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The WealthWorks Toolkit A Strategy for Success in Economic
and Community Development in
Rural America
August 29, 2017
Ines Polonius, Communities Unlimited and WealthWorks
Regional Hubs and Practitioners
WealthWorks Presenters
This presentation is supported through a Cooperative Agreement with the United States Department of Agriculture, Rural Development.
Carol Cohen, Rural Community Assistance CorporationCheryal Hills, Region 5 Development CommissionHeidi Khokhar, Rural Development InitiativesMelissa Levy, Community RootsInes Polonius, Communities Unlimited, Inc.Barbara Wyckoff, Creative Disruptors, Inc.
Intellectual Knowledge and innovationIndividual Skills, education, health
Social Trust and relationshipsNatural Natural resources
Built InfrastructurePolitical Influence on decision makers & shapersFinancial Savings and investmentCultural Traditions, customs & ways of doing
AssessmentDesign
Measurement
Wealth Components:
Eight Capitals
Evaluating Your Region:
Spider Diagram
What kinds of wealth and how much of each does that region have?Remember, it is only wealth if it is healthy and fully functional and if the region owns or controls it and can make decisions about how to maintain it and use it.
Evaluating Your Community
InstructionsUsing the spider diagram and thescale of 0 to 5 (where 0 is the weakest and 5 is the strongest), map out the strengths of each of the capitals for your region. Then share with someone else. Explain what you came up with and why. Where are your strengths? Weaknesses?
Value Chain as
Wealth Building Tool
A WealthWorks value chain is:
• a network of people, businesses,
organizations & agencies
• addressing a market opportunity to meet de
mand for specific products or services
• advancing individual interests, while finding
mutual interests and shared benefits
Principles of Value
Chain Construction
#2 – Root wealth in local people, placesand firms through local ownership,
control and influence.
7
#1 – Create wealth, broadly
defined, and aspire to do no harm.
#3 – Build lasting livelihoods by
intentionally including people and
firms on the economic margins.
Central Oregon Local Food Value Chain
Demand Driven
Local Small Farms
Wholesale Outlets
Local Restaurants
Local
consumers
Schools,
Hospitals &
Food Banks
Home
Gardeners
Wholesalers
Farmers
Markets
Local
Farmers &
Ranchers
Food
Business
Incubator
Local Food
ProcessorsValue added
products
Input Suppliers
(Seed / Fertilizer)
Farming
Equipment
Canning
Equipment
High Desert Food
and Farm Alliance
Banks and capital investors
OSU Extension Dept. of Agriculture
Seed Banks &
Seed Research
Restaurant
Supplies
Food Based
Tourism
Marketing and Advertising
Restaurants
Transportation
Local Food Value Chain Map
Central Oregon Local Food Value Chain
Unusual Collaborations
Central Oregon Local Food Value Chain
Wealth Sticking at Home
Local
consumers
Schools,
Hospitals &
Food Banks
Home
Gardeners
Wholesalers
Farmers
Markets
Local
Farmers &
Ranchers
Food
Business
Incubator
Local Food
ProcessorsValue added
products
Input Suppliers
(Seed / Fertilizer)
Farming
Equipment
Canning
Equipment
High Desert Food
and Farm Alliance
Banks and capital investors
OSU Extension Dept. of Agriculture
Seed Banks &
Seed Research
Restaurant
Supplies
Food Based
Tourism
Marketing and Advertising
Restaurants
Transportation
Local Food Value Chain Map
Value Chain Partners
“Stakeholders”
Buyers, Consumers
Provide InfrastructureSupport Transactional
Suppliers, Distributers,Wholebuyers
Transactional
Support
Demand
Value Chain Exercise
Step 1: Take a card
�The cards represent the stakeholders in the Value Chain
�Some cards are blank- represent “Gaps” in the Value Chain
Step 2: Network with each other
�Find the link in the value chain: who can help you? Add value..
Step 3: Assemble the Value Chain
�Line up in a row
�Left: start with “Demand”, the market or customers
�Right: Moving right, in order of function, “Transactional Partners”
�“Support Partners” stand outside of the line near the function you support
Reflections
What surprised you
about this process?
Did you identify “Gaps or
opportunities” in the chain?
What challenges did you find in building the chain?
List the key elements needed to build a Value Chain?
Hint…. Communication, Relationship, Self Interest, Shared
Interest….
WealthWorks Northwest Evaluation
What we measured
Multiple Forms of Wealth
Improved Livelihoods
Local Ownership
WealthWorks Northwest Evaluation
Findings: Capitals
WealthWorks Northwest Evaluation
Findings: Local Ownership
WealthWorks Northwest Evaluation
Findings: Livelihoods
WealthWorks Northwest Evaluation
Findings: Systems Change
Take this with you…
� Eight forms of capital are a great tool to:
o Assess assets in your community
o Define the strategy
o Measure your impact
� Value chains connect assets in a community to realmarket demand to create sustainable economic development
� There are practitioners around the country ready to help you explore a value chain
WealthWorks National Hubs
http://www.wealthworks.org/connect/hubs
WealthWorks Practitioners
in the Room Today!
Elizabeth Bernal HI, ID, MO
Patty Cantrell MO
Carol Cohen AK, AZ, CA
Chris Cooler MT
Sulynn Creswell AL
Travis Green DC
Amy Hause OR
Pam Higgins NM, OR,
Peter Hille KY
Cheryal Hills MN
Tami Hornbeck AR
Heidi Khokhar OR
Carrie Kissel DC/OH
Melissa Levy VT, NH
Mary McArthur OR
Anne Mitchell OR
Ines Polonius LA, TX, OK, AL
Amity Rembold UT, WA, WY
Leslie Schaller OH
Eric Smith OH
Blanca Surgeon NV, CO
Carly Wheatley MT
Brenda Williams TN, MS
Paul Wright KY
Barbara Wyckoff MD