a revolution in charity fundraising. our mission our goal is to enable the use of wireless...

A REVOLUTION IN A REVOLUTION IN CHARITY FUNDRAISINGCHARITY FUNDRAISING

OUR MISSIONOUR MISSION

Our goal is to enable the use of wireless resources and technology to support good causes by solving the organizational and operational barriers that currently prevent the mobile channel from being effectively used for fund raising and donor interaction by charitable organizations.

© TXT 2 GIVE 2010 NOT FOR DISTRIBUTION

SIZE OF THE MOBILE SECTOR IN SIZE OF THE MOBILE SECTOR IN THE UKTHE UK

Mobile phones have the ability to reach mass audiences in a way that no other technology has had the potential

before.



Source – MDA 4th q mobile report

0

20

40

60

80

100

120

2006 2007 2008 2009

Number of text messages sent (Billions)

TEXT MESSAGING OFFERS AN TEXT MESSAGING OFFERS AN INSTANT FORM OF RESPONSEINSTANT FORM OF RESPONSE

POTENTIAL OF MOBILE PHONES POTENTIAL OF MOBILE PHONES FOR COMMUNICATIONS & FOR COMMUNICATIONS &

FUNDRAISINGFUNDRAISING


DEMOGRAPHICS OF THOSE LIKEY DEMOGRAPHICS OF THOSE LIKEY TO GIVE BY MOBILE PHONETO GIVE BY MOBILE PHONE



AVERAGE MAXIMUM DONATION BY AVERAGE MAXIMUM DONATION BY DEMOGRAPHIC GROUPDEMOGRAPHIC GROUP

HOW PREMIUM SMS DONATIONS HOW PREMIUM SMS DONATIONS WORKWORK

Premium SMS payments allow charities to quickly raise funds through a donors phone bill

Premium SMS billing uses shortcodes and keywords

The mobile user sees your campaign and sends an SMS starting with your keyword ‘ACTION’ to our shortcode, 70xxx

The charity sets up a custom reply in TXT 2 Give - Automated reply message to thank donors, provide more information about the charity, send relevant weblinks

User receives the reply which also deducts a set value - from £1.50 to £10 - from their phone bill

TXT 2 Give stores details of mobile transactions and user’s mobile numbers

The donations by text will attract Gift Aid, because a clear audit trail is automatically stored


.

Try it now, Text DEMO To 82055


HISTORICAL BARRIERS TO THE HISTORICAL BARRIERS TO THE USE OF TEXT DONATIONSUSE OF TEXT DONATIONS

Barrier 1 – Charging of VAT on donations Barrier 2 – High operator charges on text

donations Barrier 3 – Lack of Knowledge in the sector of

how to use the service. Barrier 4 - Administrative and logistical burden

of gift aid on text messages Barrier 5 – The attitude of charities and non-

profits


THE BARRIERS REMOVED THE BARRIERS REMOVED

BARRIER SOLUTION STATUS

1) VAT 70XXX CODES SOLVED

2) MOBILE CHARGES 70XXX CODES SOLVEDO2 announced reduced 10% charge

3) LACK OF KNOWLEDGE TXT 2 Give SOLVED

4) GIFT AID RECOVERY TXT 2 Give SOLVED

5) CHARITY ATTITUDE All above + charity engagement ONGOINGand promotion


EFFECTS OF THE RECENT EFFECTS OF THE RECENT CHANGESCHANGES



CASE STUDY 1 – USE OF TEXT CASE STUDY 1 – USE OF TEXT DONATIONS IN A MUTLI MEDIA DONATIONS IN A MUTLI MEDIA

CAMPAIGNCAMPAIGN

££7.8 Million Pounds 7.8 Million Pounds donated through use of text messages on latest Red Nose Day

In total, some 4.754.75 million million mobile transactions were completed

“this year’s campaign has been astonishing, helping us to raise a staggering £7.8m£7.8m through mobile text donations - an outstanding success,” said Comic Relief trustee Emma Freud..

CASE STUDY 2 – TEXT DONATION CASE STUDY 2 – TEXT DONATION SUCCESS FOR HAITI CRISISSUCCESS FOR HAITI CRISIS


International relief efforts were enhanced by Text donations in countries were the technology has been accepted, the article to the left details nearly $22 Million US

Dollars raised in 1 week.

Here in the UK the DEC launched a text donation campaign, and whilst the results of this have yet to be published it is expected to form a large percentage of the total amount raised, proving that the UK public are prepared to engage with this technology.

INTEGRATING MOBILE INTEGRATING MOBILE FUNDRAISING INTO YOUR FUNDRAISING INTO YOUR

CHARITYCHARITY

1) MOBILE FUNDRAISING

2) MOBILE DONOR RELATIONSHIP MANAGEMENT


CHARITY MOBILE FUNDRAISING CHARITY MOBILE FUNDRAISING FRAMEWORK FRAMEWORK

33

CAUSE Campaign

Individual/ groups

Corporate1 2

33

5 4


CHARITY MOBILE FUNDRAISING CHARITY MOBILE FUNDRAISING FRAMEWORKFRAMEWORK

TEXT DONATION INTEGRATION MATRIX

FUNDRAISING EXAMPLE CTA TEXT DONATIONS

1) CAUSE Raising wareness for the cause and charity Text Donation button YEmail Signatories YFacebook page Y

Publications Yadvetisements YPosters etc Y

2) CAMPAIGN Specific appeal camapigns Press YRadio Y

TV YPosters YFlyers Y

website/email Ysocial networks Y

Volunteers YETC

3) CAMPAIGN EVENT CHARITY LEAD FUNDRAISING EVENTS CAMPAIGN MIROSITEwalk individual donor page yno uniform day schools ycoffee morning companies yduck race regions ywear it Yellow day individuals ySchool mad hair day



CHARITY MOBILE FUNDRAISING CHARITY MOBILE FUNDRAISING FRAMEWORKFRAMEWORK

TEXT DONATION INTEGRATION MATRIX

FUNDRAISING EXAMPLE CTA TEXT DONATIONS KEYWORD

4) INDIVIDUAL EVENTS

a) Donor lead fundraisin events Coffee morning Fundraising pack Quiz nights Email signature y DAISYASponsored head shave website banners w/t Gift aid link y DAISYBetc e invites y DAISYC

posters, flyers y DAISYDETC ETC

b) Nominated charity Charity is nominated charity at amjor event Brouchers y CCFadvertising y CCF

flyers y CCFevent appeals y CCF

posters y CCFetc y

c) Donor fundraising under a Marathon, Fundraising pack y3rd party event Abseil Email signature y DAISYA

Treks website banners w/t Gift aid link y DAISYBe invites y DAISYC

posters, flyers y DAISYDETC y ETC

5) CORPORATE FUNDRAISING

a) Cause related marketing Sales on pack advertising Text Donation button YCharity of the year Matching sponsorship Email Signatories Y

Affinity marketing via Website / SMS Facebook page Y DAISYLocation advertising Publications YTill receipts advertising advetisements YPlastic bags placement Posters etc Y

b) Employee Fundraising Workplace events Fundraising pack yIn store / office collections Email signature y DAISYAInternal website promotions website banners w/t Gift aid link y DAISYB

e invites y DAISYCposters, flyers y DAISYD

ETC y ETC

CALL TO ACTION CHANNELSCALL TO ACTION CHANNELS


TEXT POTENTIAL CALCULATOR TEXT POTENTIAL CALCULATOR FUNDRAISING VOLUME

1) CAUSE 2000

2) CAMPAIGN 500

3) CAMPAIGN EVENT 5000

4) INDIVIDUAL EVENTS

a) Donor lead fundraisin events 30

b) Nominated charity 200

c) Donor fundraising under a 1003rd party event

5) CORPORATE FUNDRAISING

a) Cause related marketing 800Charity of the year

b) Employee Fundraising 200

TOTAL TEXT RAISED 7030£5 Donation amount £35,150.00


NETWORK OUTPAYMENTSNETWORK OUTPAYMENTS


RETURN ON INVESTMENTRETURN ON INVESTMENT

DAILY MONTHLY MONTHLY YEARLYTEXTS TEXTS REVENUE REVENUE

0.25 7.5 0 01 30 104 1,1495 150 662 7,283

10 300 1359 14,95225 750 3451 3795750 1500 6936 7629875 2250 10422 114,641100 3000 13908 152,983250 7500 34821 383,034500 15000 69678 766,743

£5 DONATION WITH 25% GIFT AID RECOVERY.


MOBILE DONOR RELATIONSHIP MOBILE DONOR RELATIONSHIP MANAGEMENTMANAGEMENT

Cause

Campaign

Events

Individual

Corporate


Mobile SMS

database and

messaging system

Donor interaction

and relationship

management

Mobile Numbers

Marketing Metrics & response reporting

SMS DONOR COMMUNICATIONSMS DONOR COMMUNICATION

Communication

Awareness


MOBILE LIFECYCLE MANAGEMENT MOBILE LIFECYCLE MANAGEMENT

DAY 0 – THANK YOU MESSAGE

DAY 60/90 – CAMPAIGN APPEAL UPDATE

DAY 150 – OUTBOUND COMMUNICATION CALL Additional donation appeal Conversion to monthly DD Update to email mailing list

DAY xx – SMS DURING NEXT CAMPAIGN



TXT 2 GIVE PROVIDES YOU WITH TXT 2 GIVE PROVIDES YOU WITH ALL THE TOOLKITS TO MAKE TEXT ALL THE TOOLKITS TO MAKE TEXT

DONATIONS A SUCCESSDONATIONS A SUCCESS

You generate the SMS – we do all the rest.


TXT 2 GIVE MOBILE FUNDRAISING PACKAGES

STARTER GIFT AID ONLINE COMMUNICATIONSSize PACKAGE PACKAGE PACKAGE PACKAGE

Short code x x x xKeywords x x x xSub keywords x x x xNetwork connectivity x x x xDelivery Platform x x x xfunds collection x x x xCampaign reporting x x x xInvoicing and settlement x x x xRegulatory/compliance x x x xMarketing x x xGift aid WAP LINK x x xGift aid reporting x x xCustomer support number x x xWebsite Widget x xWebsite banners x xSocial Network widget x xLanding page and Gift aid x xSMS Messaging system xSMS database xOnline reporting xDonor communication xVolunteer communication xSMS Campaign appeals x

TXT 2 GIVE PRICINGTXT 2 GIVE PRICINGNO RISK – LOW COSTNO RISK – LOW COST

TXT 2 Give pricing structure is clear and transparent and designed to TXT 2 Give pricing structure is clear and transparent and designed to minimise upfront investment by theminimise upfront investment by the

Our pricing consists of :Our pricing consists of : Set up feeSet up fee Monthly membership feeMonthly membership fee Transaction fee Transaction fee

The TXT2 Give toolkits have been design so that charities of all sectors The TXT2 Give toolkits have been design so that charities of all sectors and sizes can maximise the opportunity and potential of mobile and sizes can maximise the opportunity and potential of mobile fundraising revolution fundraising revolution


IN CONCLUSIONIN CONCLUSION

SMS is a revolution in non-profit giving, creating SMS is a revolution in non-profit giving, creating a new base of micro donors who can give a new base of micro donors who can give without using cash or credit card without using cash or credit card

SMS txt messaging for charities is going to SMS txt messaging for charities is going to explode in 2010 with new dedicated short explode in 2010 with new dedicated short codes.codes.

Charities that embrace SMS text donations Charities that embrace SMS text donations early have opportunity to increase fundraising early have opportunity to increase fundraising revenues significantlyrevenues significantly


a revolution in charity fundraising. our mission our goal is to enable the use of wireless...

Documents

distribution slide

mobile text donations

mobile phone txt

use of text donations

use of text messages

text demo

text donation campaign

text messages barrier