a six foot panda and the tour de france?
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Charity Digital Cycling
Hilarity ensued…
…cut to six months later…
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Charity
Charity Digital
Charity Digital
Cycling
Charity Digital
Cycling
AWESOME!
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SO WHAT?
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1. AWARENESS 2. ACTIVE FANS 3. FUNDRAISING
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Why did it work?
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FUNNY
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QUICK
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TIMELY
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SURPRISING
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RELEVANT
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AUTHENTIC
Capturing the moment
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What can our fans do?
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What can our fans do? #pandapeloton
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@argyle_panda
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Fundraising events
panda.org/cycling
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What can the riders do?
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FIN