Group, Sprint and The Economist.

It also works with a growing roster o agencies, including Starcom MediaVest Group, Wieden +

Kennedy, Ogilvy, Saatchi & Saatchi, DDB Worldwide, Crispin Porter + Bogusky and Publicis Groupe.

Committed to providing a sae and engaging social media experience or children and adults,

eModerations CEO Tamara Littleton has over 11 years experience o community and social media

management and moderation. She has also advised the UK government on guidelines or child

saety.

eModeration contributes to the development o social media expertise via its white papers, blogs,

sponsorships, and has a strong roster o returning clients who appreciate the quality o its services

and expertise in social media tools and trends.

Contact us

Talk to us today about how our social media expertise can help you brand.

Call Tamara Littleton on (+44) 0203 178 5051

Email [email protected]
http://www.emoderation.com/http://www.emoderation.com/social-media-publicationshttp://www.emoderation.com/social-media-blogmailto:info%40emoderation.commailto:info%40emoderation.comhttp://www.emoderation.com/social-media-bloghttp://www.emoderation.com/social-media-publicationshttp://www.emoderation.com/

a tumblr guide for brands

Documents