a startup story - why you should care about being a lean startup

13
A Startup Story Why you should care about being a Lean Startup

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This is a case study about why you should care about being a lean startup and about a few of the lessions that you can take away from the lean startup approach.

TRANSCRIPT

Page 1: A startup story - Why you should care about being a lean startup

A Startup Story

Why you should care about being a Lean Startup

Page 2: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

TwentyFeet – Check your Track

Page 3: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

The exit – bought by SumAll

Page 4: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

September 2010:Launch with Feature

by Robert Scoble

Our startup journey

September 2009:

Ideation

Start of Prototyping

January 2010:Software-Development

with Team of 5

Autumn 2010:Payment Feature

March 2011:Growth Booster

Performance Tweet

July 2013:Sold to SumAll

July 2012:Lean Startup Team

Page 5: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lean Canvas for TwentyFeet

› Painful aggregation of data over different services

› Easy to use› One-shop-

stop for Social Media Metrics

› One tracking

for all services› Personal

analytics dashboard

› Number of User (later: Active Users)

› Revenue

› Scrum team financed by existing business

› Social Media Heavy User (Twitter, Facebook, …)

› Small businesses

› Hosting› Development

› Freemium › Micro payments

› Marketing

› Performance tweet

1 234

5

67

8

1 9

Page 6: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned

1. Don't fall in love with your solution

2. Focus on delivering value in the first place

3. Capture the customer value from the beginning

4. Vanity metrics suck

Page 7: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Don't fall in love with your solution

Image: Ash Maurya

Page 8: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Focus on delivering value in the first place

Page 9: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Focus on delivering value in the first place

Problem / Solution fit

Product / Market fit

Scale

Page 10: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Capture the customer value from the beginning

Page 11: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Lessons learned - Vanity metrics suck

# of usersrevenuerevenue per user

Page 12: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Summary

Lessons learned

› Don't fall in love with your solution

› Focus on delivering value in the first place

› Capture the customer value from the beginning

› Vanity metrics suck

Stay in contact:› Gerulf: Twitter / LinkedIn › Paul: Twitter / LinkedIn

Page 13: A startup story - Why you should care about being a lean startup

© 2013 //SEIBERT/MEDIA GMBH

Sources

› Focus on Value: rethwill on flickr › Capture Value: eioua on flickr