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A SEMINAR PRESENTATION BYA SEMINAR PRESENTATION BY

ANSHIA.AANSHIA.A

3-B.COM3-B.COM

GOVERNMENT COLLEGE CHITTURGOVERNMENT COLLEGE CHITTUR



A SEMINAR ONA SEMINAR ON

COOPERATIVEMARKETINGSOCIETYCOOPERATIVEMARKETINGSOCIETY

OBJECTIVES AND FUNCTIONSOBJECTIVES AND FUNCTIONS



Co-operative marketingCo-operative marketing

Co-operative marketing are formed byCo-operative marketing are formed byfarmers, articians and small producers.farmers, articians and small producers.They are organized for the purpose of They are organized for the purpose of marketing their products.marketing their products.



Need for co-operative marketingNeed for co-operative marketing

• To prevent instances of false weight and

measures, undue reduction, large samples

taken by wholesalers etc.

• To give a reasonable return to producers

• To protect the consumers from high prices



Objectives of co-operative marketingObjectives of co-operative marketing

To secure the best possible market price for the members productTo secure the best possible market price for the members product

Reduction in the cost of marketingReduction in the cost of marketing

To act as a powerful check upon monopolistic power enjoyed by the private traders.To act as a powerful check upon monopolistic power enjoyed by the private traders.

Malpractices exercised by intermediaries can be avoidedMalpractices exercised by intermediaries can be avoided

Protection of consumers interestProtection of consumers interest

To arrange the supply of farm inputs to increase, produce and improve its qualityTo arrange the supply of farm inputs to increase, produce and improve its quality To arrange the essential consumer articles to the rural populationTo arrange the essential consumer articles to the rural population

To export the members produce so as to bring in still better return for the producers.To export the members produce so as to bring in still better return for the producers.

To provide the faciltiy of grading of producers which would result in better prices for To provide the faciltiy of grading of producers which would result in better prices for

better good better good

To provide credit facility on the security of their produceTo provide credit facility on the security of their produce

To maintain price stabilityTo maintain price stability Co-operative marketing teaches marketing teaches the farmers business methods byCo-operative marketing teaches marketing teaches the farmers business methods by

supplying market information.supplying market information.

They act as an agents of government for procurement and implementation of priceThey act as an agents of government for procurement and implementation of price

support policy.support policy.



Functions of co-operativeFunctions of co-operative

marketingmarketing Commission businessCommission business Outright purchasesOutright purchases Advance against stock Advance against stock

PoolingPooling GradingGrading ProcessingProcessing ProcurementProcurement

Supply of inputs to agricultureSupply of inputs to agriculture Distribution of consumers goodsDistribution of consumers goods ServicesServices



FunctionsFunctions

Commission businessCommission business:-:-

Act as an agent between farmers and tradersAct as an agent between farmers and traders

Farmers bring their produce to the society and under itsFarmers bring their produce to the society and under its

guardianship the sale of crops take place.guardianship the sale of crops take place.

The goods are sold to the highest bidder. The goods are sold to the highest bidder.

Outright purchases:-Outright purchases:- Society buys the farmers produce outright by making theSociety buys the farmers produce outright by making the

payments immediately.payments immediately.

It is to induce the farmers to bring their produce to the societyIt is to induce the farmers to bring their produce to the society

It ensures reasonable market priceIt ensures reasonable market price

Advance against stock:-Advance against stock:- It helps the farmers by paying advanceIt helps the farmers by paying advance It enables them to stock their produce till the price becomes favourable toIt enables them to stock their produce till the price becomes favourable to

them.them.



Pooling:-Pooling:- It is a process by which the farmers produced is physically assembled and sold as one lot insteadIt is a process by which the farmers produced is physically assembled and sold as one lot instead

of selling on an individual basis by the farmers separately.of selling on an individual basis by the farmers separately. Grading:-Grading:-

• It is to ensure better quality goods.It is to ensure better quality goods.• After assembling the crops the society classifies it into different grades.After assembling the crops the society classifies it into different grades.

processing processing•

The marketing societies can take up processing work of theThe marketing societies can take up processing work of the

commodities of paddy,groundnut,cotton etc .commodities of paddy,groundnut,cotton etc .

ProcurementProcurement• For certain produce like rubber,copra,cashewnut the marketing society may take up theFor certain produce like rubber,copra,cashewnut the marketing society may take up the

responsibility of procuring agricultural produce from the farmer to ensure their products withresponsibility of procuring agricultural produce from the farmer to ensure their products withminimum support price fixed by government.minimum support price fixed by government.

Supply of inputs to agricultural sector Supply of inputs to agricultural sector

• Marketing co-operatives provides seeds, fertilizers for co-operativesMarketing co-operatives provides seeds, fertilizers for co-operatives..

Distribution of consumer’s goodsDistribution of consumer’s goods

• In those areas were good consumer co-operatives does not exist,the marketing society suppliesIn those areas were good consumer co-operatives does not exist,the marketing society suppliesessential goods like cloth ,sugar, kerosene, rice, wheat etc..essential goods like cloth ,sugar, kerosene, rice, wheat etc..

ServicesServices• Marketing co-operatives render such other functions like transportation storage etc..Marketing co-operatives render such other functions like transportation storage etc..

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