a report on hiring activity in india · experience bands (>13yrs exp) witnessing the sharpest...

March 2020

By: City, Industry, Functional Area and Experience

A REPORT ON HIRING ACTIVITY IN INDIA

2 All rights reserved 2016 © Info Edge (India) Limited.

TA B L E O F CO N T E N TS

Overview 3Key Highlights 4Sectoral Analysis 5Functional Area Analysis 6City Analysis 7Work Experience Analysis 8Methodology 9Annexure 10-12


I N D E X F O R M A R C H 2 0 2 0

2008 was scaled to 1000. Index for subsequent months is relative to Jul 08.

Overall Hiring Trends

The Naukri JobSpeak Index for March 2020 at 1,954 marks a decline of 18% in hiring activity as compared to March 2019 at 2,378. The hiring activity showed early signs of slowdown starting from the month of January’20 where the index grew by only 5.75% followed by no growth in February’20.

The decline in hiring activity is led by industries like Hotel/Restaurant/Travel/Airlines (56%), Retailing (50%), Auto/Ancillary (38%), Pharma (26%), Insurance (11%), Accounting (10%), IT-Software (9%) and BFSI (9%).

The job market across cities registered a dip in hiring activity. The decline was led by metros wherein Delhi declined by 26% followed by Chennai & Hyderabad at 24% and 18% respectively. There was an across the board decline in hiring activity at experience levels as well with senior experience bands (>13yrs exp) witnessing the sharpest decline of 29% while the entry-level experience band (0 to 7 yrs) saw a decline of 16%.

Mar-19 April-19 May-19 June-19 July-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20

2378

2477

23462172

2397

Commenting on the report, Pawan Goyal, Chief Business Officer, Naukri.com said,

“The pandemic crisis has impacted Y-o-Y growth in hiring activities leading to 18% decline. The negative sentiment on hiring was visible in the JobSpeak index starting January’ 20, mirroring the economic trends. The hiring activity for the first 20 days of March’ 20 saw only a 5% decline. However, due to the nationwide lockdown, there was a substantial drop in recruitment activity in the last 10 days which resulted in an overall drop of 18% in hiring. Industries like Hotel, Travel, Aviation, and Retail have declined the most during the month. It is a great time for jobseekers to up-skill themselves by leveraging e-learning.”

2164 22792120

2400

21952381

2414

1954

K E Y H I G H L I G H TS

Kolkata

-26%

-14%

-18%

-15%-24%

-15%Delhi / NCR

Mumbai PuneHyderabad

Bengaluru Chennai

-12%

Hiring across Functional Areas Hiring across Cities Hiring across Experience Levels

Figures are percentage change in Mar-20 over average of Mar-19

All rights reserved 2016 © Info Edge (India) Limited.

Hiring across Industry

BPO/ITES PharmaInsurance Hotels/Restaurant/Travel/Airlines

Banking Auto & Ancillary

-16%0-3 yrs

4-7 yrs -16%

8-12 yrs -20%

-29%13-16 yrs

>16 yrs -29%

-1% -26%-11% -56% -9% -38%


Oil and Gas

-28%

Accounts/Finance1%

-11%

Sales/BD

-16%-20%

IT-SoftwareSite

Engineering

-23%

Marketing/Advertising

-32%

HR/Administration

ITES/BPO

Banking/ Insurance

-33%-29%

Ticketing/ Travel/ Airlines

-48%

Hotels/ Restaurants

-51%

IT-Software

-9%

Figures are percentage change in Mar-20 over average of Mar-19 Figures are percentage change in Mar-20 over average of Mar-19


Hiring trends across key Industries

IT-Software/Software ServicesBPO/ITES/CRM/TranscriptionConstruction/Engineering/Cement/MetalsAuto/Auto AncillaryBanking/Financial Services/BrokingOil and Gas/Power/Infrastructure/EnergyTelcom/ISPInsuranceIndustrial Products/Heavy MachineryPharma/Biotech/Clinical ResearchHotels/Restaurants/Airlines/Travel

Industry*

3401 2172 948 1464 2703 759 603 1055 1038 1953 2359

Mar-19

3530 2294 1023 1500 2968 880 616 1091 1126 2233 2441

Apr-19

3178 2237 889 1372 2845 755 737 1047 1163 2174 2244

May-19

3048 2,31 809 1255 2621 725 554 1170 1070 1977 2080

Jun-19

3405 2286 850 1316 2811 825 612 1340 1120 2138 2081

Jul-19

3027 2068 782 1285 2388 768 556 1105 1094 1804 2100

Aug-19

3497 2375 913 1335 2686 740 602 1083 1017 1870 2145

Sep-19

3300 2062 727 1057 2358 643 569 930 983 1591 1926

Oct-19

3578 2421 973 1285 2848 774 581 1215 1240 1827 2218

Nov-19

3133 2120 862 1151 2701 712 586 1147 1127 1905 2060

Dec-19

3353 2279 952 1276 3062 820 611 1552 1133 18452185

Jan-20

3525 2259 906 1330 2946 830 558 1306 1099 1875 2087

Fab-20

30892140633915246554345193677214481047

Mar-20

S E C TO R A L A N A LYS I S

Industry-wise Analysis:

• Hiring activity in the Hotel/Restaurants/Travel/Aviation industry declined by 56%.

• Major industries that observed a decrease in hiring during March’ 20 were Auto/ Auto Ancillary (38%), Pharma (26%), Insurance (11%) and Accounting (10%).

• The IT-Software and BFSI industry posted a single-digit decline of 9% each.

IT-Software

-1%

Pharma

Auto & Ancillary

BPO/ITES

Oil and Gas Hotels/Restaurant/Travel/Airlines

Banking

-9%

-38%

-28% -9%-56%

-26%

Insurance

-11%



F U N C T I O N A L A R E A A N A LYS I S

IT-SoftwareSales / BDITES / BPO / KPO / Customer ServiceProduction / Maintenance / QualityAccounts / Finance / Tax / CS / AuditHR / Administration / IRSite Engineering / Project ManagementMarketing / Advertising / MR / PRBanking / InsuranceEngineering Design / R&DHotels / Restaurants

Functional Area*

323925602876139215222239675187514449832889

Mar-19

3335272028651483176425277931769129411252776

Apr-19

2925279828411348177226306081665117410412783

May-19

281925902703125615272235559150112029392587

Jun-19

3163278630211329163121886431759134110712496

Jul-19

273525502741125215031945634165211399882445

Aug-19

323625713028144915852043633162914419302518

Sep-19

298922742837113214661911556148611757682457

Oct-19

3267274332631400177221867221859132010042759

Nov-19

280325562852127615152018633169712788322531

Dec-19

302528203051137216582158713182214889732541

Jan-20

314528903051140917422206649165612589602528

Fab-20

273320442907109013611596457126511117011407

Mar-20

Hiring trends across key Functional Areas

Functional Area Analysis: • New jobs for professionals in the Hotel/Restaurants, Ticketing/Travel/ Airlines and Marketing / Advertising / MR / PR sectors witnessed a dip of 51%, 48% and 33% respectively.

• Functional roles in HR/Administration (29%), Banking/Insurance (23%), Sales/Business Development (20%) and IT-Software (16%) also witnessed a decline.


Accounts/Finance1%

-11%

Sales/BD

-16%-20%

IT-SoftwareSite

Engineering

-23%

Marketing/Advertising

-32%

HR/Administration

ITES/BPO

Banking/ Insurance

-33%-29%

Ticketing/ Travel/ Airlines

-48%

Hotels/ Restaurants

-51%


C I T Y B A S E D H I R I N G S C E N A R I O

Delhi / NCRMumbaiBengaluru / BangaloreChennaiHyderabad / SecunderabadPuneKolkata

City*

2440 1879 2662 1978 2693 2934 2682

Mar-19

2651 2037 2788 1957 2684 2874 2718

Apr-19

2498 1942 2545 1885 2805 2741 2713

May-19

2313 1755 2383 1763 2499 2547 2654

Jun-19

2486 1825 2673 1989 2786 2860 2955

Jul-19

2218 1710 2284 1770 2449 2653 2787

Aug-19

2368 1796 2533 1860 2811 2649 2650

Sep-19

2032 1685 2376 1815 2733 2664 2491

Oct-19

2567 1973 2563 2008 2832 3109 3246

Nov-19

2313 1740 2191 1691 2561 2707 2799

Dec-19

2360 1928 2455 1748 2659 2895 2676

Jan-20

2278 1936 2513 1918 2785 3074 2849

Feb-20

1818162122561494221525892269

Mar-20

Hiring trends across key Cities

City Wise Analysis

Recruitment across cities saw a double-digit dip during the month of March’20. Some of the hiring trends observed across key cities are as follows -

• Delhi/NCR: Hiring activity in the capital city witnessed a negative growth of 26%. The Hospitality & Pharma industry saw a dip in hiring by 66% and 43% respectively. Recruitment activities across all experience levels saw a negative growth. The demand for professionals in Hospitality (63%), Banking (28%), Accounting (23%) and IT-Hardware (22%) sectors marked a substantial negative growth.

• Chennai: Recruitment activities in Chennai dropped by 24%. The demand for professionals in the Hospitality, IT-Software & Banking Industry saw a decline of 63%, 27% and 21% respectively. However, the IT-Hardware sector saw a growth of 14% in job roles. Hiring across all experience bands saw a double-digit decline.

• Hyderabad: Hiring in Hyderabad decreased by 18%. Hospitality (62%), Auto/Ancillary (46%) and BFSI (40%) contributed to the overall decline in the Industry hirings. Hiring across experience levels saw a dip of an average 24%.The demand for professionals in the Hospitality and Banking sector witnessed a decline of 59% and 44% respectively.

• Kolkata: The city saw a dip of 15% in recruitment activity. The Hospitality (37%) and FMCG (31%) industries contributed to the downfall in industry hirings. All bands recorded a negative growth. The demand for professionals in the IT-Hardware and Hospitality sector have seen a decline of 55% and 40% respectively. Figures are percentage change in Mar-20 over average of Mar-19

Kolkata

-26%

-14%

-18%

-15%-24%

-15%Delhi / NCR

Mumbai PuneHyderabad

Bengaluru Chennai

-12%


WO R K E X P E R I E N C E S C E N A R I O

Hiring trends across Experience bands

Experience Wise Analysis

• Demand for entry-level job seekers with experience of 0-3 years and mid-level executives with an experience of 4-7 years dipped by 16% each.

• Mid- management roles with 8-12 years of experience saw a dip of 20%.

• Hiring for senior management roles with 13-16 years of experience and leadership roles with experience of 16+ years saw a dip 29% each.


-16%0-3 yrs

4-7 yrs -16%

8-12 yrs -20%

-29%13-16 yrs

>16 yrs -29%


M E T H O D O LO G Y

Naukri.com, India’s No. 1 job site and the flagship brand of Info Edge introduced the concept of e-recruitment in India. Since its inception in 1997, Naukri.com has seen continuous growth while outperforming its competitors in every sphere. The site enjoys a traffic share of over 70% as per similar web. Naukri.com is a recruitment platform that provides hiring-related services to corporates/recruiters, placement agencies and job seekers in India and overseas. It offers multiple products like Resume Database Access, Job Listings and Response Management Tools. With more than 5,25,000 jobs live at any given point and over 65 million CVs, Naukri.com has serviced over 76,000 corporate clients in 2018-2019. The company operates through 56 offices in 42 cities across India with overseas offices in Dubai, Riyadh, Abu Dhabi and Bahrain.

The Naukri Job Speak is a monthly index which calculates and records hiring activity based on newly added job listings on Naukri.com every month. The objective of Naukri JobSpeak is to measure hiring activity across various industries, cities, functional areas and experience levels. August 2008 has been considered as the base with an index value of 1,000 and the subsequent monthly indices are compared to data from August 2008. The jobs analysed for the monthly index are qualified on the basis of white-collar jobs belonging to the organized corporate sector with focus on service industries. Over 76,000 clients use Naukri.com, ensuring that the data is highly reliable. The report however does not cover gig employment, hyperlocal hiring or campus placement.

DisclaimerThe data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of error


A N N E X U R E S E C TO R A L DATA

IT-Software/Software ServicesBPO/ITES/CRM/TranscriptionConstruction/Engineering/Cement/MetalsAuto/Auto AncillaryBanking/Financial Services/BrokingOil and Gas/Power/Infrastructure/EnergyTelcom/ISPInsuranceIndustrial Products/Heavy MachineryPharma/Biotech/Clinical ResearchHotels/Restaurants/Airlines/TravelFMCG/Foods/BeverageChemicals/PetroChemical/Plastic/RubberEducation/Teaching/TrainingIT-Hardware & NetworkingRetailingMedia/Dotcom/EntertainmentMedical/Healthcare/HospitalReal Estate/PropertyRecruitment/Employment FirmConsumer DurablesAccounting/Taxation/FinanceAdvertising/PR/MR/EventsTextiles/Garments/AccessoriesSemiconductors/ElectronicsCourier/Transportation/FreightArchitecture/Interior DesigningExport/ImportPrinting/Packaging

Industry*

3401 2172 948 1464 2703 759 603 1055 1038 1953 2359 2024 1176 4110 1133 2270 1167 5057 2340 4533 1209 3093 3460 2219 1596 1900 1776 1189 1338

Mar-19

3530 2294 1023 1500 2968 880 616 1091 1126 2233 2441 2171 1487 4002 1408 1754 1252 5505 2502 3711 1260 3587 3422 2383 1501 2530 2147 1394 1422

Apr-19

3178 2237 889 1372 2845 755 737 1047 1163 2174 2244 1980 1348 4223 1337 2290 1278 5094 2811 3727 1249 3468 3291 2399 1555 2218 1890 1512 1437

May-19

3048 2131 809 1255 2621 725 554 1170 1070 1977 2080 1940 1274 3748 1090 1681 1204 4772 2507 3105 1108 3179 3020 1987 1524 2064 1801 1317 1465

Jun-19

3405 2286 850 1316 2811 825 612 1340 1120 2138 2081 1976 1253 4231 1190 1853 1386 5793 2548 3907 1328 4242 3178 2255 2141 2235 2153 1486 1440

Jul-19

3027 2068 782 1285 2388 768 556 1105 1094 1804 2100 1792 1353 3496 1108 1786 1137 5342 2369 2857 1113 3763 3292 2101 1,539 2059 1787 1355 1405

Aug-19

3497 2375 913 1335 2686 740 602 1083 1017 1870 2145 1973 1258 3792 1078 1866 1188 6314 2148 3444 1168 3811 3322 1911 1659 1728 1901 1358 1459

Sep-19

3300 2062 727 1057 2358 643 569 930 983 1591 1926 1691 956 3489 1021 1669 927 4862 2042 2903 917 3375 2903 1752 1618 1768 1464 1148 1107

Oct-19

3578 2421 973 1285 2848 774 581 1215 1240 1827 2218 2035 1200 4562 1334 1833 1201 6136 2651 3487 1314 3989 4072 2285 1670 1967 2259 1551 1763

Nov-19

3133 2120 862 1151 2701 712 586 1147 1127 1905 2060 1832 1116 3945 1125 1556 1027 5186 2194 3135 1250 3348 3813 1999 1410 1721 1801 1280 1245

Dec-19

3353 2279 952 1276 3062 820 611 1552 1133 1845 2185 2001 1252 4630 1179 1643 1109 5448 2452 3758 1241 3434 3662 1910 1553 1953 2133 1283 1530

Jan-20

3525 2259 906 1330 2946 830 558 1306 1099 1875 2087 2118 1366 4608 1231 1797 1050 5938 2501 3638 1111 3398 3416 1986 1483 1913 1724 1411 1786

Feb-20

30892140633915246554345193677214481047144696437971052113569847061640285692827922552126410611493107612741271

Mar-20


A N N E X U R E F U N C T I O N A L A R E A

IT-SoftwareSales / BDITES / BPO / KPO / Customer ServiceProduction / Maintenance / QualityAccounts / Finance / Tax / CS / AuditHR / Administration / IRSite Engineering / Project ManagementMarketing / Advertising / MR / PRBanking / InsuranceEngineering Design / R&DPurchase / Logistics / Supply ChainSecretary / Front Office / Data EntryIT- Hardware / Telecom / Technical Staff Teaching / EducationPharma / Biotech / Healthcare / Medical Hotels / RestaurantsTop ManagementArchitecture / Interior DesignExport / Import / MerchandisingCorporate Planning / ConsultingLegalWeb / Graphic Design / VisualiserContent / JournalismTicketing / Travel / AirlinesFashion / Garments / MerchandisingGuards / Security ServicesTV / Films / ProductionPackaging

Functional*

32392560287613921522223967518751444983119514221574431652112889113912651490192320914043307833652122190819922013

Mar-19

333527202865148317642527793176912941125135412181623384857112776103015601309192424073977329844621916228719901986

Apr-19

29252798284113481772263060816651174104112051145174941645070278389613711545176518993714331233121627153017471995

May-19

281925902703125615272235559150112029391134977141037554703258780912031371143419593228278326721277129715521462

Jun-19

31632786302113291631218864317591341107112631379151339805667249689412101306210420373861354132391592168325471578

Jul-19

2735255027411252150319456341652113998810941851144634905208244569610731128155118053595282634811469173418121542

Aug-19

3236257130281449158520436331629144193011391070146837986411251886911441143157118393815330142881464132816701444

Sep-19

29892274283711321466191155614861175768103396613113094507424576728951079154817673378274434911119135711261451

Oct-19

32672743326314001772218672218591320100412951408175143406288275990213521296168418334275341841411585206615691593

Nov-19

2803255628521276151520186331697127883211521155160937205412253182212391155144518653513320742341288176519261306

Dec-19

3025282030511372165821587131822148897311961062149145895644254182816181258146018403795335850241399179623021651

Jan-20

3145289030511409174222066491656125896011271137154142706137252868111911205143820073960342345881465146115361649

Feb-20

27332044290710901361159645712651111701920813134039244866140762886498610971438285727631759764105111261215

Mar-20


A N N E X U R E C I T I E S

Delhi / NCRMumbaiBengaluru / BangaloreChennaiHyderabad / SecunderabadPuneKolkataAhmedabadChandigarhErnakulam / Kochi / CochinVadodara / BarodaCoimbatoreJaipur

Cities*

2440 1879 2662 1978 2693 2934 2682 3714 1967 3524 2961 2619 4398

Mar-19

2651 2037 2788 1957 2684 2874 2718 3565 1940 3442 3304 2550 3877

Apr-19

2498 1942 2545 1885 2805 2741 2713 3554 2060 3393 3067 3,219 4,200

May-19

2313 1755 2383 1763 2499 2547 2654 3480 1852 3372 2921 2793 3384

Jun-19

2486 1825 2673 1989 2786 2860 2955 3599 2102 3860 2921 3506 4154

Jul-19

2218 1710 2284 1770 2449 2653 2787 3349 1931 3864 2296 3379 3897

Aug-19

2368 1796 2533 1860 2811 2649 2650 3485 2048 4235 2982 3007 3630

Sep-19

2032 1685 2376 1815 2733 2664 2491 3147 1638 3736 2285 3040 3441

Oct-19

2567 1973 2563 2008 2832 3109 3246 3937 2073 4617 3577 3498 4017

Nov-19

2313 1740 2191 1691 2561 2707 2799 3493 1740 4160 3603 3144 3429

Dec-19

2360 1928 2455 1748 2659 2895 2676 3467 2140 4466 2684 3219 3823

Jan-20

2278 1936 2513 1918 2785 3074 2849 3545 2112 4809 3014 3137 3840

Feb-20

1818162122561494221525892269280915702934249426143091

Mar-20

a report on hiring activity in india · experience bands (>13yrs exp) witnessing the sharpest...

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