A Rose Is a RoseA Rose Is a Rose

Unit 7Unit 7

Stage 1: Warming-up ActivitiesStage 1: Warming-up Activities Stage 1: Warming-up ActivitiesStage 1: Warming-up Activities

Stage 2: Stage 2: Reading-Centred ActivitiesReading-Centred Activities Stage 2: Stage 2: Reading-Centred ActivitiesReading-Centred Activities

Stage 3: Vocabulary ExercisesStage 3: Vocabulary Exercises Stage 3: Vocabulary ExercisesStage 3: Vocabulary Exercises

Stage 4: Translating and WritingStage 4: Translating and WritingStage 4: Translating and WritingStage 4: Translating and Writing

Warming-up ActivitiesWarming-up ActivitiesWarming-up ActivitiesWarming-up Activities

Background informationBackground information

Enriching your vocabularyEnriching your vocabulary

Comparing the following wordsComparing the following words

Questions for thought and Questions for thought and discussiondiscussion

Background informationBackground information

Enriching your vocabularyEnriching your vocabulary

Comparing the following wordsComparing the following words

Questions for thought and Questions for thought and discussiondiscussion

Background informationBackground informationBackground informationBackground informationValentine’s Day the Andes Mountains The Andes Mountains stretch over 5,500 miles fr

om the southern tip of Argentina and Chile to the northern part of Columbia in South America. With many peaks and active volcanoes over 20,000 feet, including the highest peak Cerro Aconcagua (elevation 22,826, located on the Chile and Argentina border), this majestic region is second only to the Himalayas in size and average elevation.

Ecuador Ecuador, the “Republic of the Equator”,

was one of three countries that emerged from the collapse of Gran Colombia in 1830 (the others being Colombia and Venezuela). Between 1904 and 1942, Ecuador lost territories in a series of conflicts with its neighbors. A border war with Peru that flared in 1995 was resolved in 1999. 

Colombia Colombia was one of the three countries that

emerged from the collapse of Gran Colombia in 1830 (the others being Ecuador and Venezuela). A 40-year insurgent campaign to overthrow the Colombian Government escalated during the 1990s, undergirded in part by funds from the drug trade. Although the violence is deadly and large swaths of the countryside are under guerrilla influence, the movement lacks the military strength or popular support necessary to overthrow the government.

Enriching your vocabularyEnriching your vocabularyEnriching your vocabularyEnriching your vocabulary

Read the sentences carefully and guess the meaning of the italicized term in each sentence according to the context and your own experiences.

The Mid-Autumn Festival is an occasion for viewing the full moon.

This document will be distributed among the people at the meeting.

This kind of plant is widely distributed. His executive skills will be very useful

to the company. She is now a senior executive having

worked her way up through the company.

He sold the goods to her at a special discount.

If we have to discount these cars we aren't going to make a profit.

Much of what he says must be discounted; he imagines things.

The company's headquarters are in New York.

A broad avenue led up to a grand entrance with huge doors.

They circulated a good luck card for everyone to sign.

Rumors began to circulate among the local people that the capital city had been conquered.

The shopkeeper put my things on the counter.

Something has to be done to counter the recent rise in crime.

You can trace price indices by the use of the computer.

Indexes are available in the library for tracing any books or articles.

Our computer indexes several thousand new records every second.

We get two deliveries of mail a day.Husbands are encouraged to be

present at delivery and see the baby being born.

Housing prices had soared a further twenty percent.

The eagles soared high above the valleys. The two sides worked out an acceptable

formula for settling the strike. There is a special formula for calculating

distance, if speed and time are known. Someone has stolen the secret formula for

the new drink.

A car went past and sprayed me with water!

Can you feel the spray from the sea? The story was so sad that at the end

my eyes were moist with tears. We hung balloons around the room

for the party. The message was broadcast all over

the world via radio.

Thanks to the effective management method, the company's business bloomed last year.

These flowers will bloom all through the summer.

The apple trees are in full bloom at the moment.

The young movie star was in the bloom of youth.

• The company went bankrupt because it couldn't sell its products.

• In this movie, you can see such a society that is morally bankrupt and politically unstable.

• Amid the confusion the two men slipped away quietly without being noticed.

• The breadth of her political vision has long been recognized.

Our profit margin is very low. It is shown that the government is le

ading by the narrowest of margins. If I have any comments to make, I'll

write them in the margin. They launched a special party for th

e new book. Our nuclear missiles can be launche

d at a moment's notice.

The latest developments have just been released to the public.

He was released from prison after serving two years of a five-year sentence.

The band played their latest release. Their business is to load and unload

aircraft.

The police car was going so fast, it must have been chasing someone.

We were rivals in business. I think table tennis cannot rival

football in excitement. The replacement of paper and pencil

by computers improves the efficiency a lot.

He came in， carrying a bundle of sticks for the fire.

The wood was cut and bundled together.

He craned his neck in order to get a better view.

We used a crane to lift the piano into the theatre.

Match the synonyms in column Match the synonyms in column

B with those in column AB with those in column A Match the synonyms in column Match the synonyms in column

B with those in column AB with those in column A Acandy export elevator bloom moist soar

B hover damp import lift blossom sweets

Questions for thought Questions for thought and discussionand discussion

Questions for thought Questions for thought and discussionand discussion

Listen to a short passage Listen to a short passage carefully and then answer carefully and then answer the following questions on the following questions on page 182.page 182.

Homework Homework

Learn the new words and expressions of the text by heart.

Go over the text and try to get the main idea of the text.

Prepare to tell a love story in traditional Chinese culture.

Reading-Centred Reading-Centred ActivitiesActivities

1. Global Reading Task Tell a love story in traditional Chinese

culture Answer the questions on page 189 and

try to get the main idea of the text. Text structure analysis. Identifying the writer’s purpose

Text structure analysis:The essay focuses on one central

theme: the rose business must adapt to ______________________in the marketplace in order to succeed. One characteristic writing technique that runs throughout the reading passage is a problem-solution pattern.

changing conditions

The whole passage can be divided into 4 parts:

The first part is Paragraph 1. The paragraph deals with the general situation of the passage.

The rose is going to remain the most popular flower because love never goes out of style. The nation’s rose industry relies much on the selling and growing of roses.

Therefore, as long as the rose remains _______________________ as a symbol of love, any changing conditions in the nation's rose industry mean much to_______________, and to those who _________________and those who_______.

the most popular flower

rose growersdistribute roses

sell

The second part of the passage is a complete problem-solution pattern. The part consists of 5 paragraphs, from Paragraph 2 to Paragraph 6.

Paragraph 2 presents the first problem: Selling roses is no longer a beautiful experience for ______________________ as supermarkets now offer ____________ and discount rose shops help those __________________ save money.

traditional flower shopsconvenience

hopelessly in love

Paragraph 3 gives an example of solution. It is about one example of rose selling companies dealing with the problem:

Roses Only — a company that was transformed from ________________ and has its ______________in New York. It has 3 stores in______________, 1 in ___________and 5 in___________, and plans to expand to three more __________ this year.

a traditional shopheadquarters

New YorkCanada Spain

U.S. cities

Paragraph 4 presents the first solution to the rose selling problem:

Paragraph 5 presents the second solution to the rose selling problem: Roses Only tries to _____________________to buy in dozens instead of in ones, twos and threes by _______________the price.

Roses Only tries to _______________with beautifully-decorated arrangements and make them feel _____________________ there.

attract customers

they can buy roses cheap

encourage customers

cutting down

Paragraph 6 is about the third solution: Roses Only tries to _________________ by controlling every link in the rose chain. It grows _________________and provides ______________via __________________ to anywhere in the country.

hold prices down

its own rosesfresh roses overnight delivery

The third part of the passage is another complete problem-solution pattern. The part is made up of 6 paragraphs, from Paragraph 7 to paragraph 12.

Paragraph 7 presents the problem for rose growers: Because of severe ___________________, U.S. rose growers are going __________. Today, more than _______ of roses sold in the USA are grown in _________________.

foreign competitionbankrupt

57%other countries

Paragraphs 8, 9 and 10 are about one example of rose growers dealing with the problem:

Johnson Flowers, which complains that the _____________ has dropped substantially. Michael Johnson with his family members has been working in the ________________ __________for many years. They have rich experience: they even had the bitter experience of being driven out of the business of __________________ because of____________________________.

profit margin

flower growing

growing carnationsoverseas carnation growers

business

Paragraphs 11 and 12 are about the solutions that Johnson Flowers have adopted in order to succeed.

The solutions include ____________________ ______________instead of _____________, having a few __________________ to sell imported roses, widening their ____________ and being a _____________ for overseas flower producers. Besides, they also start to sell ______________________. They took advantage of ______________ that killed 25% of Colombia's rose crop. But they feel it's hard to _____________________ on someone else's disaster.

working with foreign flower growers fighting them

distribution centersbusiness area

representative

other types of flowersa recent frost

operate a business

The fourth part is made up of two paragraphs, Paragraph 13 and Paragraph 14. The two paragraphs present _______________to the reading passage. When people in the rose business are trying to ________________________ in the marketplace in order to succeed, they ____________the good old days of _________________ for them. And the customers today wonder about the rose __________more than before.

the conclusion

adapt to changing conditions

long forsteady profits

price

Reading-Centred Reading-Centred ActivitiesActivities

2. Detailed Reading Task • Language points

• Simulated writing (exercises 8 and 9 )