a structured process to deliver measurable...

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Presented by Premier Brightidea Implementation Partner, TRANSFORME USA

IMOInnovation Management Office A Structured Process to Deliver Measurable Results


Paul Tran ([email protected])

VP Strategic Partnerships, BrightideaPaul is responsible for driving growth in the innovation marketplace through strategic

partnerships and is an evangelist of using innovation concepts for organizational change. He

has worked intimately with companies such as Sony, Chevron, Adobe, and P&G….. to roll out

innovation management programs. Paul's background includes previous management

positions with Sybase, Oracle, and IBM. His goal is simple: progress in the field of innovation.

Guillermo A. Beuchat ([email protected])

Founder & Managing Partner, TRANSFORMEGuillermo has 30+ years of experience in corporate strategy and innovation management. His

background includes positions as CIO, CEO and Board member in several LATAM companies

and several years as a PwC partner in MCS practice. He holds a Master’s Degree in

Innovation Management, Universidad de Barcelona, and is currently a Professor, Innovation

Master´s Degree Program, Universidad Adolfo Ibáñez, Chile

Timothy J. Rowe ([email protected])

Senior Consultant, TRANSFORME USATim has 30+ years of experience in startup and Fortune 100 companies including Intel and

Microsoft in Marketing, Services, Sales, Software Development, and Operations, from

developing operating system software to driving Microsoft’s global software adoption strategy.

Passionate about helping people and organizations be successful at using technology-based

innovation to accelerate business impact

Panelists


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Welcome


• What is an IMO?

• IMO Success Stories• LAN AIRLINES

• CMPC

• ELEMENTIA

• SAG

• Why Does It Work?

• How to Get Started in IMO

Agenda


What is an IMO?

Tim Rowe


An IMO (Innovation Management Office) is a

dedicated innovation team that develops and

manages the innovation pipeline.

What is an IMO?


It’s a center of excellence and source of

expertise on innovation, delivered under a

corporate shared service model


It defines, proposes and manages the

corporate innovation strategy, governance

model and operational process & structure


It’s a practical way to implement a metrics-

based, results-oriented “command center” to

manage the innovation process


It’s a change agent to actively promote

and develop a pro-innovation collaborative

culture throughout the organization


It provides a formal way of managing

relationships with the external innovation

“ecosystem”: academy, VCs, government,

entrepreneurs, financing agencies


It implements & manages a formal, measurable,

results-driven innovation portfolio

management process


It designs and implements a change

management program required to

accelerate adoption of the innovation

management process


It designs and delivers the community

management activities needed to facilitate

and promote collaboration


It designs and delivers innovation

management & ideation training programs for

internal innovation leaders and company staff


It designs, configures, implements and operates

the IMS (Innovation Management System)

platform


IMO Success Stories

Guillermo Beuchat


INNOVATION

MANAGEMENT

PROCESS

CULTURE

TRANSFORMATION

JUST-IN-TIME

KNOWLEDGE

INNOVATION

MANAGEMENT

SOFTWARE


3 Dedicated Staff

17 Challenges

1,426 Users

1,685 Ideas

4,840 Comments

15,700 Votes

15+ projects

103 quick wins

US$ 1-10

million

TTR: 1 YEAR

Largest LATAM

airline144 destinations

327 fleet

Cargo 40%

Passenger 60%

Sales: 13,3 billion

Employees: 53.600

PROJECT EXAMPLE:

REMOTE FLEET DIAGNOSTICS

Key

challenge:

PROCESS

TRANSFORME TEAM:

3 CONSULTANTS


4th largest world

pulp producer

2.5 mm tons

BEK/CPK pulp

Chile

Brazil

Sales: 1,7 billion

Employees: 1.600

3 Dedicated Staff

8 Challenges

1228 Users

1480 Ideas

1335 Comments

7410 Votes

6+ projects

42 quick wins

US$ 1-5 million

TTR: 6 months

PROJECT EXAMPLE:

ZERO RESIDUES & WASTE

Key

challenge:

CULTURE

TRANSFORME TEAM:

5 CONSULTANTS


National Agriculture and

Livestock Service

183 locations

in Chile

Employees : 4.500

2014 Budget: US$ 175mm

3 Dedicated Staff

6 Challenges

1230 Users

645 Ideas

1788 Comments

10912 Votes

13 projects

19 quick wins

US$ 1-5 million

TTR: 9 months

PROJECT EXAMPLE:

Smartphone Apps for Tourists, Farmers,

exporters and other people subject to

control by SAG

Key challenge:

KNOWLEDGE

TRANSFORME TEAM:

4 CONSULTANTS


22 industrial plants

Mexico + 7 other countries

Sales: 1,1 billion

Employees: 7.500

1 Dedicated Staff

3 Challenges

1100 Users

1151 Ideas

6740 Comments

11529 Votes

11 projects

21 quick wins

US$ 1-15

million

TTR: 1 YEAR

PROJECT EXAMPLE:

NEW MACHINED AIRCRAFT

PARTS BUSINESS

Key

challenge:

PLATFORM

TRANSFORME TEAM:

3 CONSULTANTS


Estimated

Innovation

Portfolio

Value (EPIV)

US$ 67

million/ year

in savings

and/or profits

Proven Success

30 client

IMO’s

80+

ideation

challenges

9,600+

ideas

24,000

participants

340+

projects

10

countries


Why does this approach work?

Paul Tran


Innovation Pipeline Management

Business ProcessIdea Crowdsourcing Opportunities

& Outcomes

Accelerate consistent decision

making - advance the best

insights to projects

Track projects and deliver

measurable results

Uncover best ideas through

targeted cross-functional

collaboration

A

B

N

Ideas 5,000 Proposals 100 Projects 10


Key Dilemma for the Dedicated Innovation Teams


WHY IT WORKS

Approach: Innovation as a Shared Service (ISS)

Dedicated Team, Supporting Role to Business

Engage Business Leaders, Identify Key Challenges

Crowdsource Insights Cross-Functionally

Limited

Capacity

HugeHuge

Mandate

Manageable Scope for Success

No Major Shift of Resources

Scalable and Repeatable

Aligned Interests

Role as Center of Excellence, Best Practices

Track Outcomes

IMO

TEAM

CAMPAIGN

SPONSOR

PRODUCT MARKETING SALES FINANCEENGINEERING


IMOs are

Innovation as a

Shared Service

implementations

that accelerate

the idea-to-

results cycleIMO

AcceleratedTTR (Time to Returns) of Innovation

Use of ProvenMethodologies

ExperiencedTeams

TeamAccountability

for Results

AcceleratedLearningCurve by

Sharing BestPractices

Reduced Risk

IT Platformsupported

managementprocess


How to get started setting up an IMO?

Tim Rowe


Typical IMO Implementation Phases

SETUP PILOT IMPLEMENTATIONENTERPRISE

ROLLOUT

1-2 weeks 4-6 months 1 year Ongoing


Getting started

Key questions…

Why should we set up an IMO?

What components of the IMO are critical?

What results can we expect?

How is this aligned with business

Who should do it?

Where should we run a pilot?

Run a two-day

Innovation Strategic

Alignment Workshop

with your management

team


Email us at [email protected] to schedule

the Strategy Workshop

Next steps

Download your free IMO Toolkit

www.transformeusa.com/imo

Additional Information:

[email protected]



Additional reading material


Typical IMO Delivery Phases

Setup

• InnovationScoreCardMaturityProfiling & Diagnostics

• StrategicAlignment

• Detailed pilot orimplementationplanning

Pilot

• Implement first-stage IMO

• Run 1-2 full-cycle ideationchallenges in pilot “client” areas

• Lessonslearned

• Implementationplan

Implementation

• Implementsecond-stageIMO

• 4-6 challenges

• Largerparticipant base (inc. open innovation), addtional“clients”

• Full pipeline idea lifecyclemanagement

Enterprise Rollout

• Implement full-scale corporateIMO

• 6+ challengesper year (inc. simultaneous)

• Rollout to additionalinternal “clients”

• Full pipeline lifecyclemanagement

1-2 weeks 4-6 months 1 year Ongoing


IMO Implementation Kit

Download yours at www.transformeusa.com/imo

Contents:

• IMO webinar presentation

• BrightIdea Fall 2013 presentation

• The Forrester Wave™: Innovation Management Tools, Q2

2013

• PwC Report: The future of Innovation Management

a structured process to deliver measurable...

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