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the 2016 guide A special supplement to to Digital Incenve Plaorms Featuring in-depth profiles from leading companies, including: Fandango Rewards HelloWorld iboa Inmar MyWebGrocer • PrizeLogic Retail Soluons Inc (RSI) SavingStar TPG Rewards

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Page 1: A special supplement to guide the 2016 - Home | P2PI · • Rebates CONTACT TEL: 866.440.6917 solutions@inmar.com Inmar’s innovative technology enables targeted delivery of digital

the 2016 guide A special supplement to

to Digital Incenti ve Platf orms

Featuring in-depth profi les from leading

companies, including:

• Fandango Rewards• HelloWorld• ibott a

• Inmar• MyWebGrocer• PrizeLogic

• Retail Soluti ons Inc (RSI)• SavingStar• TPG Rewards

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Page 2: A special supplement to guide the 2016 - Home | P2PI · • Rebates CONTACT TEL: 866.440.6917 solutions@inmar.com Inmar’s innovative technology enables targeted delivery of digital

The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

FANDANGOREWARDS.COMSHOPTIVITY

As a rewards and incentives provider, Fandango Rewards provides experiences that excite consumers. Our products begin with the industry’s premiere promotional movie ticket, with access to unreserved seating at more than 36,000 screens and guaranteed seating to 27,000 screens nationwide. The Fandango website and app reaches a massive entertainment audience, providing trailer premiers, video clips and exclusive interviews. Consumers can quickly access with their rewards show times, theater listing and fan ratings and reviews. Our rewards are customized to surprise and delight consumers. No matter what industry you are in we can change the casual buyer into a loyal customer. Promotional codes from Fandango Rewards enable consumer brands and services to offer their customers and employees incentives not only for movie tickets, but for digital downloads, e-Gift cards and Visa® Rewards Virtual Accounts accepted at millions of locations and online e-commerce sites nationwide.

All of our rewards can be delivered digitally to a mobile device or computer, therefore eliminating expensive fulfillment costs and delivering instant gratification. With the recent acquisition of M-Go, a leading streaming service for movies & TV, Fandango can offer EST and VOD rewards under the new branded service, FandangoNOW! This allows your consumer to choose to go see a movie or stay home and enjoy in the comforts of home.In 2015 Fandango issued over 100 million reward codes to over 700 clients, including Dr. Pepper Snapple Group, Doritos, Kellogg’s, Minute Maid, Gillette, Kohl’s, Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands.

WHO WE AREFandango Rewards a division of Fandango, a wholly owned company of NBCUniversal and the Comcast Corporation, is one of the world’s leading media and entertainment companies. Fandango Rewards has over 25 years of delivering corporate incentives and rewards in the business-to-business category.

PRODUCTS & SERVICES• Movie Ticket Rewards

• Hollywood Movie Money: access to over 36,000 screens nationwide

• Fandango Movie Rewards: Guaranteed admission to over 27,000 screens nationwide

• Movie Concession Rewards• Digital Rewards (music, movie and digital downloads)

• FandangoNow: Over 30,000 TV and movie titles to stream from and new titles added everyday

• Lifestyle Rewards • e-Gift Card portfolio of over 100 retail prepaid cards• Visa® Rewards Virtual Accounts

CONTACTTEL: 775.833.0303

Jason Davis, VP, Business Operations and General [email protected]

Steve Apesos, VP, Strategic [email protected]

INDUSTRIES SERVED• CPG Industries• Beverage• Auto• Financial Services• Insurance• Telecom

• Travel/Airlines/Lodging

• Restaurants and QSR

• Health and Beauty• Technology

INNOVATIVE PROGRAMS THAT WORKOur focus is to create exciting consumer experiences for our clients through innovative technical and creative solutions. As problem solvers, we are continually reshaping the rewards industry through our development of new products, services and technical capabilities.As part of Fandango, our capabilities expand in the areas of mobile movie ticketing and reserved movie tickets. Backed by strong customer service, our belief is that consumers benefit the most when the technology comes to them.

WHY OUR EXPERIENTIAL REWARDS CHANGE CONSUMER BEHAVIORFrom the consumer point of view our rewards feature high perceived value against a product purchase. Nearly 66% of Americans went to a family film in 2014 and our promotion metrics indicate consumers will spend 2 to 3 times MORE than the average consumer for an entertainment or lifestyle based reward.From the retailer’s and brand’s perspective, Fandango movie and lifestyle rewards for purchase historically have reflected a higher lift and positive sales gain for our client’s marketing programs. In addition, costs for Fandango Rewards can be capped, and general costs represent only 1/3 of the value to the brand. Finally, consumer execution is simple and turnkey.

CHANGING THE CASUAL BUYER TO A LOYAL CUSTOMER

KEY EXECUTIVESJason Davis, VP, Business Operations and General ManagerKeith Davis, Director of Sales OperationsKevin Green, Director of Promotional Sales/Shopper Marketing Jeff Turose, Promotional Sales Manager/Shopper Marketing

MAJOR CLIENTS• All Major Movie Studios• Procter and Gamble• Humana• T Mobile• Walmart

• Coca-Cola Corporation• Dr. Pepper• Kellogg’s• McDonalds• Chrysler/Fiat

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Make YOUR Product Stand Out!Increase Brand

Consumer AwarenessIncrease AverageShopper Basket

Deliver a Reward WithHigh Perceived Value

Learn how we change consumer behavior.

Hollywood Movie Money• Access to over 36,000 • screens nationwide

Fandango Movie Rewards• Guaranteed admission to over • 27,000 screens nationwide

Movie Concession Rewards

FandangoNow• We’ve become the largest provider of premier on demand • service rewards• Over 30,000 TV and movie titles • to download

• e-Gift Card portfolio of over 100 • retail prepaid cards• Visa® Rewards Cards and Virtual • Accounts

MOVIE REWARDS DIGITAL REWARDS LIFESTYLE REWARDS

Kevin Green • [email protected] • 310-733-9927 Je� Turose • [email protected] • 775-762-9007

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

HELLOWORLD.COMSHOPTIVITY

CONTACTTEL: 248.336.2725

[email protected]

THEY WIN, YOU WIN. Create a value exchange between your brand and your shoppers. Our digital solutions help retailers and CPG brands get maximum exposure, drive traffic, and inspire purchase, while rewarding shoppers for engaging with you.

Schwan’s Consumer Brands, Inc. cross promotes their popular brands with an on-pack callout leading to a multi-channel hub that rewards fans for engaging.

WHO WE AREA powerhouse of 400 experts, with 4 times more experience, HelloWorld is the fast lane to real business results. From a promotion in 5 days to massive-scale custom campaigns, our marketing solutions change the way brands interact with consumers.

PRODUCTS & SERVICES• Loyalty Programs• Sweepstakes & Contests• Mobile Offers & Purchase Validation• Custom Analytics• Strategy & Creative• Legal & Prize Fulllment

MAJOR CLIENTS• Coca-Cola• Gap• Johnson & Johnson• Kraft • Microsoft• Procter & Gamble

PROMOTIONS

MESSAGING

LOYALTY

ANALYTICS

to spark interest

to retain and reward

to continue the conversation

for consumer insights

14 MINUTES

Average time spent with brand:

(in addition to eating pizza!)

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Stocks-up on pizza for game day based on on-pack chance to win

Shares home tailgating tips on social to earn points

Opts-in for offers and coupons via mobile

Won a gift card for sharing his favorite pizza toppings

Plays the Mega Match Game daily to earn even more chances to win

Influence purchase decisions digitally: From at-the-shelf to on-the-sofa.

AT EVERY TOUCHPOINT

Digital Marketing Solutions for the World’s Best Brands

IDEAS IN ACTION!See brand solutions at helloworld.com/portfolio

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

IBOTTA.COMSHOPTIVITY

SCREEN:RGB: 242 / 117 / 131HEX: #f67683

PRINT:CMYK: 0 / 68 / 33 / 0PMS COATED: 177 CPMS UNCOATED: 709 U

SCREEN:RGB: 96 / 74 / 67HEX: #604a43

PRINT:CMYK: 51 / 62 / 64 / 39PMS COATED: 7589 C

We believe in mobile brand engagement and pay for performance. We believe brands want to tell a story that will ulti mately drive longer, more lasti ng relati onships with their customers. We believe that adverti sers should be held accountable for the sales that they actually drive rather than projected impact, and be paid accordingly.

WHO WE AREWe’re innovators, re-thinking how brands and retailers should engage their customers and evaluate their results. We’re connectors, introducing new products to new people, and connecti ng brands, retailers, and consumers through mobile technology. We’re game-changers, evolving the path to purchase, the way people shop, and the way campaigns are measured.

PRODUCTS & SERVICES• With over 15mm app downloads, Ibott a is the furthest

reaching and most widely used consumer shopping applicati on in US Grocery & CPG.

• Used by the world’s leading brands and retailers to drive sales by engaging consumers on mobile with fresh, relevant content and game-like interacti ons.

• Delivers highly targeted, customizable messages and retailer exclusive off ers at more than 500,000+ U.S. store locati ons based on shopper geo-locati on and past purchase behavior.

• Ibott a triangulates geo-locati on, demographic, and item-level purchase data to provide a suite of analyti cs products which include consumer research studies, market insight reports and media att ributi on analysis. CONTACT

TEL: 303.593.1633

inquiries@ibott a.com

INDUSTRIES SERVED• Grocery (CPG)• Health & Beauty• Fashion & Apparel• Consumer

Electronics

• Dining & Entertainment

• Home Improvement

WHY IBOTTA?Ibott a engages young, mobile savvy millennial shoppers along their path to purchase while providing unprecedented access to consumer data for our brand and retail partners. From how many unique SKUs sold, to who bought a specifi c product, when, and where, we’re transforming the way leading CPG brands and retailers think about adverti sing and measurement on mobile.

WHAT MAKES US DIFFERENTIbott a is transforming the way leading brands and retailers think about adverti sing. Gone are the days of needing assumpti on-laden models to prove adverti sing ROI or massive television buys to communicate brand benefi ts. We’re closing the loop from your ad to purchase of your product. Our true experti se lies in our data – helping you understand how many SKUs you’ve moved, who bought your product, when and where they bought it, and the consumers most likely to buy it again.

OUR PHILOSOPHY

KEY EXECUTIVESBryan Leach, CEOKane McCord, COO

MAJOR CLIENTS• Proctor & Gamble Co. • General Mills, Inc. • The Coca-Cola Company• Chobani, LLC • Heineken Internati onal• Anheuser-Busch

Companies, LLC

• Best Buy Co, Inc. • Offi ce Depot, Inc.• Bed Bath &

Beyond Inc.• Sephora USA, Inc.

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Work with the scale leader on mobile. We’re closing the loop by proving that consumer engagement drives loyalty and lasting sales growth. With over 15 million downloads in the United States, Ibotta remains the fastest growing and furthest reaching mobile application in Grocery, CPG and Retail.For more information, email [email protected]

Ibotta delivers higher redemption velocity than paper coupons for its leading brands and retailers

Want Scale?

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

INMAR.COMSHOPTIVITY

Load-to-Card. Print-at-Home. Mobile. Inmar’s solutions for achieving effective digital engagement are set apart by:

WHO WE AREWe are an industry innovator with more than 35 years’ experience providing clients with actionable shopper insights, advanced campaign analytics and comprehensive, data-driven promotion solutions to enable superior shopper engagement both pre-trip and in store.

PRODUCTS & SERVICESInmar has the most robust promotions platform in the marketplace – representing a single, strategic resource for brands and retailers to create, execute, and assess holistic, omni-channel promotions.

Our offerings include:

• Digital Promotions• Promotion Analytics• Shopper Engagement Tools• Shopper Behavior Research• Trade Promotions• Print-at-Home Promotions• Coupon Processing and Settlement• Rebates

CONTACTTEL: 866.440.6917

[email protected]

Inmar’s innovative technology enables targeted delivery of digital promotions based on either a shopper’s past-purchase history or future-purchase potential. Using these analytics-informed strategies for distribution of highly relevant offers, marketers can engage with shoppers at any point in their buying journey (and whatever the status of their brand relationship) to combat category leakage, optimize affinity marketing and build/reward brand loyalty.

MAXIMUM FLEXIBILITY, ENHANCED CONTROL

INMAR DIGITAL PROMOTION SOLUTIONS

KEY EXECUTIVESRoy Simrell, President and Chief Client Officer John Ross, President, Promotion NetworkBrian Wiegand, Senior Vice President, Promotion Brand SalesAndy Wersel, Vice President, Retailer Enterprise Sales

EXPERTISEWe are expert at helping brands and retailers grow share and drive revenue by enabling true 1:1 shopper engagement that delivers targeted, equity-building content matched with motivating promotional offers.

GENUINE PERSONALIZATION, MULTI-FACETED TARGETING

GREATER COVERAGE, DEEPER REACHWherever targeted shoppers are located – and however they prefer to acquire and redeem offers – Inmar can help brands find them and engage them. With the Inmar Media Network enabling access to shoppers nationwide, campaigns can be retailer-specific, regional or national. Deployment of offers across all media is matched to brand strategy and aligned with shoppers’ media preferences and channel use.

Advanced platform flexibility allows marketers to “test and learn” regarding multiple offer attributes and campaign elements. Campaign execution is enhanced with “stop and start” offer controls enabling real-time promotion adjustment to protect budgets and shopper/retailer relationships. Overall campaign and individual offer performance are monitored and managed at the individual retailer level through detailed reporting and ongoing account support.

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EVERY RECEIPTTELLS A STORY.

Point of Engagement: Received print-at-home coupon via email after opting in for “Especially Fresh” healthy eating program.

Point of Engagement: Clipped load-to-card offer from premium-placement banner ad promoting “Easy Meals” during Frozen Food Month.

Point of Engagement: Targeted with digital offer after analysis of purchase history revealed regular purchase of, and preference for, premium frozen desserts.

Contact Inmar today to learn how we can do the same for you. [email protected] • 866.440.6917

Inmar’s digital incentive platforms enable every aspect of paperles digital, printable, and mobile coupon promotions — from offer creation through settlement. Informed by advanced analytics and designed to drive sales through timely, targeted engagement, Inmar’s digital promotion solutions deliver optimized campaign results for 1,200 leading and emerging CPG manufacturers.

[email protected] • 866.440.6917

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

MYWEBGROCER.COMSHOPTIVITY

CONTACTTEL: 888.662.2284

Greg Stevens, Executive Vice [email protected]

WE HAVE THE DATA TO HELP YOU REACH THE RIGHT GROCERY SHOPPING AUDIENCE AT THE SCALE YOU NEED There’s an unprecedented opportunity when you partner with MWG. Because we build and run digital channels for grocers, and we see the digital footprint shoppers leave behind, we target shoppers wherever they are on the Internet and drive them to a grocer’s digital property. When advertising is based on an individual’s intent and purchase data, it is contextual, personalized and measurable, and leads to online and in-store sales lift. Leverage our targeted, contextual advertising network to reach your shoppers while they are in shopping mindset.

• Tie ad views to in-store and online sales with transactional 1st party data.

• Provide campaign effectiveness, competitive insights by category & UPC.

• Leverage actionable insights to improve future campaigns.

WHO WE AREMyWebGrocer is the leading provider of digital grocery services, driving connections between consumers, retailers and brands. Our full suite of shopper marketing services is supported by a comprehensive technology platform; while our data provides valuable insights on purchase trends and behavior.

EXPERTISEWith MyWebGrocer’s network, you can reach the industry’s most valuable shoppers–multichannel consumers–and target based on demographics, geography and purchase intent. Reach a consumer at the point of decision and quantify the results.

MAJOR CLIENTS• Safeway• Albertsons• ShopRite• Harris Teeter• Brookshire Grocery

Company

• Unilever• PepsiCo• Procter & Gamble• Nestle• McCormick

• Target shoppers anywhere in context with dynamic, data-infused creative.

• Personalize at the store, price and item/SKU level.

• Achieve local marketing at scale, by leveraging our direct relationships with grocers.

• Engage and activate shoppers at the digital shelf to reach them at the critical point of decision.

• Target high-value shoppers on a variety of channels and digital touchpoints including: websites, mobile, social, email and video.

• Target shoppers wherever they are on the Internet, and drive to grocers’ websites.

• Leverage real-time data and actionable insights to inform media spend and reach the most relevant shoppers.

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He is just one of many amongst your expansive and growing audience , so ensure he hears you—

speak to him like he’s an individual. MWG will help you fi nd him, know him, tell him your story,

and understand how he engaged with you. Start targeting your audience

as individuals and reap universal rewards. mywebgrocer.com

He’s an individualALEX: SINGLE DAD, PRE-PACKAGED SNACKS & FROZEN PIZZA ARE HIS SPECIALTIESFAVORITE ACTIVITY: PICNICS IN THE PARK WITH ISABELLASPECIAL ABILITY: PULLING TOGETHER LAST MINUTE PICNIC BASKETS BY SHOPPING ONLINE SUNDAY NIGHTS

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

PRIZELOGIC.COMSHOPTIVITY

CONTACTTEL: 888.795.6442

Keith Simmons, CEO [email protected]

John Vail, CMO [email protected]

DIGITAL PROMOTIONS & INCENTIVIZED ENGAGEMENT CPG & RETAIL IS OUR SWEETSPOT

• Sweepstakes & Instant Wins • User Generated Contests • Real-time Giveaways (Fire Drills) • Loyalty (short, medium, long-term) • Loyalty Card Integration

Our mission is to be the most trusted and innovative partner in the creation of results-driven promotions designed for the Omni-channel digital world. We earn the trust of our clients every day.

WHO WE AREPrizeLogic is the largest independent promotion marketing technology company. Trusted by many Fortune 100 companies, our stress-tested promotions engine offers a wide range of options for sweepstakes, instant wins, user-generated contests, loyalty programs, custom games, social aggregation tools, and ecommerce.

INDUSTRIES SERVED• CPG • Retail • QSR & Casual Dine • Entertainment • Financial • Automotive

MAJOR CLIENTS• Pepsi • Frito Lay • Samsung • Capital One • Disney

• General Mills • MillerCoors • Subway • 7- Eleven • eBay

• Collect to Get/Gift with Purchase • Code-Based • AAPI Integrations – 3rd Party apps, mobile

apps, websites – experience working across dozens of options

• Proprietary Receipt Recognition • Custom Games

• Digital Rebates • eCommerce • Trivia & Gamification • Hashtag Promotions/Social Aggregation • SMS Text-Based Solutions

OUR COMMITMENT TO EXCELLENCE

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

RSiShopper.comSHOPTIVITY

Retail Solutions Inc. (RSi) is committed to deliver value by offering solutions that empower CPGs. RSi has been a trusted partner to the supply chain, sales and category management community for over 10 years, delivering insights into sales, stock levels, trade promotions and on-shelf availability, etc. When RSi set out to add value in the shopper marketing community, partnerships were formed to deliver workflow and optimization solutions that solve the real challenges facing Shopper Marketers today. In 2014, RSi launched the solution called Ansa for closing the loop on digital media investments. In partnership with leading ad networks, Ansa has enabled targeting, optimization and delivered measurement and insights for hundreds of shopper marketing campaigns for 35 leading CPGs.

WHO WE ARERetail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf and with shoppers worldwide. RSi’s newest suite of solutions, Shopper Marketing Optimization (SMO), empowers shopper marketers to target, plan, execute and measure every shopper marketing campaign; regardless of whether you run them with an agency, an ad network or internally.

PRODUCTS & SERVICESAsk any of our trusted ad partners for Ansa inside your next campaign. When you do, you’ll automatically get:

• Hyper-local targeting based on your items’ store-level sales

• In-flight optimization based on your daily sales throughout your campaign

• Standardized measurement and insights for every campaign you run with Ansa

CONTACTTEL: 215.681.8575

Meredith WilliamsDirector, Business Development for [email protected]

INDUSTRIES SERVED• CPGs• Agencies• Ad Networks

ANSA’S CAPABILITIESShopper marketers and their agencies rely on Ansa to maximize the efficiency and impact of every marketing dollar. When you ask for Ansa from any of our trusted ad partners you automatically get targeting, optimization, and measurement of the in-store effectiveness for your digital media initiatives. In addition, the insights provided will help you fine-tune strategies for your next campaigns.

INTELLIGENCE IS THE PATH TO EFFECTIVENESSAnsa empowers marketers, agencies and ad networks to:

• Increase spending efficiency by 15% - 50%• Intelligently target new item, seasonal and promotional campaigns• Automatically optimize campaign performance in real time• Continuously learn and improve from store-level insights and measurement

OUR VALUES

KEY EXECUTIVESJon Golovin, CEO, Retail Solutions Inc.Michael Quinn, General Manager for Ansa Meredith Williams, Director, Business Development for Ansa

MAJOR CLIENTSOver 35 CPGs and their agencies through Ansa’s ad partners. To learn more about Ansa integrated ad partners, please visit ansainside.com/partners.

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Maximize your digital media campaigns through automatic store-level targeting, optimization and measurement.

www.ansainside.com/partners

Ask for Ansa from any of our ad partners:

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The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

SAVINGSTAR.COMSHOPTIVITY

No other company has SavingStar’s data capabiliti es combined with user-friendly mobile and web promoti ons. We create long-term promoti ons driving sales and increasing loyalty for your brand. SavingStar’s unique One or Many promoti ons encourage shoppers to make purchases over “one or many” shopping trips at “one or many retailers” over several months. By analyzing actual shopping behavior from SavingStar’s exclusive digital network of 75+ loyalty card linked banners and 25+ receipt scan banners, SavingStar customizes campaigns specifi cally designed to lift sales both during and aft er your promoti on. We’ll analyze what shoppers are currently buying in order to recommend promoti ons shown to increase sales 100-200%+ during the course of a multi -month promoti on and 10-50% in the 3 months aft er the promoti on ends. Shoppers are only rewarded aft er reaching the required purchase threshold, leading to a cost-per-unit-moved that is lower than alternati ve promoti ons such as cost per print or FSI, while at the same ti me encouraging loyalty to your brand over several weeks and months. According to our clients, One or Many promoti ons have the best ROI in the industry.

WHO WE ARESavingStar runs the most cost-eff ecti ve 100% digital (paperless) single and multi ple transacti on promoti ons and loyalty programs for CPGs with off ers redeemable at 62,000 stores nati onwide. Reach millions of shoppers through our mobile app/website and large consumer-savings services that white-label our technology.

PRODUCTS & SERVICES• 100% Digital (Paperless) Cost Eff ecti ve Grocery

Promoti ons – With SavingStar, there’s nothing to clip or print! Reach millions of shoppers through SavingStar’s mobile app and website with cash back off ers redeemable at over 62,000 stores when shoppers use their store loyalty card or scan their receipt.

• One or Many loyalty promoti ons (multi -shopping trip, multi -retailer transacti ons) – Exclusive to SavingStar, this unique multi -month program has the highest ROI in the grocery promoti ons industry.

• Boost engagement incenti ves – Encourage shoppers to engage with your brand by off ering them incenti ves to purchase specifi c products, watch your video, or share their email address with you.

• Industry-Leading Analyti cs – With 75+ banners enabling card-linked off ers, SavingStar has the largest digital grocery network. Our team uses actual shopper data analyzed at the UPC level to customize promoti ons for your brand.

• White-label – Create your own white-label rewards program for your portf olio of brands.

CONTACTTEL: 800.618.3893 ext. 986

Tom MurrayEVP, [email protected]

EXPERTISESavingStar customizes promoti ons to drive loyalty with industry-leading analyti cs. Stemming from our network of 75+ grocery retailers enabling shoppers to link deals to their store loyalty cards and 25+ receipt-scan retailers, SavingStar craft s digital promoti ons and loyalty programs based on actual shopping behavior.

INDUSTRIES SERVED• CPGs• Retailers (grocery stores, drug stores,

convenience stores, club stores, dollar stores)

UNIQUE ANALYTICS CAPABILITIES - CREATE THE RIGHT PROMOTION & UNDERSTAND ITS EFFECTIVENESSSavingStar’s data is unique. We have a household view of which retailers consumers are shopping and which products they are buying – down to the UPC level. We use this data to understand how your brand is currently performing against competi tors and then personalize the right off er for each shopper to drive sales and loyalty. Our One or Many promoti ons not only lift share during a promoti on, but aft er! When the promoti on ends, we’ll issue a full report on its success, including which products shoppers purchased, what stores they shopped, pre and post promoti on share changes against your competi tors, overall category shift s, how many buyers were new to your brand, and much more.

NEW FOR 2016! BRANDED EXPERIENCE, CRM INTEGRATIONS & ALCOHOL OFFERSBrands can now create a gallery of 100% paperless off ers on mobile opti mized pages designed exclusively with your imagery and colors. Integrate shopper purchase data with your CRM to enable personalized communicati ons and drive more sales from current buyers, grab share from brand switchers, and encourage trial from new buyers. We’ll measure performance so you know exactly how to deliver the right off er to the right person. Plus, alcohol brands can now off er digital rebates through SavingStar!

MOBILE & WEB LOYALTY PROMOTIONS

KEY EXECUTIVESDavid Rochon, CEOMichael Libenson, PresidentTom Murray, EVP, SalesPer Jensen, VP, Analyti cs & Insights

MAJOR CLIENTS• General Mills• Unilever• Kraft Heinz• SC Johnson• Procter & Gamble

• Henkel• Kellogg’s• Clorox• Campbell’s• Dole

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Page 18: A special supplement to guide the 2016 - Home | P2PI · • Rebates CONTACT TEL: 866.440.6917 solutions@inmar.com Inmar’s innovative technology enables targeted delivery of digital

The Guide to Digital Incentive Platforms • 2016

AT-A-GLANCE

CONTACTJohn S. Galinos [email protected]

TPGREWARDS.COM | RECEIPTMARKETING.COM

WHAT WE DOIn additi on to off ering custom-designed consumer promoti onal reward programs, TPG is the original founder of digital receipt validati on. With this patent-pending technology, TPG Rewards is the only agency to off er near-instantaneous purchase validati on and virtual reward distributi on.

WHO WE ARETPG Rewards, Inc. is a consumer promoti ons agency off ering a broad repertoire of reward programs designed to bolster brand awareness, drive trial & repeat purchase, grow topline sales and build long-term loyalty for some of the world’s most beloved brands.

KEY EXECUTIVESJohn Galinos, PresidentNeil Solomon, PartnerGeorge Pati lis, PartnerEd Hepner, PartnerKalin Mintchev, Partner

MAJOR CLIENTS• General Mills• Tyson• Procter & Gamble• Kellogg’s• SC Johnson

• Coca-Cola• Kimberly-Clark• Pepsi• Nestlé• Johnson & Johnson

INDUSTRIES SERVED• Mass & Drug• CPG• Restaurant• C-Store / Grocery

TAP TECHNOLOGYAllows consumers to engage with an in-store display or brand packaging with the simple “tap” of their phone to instantly receive rewards and/or customized content.

1. Tap chips are placed on your POP materials or on your packaging.

2. Shoppers simply “tap” their phone on the display to see if they are a winner. No app required.

3. Shoppers receive immediate noti ficati on of content that is important to your brand.

Tap To Learn delivers important content such as recipes, trailers, beauty ti ps.Tap To Earn enables parti cipati on in loyalty-based programs. Tap To Win selects instant sweepstakes winners.

All acti vity is geographically tracked in real ti me, so you know if your display is up or your promoti on product packaging is in-store.

RECEIPT VALIDATIONDigital Receipt Validati on System®* uses the retailer’s receipt to instantly validate consumer purchase & distribute virtual rewards in three (3) easy steps.

1. TPG Rewards validates purchase & distributes virtual rewards within minutes, not days!

2. Works with basic camera-enabled cell phones. No need for smartphones.

3. No apps required.

4. Allows marketers to view market basket data associated with promoti onal purchases.

5. No registrati on required.

6. Can be integrated into CRM and social media programs.

7. Can be used for retargeti ng.*Patent pending

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Page 20: A special supplement to guide the 2016 - Home | P2PI · • Rebates CONTACT TEL: 866.440.6917 solutions@inmar.com Inmar’s innovative technology enables targeted delivery of digital

Contact Chuck Bolkcom at the Path to Purchase Insti tute at [email protected] or (773) 992-4420 for more informati on.

Don’t miss these other Industry Guides appearing only in Shopper Marketi ng magazine in 2016.

Retail & Specialty PrintersJuly 2016

Shopper Marketi ng TeamsSeptember 2016

Shopper Marketi ng AgenciesAugust 2016

Retail & Shopper InsightsNovember 2016

the 2016 guide A special supplement to

to Retail & Shopper Insights

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