a survey on demand for visual entertainment(lcd)
DESCRIPTION
TRANSCRIPT
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A SURVEY ON DEMAND FOR AUDIO-VISUAL ENTERTAINMENT(LCD) ON LOCAL TRAINS
From CST to Kalyan
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GROUP NAME
NAME ROLL NO.
Hussain Dholkawala Aliasgar Doctor Faizaan Aslam Khan Shabbir Pancha Altaf Surya
12 13 20 28 41
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RESEARCH BACKGROUND
Conducted on 8th & 9th Aug 2011 in central local trains.
Commuter response on LCD in train. Sample size of 50 Commuters. Taken randomly in peak hour as well as on
non- peak hours. Used Questionnaire method for survey.
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CENTRAL RAILWAY
About 28-30% population travel by central railway.
About 11-12 crore Commuter per month. 38-40 lakh passenger travel by central
railway daily. Number of Commuter travelling daily in
one train:35000-40000.
Source :- Central Railway Survey report
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QUESTIONNARE
1. How often do you travel by train?
36
5
7
2
Commuter Response
Daily
Weekly
Monthly
Occa-sionaly
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2.What is your profile?
10
30
3 7
Commuter Response
studentserviceprofessionalAny other
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3.What is your Average Travel Time?
5
15
19
11
Commuter Response
15-30 mins30-45 mins45-60 minsMore than 1 hour
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4. What kind of entertainment would you like to have in the train?
30
5
10
5
Commuter Response
Visual adsradio serviceinternet serviceGaming console
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5.DO YOU LIKE MOVIES PROMOS PLAYED IN THE CENTRAL LOCAL TRAINS?
343
11
3
Commuter response
yes NoNot suredon’t want to answer
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6. WHICH CONTENT YOU LIKE THE MOST PLAYED IN THE LCD’S?
11
14
19
6
Commuter Response
Movies Promos Comedy Shows like charlie chaplin etcQuiz contest showCartoon Shows
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7. Does this medium of entertainment act as a stress reliever for you?
41
2
7
Commuter Response
yesnocant say
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8. IS THE SCREEN IS VISIBLE AND EASY TO WATCH?
35
12
3
Commuter Response
yesnocant say
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9.DOES THE ADVERTISEMENT PLAYED IN THE LCD’S HELPS TO AWARE ABOUT THE DIFFERENT BRANDS AVAILABLE IN THE MARKET?
40
5 5
Commuter Response
yes
no
Cant say
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10. What you will rate to the Concept of entertainment through LCD, s Installed in
Central Railways?
27
17
6
Commuter Response
ExcellentGoodBadAverage
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OBSERVATIONS AND FINDINGS
________ percent of people get entertained by LCD’s _______ percent of people do not want any
entertainment. _______ percent of people want live cricket updates. TV entertainment grabs maximum eyeballs.
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RECOMMENDATIONS
Live streaming of Cricket Matches should be played . Company should come with some innovative Content to
grab the attention of Commuters. LCD should be positioned at such an angle so that max
people can view it even at peak hours.
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CONCLUSION
Its has been observed that different people have different perceptions.
Most people would like to be entertained while commuting in the local train.
LCD’s are going to form a very important source of entertainment and infotainment.
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ANNEXURES
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DATA COLLECTION
Primary Data- Collected through by survey and observations.
Secondary Data – Google, central railway Fortune creative media
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