a social media strategy
DESCRIPTION
A how to for starting with Twitter and FacebookTRANSCRIPT
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A Social Media StrategyBy Chris Lentzy MBA
CHL Business -
(c) Chris Lentzy CHL Business
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(c) Chris Lentzy CHL Business
The Purpose of Social Media
• Engage with customers who are looking for your product/service – inbound marketing
• Promote your product/service• Keep your customers informed• Identify unhappy customers• Use as a PR tool• Build your influence• Create a community thru Know, Like & Trust
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(c) Chris Lentzy CHL Business
EmailList
Social Media
Know Like Trust
Face
Opt inForm
OnWebsite
TRAFFICOpt In
On Website
Email List
Call To Action
Email Marketing
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(c) Chris Lentzy CHL Business
Strategy For Success
1. Attain Authority Status
2. Get Seed Followers
3. Build On Following
4. Monetise
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(c) Chris Lentzy CHL Business
Step 1 Attain Authority Status
a. Set up account to reflect nicheb. Tweet only on nichec. Tweet at least 5 times a day for at
least 3 days before continuing
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(c) Chris Lentzy CHL Business
1b. Setting Up Your Twitter Account
• Your choice of account name matters• Use keywords that reflect your niche• Use a person’s name not a company name• Keep it as short as possible
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(c) Chris Lentzy CHL Business
Your Twitter Profile
Website
UploadPicture
Location
Bio keywords
Name
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(c) Chris Lentzy CHL Business
1c. What To Tweet ?
• Use Google Reader or Google Alerts to gather authoritive blogs by RSS (50 blogs)
• Select “bucket of tweets” from this• Free content
??? ????? ???????
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(c) Chris Lentzy CHL Business
1d. Schedule Your Tweets
Schedule tweets to gain authority status
chScedule
Use Google Reader to find interesting blog posts
Schedule tweets usingautomation software
5 times a day
Repeat for at least 150 posts
(30 days)
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(c) Chris Lentzy CHL Business
Step 2. Get Seed Followers
a) Wait 3 daysb) Stick to targeted followers in your nichec) Best way to get followers is to follow others
in your niched) Aim to follow 50-100 targeted followers /daye) Only follow those in your niche
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(c) Chris Lentzy CHL Business
Where To Find People to Follow
• 3rd party directories• Twitter’s own directory• People who tweet about stuff in your niche
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(c) Chris Lentzy CHL Business
Who Is Worth Following?
• Want active tweeps in your niche• Must have uploaded a profile picture• Must have included keywords in their bio• Have plenty of followers and follow others• Have a good record of tweeting• Purpose: build a highly targeted following
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(c) Chris Lentzy CHL Business
Step 3. Build On The Following
• Retweet your followers tweets, 1-2 a day• Tweet your own thoughts in your niche• Tweet about posts on your own blog with links• Do this for at least a week
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(c) Chris Lentzy CHL Business
Step 4. Monetise
PROMOTE buy my stuffOR
RESPOND to “Can anyone help me?”@You “yes I can, click here”
Twitter search: keyword ? -http
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(c) Chris Lentzy CHL Business
Strategy For Success
1. Create Presence
2. Secure Presence
3. Build Following
4. Build Email List
5. Monetise
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(c) Chris Lentzy CHL Business
• Know the difference between Profile & Pages• Same Strategy as Twitter• Become aggregator and borrow authority• Use Google reader/blog• Use longer posts than Twitter
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(c) Chris Lentzy CHL Business
Building Your Facebook Following
• You cant make friend requests from pages but you can
• Announce new FB post on Twitter• Add a link in your email signature• Mention new FB page in newsletters• Include FB URL on business cards• Add FB “LIKE” button to main website
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(c) Chris Lentzy CHL Business
Bringing It All Together
• Social Media drives traffic to your website• Have an opt-in form• Build your email list• Email your list regularly with an
autoresponder• Generate sales