a reckless product placement
TRANSCRIPT
SCAPEGOAT ? Who is a
A Reckless
Product Placement
(Product placements aren't just for big companies anymore ) Case briefing by Thanandorn Panichnok
(( BLENDING INTO OUR LIFESTYLES ))
Supplying Media Space
Demanding Visibility +
Brand Connection = { }
((Content Providers)) ((Businesses))
In Theory …
Supplying Media Space
Demanding Visibility +
Brand Connection < { } ((Content Providers)) ((Businesses))
In Reality …
Media space becomes a battlefield… Most of media spaces are owned by big companies. Small budget companies have less chance to tie-in media spaces.
Money is the new director… Could you favor me by adding some scenes to promote our product?- a simple question from a business side to manipulate contents as a client position.
Who is a scapegoat of an unethical product placement?
“Am I watching a movie or commercial ?”
((audience’s value))
((content providers’ view))
((company’s product srole/
story)) { {
Integrity ! "Crea,vity THE CONTENT COLLABORATION
+
1.
2. 3.
[ [Branded Content – Your own property
: Source:https://www.youtube.com/watch?v=m3ZOFIE5e4g&index=3&list=PL326ALImVIgzmcHG1DtvOPiFKMEh9-Kn9
{ } THANK YOU