a scented pen for portable scent branding and...
TRANSCRIPT
A Scented Pen for portable scent branding and marketing
Scented Pen for marketing
A unique ball point pen that combines the power of scent marketing with traditional imprint marketing to deliver 100 times more advertising power.
Annual Sales Forecast for USA * Innovation Status Idea
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
DevelopmentStatus
ProprietaryProtection Status
ConceptScore
Ultra Low $6 $820,000 $4.1 M 5 of 5
Shipping & Selling 5 of 5
Granted Patent Claims 52
29 isAverage
Low Support $9.8 M $21.0 M $40.5 M
Medium Support $79.8 M $142.2 M $241.7 M
High Support $220.6 M $386.5 M $639.8 M Remaining Time & Cost to First Sale
Ultra High $407.9 M $707.7 M $1.2 B < 6 months < $10k
A Scented Pen for portable scent branding and marketing - Scented Pen for marketing
Final Decision Maker: Marketing Departments
The Scented Pen is a patented product that uses fragrance embedded into the grip of the pen and your advertising logo or brand name printed on the side of it to create a unique and memorable experience for the user. After your customer experiences the Scented Pen for the first time the fragrance alone will evoke the pleasing memory of your company. If you are in the chocolate industry wouldn't you want the customer to think of you first when they smell chocolate? The fresh smellof clean linen reminding them of your laundry or cleaning service? You have 100 times more receptors in your nose then in your eyes, that's 100 times more advertising power at no additional cost. That means that every $1.00 you spend on a Scented Pen is actually giving you $100.00 worth of marketing power. We are the only company that manufactures and sells the scented grip pen and the product has been well received by our customers. It is currently being repurchased by the thousands by a well known National Hotel Chain to increase brand awareness with the guests that stay in their rooms. Some of our pens are more than 6 years old and still have the same refreshing fragrance as the day they were manufactured.
$0.70 for 1 plastic pen Seeking: Research, Purchase, Distribution, Manufacturing/ R&D
Email Inventor(s)
Link to WebsiteWith More Info
Link toYouTube Video
Inventor(s) Open toConsulting Requests
Agree to useFair Contract
* Consumption sales forecast. Does not include "Random" events or �Inventory Fill�. Forecast is for Year 1 for Large or Year 2 for Small Companies. Forecast should be read as ...�With Low marketing support there is an 80% odds of achieving sales of at least...
Listing #: USA.75.063009.005 Page 1 of 5 Date Posted: 2009-07-01
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
Report Assumptions and Inventor(s) Commentary
Inventor(s) Assumptions "Most Likely"
Estimate Confidence Inventor(s) CommentaryData Source or Basis for Assumptions
# of Possible Final Decision Makers 4,000,000 70% Using the 2006 census information there are 7,601,160 business in the US.
Revenue per First Purchase $700.00 70% Speaking to current distributors in the market this is based on what they normally sell quantities of non- scented pens.
% that will Repeat 80% 80% This is based off of current sales to clients.
Number of Annual Repeats 2 80% Based on current purchasing cycle we have seen so far.
Revenue per Repeat Purchase $900.00 80% Customers usually buy in the same quantities as the first purchase.
Reseller (Trade) Margin 40% 70% Based on current industry numbers.
Producer Profit (EBITD) 30% 70% Based on our current profit margins.
Innovation Status
Development Status 5 of 5 Shipping & Selling Product is currently in the market and selling.
Cost to First Sale (remaining) < $10k 90% Product is already in market.
Time to First Sale (remaining) < 6 months 90% Product is already in market.
Confidence in Concept Claims made in description 90% The product is in the market place and performs as we claim.
Proprietary Protection Status 5 of 5 Granted Patent Claims The patent has been granted and is a utility patent and is not imitable.
Concept Score & Diagnostics
Merwyn Concept ScoreWith Confidence Bands
Pessimistic80% oddsof at Least
Most Likely50% oddsof at Least
Optimistic20% oddsof at Least
38%
52%
64%
Concept Diagnostics Red Yellow Green
Percentile Group Bottom 40% Middle 40% Top 20%
Overt Benefit
Reason to Believe
Dramatic Difference
Listing #: USA.75.063009.005 Page 2 of 5 Date Posted: 2009-07-01©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
Inventor Commentary & Alternative Development Scenarios
Inventor(s) Sales Goals
Minimum Goal $0.8 M Current GOAL $2 M
Brass barreled pens with fragrant grip and
advertising logo for Scented Pens
Inventor(s) Commentary: Our final decision maker is anyone that wants to advertise or utilize scent marketing. This could include businesses, fund raiser or new product launches just to name a few. Westin Hotels currently purchases thousands of pens from us. The pen is the #2 promotional product sold totaling $2.02 Billion a year in sales. The fragrance industry is a $20 Billion dollar a year market. Pens are everywhere, however this one is unique and will stand out and so will the company name imprinted on it.
CURRENT SALES FORECAST
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
Ultra Low $6 $820,000 $4.1 M
Low Support $9.8 M $21.0 M $40.5 M
Medium Support $79.8 M $142.2 M $241.7 M
High Support $220.6 M $386.5 M $639.8 M
Ultra High $407.9 M $707.7 M $1.2 B
If MARKETING CONCEPT Improved(Increase Concept Score by +20 Points)
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
Ultra Low $8 $1.2 M $5.8 M
Low Support $13.8 M $29.4 M $55.5 M
Medium Support $112.2 M $198.5 M $333.8 M
High Support $311.3 M $541.8 M $877.3 M
Ultra High $578.3 M $996.1 M $1.6 B
If PRODUCT/ SERVICE Improved(Increase Repeat Rate & Number of Repeats by 30% and Revenue Per
Purchase 20%)
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
Ultra Low $10 $1.3 M $7.0 M
Low Support $15.8 M $34.6 M $69.8 M
Medium Support $127.7 M $238.5 M $420.9 M
High Support $356.1 M $646.4 M $1.1 B
Ultra High $659.9 M $1.2 B $2.0 B
If MARKETING CONCEPT and PRODUCT/ SERVICE Improved (Increase Concept +20 Points, Repeat Rate & Number of repeats by 30% and
Revenue per purchase 20%)
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
Ultra Low $13 $1.9 M $9.6 M
Low Support $22.9 M $50.0 M $96.7 M
Medium Support $181.2 M $329.5 M $575.9 M
High Support $492.4 M $891.7 M $1.5 B
Ultra High $921.5 M $1.7 B $2.8 B
Listing #: USA.75.063009.005 Page 3 of 5 Date Posted: 2009-07-01©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
Additional Details
Fair Market Royalty (%)
Conservative - 80% OddsRoyalty Percentage
Most Likely - 50% OddsRoyalty Percentage
Aggressive - 20% OddsRoyalty Percentage
At CURRENT State & Status 5.3% 6.6% 8%
Sales & Marketing Support LevelAnnual Inventor Royalty Revenue 3 Year Value
to InventorIf 50% Odds80% Odds 50% Odds 20% Odds
Ultra Low Support $25,000 $63,000 $120,000 $190,000
Low Support $400,000 $820,000 $1.3 M $2.5 M
Medium Support $2.9 M $5.4 M $8.4 M $16.2 M
High Support $8.1 M $14.6 M $22.3 M $43.8 M
Ultra High Support $15.0 M $26.9 M $40.9 M $80.7 M
Sales & Marketing Support Level Assumptions
Sales & MarketingSupport Level
Sample Numbers% Aware x
% Distribution(Aware &
Able)
InventorEstimateof Odds
% Distribution % Awareness
Ultra Low Support(Word of Mouth) 5% 3% 0.2% 90%
Low Support(Small Company) 20% 10% 2% 80%
Medium Support(Medium Sized Company) 50% 25% 13% 70%
High Support(Large Company) 75% 45% 34% 40%
Ultra High Support(Mega or Niche) 90% 70% 63% 10%
Graph of EQUIVALENT (Awareness x Distribution) Combinations
NAICS Industry Codes
For This Invention
42412 - Stationery and Office Supplies Merchant Wholesalers
45321 - Office Supplies and Stationery Stores
45322 - Gift, Novelty, and Souvenir Stores
54186 - Direct Mail Advertising
54187 - Advertising Material Distribution Services
Patent Numbers that apply to this Product/ Service
6899486
Inventor(s) PEDIGREE
Years EXPERIENCE in related industry 14
GRANTED Patents 1
Licensing Deals SIGNED 2
Innovations that have SHIPPED 2
For USA Patents: Utility Patent = 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/ xxx,xxx", Non provisional application "12/ xxx,xxx", Design patent application "29/ xxx,xxx" CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered rough and directional in nature. This is because the report is based upon inventor- supplied data and simplified modeling methods. If you are looking to invest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecasts BEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failure to perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly change results. Listing #: USA.75.063009.005 Page 4 of 5 Date Posted: 2009-07-01
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
Additional Forecasts for Other Countries
Annual Sales - Probability Forecast - for Canada
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
Ultra Low $1 $91,000 $460,000
Low Support $1.1 M $2.3 M $4.5 M
Medium Support $8.8 M $15.8 M $26.8 M
High Support $24.4 M $42.8 M $70.9 M
Ultra High $45.2 M $78.4 M $127.7 M Assumptions: exchange rate of $1.00 US = $1.01083 CAN; population of 33,390,141
Annual Sales - Probability Forecast - for United Kingdom
Sales & MarketingSupport Level
Conservative80% oddsof selling
Most Likely50% oddsof selling
Aggressive20% oddsof selling
Ultra Low £1 £83,000 £410,000
Low Support £980,000 £2.1 M £4.1 M
Medium Support £8.0 M £14.3 M £24.3 M
High Support £22.2 M £38.9 M £64.4 M
Ultra High £41.0 M £71.2 M £115.9 M Assumptions: exchange rate of $1.00 US = £0.50458 UK; population of 60,776,238
Listing #: USA.75.063009.005 Page 5 of 5 Date Posted: 2009-07-01©2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911