a series of provocative statements (and all the dragons that await therein)

#OgilvySMW

JAMES WHATLEY & REBECCA WILLIAMS

A series of provocative statements (and all the dragons that await therein)

16/09/15

#OgilvySMW

PROVOCATIVE STATEMENT:

SOMETHING TO MAKE YOU THINK (AND HOPEFULLY ACT) DIFFERENTLY

@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

DRAGON:

THE DARK AND SCARY IMPLICATION/S THAT COME WITH IT


#OgilvySMW

NOW THAT’S OUT OF THE WAY…


#OgilvySMW

PROVOCATIVE STATEMENT I


#OgilvySMW

SOCIAL CONTENT IS THE NEW VIRAL VIDEO


#OgilvySMW @Whatleydude / @Beckie_Williams / #SMWLDN


WHAT ABOUT WHEN A CLIENT ASKS FOR SOCIAL CONTENT?

#OgilvySMW

PROVOCATIVE STATEMENT II


#OgilvySMW

NO ONE CARES ABOUT YOUR HASHTAG


#OgilvySMW

IF SOCIAL CAMPAIGNS ARE BARELY DELIVERING ANY ROI, THEN WHAT AM

I BEING PAID FOR?@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

NO ONE CARES ABOUT YOUR HASHTAG


#OgilvySMW

NO ONE CARES ABOUT YOUR (campaign)

HASHTAG**unless the content attached to it is really quite genuinely awesome and you really have given people something to talk about. REALLY.


#OgilvySMW

PROVOCATIVE STATEMENT III


#OgilvySMW

OWNING THE MOMENT IS IMPOSSIBLE


#OgilvySMW

THINGS YOU CAN GOOGLE:- ‘MARK RITSON OREO’- ‘JAMES WHATLEY VIZIER’ - ‘JAMES WHATLEY, GOOD BAD UGLY’ - TIVES.TUMBLR.COM (#OTM)


#OgilvySMW




WHAT THE HELL ARE WE ALL DOING SUGGESTING WE TRY AND OWN THE SODDING MOMENT?


“The Twitter calendar of really useful dates that might be relevant to the brand that you work on [but please consider each one carefully and really think about whether or not you should actually get involved]” ™

#OgilvySMW


@Whatleydude / @Beckie_Williams / #SMWLDN X

#OgilvySMW




STRATEGY RELEVANCE

x EFFORT = GOOD REACTIVEPLANNING

#OgilvySMW




OWNING THE MOMENT IS IMPOSSIBLE A REALLY CRAP WAY TO DESCRIBE PLANNED REACTIVE ACTIVATIONS SO

PLEASE STOP USING THE TERM

#OgilvySMW

PROVOCATIVE STATEMENT IV


#OgilvySMW

YOUR AUDIENCE IS MADE UP OF LYING

STRANGERS


#OgilvySMW

YOUR AUDIENCE ISN’T WHO THEY

TELL YOU THEY ARE


#OgilvySMW

THEN WHAT’S THE BLOODY POINT?


#OgilvySMW

‘On Instagram people present or engage with almost entirely fictitious lifestyles that don’t necessarily reflect anything like they would really buy or do in real life.’- Rebecca Williams


#OgilvySMW

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say”


#OgilvySMW

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say” – David Ogilvy


#OgilvySMW



#OgilvySMW


YOU’RE OK, YOU JUST NEED TO KNOW THE LIES YOUR AUDIENCE

TELLS YOU@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THIS ALL ADDS UP TO ONE MAJOR THING

ABOUT OUR INDUSTRY


#OgilvySMW

PROVOCATIVE STATEMENT V


#OgilvySMW

EVERYTHING IS AWFUL


#OgilvySMW

ALL IS NOT LOST


#OgilvySMW

THIS IS ACTUALLY AWESOME


#OgilvySMW

YOU ARE AWESOME


#OgilvySMW

YOU ARE NOT AWFUL

THANK YOU@Whatleydude / @Beckie_Williams / #SMWLDN

#OgilvySMW

THANK YOU

JAMES WHATLEY & REBECCA WILLIAMSA series of provocative statements (and all the dragons that await therein)

16/09/15

a series of provocative statements (and all the dragons that await therein)

Marketing