A STUDY OF QUEUE: CONSUMERS’ PURCHASE ...libproject.hkbu.edu.hk/trsimage/hp/03007898.pdfthe other people state their preference behaviorally by queuing; thus the perceived risk of
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A STUDY OF QUEUE: CONSUMERS’ PURCHASE INTENTION TRADE OFF BETWEEN PREIVCIED PRODUCT QUALITY AND PERCEIVED SACRIFICE BY Wong Tsz Fung 03007898 Marketing Option