a synopsis on the company profile of
TRANSCRIPT
-
8/4/2019 A Synopsis on the Company Profile Of
1/12
A SYNOPSIS ON THE
COMPANY PROFILE OF
VOLKSWAGEN
-
8/4/2019 A Synopsis on the Company Profile Of
2/12
In the Supervision
Mr Shree BhagwatLecturer, FMS, Sagar.
-
8/4/2019 A Synopsis on the Company Profile Of
3/12
Introduction
The word Volkswagen came from"Volks" (People's") & Wagen(Car).
Volkswagen has been Europe'slargest automobile manufacturerwith a market share over 20 percent.
The Volkswagen Group with itsheadquarters in Wolfsburg is one ofthe worlds leading automobilemanufacturers and the largestcarmaker in Europe.
-
8/4/2019 A Synopsis on the Company Profile Of
4/12
STRATEGIC VISION
It is the goal of the Group to offer attractive, safe andenvironmentally sound vehicles which are competitive
on an increasingly tough market and which set worldstandards in their respective classes.
By 2014, the car market in India would have crossedtwo million units
Volkswagen is aiming to become, sustainably, theworld's largest car maker by 2018
-
8/4/2019 A Synopsis on the Company Profile Of
5/12
GROUP PROFILE
Type: Public Company
Headquarters: Germany
Industry: Automotive Products: Cars, Trucks
Revenue: 113.8 billion (2008)
Operating income: 6.61 billion (2008) Profit: 4.68 billion (2008)
Employees: 369,928(2008)
-
8/4/2019 A Synopsis on the Company Profile Of
6/12
OPERATIONS.The Group operates 48 production plants in thirteen
European countries and a further six countries in the
Americas, Asia and Africa. Around the world, morethan 360,000 employees produce almost 25,400vehicles or are involved in vehicle-related services eachworking day. The Volkswagen Group sells its vehicles
in more than 150 countries
-
8/4/2019 A Synopsis on the Company Profile Of
7/12
BOARD OF DIRECTORS
Prof. Dr. rer. nat. Martin Winterkorn(Chairman) Dr. Arno Antlitz (brand responsibility)
Dr. Ulrich Hackenberg (brand Development)
Prof. Dr.E. h. Jochem Heizmann (CommercialVehicles)
Christian Klingler (Sales and Marketing)
Prof. Dr.-Ing. Werner Neubauer
Dr. Horst Neumann (Human Resources)
Hubert Walt(Production and Logistics)
-
8/4/2019 A Synopsis on the Company Profile Of
8/12
Models
EuropeCaddy Life
Fox Golf Mk6
Golf Plus
Golf Variant
Jetta Mk5 Multivan
New Beetle
New Beetle Convertible
Passat Mk6
Passat CC Phaeton
Polo Mk4F
Scirocco
Sharan Touran
Tiguan
Touareg
-
8/4/2019 A Synopsis on the Company Profile Of
9/12
Competitors Honda
Hyundai
Fiat Toyota
BMW
Maruti Suzuki
Tata
KIA
-
8/4/2019 A Synopsis on the Company Profile Of
10/12
Volkswagen in IndiaVolkswagen brand will bring locally producedvehicles to the Indian market up from the thirdquarter of 2007. To accompany the growing supply of
Volkswagen Passenger Cars, the Group hasestablished a separate Indian sales company in 2007,initially for Volkswagen as well as for Audi.Volkswagen Group Sales India Private Limitedregistered in Mumbai will distribute locallymanufactured and importevehicles in India.
-
8/4/2019 A Synopsis on the Company Profile Of
11/12
Suggestions
Volkswagen should increase their servicestations.
Facilities regarding after sales services should be
increase. People were not aware about VW brand, thereshould be more brand awareness in the market.
They should increase advertisement activities.
They should promote more road shows in therespective areas. The company should promote about the entire
feature offered by it.
-
8/4/2019 A Synopsis on the Company Profile Of
12/12
THANK YOU