a short presentation on social media marketing for small businesses
TRANSCRIPT
![Page 1: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/1.jpg)
An Introduction to Social Media Marketing in about 10 Minutes Ian Hardacre
![Page 2: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/2.jpg)
Bridging the gap between business ... and social media marketing
![Page 3: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/3.jpg)
![Page 4: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/4.jpg)
LinkedIn Your LinkedIn Public Profile Your #1 Task
![Page 5: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/5.jpg)
So after LinkedIn … which one next?
![Page 6: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/6.jpg)
We suggest that you start with Twitter #1 All your posts can be seen by your Followers (no advertising driven algorithms get in the way) #2 Very easy to get started, after all a Tweet is only 140 characters long #3 Active users do follow brands/companies, easily used for promotions or discounts #4 Hashtags available to highlight not only your services or products but your location #5 Can easily ‘talk’ to your customers and prospects
![Page 7: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/7.jpg)
![Page 8: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/8.jpg)
Make sure your graphics fit and that your logo (or picture) fits into the square profile picture. And worth designing a changed one like we did at the Bureau
![Page 9: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/9.jpg)
Now the hard part • When to post
• Follow people found using hashtags in their tweets,
• Or via who they follow
• Post using hashtags especially for places
• Post regularly (but too often and NOT immediately after each other)
• Mix up your posts (text, pictures, links etc)
• And ‘talk’ to people by putting their username first
• LISTEN ! ! !
![Page 10: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/10.jpg)
![Page 11: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/11.jpg)
Tell everyone you are on social media especially in places where customers
are
![Page 12: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/12.jpg)
What about our website?
![Page 13: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/13.jpg)
Ask 2
For more details contact via Ianhardacre.com Or TheSocialMediaBureau.com
Over 400 satisfied customers at our public and in-house training courses
![Page 14: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/14.jpg)
/IanHardacre
/ian_hardacre
/IanHardacreAssociates
/+IanHardacreUK
![Page 15: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/15.jpg)
Remember my interests from my public LinkedIn profile? Here’s a recent sunset over the North Sea
![Page 16: A short presentation on social media marketing for small businesses](https://reader033.vdocuments.us/reader033/viewer/2022060116/55838969d8b42a8e0c8b4bb7/html5/thumbnails/16.jpg)
Thank you
Ian Hardacre