A Snapshot Of Digital India - May 2012

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A compilation of updated statistics related to mobile, internet, tablet, smartphone and social media usage in India with interesting insights on India's future digital trends.

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A Snapshot of Digital India

A Snapshot Of Digital IndiaCompiled by Ethinos Digital Marketing (May 2012)

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100

200

300

400

500

600

700

800

900

1000

Landline Connections

Mobile Connections

Internet Connections

Broadband Connections

Internet Through Mobiles

Jan-12

Mar-12

Figures in millions

Connection Types

Internet User Statistics

Tablet Usage

45.814.8

18.4

Samsung

RIM

Apple

Brand

Market Share by percent

Tablet Usage

Smartphone Users In India

Facebook crosses 50 million users in India

Twitter grows to 13 million users

LinkedIn has over 14 million users.

India is the second largest user base after

the U.S.A.

Google Plus - India has the second largest

user base (13.69%). First is USA (31.49%). Total number of users

is 90 million.Of the top 10 cities of Google Plus users, 3

are Indian. Bangalore (Rank 1) Hyderabad (Rank 4)

Kolkata (Rank 8)

Social Media Statistics

Top Digital Brands

Facebook Dove

Tata Docomo

MTV Roadies

Twitter MTV India

NDTV India

Times of India

Top Digital Brands

What Lies Ahead

India will see the fastest growth in social networking this year

(51.7%), followed closely by Indonesia (51.6%), and China lagging further back

(19.9%).

The 2851 crore worth digital advertising market in India is expected to touch 3535

crores by the end of the year (24% growth in 9 months) and 4391 crores by March 2013

(24% growth in 3 months).

The mobile advertising market in India worth 105 crores in March 2012 is set to touch 144 crores by 2013 (37% growth in

one year).

http://rtn.asia/1159_india-entering-wireless-broadband-revolution-gsma http://www.dazeinfo.com/2012/03/08/mobile-connection-base-reached-to-903-72-million-in-january-2012-in-india-report/ http://www.indiadigitalreview.com/article/what-business-opportunity-will-30-million-new-internet-users-2012-really-

represent http://economictimes.indiatimes.com/news/news-by-industry/telecom/indias-broadband-base-grows-24-5-per-cent-in-2011-

to-13-33-million/articleshow/12357034.cms http://www.iamwire.com/2011/11/google-registers-highest-mobile-based-searches-from-india/ http://www.indiantelevision.com/headlines/y2k12/mar/mar178.php http://articles.timesofindia.indiatimes.com/2012-04-02/computing/31274913_1_mobile-internet-mobile-phones-subscribers http://trak.in/tags/business/2011/09/30/tablet-sales-india-overview-2/ http://www.indiatechonline.com/tablet-and--other-pc-markets-in-india-552.php http://indiatechonline.com/cybermedia-research--tablet-market-in-india-579.php http://trak.in/tags/business/2012/02/16/indian-smartphone-market-growth-overview/ http://www.idc.com/getdoc.jsp?containerId=prUS23371312 http://www.bgr.in/news/facebook-for-every-phone-app-now-available-in-hindi-crosses-50-million-users-in-india/ http://www.techwireasia.com/1828/top-asian-countries-in-social-media/ http://br.press.linkedin.com/node/1172 http://www.b2bsocialmediaguide.com/2012/03/21/google-plus-statistics/ http://www.website-monitoring.com/blog/2012/02/14/google-facts-and-figures-infographic/ http://socialbrands.media2win.com/ http://socialbrands.media2win.com/twitter/ http://therealtimereport.com/2012/03/07/social-networks-grow-23-worldwide-india-sees-fastest-growth/ http://www.iamai.in/PRelease_Detail.aspx?nid=2528&NMonth=4&NYear=2012 http://www.iamai.in/PRelease_Detail.aspx?nid=2525&NMonth=4&NYear=2012

Sources

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for you?

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Siddharth Hegde (Managing Director)

E: siddharth.hegde@ethinos.comM: +91 98202 17252W: ethinos.com