a root chopper for producing a natural plant supplement

2.009 Blue TeamDecember 12, 2005

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1 minute later…

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Scale: 1 grid = 0.25 inches

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10 months later…

+12% +17%

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Technical Innovations

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Technical InnovationBent Flail Blades

Increased SafetyIncreased Life

Blade Geometry

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Technical InnovationDetachable Cutting Chamber

Increased Functionality

Easy Access

Constrained Movement

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Technical InnovationToggle Latch

12/12/05

Technical InnovationSafety Mechanisms

Reed Switch

Motor Braking: 0.13 seconds

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Product RealizationInitial Target Market

Organic Farmers

Small Farmers

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Product RealizationCosts

Cost to Manufacture = $215

Retail Price = $850

NPV Over Next 6 Years = $1.3M

Return on Investment = 76%

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Product RealizationBusiness Plan

First Year Sales: 1000 units

Projected Increasing Sales

Secondary Customers

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Product RealizationConsumer Incentive

Yield Increase

Increase in Sales

Farmer A

5% $700

Farmer B

10% $1,400

Farmer

C

50% $7,000

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Projected sales increase per harvesting season on a 10 acre potato farm

Product RealizationCompetitors

Price per 100 Plants

Plant Success $40.00

BioOrganics $16.00

First Fruits $7.50

InocuPro $2.00

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AcknowledgementsThank You’s

Dr. Dave Douds, USDA

Prof. Woodie Flowers

Prof. Samir Nayfeh

Prof. Dave Wallace

Dick Fenner

Steve Haberek

Bob Nuttal

Bob Gertsen

Joe Cronin

Chet Reshamwala

12/12/05

Questions?

Bahia Grass

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Mychorrizal Fungus

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Product RealizationUSDA Research

Technical InnovationCoffee Grinder

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Technical InnovationElectronics

food mill

cheese grater

herb mill

chopper

linear grater

Technical InnovationCurrent “Chopping” Methods

food processor

Technical InnovationCurrent “Chopping” Methods

Cuisinart

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Cash Flows Over Time

-600

-400

-200

0

200

400

600

800

1000

1200

1400

NPVof

CashFlows

Quarters

NPV of Cash Flows in Thousands

Periodic Cash Flows

Cumulative NPV of CashFlows

Product RealizationProjected Cash Flow

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Competition Break Even

Plant Success 22.4 Grow Bags 7.5 Acres

BioOrganics 60.7 Grow Bags 20 Acres

First Fruits 154.5 Grow Bags 52 Acres

Product RealizationCost Comparison