a study of samsung consumer durables

Rakesh Kumar Singh 510910259

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On A study of Consumer durable market

For

SamSung ElEctronicS ltd with special reference to bangalore district

For Master In Business Administration

From Sikkim Manipal University of Health, Medical

& Technological Sciences

by Rakesh Kumar Singh Roll No. 510910259


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Project rePort

On

“STUDY OF CONSUMER DURABLE MARKET

FOR SAMSUNG ELECTRONICS LTD

WITH SPECIAL REFERENCE TO

BANGALORE DISTRICT”

Submitted by

Rakesh Kumar Singh

( Roll No. 510910259 )

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

from Sikkim Manipal University, India.

Sikkim Manipal University of Health, Medical & Technological Sciences

Syndicate house, Manipal - 576 104


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System Domain # 548, Shyam Complex, 1st Floor

Above Vivek - CMH Road Indira Nagar, Bangalore

Centre Code: 02779

“STUDY OF CONSUMER DURABLE MARKET FOR

SAMSUNG ELECTRONICS LTD



Submitted by

Rakesh Kumar Singh

( Roll No. 510910259 )

A Report submitted in partial fulfillment of the requirements for the degree of


of Sikkim Manipal University, India.

Sikkim Manipal University of Health, Medical and Technological Sciences

Syndicate house, Manipal - 576 104


4

I hereby declare that the project report entitled





Submitted in partial fulfillment of the requirements for the degree of


To Sikkim Manipal University, India, is my Original work and not submitted for the award

Of any other degree, diploma, fellowship, or any other similar title or prizes

Place: Bangalore Rakesh Kumar Singh Date: Oct 2010 Roll No. 510910259


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The Project Report of

Rakesh Kumar Singh





is approved and is acceptable in quality and form

Internal Examiner External Examiner (Ravinder Kumar) (Anurag Yadav) MA, MBA Marketing Manager


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This is to certify that the Project report entitled





Submitted in partial fulfillment of the requirements for the degree of


Sikkim Manipal University of Health, Medical and Technological Sciences

Submitted by

Rakesh Kumar Singh

Who has worked under my supervision and guidance and that no part of this report has been submitted for the award of any other degree, Diploma, Fellowship or other similar titles or prizes and that the work has not been published in any journal or Magazine


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Index

Sl No. Topic Page No.

1. Acknowledgement 8-10

2. Introduction 11-16

3. Company Profile 17-30

4. Product Profile 31-38

5. Objectives Of The Study 39-40

6. Research Methodology 41-45

7. Scope Of The Study 46-50

8. Theoretical Background 51-55

9. Data Analysis and Interpretation 56-70

10. Findings Of The Study 71-73

11. Suggestions & Recommendations 74-76

12. Conclusion 77-78

13. Annexure & Bibliography 79-92


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ACKNOWLEDGEMENT


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ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the

research material as authentic as it could. And I earnestly hope that it provides

useful and workable information and knowledge to any person reading it.

During this small time frame of two months in which the project reached its

completion, there were a few people whom I would like to make a mention of

and without whose help the project would have never seen the light of the day.

I also thank to my internal guide Mr. Ravinder Kumar for his timely

response via e-mail, which immensely helped in giving the project the initial

direction it needed.

I would like to thank my external guide Mr. Anurag Yadav (Marketing

Manager) who gave me a free hand as far as going about the project work was

concerned.

I dedicate this project to the Dealers of Bangalore district who were

extremely kind and who at times went out of the way to help me. Without their

co-operation it would have perhaps not been possible to research a few places,

which I did, within the stipulated time frame.

RK Singh

MBA (Marketing)

2009-2011


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Preface

We took our training at SAMSUNG ELECTRONICS LTD. Bangalore.

During the training was to get an overview of the Consumer Durable Market of

Bangalore district. It was a firsthand experience to get exposed to the

professional set-up and face the market, which was really a great experience.

Training period was a learning experience.

When business is involved, an experience counts a lot. Experience is an

instrument, which leads towards success. Working with SAMSUNG

ELECTRONICS LTD., has been a pleasure

I take this opportunity to present the project report and sincerely hope

that it will be as much knowledge enhancing to the readers as it was to use

during the fieldwork and the compilation of the report.


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INTRODUCTION


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INTRODUCTION

Before the liberalization of the Indian economy, only a few companies like

Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer

durables market, accounting for no less than 90% of the market. Then, after the

liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and

Aiwa came into the picture.

Today, these players control the major share of the consumer durables

market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It

is growing very fast because of rise in living standards, easy access to consumer

finance, and wide range of choice, as many foreign players were entering in the

market with the increase in income levels, easy availability of finance, increase in

consumer awareness, and introduction of new models, the demand for consumer

durables has increased significantly. Products like washing machines, air

conditioners, microwave ovens, color televisions (C-TV) were no longer

considered luxury items. However, there were still very few players in categories

like vacuum cleaners, and dishwashers Consumer durables sector is

characterized by the emergence of MNCs, exchange offers, discounts, and

intense competition. The market share of MNCs in consumer durables sector is

65%. MNC's major target is the growing middle class of India. MNCs offer


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superior technology to the Consumers whereas the Indian companies compete

on the basis of firm grasp of the local market, their well-acknowledged brands,

and hold over wide distribution network. However, the penetration level of the

consumer durables is still low in India.

Indian Consumer durables market used to be dominated by few domestic

players like Godrej, Voltas, Alwyn and Kelvinator. But post liberalization many

foreign companies have entered into Indian market dethroning the Indian

players and dominating Indian market the major categories being CTV,

REFRIGRATOR, MICROWAVE OVEN and WASHING MACHINES.

India being the second largest growing economy with huge consumer

class has resulted in consumer durables as the fastest growing industries in

India. LG, SAMSUNG the two Korean companies have been maintaining the

lead in the market with LG being leader in almost all the categories.

The rural market is growing faster than the urban market, although the

penetration level is much lower .The CTV segment is expected to the largest

contributing segment to the overall growth of the industry. The rising income

levels double-income families and consumer awareness were the main growth

drivers of the industries.


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INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and

appliances for domestic use such as televisions, refrigerators, air conditioners

and washing machines. Instruments such as cell phones and kitchen appliances

like microwave ovens were also included in this category. The sector has been

witnessing significant growth in recent years, helped by several drivers such as

the emerging retail boom, real estate and housing demand, greater disposable

income and an overall increase in the level of affluence of a significant section of

the population. The industry is represented by major international and local

players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan,

Whirlpool, etc.

The consumer durables industry can be broadly classified into two

segments: Consumer Electronics and Consumer Appliances. Consumer

Appliances can be further categorized into Brown Goods and White Goods. The

key product lines under each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5

billion in 2007-08. More than 7 million units of consumer durable appliances


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have been sold in the year 2006-07 with colour televisions (CTV) forming the

bulk of the sales with 30 per cent share of volumes. CTV, refrigerators and Air-

conditioners together constitute more than 60 per cent of the sales in terms of the

number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per

cent while direct cool segment has grown by 9 per cent. Companies like LG,

Whirlpool and Samsung have registered double-digit growth in the direct cool

refrigerator market.

In the case of washing machines, the semi-automatic category with a

higher base and fully-automatic categories have grown by 4 per cent to 526,000

units and by 8 per cent to 229,000 units, respectively. In the air-conditioners

segment, the sales of window ACs have grown by 32 per cent and that of split

ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite

high, the markets for both C-TV and refrigerators were shifting to the semi-urban

and rural areas. The growth across product categories in different segments is

assessed in the following sections.


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Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to

grow by at least 25 per cent. At the disaggregated level, conventional CTV

volumes have been falling while flat TVs have grown strongly. Market sources

indicate that most CTV majors have phased out conventional TVs and have been

instead focusing more on flat TVs. The flat segment of CTVs now account for

over60 per cent of the total domestic TV production and is likely to be around 75

per cent in 2009-10. High-end products such as liquid crystal display (LCD)and

plasma display CTV grew by 400 per cent and 150 percent respectively in 2009–

10 following a sharp decline in prices of these products and this trend is expected

to continue. The audio/video player market has seen significant growth rates in

the domestic market as prices have dropped. This trend is expected to continue

through 2010- 2011, as competition is likely to intensify to scale and capture the

mass market.


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COMPANY PROFILE


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COMPANY PROFILE

SAMSUNG – Introduction

Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is,

"Inspire the World, Create the Future."

This new vision reflects Samsung Electronics’ commitment to inspiring its

communities by leveraging Samsung's three key strengths: “New Technology,”

“Innovative Products,” and “Creative Solutions.” -- and to promoting new value

for Samsung's core networks -- Industry, Partners, and Employees. Through


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these efforts, Samsung hopes to contribute to a better world and a richer

experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400

billion in revenue and becoming one of the world’s top five brands by 2020. To

this end, Samsung has also established three strategic approaches in its

management: “Creativity,” “Partnership,” and “Talent.”

Samsung is excited about the future. As we build on our previous

accomplishments, we look forward to exploring new territories, including health,

medicine, and biotechnology. Samsung is committed to being a creative leader in

new markets and becoming a truly No. 1 business going forward.

Our Mission

Everything we do at Samsung is guided by our mission: to be the best

“digital-Company”.

At Samsung, we follow a simple business philosophy: to devote our talent and

technology to creating superior products and services that contribute to a better

global society.


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Every day, our people bring this philosophy to life. Our leaders search for the

brightest talent from around the world, and give them the resources they need to

be the best at what they do. The result is that all of our products—from memory

chips that help businesses store vital knowledge to mobile phones that connect

people across continents— have the power to enrich lives. And that’s what

making a better global society is all about.

Samsung grew into a global corporation by facing challenges directly. In

the years ahead, our dedicated people will continue to embrace many challenges

and come up with creative ideas to develop products and services that lead in

their markets. Their ingenuity will continue to chart Samsung’s course as a

profitable, responsible global corporation.


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SAMSUNG HISTORY

From its inception as a small export business in Taegu, Korea, Samsung

has grown to become one of the world’s leading electronics companies,

specializing in digital appliances and media, semiconductors, memory and

system integration. Today Samsung’s innovative and top quality products and

processes are world recognized. This timeline captures the major milestones in

Samsung’s history, showing how the company expanded its product lines and

reach, grew its revenue and market share, and has followed its mission of

making life better for consumers around the world.

2009

Displayed the world’s thinnest TV (6.5mm) at CES Launched major restructuring of its businesses Cooperates in creating a foundry with Xilinx of the US Developed the world’s first 40 nanometer DRAM Announced its “Blue Earth” solar-powered phone Released its V-line Crystal Rose LCD TV Samsung is found No. 1 in customer loyalty for 8 years

consecutively by Brand Keys of the USA Samsung Digital Imaging developed an innovative

hybrid digital camera Built the world’s largest mobile phone as recorded in

the Guinness Book of World Records Received a “Quality Management Award” in Malaysia SADI, Samsung's design school, received the most iF

Concept Design Awards for its entrants Opened “samsungmobile.com” for its domestic

customers Received an Excellence Award from ENERGY STAR

of the US Released the world’s thinnest Blu-ray player Introduced Mobile WiMax into Malaysia Released the world’s first full HD camcorder with a

64GB SSD Sold more than 20 million full touch phones in shortest

time ever


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Samsung took up a record high market share in LCD monitors

Released the world’s first solar -powered mobile phone in India

Released the “JET,” its new concept full touch screen phone

Released its 120Hz 3D monitor Samsung took the No. 1 spot in the global digital sign

market for the first time Sold 500,000 units of its LED TVs in 100 days since its

release Opened the “visual mobile” era with its third

generation full touch Haptic AMOLED Released the world’s first infrared video phone Became the first in the industry to acquire TCO 3.0

certification for its notebook computers Announced its “Green Management” strategy Began mass production of the world’s first 40

nanometer DDR3 DRAM Released the world’s thinnest watch phone Developed the world’s lowest power 1GHz mobile

CPU core Opened Samsung Application Store Seller Site Attained its most awards ever at IDEA 2009 Released its strategic smart phone, the OmniaⅡ Samsung's Yuna Haptic sold 500,000 units in record

time Became the first in the industry to sell more than 10

million LCD TVs in the first half of the year Samsung won the chairmanship of the 3GPP

international standardization association Sold more than 5 million of its STAR full touch phones

in 4 months Samsung’s Application Store officially opened Released the “Corby” full touch phone targeted at

younger users Provided the World Skills Calgary 2009 Competition

support Installed the world’s largest video wall in the US


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Released the first large capacity 16kg automatic washing machine in the domestic market

Samsung's “Mondi” WiMax terminal receives “Best Product” at the 4G Awards

Entered the top 10 list in the world’s top 100 global brands

Samsung was selected as one of the top 10 global businesses in responding to climate change

Samsung TVs took 50% of the Iranian market Introduced its R&D master system Released the “Giorgio Armani” smart phone Sold more than 5 million LCD panels for notebooks

per month for the first in the industry Developed a 240Hz 3D LCD panel Received the 2009 LCD TV Market Leadership Award Deploys its brand memory card business Reached the world’s first LTE terminal supply

agreement Developed the world’s thinnest 3mm LED TV panel Samsung successfully tested WiMax global roaming Samsung’s LED TV won “TV of the Year” in Britain Declared its “Creative Company” strategy for the next

100 years Passed 4 trillion won in operating profits for its 40th

year of foundation Introduced a “Creative New Employee” hiring system Developed the world’s first 0.6mm 8 chip package Sold 10 million STAR phones in six months of its

release Announced its open mobile platform, “bada” Became the first in the industry to sell more than 4

million LCD panels for TVs per month Supported the hosting of the WCG final Launched a VIP membership program Sold 50 million full touch screen phones in 2 years Samsung's printing solutions won product of the year

in the US Samsung successfully commercialised its 4th

generation LTE terminal


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Restructured its organization and appointed Gee-Sung Choi as its new CEO

Sales of Samsung “Yuna Haptic” phones broke the threshold of 1 million

Became No. 1 in the US digital TV market for the 4th consecutive year

2008

Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung Electronics

Launched OMNIA phone Completed establishing TV manufactory in Russia

Kaluga Became the official sponsor of 2010 Guangzhou Asian

Game Developed the world's first 2Gb 50 NANO Samsung takes No. 1 spot in U.S. cellphone market Opened Global Brand PR Centre ‘Samsung D'light' No.1 worldwide market share position for TVs

achieved for the 9th quarter in a row

2007

No.1 worldwide market share position for TVs achieved for the seventh quarter in a row

Developed the world's first 30nm-class 64Gb NAND Flash™ memory

BlackJack bestowed the Best Smart Phone award at CTIA in the U.S.

Attained No.1 worldwide market share position for LCD for the sixth year in a row

2006 Developed the world's first real double-sided LCD

Developed the worlds' first 50nm 1G DRAM Unveiled 10M pixel camera phone Launched "Stealth Vacuum," a vacuum cleaner with the

world's lowest level of noises Launched the worlds' first Blu-Ray Disc Player Developed 1.72"Super-Reflective LCD Screen

September, 2005 The India Retail Forum has awarded Samsung as the Best


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Retailer of the year 2005 in the consumer Durables category.

James Damian, SVP, Best Buy and his team handed over the

award to Mr. Ravinder Zutshi, Dy MD and Samsung India at

the India Retail award function held in Mumbai on 16th

September.

February 2005 Mr. S. H. Oh appointed as the President and Chief Executive

Officer of Samsung South West Asia.

November 2004 Samsung received the Golden Peacock Special commendation

Certificate for Corporate Social Responsibility (Private Sector)

for the year 2004 from Mr. Shivraj Patil, Union Home Minister.

February 2004 India made regional headquarters for Samsung Southwest

Asia.

February 2004 Mr. K. S. Kim appointed as the First President and Chief

Executive Officer of Samsung South West Asia.

November 2003 Inaugurated Samsung's new, High-Tech, advanced

Refrigerator facility.

August 2003 Commencement of production at refrigerator facility in Noida.

June 2003 Merger of SIEL with SEIIT. Software technology park set up at Noida

December 2002 Construction commences for 5,000,000 refrigerator plant in

Noida

October 2002 Samsung unveils new technology for Consumer Home

Entertainment (DNIe™)

June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar


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Pradesh.

May 1996 Launch in South

Home Appliances Launch

December 1995 Samsung India Electronics (SIEL) products launched in India.

August 1995 Certificate for commencement of business received by

Samsung

The digital age has brought revolutionary change – and opportunity – to

global business, and Samsung has responded with advanced techno-logies,

competitive products, and constant innovation.

At Samsung, we see every challenge as an opportunity and believe we are

perfectly positioned as one of the world's recognized leaders in the digital

technology industry.

Our commitment to being the world's best has won us the No.1 global

market share for 13 of our products, including semiconductors, TFT-LCDs,

monitors and CDMA mobile phones. Looking forward, we're making historic

advances in research and development of our overall semiconductor line,

including flash memory and non-memory, custom semiconductors, DRAM and

SRAM, as well as producing best-in-class LCDs, mobile phones, digital

appliances, and more.


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SAMSUNG GLOBAL

The DNA of Digital Innovation

Samsung Electronics is a global leader in semiconductors,

telecommunications, digital media and digital convergence technologies with

2004 parent company sales of US$55.2Bn and net income of US$10.3Bn.

Employing approx. 113,000 people in over 90 offices in 48 countries, the company

has of 5 main business units: Digital Appliance Business, Digital Media Business,

LCD Business, Semiconductor Business and Telecommunication Network

Business. Recognized as one of the fastest growing global brands, Samsung

Electronics Corporation is the world’s largest producer of Colour Monitors,

Colour TVs, Memory Chips and TFT LCD’s.

Samsung in India

Samsung India is the hub for Samsung's South West Asia Regional

operations. The South West Asia Headquarters, under the leadership of Mr. J S

Shin, President & CEO, looks after the Samsung business in Nepal, Sri Lanka,

Bangladesh, Maldives and Bhutan besides India. Samsung India which

commenced its operations in India in December 1995 enjoys a sales turnover of

over US$ 1Bn in just a decade of operations in the country.

Headquartered in New Delhi, Samsung India has widespread network of sales

offices all over the country . The Samsung manufacturing complex housing

manufacturing facilities for Colour Televisions, Mobile phones, Refrigerators and


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Washing Machines is located at Noida, near Delhi. Samsung 'Made in India'

products like Colour Televisions, Mobile phones and Refrigerators are being

exported to Middle East, CIS and SAARC countries from its Noida

manufacturing complex. In November 2007, Samsung commenced the

manufacture of Colour televisions and LCD televisions at its state–of-the-art

manufacturing facility at Sriperumbudur, Tamil Nadu. The Company is also

manufacturing fully automatic front loading washing machines at its

Sriperumbudur facility.

Customized products for Indian Consumers

Samsung understands the local cultural sensibilities to customize its products

according to the Indian market. It has set up a “usability lab” at the Indian

Institute of Technology in New Delhi to customize Samsung products to meet

the specific needs of Indian consumers. This industry-institute partnership is

helping Samsung to study and analyze consumer response in aspects of product

design, including aesthetics, ergonomics and interface.

Through its research done on consumer preferences in India, Samsung has

concluded that Indian consumers want more sound oriented products. Thus, the

Samsung televisions for India have a higher sound capacity than their foreign

counterparts.


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For the semi-automatic segment of Samsung washing machines, Samsung has

introduced for the first time in India a feature called Super Dry. It is present in

three of Samsung’s semi automatic models and dries the clothes better than the

rest.

Samsung washing machines have an additional menu that takes care of the

local Indian wardrobes. They also have a ‘memory re-start’ that takes care of the

frequent power failures in India.


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PRODUCT PROFILE


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PRODUCT PROFILE

Samsung LED 9000 Impeccable beauty

Most appraised, most admired design Perfect interior item, enriching your lifestyle which others will admire Jaw opening performance with cutting edge technology. Access your online world right on your TV. Enjoy more options thanks to our content providers. Navigate with our easy-to-use interface and apps. Ultra Clear Panel Connect Share Movie More real than reality with 3D Hyper Real Engine 4 HDMI Full HD 1080P SRS Theatre Sound Mega Contrast Ratio


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Samsung Refrigrators

Twin Cooling Automatic Ice Maker Easy Handle Consistent Temperature

Welcome Summer with a Revolution

Biosleep 54°C S-UTR Smart Saver Anti Bacteria Filter


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Samsung Washing Machines

Diamond Drum - 79% less fabric damage Silver Nano voltage control (165 ~ 400 volt safety) wool wash - Woolmark certified

VRT Front Loading Washer

Designed with Vibration Reduction TechnologyTM (VRT),

our washer dramatically reduces barrel vibration—even

at the highest speed. It also reduces energy and water

consumption to the world’s lowest levels. Further, we’ve

enhanced washing performance and eco-friendly performance

with a diamond-shaped embossing drum.


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Samsung Notebooks

Designed for great value

The power to perform at the speed of life

Crafted for style and safety

Get online almost anywhere

A picture that’s close to perfection

Samsung Recovery Solution

Wide Video MP3 Player (YP-P2)

Equipped with Bluetooth and a touch screen interface,

the YP-P2 lets consumers enjoy vivid videos on a 3-inch

wide LCD screen. Samsung’s proprietary DNSe 2.0


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technology with EmoTure™ UI enhances the ultimate multimedia

experience.

Samsung LCD Monitors Mega colour, Mega contrast, Mega experience Save space and the environment Perfect high speed performance Control brightness, conserve energy. Reduce eyestrain. Enhance your viewing experience. Feel the Effects of Colour The Smart Size Customise Your Control Goes Off by Itself


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6-in-1 Steam Oven

Simple, yet stylish, our 6-in-1 steam oven combines all of

the features of a conventional oven with advanced steam

cooking technology to stimulate healthier eating.

Samsung’s versatile steam cooking solution adds a

steam function to the conventional oven, grill and microwave,

as well as dry heat and fermenting.

Samsung Touch Phone

Ultra-messaging BlackJack II (SG H-i617)

Microsoft’s Windows Mobile software-enabled HSDPA

smart phone boasts a bigger screen than the BlackJack

I and includes a jog wheel. The phone also has cuttingedge

features such as a touch screen, Bluetooth, GPS and wireless LAN


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Samsung Camcorders

Full HD 1080p Playback: HD up-Scaling

65X Intelli-Zoom

USB Charging

Scene Mode

Face Detection AF/AE

Time Lapse Recording


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OBJECTIVES OF THE STUDY


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OBJECTIVES OF THE STUDY

To find number of brands of consumer durable in Bangalore district.

To study brand preference of consumer for consumer durable goods..

To find most important parameter for selection of brand of Colour

television, Refrigerators, Washing machine, DVD, Microwave oven.

To study profit margin of major brands in consumer durable.


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RESEARCH METHODOLOGY


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RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a

proper well-organized research plan, it is impossible to complete the project and

reach to any conclusion. The project was based on the survey plan. The main

objective of survey was to collect appropriate data, which work as a base for

drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the

research problem. Research methodology not only talks of the methods but also

logic behind the methods used in the context of a research study and it explains

why a particular method has been used in the preference of the other methods

Research design

Research design is important primarily because of the increased

complexity in the market as well as marketing approaches available to the

researchers. In fact, it is the key to the evolution of successful marketing

strategies and programmers. It is an important tool to study buyer’s behavior,

consumption pattern, brand loyalty, and focus market changes. A research

design specifies the methods and procedures for conducting a particular study.


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According to Kerlinger, “Research Design is a plan, conceptual structure, and

strategy of investigation conceived as to obtain answers to research questions

and to control variance.

Research design specifies methods and procedures for study. In this study

the company was interested to know the demand of different consumer durable

product, about competitors, and potential for SAMSUNG procedures to be used

for the study among retailers/dealer and. However it was exclusively personal

interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers

and past data was arranged from the various studies conducted in last few years

and various other records of company.

Primary Data:

These data were collected by personal interview with retailers/ dealer. For

this purpose questionnaires were prepared in such that all necessary data would

be collected.


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Secondary Data:

Information regarding the project, secondary data was also required.

These data were collected from various past studies and other sources of the

company.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

100 Dealers

Research tools:

Questionnaires

RESEARCH AREA

Bangalore city

Yeshwanthapur Sanjaynagar Malleshwaram Mahalakshmipura Gayathrinagar Rajajinagar Gandhinagar Chickpet


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Chamarajpet Govindaraj nagar Chandra layout Jagajeevan ramnagar Basavanagudi Hanumanth nagar Padmanabha nagar Jayanagar Hombegowda nagar Madiwala Koramangala Shanthinagar Jeevanbheema Nagar Bharathinagar Sarvagna Nagar Banaswadi Shivajinagar Jayamahal Hebbal Kadugondana Halli


46

Scope of the study


47

SCOPE OF THE STUDY

This project gives us great exposure to the consumer durable market

because it includes product knowledge and field survey job in which we visited

the consumer durable stores in Bangalore district.

While visiting the Dealers we:

1. Calculated the display share of the SAMSUNG product in shop.

2. Collected the data of actual monthly sale of the SAMSUNG product in few

shop.

3 Found out the problems that the dealer were facing while selling the

SAMSUNG products.

4. Found out the customer response for SAMSUNG products by asking the

owner of the shop.

5. Checked whether demo calls were attended or not


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SCOPE

1. In term of purchasing power parity (PPP), India is the 4th largest economy in

the world and overtake Japan in the near future become the 3rd largest.

2. Indian consumer durable market is expected to reach $450 billion by on 2010

3. India has the youngest population amongst the major countries. There were lot

of people in the different income categories nearly the two third population is

below the age of 35 and nearly 50% is below 25.

4. There were 56 million people in middle class, who were earning us$4,400-

US$21,800 a year. And there were 6 million rich household in India.

5. The upper-middle and high-income household in urban areas were expected

to grew to 38.2 million in 2007 as against 14.6 million in 2000.

OPPORTUNITY

1. In India the penetration level of white goods is lower as compared to other

developing countries.

2. Unexploited rural market.


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3. Rapid urbanization.

4. Increase in income level, i.e. increase in purchasing power of consumers.

5. Easy availability of finance.

THREATS

1. Higher import duties on row materials.

2. Cheap imports from Singapore, China and from other Asian countries.

LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has

some limitation:

1. The period of the project was not sufficient to study all the factors in deep.

2. Visiting various places for the study consumed a lot of time.

3. We cannot say that what the consumer have revealed will be right for each and

every situation because their perception is influenced by many factors.


50

4. Many consumer and dealers/retailers showed less interest in providing

information and haven’t cooperated.

5. Some of confidential information viz. credit period, schemes, policies and sales

figure were not disclosed by the competitors.


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TheoreTical Background


52

THEORETICAL BACKGROUND OF THE STUDY

Scope of market research in view of modern global business

Research methods provide you with the knowledge and skills you need to

solve the problems and meet the challenges of a fast-paced decision-making

environment. Business research courses are a recognition that students in

business, not-for-profit, and public organizations – in all functional areas – need

training in the scientific method and its application to decision making. Two

factors stimulate an interest in more scientific decision making: (1) the manager’s

increased need for more and better information and (2) the availability of

improved techniques and tools to meet this need.

During the last two decades, we have witnessed dramatic changes in the

business environment. Emerging from a historically economic role, the business

organization has evolved in response to the social and political mandates of

national public policy, explosive technology growth, and continuing innovations

in global communications. These changes have created new knowledge needs for

the manager. Other knowledge demands have arisen from problems with

mergers, trade policies, protected markets, technology transfers, and

macroeconomic savings – investment issues.


53

The trend toward complexity has increased the risks associated with

business decisions, making it more important to have a sound information base.

Increased complexity means there are more variables to consider. The

competition is more vigorous, with many businesses downsizing to make

competitive gains. Workers, shareholders, customers, and the public are better

informed and more sensitive to their self-interest. Government continues to show

concern with all aspects of society. Each of these factors demands that managers

have more and better information upon which to base decisions.

To do well in such an environment, you will need to be equipped with an

understanding of scientific methods and a means of incorporating them into

decision making. You will need to know how to identify good research and how

to conduct it. This book addresses these needs.

As the complexity of the business environment has increased, there has

been a commensurate, increase in the number and power of the tools to conduct

research. There is vastly more knowledge in all fields of management. We have

begun to build better theories. The computer has given us a quantum leap in the

ability to deal with problems. New techniques of quantitative analysis take

advantage of this power. Communication and measurement techniques have

also been enhanced. These trends reinforce each other and are having a massive

impact on business management.


54

SOURCES OF COLLECTION OF PRIMARY AND SECONDARY DATA

FOR MARKET RESEARCH

The sources may be classified as either internal (organizational) or

external sources of information.

Internal Sources

Internal sources of organizational data are so varied that it is difficult to

provide generalizations about their use. Accounting and management

information systems create and store much of the internal data. Research and

development, planning, and marketing functions also contribute. Examples are

departmental reports, production summaries, financial and accounting reports,

and marketing and sales studies. The collection methods used are unique to the

specific situation, and collection success depends on knowing just where and

how to look. Sometimes the information may exist in central files (i.e., at

headquarters), in computer database, or in departmental chronological files.

In other organizations, a central library keeps all relevant information.

Systematic searches should be made through exploratory interviews with

everyone who handles the information. Often company librarians, MIS,

PR/communications, or departmental secretaries can help in pinpointing critical

data sources. Internal data sources may be the only source of information for

many studies.


55

External Sources

External sources are created outside the organization and are more varied than

internal sources. There are also better defined methods for finding them. This

discussion is restricted to published sources, although other sources of

information may be useful.

Published sources of data can be classified into five categories. The newest

and fastest growing one is computerized database. They are composed of

interrelated data files. The files are sets of records grouped together for storage

on some medium. Access may be through online search or CD-ROM. Online

databases are often specialized and focus on information about a particular field.

Major source of published information consists of diverse materials from special

collections. Within this category there are many reference books, each a

compendium of a range of information. A second group includes university

publications, of which there are master’s theses, doctoral dissertations, and

research records. A third group includes company publications such as financial

reports, company policy statements, speeches by prominent executives, sales

literature, product specifications, and many others. There are miscellaneous

information sources consisting of the productions of various trades, professional

and other associations. These organizations often publish statistical compilation,

research report, and proceeding of meeting.


56

Data analysis

and InterpretatIon


57

DATA ANALYSIS AND INTERPRETATION

Table No.1 Number of company’s product sold by dealers.

Sr. No. PRODUCT NO. OF RESPONDENTS 1 C-TV 86 2 C-TV &

REFRIGERATOR 67 3 C-TV &

REFRIGERATOR & WASHING MACHINE 56

4 ABOVE ALL 92 TOTAL 301

Source:- Survey

Graph No. 1

INTERPRETATION:-

According to survey, 86 dealers were sold only C-TV, 67 dealers were sold C-TV

and REFRIGERATOR, 56 dealers were sold C-TV and REFRIGERATOR,

WASHING MACHINE and 92 dealers were sold all product.


58

Table no. 2 shows no. of company’s product sold from dealer’s shop.

Sl. NO. NO. OF COMPANIES PRODUCT NO. OF

RESPONDENTS 1 FIVE 33 2 FOUR 24 3 THREE 9 4 TWO 34 TOTAL 100

Source:- Survey

Graph No. 2

INTERPRETATION-

According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2

brands from their shops.


59

Table No.3 Shows Major brand of C-TV sold by dealers.

Sr. NO.

BRAND NO. OF

RESPONDENTS PERCENTAGE 1 LG 39 39 2 VIDEOCON 23 23 3 SAMSUNG 18 18 4 SANSUI 11 11 5 ONIDA 9 9 TOTAL 100 100

Source:- Survey Graph No. :- 3

INTERPRETATION-

According to dealers, in Bangalore district LG is leading in

C-TV with 39%, after that VIDEOCON is 2nd with 23% and then SAMSUNG is on

3rd with 18%.


60

Table No.4 Most important parameter for more sale of C-TV

Sr. NO. REASONS FOR

MORE SALES NO. OF

RESPONDENTS PERCENTAGE

1 Price 28 28 2 Quality 30 30 3 Service 17 17 4 Advertisement 15 15 5 Schemes 10 10 TOTAL 100 100

Source:- Survey Graph No.4

INTERPRETATION-

According to dealers, Price is most important parameter for more sale of C-TV

and then Quality, Services, Advertisement and Schemes.


61

Table No. 5 shows the major brands of REFRIGERATOR sold by dealers.

Sr. NO

BRAND NO. OF

RESPONDENTS PERCENTAGE 1 LG 22 22 2 VIDEOCON 13 13 3 SAMSUNG 9 9 4 GODREJ 12 12 5 WHIRLPOOL 19 19 6 KELVINATOR 16 16 7 KENSTAR 9 9 TOTAL 100 100

Source:- Survey

Graph No. 5

INTERPRETATION-

According to dealers, LG also leading in the REFRIGERATOR market in

Bangalore district with 22%,

After that Whirlpool and Kelvinator is following them.


62

Table No.6 shows most important parameter for more sale of REFRIGERATOR

Sr. NO. REASONS FOR

MORE SALES NO. OF



Source:-Survey

Graph No. :- 6

INTERPRETATION-

According to dealers, most important parameter for more sale of Refrigerator

is Quality and then Price, Services, Advertisement and Schemes.


63

Table no.7 shows Major brands of Washing Machine sold by dealers.

Sr. NO.

BRAND NO. OF

RESPONDENTS PERCENTAGE 1 LG 18 18 2 VIDEOCON 11 11 3 SAMSUNG 15 15 4 IFB 7 7 5 WHIRLPOOL 21 21 6 GODREJ 9 9 7 KELVINATOR 10 10 8 KENSTAR 9 9 TOTAL 100 100

Source:- Survey

Graph No. :-7

MAJOR BRAND OF WASHING MACHINE

18%

11%

15%7%

21%

9%

10%9%

LGVIDEOCONSAMSUNGIFBWHIRLPOOLGODREJKELVINATORKENSTAR

INTERPRETATION-

According to dealers, LG is leading in Washing Machine market with 18%, after

that VIDEOCON and SAMSUNG is leading in Bangalore district.


64

Table No.8 shows most important parameter for more sale of Washing Machine

Sr. NO. REASONS FOR

MORE SALES NO. OF



Source:- Survey

Graph No.8

INTERPRETATION-

According to dealers, the most important factor which affects the sales of

washing machine is QUALITY, and then prices and services is considered by the

customers.


65

Table No.9 shows Major brands of DVD sold by dealers.

Sr. NO.

BRAND NO. OF

RESPONDENTS PERCENTAGE 1 LG 11 11 2 VIDEOCON 13 13 3 SAMSUNG 10 10 4 ONIDA 15 15 5 PHILIPS 22 22 6 SANSUI 12 12 7 SONY 8 8 8 INTEX 9 9 TOTAL 100 100

Source:-Survey

Graph No. :- 9

MAJOR BRAND OF DVD

1113

10

15

22

128 9

0

5

10

15

20

25

LG

VIDEOCON

SAMSUNGONID

A

PHILIPS

SANSUI

SONYIN

TEX

BRANDS

NO. O

F RE

SPO

NDE

NTS

NO. OF RESPONDENTS

INTERPRETATION- According to dealers, PHILIPS is the most popular brand in DVD market with

22%, after that ONIDA with 15% and VIDEOCON with 13% on 3rd position.


66

Table No.10 shows most important parameter for more sales of DVD

Sr. NO. REASONS FOR

MORE SALES NO. OF



Source:- Survey

Graph No. 10

INTERPRETATION- According to dealers, Quality is major factor in respect of more sale of DVD, and

then Services and prices were to be considered.


67

Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers.

Sr. NO. BRAND

NO. OF RESPONDENTS PERCENTAGE

1 LG 18 18 2 VIDEOCON 13 13 3 SAMSUNG 15 15 4 KENSTAR 21 21 5 GODREJ 9 9 6 PHILIPS 8 8 7 BAJAJ 9 9 8 SONY 7 7 TOTAL 100 100

Source:- Survey Graph No. 11

NO. OF RESPONDENTS

18

1315

21

9 8 97

0

5

10

15

20

25

LG

VIDEOCON

SAMSUNG

KENSTAR

GODREJ

PHILIPS

BAJAJ

SONY

NO. OF RESPONDENTS

INTERPRETATION- According to dealers, KENSTAR is very popular brand for microwave oven.

KENSTAR is making a huge business as compare to other competitors after that

LG and then SAMSUNG. According to dealers, microwave oven does not have

that much demand as compare to other consumer durable product.


68

Table No.12 shows Reason for more sales of MICROWAVE OVEN

Sr. NO. REASONS FOR

MORE SALES NO. OF



Source:- Survey

Graph No. 12

INTERPRETATION-

The most important factor of more sales of microwave oven is QUALITY of the

product. Quality is mostly affected on sales of microwave oven.


69

Table NO.13 shows High Profit margin brands

Sr. No. BRANDS

NO. OF RESPONDENTS PERCENTAGE

1 LG 21 21 2 SAMAUNG 18 18 3 WHIRLPOOL 16 16 4 VIDEOCON 13 13 5 SONY 11 11 6 GODREJ 9 9 7 PHILIPS 7 7 8 KENSTAR 5 5 TOTAL 100 100


HIGH PROFITABLE BRAND

0

5

10

15

20

25

LG

SAMAUNG

WHIRLP

OOL

VIDEOCON

SONY

GODREJ

PHILIPS

KENSTAR

BRANDS

NO

. OF

RESP

OND

ENTS

NO. OF RESPONDENTS

INTERPRETATION-

According to dealers, in Indian consumer durable industry LG is leading company because of their low pricing policy and the better quality of product. SAMSUNG is on 2nd position, if SAMSUNG will change their pricing policy like LG and VIDEOCON then SAMSUNG should be on 1st position.


70

Table No.14 shows Suggestion from dealers for SAMSUNG to increase the

business

Sr. No. SUGGESTION NO. OF RESPONDENTS 1 FAST AND REGULAR

AFTER SALES SERVICE 31 2 REDUCE PRICES 21 3 INCREASE DEALER

MARGIN 15 4 ADVERTISMENT AT

RURAL AREA 13 5 IMPROVE QUALITY 10 6 REGULAR SCHEMES 9 TOTAL 100


0

5

10

15

20

25

30

35

SU

GG

ES

TIO

N

FAS

T A

ND

RE

GU

LAR

AFT

ER

SA

LES

SE

RV

ICE

RE

DU

CE

PR

ICE

S

INC

RE

AS

ED

EA

LER

MA

RG

IN

AD

VE

RTI

SM

EN

TA

T R

UR

AL

AR

EA

IMP

RO

VE

QU

ALI

TY

RE

GU

LAR

SC

HE

ME

S A

ND

LUC

KY

DR

AW

NO. 1 2 3 4 5 6

Series1Series2Series3Series4Series5Series6Series7

INTERPRETATION-

According to suggestion of dealers, AFTER SALES SERVICE is most important factor which is helping to the SAMSUNG for increase the sales. After that PRICES OF THE PRODUCT should be economic. DEALER MARGIN should increase for motivation of dealers.


71

FINDINGS


72

FINDINGS OF THE PROJECT

1. We came to know while visiting the shop most of the dealers sold entire

consumer durable product including C-TV, Refrigerator, Washing Machine,

DVD, Microwave oven.

2. We know that during the survey in consumer durable industry in Bangalore

district and rural area of Bangalore district LG is leading in Colour television,

Washing Machine, Refrigerator.

3. Study shows that quality is most important parameter for more sale of colour

television and then price is considered by consumers.

4. Study shows that quality of the product is most important parameter for

Refrigerator then price is considered by consumers.

5. While visiting the shop we came to know that quality is most important

parameter which is affect on more sales of Washing Machine.

6. According to Survey, Philips is most popular brand for DVD.

7. We came to know that while visiting the shop, Kenstar is most preferable

brand for Microwave oven because of their quality.

8. While visiting the shop we know that LG is gives high profit margin as

compare to other competitors.

9. While visiting the shop dealers suggested that after sales service is most

important factor which contributes towards the sales of Consumer durables.

10. All the dealers were not satisfied with the profit margin.

11. SAMSUNG product is costly as compared to LG and VIDEOCON.

12. Maximum rural area is covered by the VIDEOCON because of their low price

products.

13. We came to know while visiting the shops that there was big problem of after

sales service.


73

14. Many dealers were facing the problem of after sale service because there is no

follow up calls from SAMSUNG.s

15. Demo calls also not done properly.

16. LG and Videocon is the main competitor of SAMSUNG.

17. Advertising of SAMSUNG CTV is more effective as compare to the

competitors.

18. Sales promotion scheme were sufficient.


74

SUGGESTIONS & RECOMMENDATIONS


75

SUGGESTIONS & RECOMMENDATIONS

Company should improve the after sales service of products as it is the

main factor for the sales of consumer products.

If the SAMSUNG Ltd. reduces their product price like LG and

VIDEOCON then SAMSUNG will take over the LG in all categories.

Company should distribute free key chain, calendar, t-shirts for making

brand popular among people.

Company should introduce low price and low power consumption

Refrigerator for acquiring the middle income group.

Dealer desire more advertisement to be done through local newspaper

and cable TV ads. To make consumers aware about the product.

Prompt of service in time.

Advertisements of the company’s products should focus on quality rather

than price.

Company should target upper middle class or premium class customers.

Company should introduce low cost products to satisfy the needs of low

or middle class.

Demo calls as well as follow up Help Company to maintain customer

relationship and hence the company should focus on these aspects.


76

SAMSUNG ltd. should concentrate on after sales service.

SAMSUNG ltd. should try to trap the rural market.

SAMSUNG ltd. Establish the service center as per taluka place.


77

CONCLUSION


78

CONCLUSION

With respect to the above study and the findings thereby, the company

has definitely entrenched into the urban market.

With few more concerted efforts, the said organization needs to enter the

rural market in order to completely establish itself all over.


79

ANNEXURE &

BIBILOGRAPHY


80

ANNEXURE

A. Questionnaire

Study of Consumer Durable Market for SAMSUNG Electronics Ltd. With

Special reference To Bangalore district. Name of shop: Address: Contact no.:

1) Which is consumer durable product you sold from your shop? □C-TV □Refrigerator □Washing Machine

□DVD □Microwave

2) How many no. of company’s product you sold from your shop? □ONE_______________________________________________

□TWO_______________________________________________ □THREE_____________________________________________ □FOUR______________________________________________ □FIVE_______________________________________________ □SIX________________________________________________

3) Which is major brand of Colour-Television you sold from your shop? □SAMSUNG □LG □ Videocon □ Onida □ Sansui

4) What is the important parameter for more sales of Colour-Television brand? □Price □ Quality □ Services □ Advertisement □ Schemes

5) Which is major brand of Refrigerator you sold from your shop? □ Godrej □ Whirlpool □ Kenstar □ LG

□ SAMSUNG □ Videocon □ Kelvinator


81

6) What is the important parameter for more sales of Refrigerator brand? □ Price □ Quality □ Services □ Advertisement □Schemes

7) Which is major brand of Washing Machine you sold from your shop? □ IFB □ Whirlpool □ Kenstar □ LG □ SAMSUNG □ Videocon □ Kelvinator □ Godrej

8) What is the important parameter for more sales of Washing Machine brand? □ Price □ Quality □ Services □ Advertisement □ Schemes

9) Which is major brand of DVD you sold from your shop? □SAMSUNG □ LG □ Videocon □ Onida

□ Sansui □ Philips □ Intex □SONY

10) What is the important parameter for more sales of DVD brand? □ Price □ Quality □ Services □ Advertisement □ Schemes

11) Which is major brand of Microwave you sold from your shop? □SAMSUNG □ LG □ Videocon □ Kenstar □ Godrej □ Philips □ Bajaj □SONY

12) What is the important parameter for more sales of Microwave brand? □Price □ Quality □ Services □ Advertisement

□ Schemes

13) Which company’s product you give high profit margin? □SAMSUNG □LG □VIDEOCON □SONY

□WHIRLPOOL □GODREJ □PHILIPS □KENSTAR

14) What are your suggestions for SAMSUNG to increase the sales? _________________________________________________________________ __________________________________________________________________


82

B. List Of Samsung Dealers in Bangalore:-

Sl No. Name of the Dealer Address of the dealer Contact No.

1. A.P Electricals, Indira Nagar(Brand Shop)

# 321/1, Chinmaya Mission Hospital Road, Indra Nagar Bangalore-560038

25251960

2. Adishwar Electro World, Bhanshankari

# 93/1, 80 Ft Ring Rod, Opp To Big Bazzar, Pvr Tower, Bsk 3Rd Stage-560085

26691262,63

3. Adishwar Electro World, Domlur

# 5, Intermedit Ring Road Koramangala, Domlur Bangalore-560040

41118678,13,14

4. Adishwar Electro World, Hrbr Layout

# 102A, Near Food World2 Nd Block, Hrbr Layout, Kalayan Nagar Bangalore-560043

25450871

5. Adishwar Electro World, Jayanagar

#428, Singiri Arcade, 40Th Cross, 9Th Main , Jayanagar, 5Th Block Bangalore, 560041

26541050,51,52

6. Adishwar Electro World, Marathahalli

# 90/6, Munnikolla, Marathahalli, Sarjapur Ring Road Opp Multi Plex, Bangalore-560037

25450871

7. Adishwar Electro World, Rajajinagar

# 280/107, 19Th Main Road, 1St N Block, Rajajinagar, Bangalore-560010

23134692,93

8. Adishwars Electroworld(Brand Shop)

# 26, 80 Ft Ring Rod, Opp To Big Bazzar, Pvr Tower, Bsk 3Rd Stage Bangalore, 560085

40900662,61


83

9. Adishwars

Electroworld(Brand Shop)

#14, 10Th Main, 1St Block, Next To Cake Place Rajajinagar Bangalore-560010

41610910

10. Cool Well,

M.G.Road

# 1/B, M G Road Bangalore-560001 25327769

11. Croma - Brigade Rd Eva Mall, Brigade Road, Bangalore - 560001

66310166

12. Croma - Hrbr Ss Manor, ?Nr Royal Concorde School,

Chelikere Ring Rd, Chikka Tayapa Reddy Lyt, Kalyan Nagar, Bangalore - 560043

67127288, 67127280

13. Croma - Kormangala

Hm Vibha Towers Above, Star Bazar, Tata Enterprise, Hosur Road, Bangalore - 560030

66969859

14. Devi International, Jayanagar

# 12, 10 6Th Main, 2Nd Block Bangalore-560011

41508062

15. Encon Impex Pvt Ltd

No 45 2Nd Floor, Vinayaka Electronic Plaza , 1St Cross Sp Road Bangalore, 560002

41119378/41695025

16. Ezone - Cunn Rd

No.15, 16 17, Sigma Mall, Grnd Flr, Cunningham Road, Bangalore - 560052

32413975

17. Ezone - Hebbal No.127, 1St Flr, Esteem Mall, Kempapura, Hebbal, Bangalore - 560024

41699044

18. Ezone - Ind Ngr No.62, Asha Pearl, Opp To Axis Bank, 25216854


84

100Ft Rd, Indiranagar, Bangalore - 560038

19. Ezone - Jayanagar No.18/A, 3Rd Flr, 10Th Mn Rd, Ashoka Pillar Rd, 1St Blk, Jayanagar, Bangalore - 560011

26577527

20. Ezone - Kormangala

Opp To Sukh Sagar, 100Ft Rd, 4Th Blk, Koramangala, Bangalore - 560034

25520241

21. Ezone - Marathalli

No.92/4, Vanshee Twrs, Nr Innovative Multiplex, Outer Ring Rd, Marathahalli, Bangalore - 560037

66621123

22. Ezone - Raj Ngr

Opp To St Teresa Hospital, Dr Rajkumar Rd, Rajajinagar, Bangalore - 560010

32479426

23. Girias Invst. Pvt Ltd, Brigade Road

# 138, Sholla Circle, Brigade Road Near Brigade Towers Banalore-56002

2235555,22915555

24. Girias Invst. Pvt Ltd, Domlur

# 526, Indranagar, Koramangala Ring Raod, Opp Dell, Bangalore-560071

43532222

25. Girias Invst. Pvt Ltd, Hrbr

No 5 A/C - 422, 2Nd Block, Hrbr Road, Bangalore - 560043

42598888

26. Girias Invst. Pvt Ltd, Jayanagar

# 37, 100Ft Road, Jayanagar 1St Block , Opp Dayananda Sagar Choutry Bangalore-11

26566140,41,42

27. Girias Invst. Pvt Ltd, Mysore Road

No 1/1-4, 1/1-E, 7Th Cross, Gudadahalli, Mysore Rd, Banglaore 560026

26741226


85

28. Girias Invst. Pvt Ltd, Rajajinagar

# 1035/125, 20Th Main Road, W.O.C Road, 5Th Block, Rajajinagar, Bangalore-560010

23119236,42673000

29. Girias Invst. Pvt Ltd, Sadashivnagar

# 1/1, Bellary Road, Cauvery Theater Circle, Sadashiv Nagar, Bangalore-560080

42646666

30. Griha Vaibhav, Jayanagar

# 503/3, 46Th Cross, 5Th Block Jayanagar, Bangalore-560041

26542611

31. Jainex Technologies

No 119/6, Ii Floor, Iii Cross, S.P Road Bangalore, 560002

22292199

32. Mega Compu World Pvt Ltd

No-1/1 Pc Lane -Sp Road Cross Bangalore, 560002

2242492 / 2241220

33. Metro - Kanakpura No.18/1/2, Op To Khodays Breweries, Konankunte Village, Uttrahalli, Kanakapura Main Road, Bangalore - 560062

26082198

34. Metro - Yeshwantpur No.26/3, Ward No.9, A Blk, Subramanya Ngr, Indl Suburbs, Yeshwanthpur, Bangalore - 560022

22192000

35. Mre # 13-14, Service Road, Airport Road Domlur, Bangalore, 560071

25358192

36. Next - Hsr

No.2625, Op Cpwd Qtrs, 27Th Mn, 1St Sec, ?Hsr Layout, Bangalore - 560102

32479266


86

37. Next - Jayanagar

No.108, Udaya House, 30Th Crs, 8Th B Mn Rd, Jayanagar 4Th T Block, Bangalore - 560011

32479263

38. .Next - Jp Nagar No.665/10, 11Th B Mn, 5Th Blk, 100Ft Ring Rd, Jayanagar, Bangalore - 560041

32479264

39. Next - Kormangala

No.914, Sri Venkateshwara Cmplx, Opp To Ibp Petrol Bunk, 80Ft Rd, Koramangala, Bangalore - 560034

41623666

40. Next - Marathalli

No.90/1, Sri Balaji Suprabhata, Op To Innovative Multiplex, Outer Ring Rd, Munekolala, Marathahalli, Bangalore - 560037

42311234

41. Next - Rt Nagar

No.11 12, P T Clny, 80Ft Mn Rd, R T Nagar, Bangalore - 560032

32479268

42. Next - Vidhyaranyapura

No.63, Nr Fabmall, Bel Lyt, 60Ft Rd, Vidyaranyapura, Bangalore - 560097

41728070

43. Pai International , Bannerghatta Road

#6, Belekarehalli Gate, Bannergatta Rd, Bangalore - 560076

41304204,05

44. Pai International, Indira Nagar

# 20A/1, 100Ft Road, Indranagar, Bangalore-560038

25219466

45. Pai International, Koramangala

# 7, 7Th Main, 5 Th Block, Koramangala, Bangalore-560095

25503624,25


87

46. .Pai International,

Marathahalli

Munnikolla, Marathahalli, Sarjapur Ring Road Opp Multi Plex, Bangalore-560037

25219466

47. Premier Computer

# 12, Sunkalpet Main Road Bangalore, 560002

51327029

48. Rajtronics, B.T.M Layout (Brand Shop)

# 8, 100Ft Main Road, Btm 2Nd Stage Bangalore-560076

41311901

49. Sogo Retail Management(Brand Shop)

# 200/F/5/1, 7Th Main, 3Rd Block, Jayanagar, Bangalore-560013

40984545

50. Spar

Nr Dairy Cirlce, ?Bannerghatta Road, ?Bangalore - 560076

40618500,

51. Sridurga Computech Pvt. Ltd.

179-24 27Th Cross 6Th Block Jaya Nagar Bangalore, 560082

26639956-65

52. Tekno Computers Services

25 26, 1St Floor Vinayaka Electronics Plaza, 1St Cross, S.P Road Bangalore, 560002

41696980

53. Total , Airport Rd

Near Shiva Temple, Old Airport Road, Musugesh Palya , Bangalore 560070 Bangalore,

25222501

54. Total , Mysore Rd

1St Floor, Division No 53, Gopala, Bangalore,

28240000


88

55. Total, Madivala

Opp Police Station, Hosur Main Road, Baglaore - 560068

26248888

56. Total, Sarjapur Road # Amblapur, Sarajapur Road, Belandur

Gate, Bangalore-560035

24546677

57. Unilet Appliances, Hanumanth Nagar

# 60/45, 50 Ft Road, Hanumanthanagar, Bangalore-560019

42426666

58. Unilet Appliances, Coxtown

# 97, Wheelers Road, Coxtown, Bangalore-560005

32101444

59. Unilet Appliances, B.T.M Layout

# 17, 100Ft Road, Btm Layout, 2Nd Stage, Bangalore-560078

25227421,37

60. Unilet Appliances, Hrbr Layout

# 13/14, Royal Chambers, Near Bhagini Resturant, Doddabanaswadi, Outer Ring Road, Bangalore-560043

22956126,27

61. Unilet Appliances, Koramangala

# 145, 50 Ft Road , Khb Colony, 5Th Block, Koramangala Bangalore-560095

22956121,22

62. Unilet Appliances, Sahakarnagar

# 13, Byatarayanapura, Next To Bata Showroom, Sahakarnagar, Bellary Main Road, Bangalore-560092

22956128,29

63. Vanpac Systems

No 189, Ii Main, Chamarajpet Bangalore, 560018

26619555/ 26623546

64. Varun Electronics(Brand Shop)

#144, 1St Main Raod, Opp Cto Office, Seshadripuram, Bangalore-560020

23364266


89

65. Varun Electronics(Brand Shop)

# 91, 60 Feet Main Raod, 6Th Block, Koramangala, Bangalore-560095

25520802

66. Vasanth Co, K.H Road

# 1/1 Prestige Court, Kh Raod (Double Road) Bangalore-560027

22236633

67. Viveks Ltd., 100Ft Rd

#1134, 100Ft Road , 2Nd Stage Indra Nagar, Bangalore-560038

41461910

68. Viveks Ltd., Jayanagar

# 36/1, Elephant Rock Road, 3Rd Block, Jayanagar, Bangalore-560011

41356644

69. Viveks Ltd., Koramangala

# 116, 80 Ft Road, Opp Rajeha Arcade Koramangala, Bangalore-560034

41461906

70. Xcite - Koramangala

No.105, Nr Jyothi Nivas College, 5Th Blk, Indl Lyt, Koramangala, Bangalore - 560095

42449000

71. J D Electronics #118,tv complex,bvk iyengar rd, opp.koutons showroom, Bangalore

41225432

72. Griaha Vaibhava 146, R V Road, Bangalore 26618084

73. Bangalore

Electronics No 124, Sadar Patrappa Road, Bangalore 22239887

74. Electro Systems

Associates Pvt Ltd 4215, J.K Complex, Bangalore 23577924


90

75. A C E Components & Electronics Pvt Ltd

68, 34th Crs 4th T-Blk J Ngr-560011 26635069

76. A G Electronics 638/C II Stg 1st Blk Dr Rajkumar Rd

Rajaji Ngr-560010 23422022

77. A L Electronics 105/2 F Blk Bgt R Ngr-560010 26586061

78. A M Electronics A13, S R S Rd Peenya-560058 28393430

79. A P R Electronics P

Ltd 37/9 K S Gdn 4th Crs L B Rd-560091 22244439

80. Bhandari Electronics No 228, Sadar Patrappa Road, Bangalore 2223207/ 2226994

81. Punith Electronics No.10, Kumargrundi road,

Sjp road, 1stcross,Bangalore -560002. 2275934/ 2245507

82. Aditya Electronics 197/15, 1st Mn Bhovipalya ML Prm-

560086. 23493770

83. Adtec Electronics Pvt

Ltd 113, 3rd Crs MICO Arekere Lyt 1st Stg Bgt Rd-560076

26585461

84. Akshay Electronics 2953/E, Srvc Rd V Ngr-560040. 23401283 85. Amrit Electronics 22, 5th Blk Koramangala-560095. 25535814

86. Allied Electronics &

Magnetics Ltd 302 Blue Crs Chambers 11 Infantry Rd-560001

25591315

87. Anuraj Electrical &

Electronics 570, 2nd Ph Bsk 3rd Stg-560085.

26722116

88. Arihanth Electronics 8(1) 121 N K K Cplx Ramana Ln S P Rd-560002

22220466


91

89. Arison Electronics 34 Ramakrishna Clny 2nd Ph JP Ngr-

560078

26595483

90. Avishkar Electronics 1844 33rd Crs 10th Mn Bnsk 2nd Stg-560070

26719910

91. B G Electricals & Electronics

B Pet-560053

22874710

92. Benaka Electronics 13, WOC Rd 4th Stg Indl Town-560044 23353615

93. Bethel Electronics 3 Plot 44/18/6 Bhd KTC Bommanahalli r-

560068. 25725083

94. C Mac Centum

Electronics Ltd 44 K H B Indl Area Yelhnk Nw Tn Sp 28462062

95. Canara Electronics # 1494, 8th Main `A' Blk,2nd Stg R-Ngr-

560010 22902002

96. C-Cube Electronics 390 5th Mn 12th Crs 2nd Stg WOC Rd

Mahalakshmi Pura-560086.

23592059

97. Choice Electronics Tp Ln S P Rd-560002 22270548

98. Chopda Electronics 118 S P Rd-560002 22234456

99. Danam Electronics SB-106, 1st Stg PIE-560058 28394024

100. Decibels Electronics

India Pvt Ltd C-2 SPL Habitat 138 Gangadhar Chetty Rd Uls-560042

25327335


92

BIBLIOGRAPHY

o http://www.samsung.com/in/aboutsamsung/index.html o http://www.samsung.com/in/aboutsamsung/corporateprofile/index.html o http://www.samsung.com/in/aboutsamsung/corporateprofile/history.html o http://www.samsung.com/in/aboutsamsung/corporateprofile/visionmission

.html o http://www.samsung.com/in/consumer/index.html

a study of samsung consumer durables

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