a research study to determine student demand for a sailing club at franklin pierce college prepared...
TRANSCRIPT
A RESEARCH STUDY TO DETERMINESTUDENT DEMAND FOR A SAILING
CLUB AT FRANKLIN PIERCE COLLEGE
Prepared for: Doug Carty
Jeff LapointeKallie MoylanNaz SenaldiNick Cowden
Background of Franklin Pierce College
Founder Frank S. DiPietroGeorge J. Hagerty (3rd president)
State Legislature in 19624year, educational collegeRindge, Concord, Keene, Lebanon, Manchester, PortsmouthLiberal Arts, pre-professional study, teacher preparation, Individual & Community
Existing Campus Activities
The Outing HutCampus Activities BoardLaw ClubStudent SenatePierce Arrow (newspaper)Raven (yearbook)Northern NE Review (literary magazine)Crimson-Grey Cultural Committee
BaseballBasketballCrewCross-countryHockeyLacrosseGolfRugbySoccerTennis
Men Sports Women Sports
BasketballCrewCross-
countryField HockeyLacrosseGolfSoccerSoftballTennisVolleyball
Nature of the ProblemClubs and activities are a popular part of campus recreation for students on the Rindge campus, however FPC doesn’t offer a sailing club as an option.
“A sailing club could be a positive thing that would certainly help draw more interest to the aspect of Campus Recreation programming.”
Doug Carty
Problem Statement
Research is necessary to determine if there is a demand for a sailing club at Franklin pierce College.
Research Objectives
To identify what funds would be necessary to start and maintain a sailing club at FPCTo determine who would be interested in a sailing clubTo examine the advantages and disadvantages with launching a sailing club
Problem IdentificationThe researchers contacted the director of campus activities, Doug CartyConcluded that Franklin Pierce College has the resources to start a sailing clubAn additional club would benefit current students, as well as possibly increase the amount of prospective students
Educational Value in Sailing
Offers a variety of unique challenges that could potentially develop the problem solving skills of the participants.Having a sailing club could lead to developing other programs, such as a semester at sea.Sailing clubs teach how to sail and maintain a ship, along with nautical skills.
Survey DevelopmentRough Draft was submitted November 1, 2006November 3, 2006 it was revised by the marketing research class and Professor LittleNovemeber 8, 2006 final copy was submittedFinal revisions were made on November 10, 2006 and completed on November 12, 2006
Survey Process Cont.The distribution was done using a non-probability convenience sampling method In addition, the research team used a quota sampling method based on gender and class standing. The surveys were distributed between the dates of November 13th thru November 30th The research team handed out a total of 160 surveys (20 per gender for each class)
Survey Process Cont.The research team went to the dorms, campus center, and the computer lab to retrieve our research40 Surveys were given out to each class, Freshmen, Sophomores, Juniors, and Seniors.20 Male & 20 Females in each class
Definition of the Population
The population targeted for the study was limited to the student body of Franklin Pierce College, Rindge campus. The student body consists of 1705 students, 817 males and 888 females.
Determined Sample SizeThis sample size was determined because it would give a sound reflection of the total campus population.
Researchers AssumptionsThe research team assumed the respondents answered honestly and thoroughly. It was assumed that this sample accurately reflected the views of the population as a whole.
LimitationsTimeSample SizeNot able to speak directly with prospective students, had to make assumptions
QuestionnaireAre you interested in sailing?Are you interested in learning how to sail?Have you ever been involved in any clubs at Franklin Pierce College?How many hours a week do you spend doing extracurricular activities?Do you feel that extracurricular activities have a positive impact on your college experience?Do you think the Franklin Pierce population would support a sailing club?
Questionnaire con’tWould you be willing to pay a small fee to participate in the sailing club? If you answered yes to question 7, how much?Have you ever used any resources in the boat house?If yes, have you ever taken any of the sailboats out?Do you think a sailing club would attract prospective students?What is your class standing?What is your gender?
ResultsAre You Interested in Sailing?
51%
49%yes
no
Results Con’t
Are You Interested in Learning How to Sail?
52%
48%yes
no
Results Con’tHave You Ever Been Involved in Any Clubs
at Franklin Pierce College?
72%
28%
yes
no
Results Con’tHow Many Hours a Week Do You Spend
Doing Extracurricular Activities?
14%
25%
26%
35% None
1-3 Hours
4-6 Hours
7+ Hours
Results Con’tDo You Feel That Extracurricular Activities
Have a Positive Impact on Your College Experience?
85%
15%
yes
no
Results Con’t
Do You Think the Franklin Pierce Population Would Support a Sailing Club?
75%
25%
yes
no
Results Con’tWould You Be Willing to Pay a Small Fee to
Participate in the Sailing Club?
43%
57%
yes
no
If You Answered Yes to Question 7, How Much?
35%
43%
22%
$0-9
$10-19
$20+
Results Con’tHave You Ever Used Any Resources in the
Boathouse?
42%
58%
yes
no
If Yes, Have You Ever Taken Any of the Sailboats Out?
10%
90%
yes
no
Results Con’tDo You Think a Sailing Club Would Attract
Prospective Students?
72%
28%
yes
no
Club Involvement by Class
0
5
10
15
20
25
30
Club Involvement
Freshman Sophomore Junior Senior
Class Rank
Cross Tabulation 1
Yes
No
Club Involvement by Gender
020406080
100120
Club Involvement
Male Female
Gender
Cross Tabulation 2
Yes
No
FPC Support 1
Students not involved in clubs at FPC's response to whether FPC could support a
sailing club
69%
31%
No Yes
FPC Support 2
Students involved in clubs at FPC's response to whether FPC could support
a sailing club
77%
23%
YesNo
Conclusions and Recommendations
Based on the results of the questionnaire it is the recommendation of the research team for the school to organize informational meetings that would allow students to gather more information on what a sailing club at Franklin Pierce would consist of.Bring more attention to the student body about the resources in the Boathouse.
Any Questions?