A Rambling Talk on Interaction Design Industry Trends

Brought to NTUT GIIMD by

Ting-Han Daniel Chen,

former Interaction Design Director of XXtraLab

2011.Jun.15 14:00

What is IxD (Interaction Design) Industry ?

What is IxD Industry?

Is there such a thing?

?

What is “IxD” ?

Interaction Designers strive to create

meaningful relationships between people

and the products and services that they

use, from computers to mobile devices

to appliances and beyond.

http://en.wikipedia.org/wiki/Interaction_design

After: bestica.com

(after Bill Verplank)

What is “Industry” ? - Answers.com

1) consistent effort exerted to produce or accomplish

something; diligence; hard work

2) the activity of producing goods for sale;

manufacturing

3) all manufacturing enterprises collectively; the people

involved in the production of goods, as distinct from

agriculture or commerce

4) a field of activity devoted to a particular product or

service

http://wiki.answers.com/Q/How_do_you_define_an_industry

Defining IxD Industry…

1.

2. It employs IxD (thinking, techniques, methods, etc) as (part of) its core value

3. The use of IxD (thinking, techniques, methods, etc) should be meaningful / significant

4. Interaction designer plays a critical role in the organization

Heuristic Review of Potential “IxD Industry”

A heuristic review based on the definition of IxD Industry, my personal experiences, and stereotypes.

17+ Emerging Fields

1 interactive exhibition • 互動╳展場

2 interactive art • 互動╳ 藝術

• artist/lab/studio

Wooden Mirror (1999)

by Daniel Rosin

Text Rain (1999)

by Camille Utterback

Sacramento Airport (2011)

by Camille Utterback + Michelle Higa

3 interaction design services provider • 互動╳研究

• design/research/consultancy

4 own brand interactive product design • 互動╳ 產品

5 web/online interaction design • Medialand, moulin-orange

• 互動╳網路

6 Mobile/Personal Devices apps • 互動╳ 行動

7 e-book

• 互動╳ 閱讀

8 arcade gaming experience

• 互動╳遊戲

• arcades/playground

9 home entertainment • Wii, Kinect, XBOX, etc

• 互動╳家庭娛樂

10 home appliances

• Home control system

• Lighting systems

• Interactive TV

• 互動╳住家

11 information systems • Database, kiosk, POS, etc

• 互動╳資訊服務

http://futureselfservicebanking.com

12 interactive advertising/ marketing Interactive Marketing refers to the evolving trend

in marketing whereby marketing has moved from

a transaction-based effort to a conversation.

http://en.wikipedia.org/wiki/Interactive_marketing

DMC by novaMedia (2011)

Burma (2011)

13 interactive toolkit/facilities • Arduino / Processing

• MAX/MSP

• VVVV

• BasicStamp, LEGO Mindstorm

• 互動╳媒材

14 multitouch

• Microsoft Surface, nLighten, etc

• NUIGroup

• 互動╳多點觸控介面

15 interactive performing arts • 互動╳表演

16 interactive toys/ edu-tainment • 互動╳ 兒童玩具

17 interactive architecture • 互動╳ 建築

Crown Fountain, Millenium Park,

Chicago

Summary

Interactive

exhibition

Interactive art

Interactive design

service

Interactive

products

web design

Mobile apps

e-book

Arcade game

Home

entertainment

Home appliances

Information

systems

Interactive

advertising

Interactive

toolkits

multitouch

Interactive

performing arts

Interactive toys

Interactive

architecture

Interaction design

Video production house

Ex: HeyHush (US)

Web design company

Ex: Moulin-Orange (TW)

D-M-C (TW) Interior design company

Ex: MOXIE (TW)

Architectural design agency

Ex: Diller Scofidio+Renfro

Digital Art / New Media Artists

Ex: Graffitti Research Lab

Information Technology firm

Ex: Vitaltouch / nLighten

Industrial Designers

Ex: PEGA / ASUS

“IxD Industry” is… • Too broad to be defined

• an ill-defined domain.

However, many other domains are approaching IxD… • Many domains are under IxDization or about to IxDize.

Possible Futures of “IxD Industry”

Is interaction design

a dead-end job?

by Tim McCoy in response to Bill Moggridge,

published on The Cooper Journal, April, 2009

1 new types of IxD-driven/IxD-based business • Interactive TVs

• Automobile HCI

• etc

• 互動╳○○ (you name it)

• Tim Brown (IDEO)

2 interaction design entrepreniurship

3 service design provider • Interaction design vs. service design

4 UX design consultancy • Every service domain will be about UX and need UX

optimization

Optimizing

Making daily activities

more efficient.

Optimizing

Making daily activities

more efficient.

Engaging

Capturing attention,

creating delight and

delivering meaning.

Optimizing

Making daily activities

more efficient.

Engaging

Capturing attention,

creating delight and

delivering meaning.

Empowering

Enabling people to go

beyond their limits.

Optimizing

Making daily activities

more efficient.

Engaging

Capturing attention,

creating delight and

delivering meaning.

Empowering

Enabling people to go

beyond their limits.

Expressing

Encouraging self

expression and/or

creativity.

Optimizing

Making daily activities

more efficient.

Engaging

Capturing attention,

creating delight and

delivering meaning.

Empowering

Enabling people to go

beyond their limits.

Expressing

Encouraging self

expression and/or

creativity.

Connecting

Facilitating

communication between

people and communities.

Optimizing

Making daily activities

more efficient.

Engaging

Capturing attention,

creating delight and

delivering meaning.

Empowering

Enabling people to go

beyond their limits.

Expressing

Encouraging self

expression and/or

creativity.

Connecting

Facilitating

communication between

people and communities.

Disrupting

Re-imagining completely an existing

product or service by creating new

behaviors, usages or markets.

Thank you for your time

For further discussion or suggestions,

Please e-mail me at nmc.medialab@gmail.com

Or drop a line in my Facebook

www.facebook.com/danielnmc

notes This presentation is prepared with

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