School Nutrition Association120 Waterfront Street, Suite 300, National Harbor, MD 20745

800.877.8822 • www.schoolnutrition.org

MediaOpportunities

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Barbara BoyceBoyce Media Services303.337.6854bboyce@rmi.net

Each month, K-12 foodservice operators turn to School Nutrition, the flagship publication of the School Nutrition Association, for the answers to their questions, for innovative ideas and for previews of the challenges and opportunities coming down the road.

And each month, School Nutrition delivers the cutting-edge solutions and strategies they need to succeed, which is why it holds the lead as the overwhelming first-choice foodservice publication of more than 53,000 school nutrition decision-makers in districts large and small, urban and rural.

You can be part of the valuable solutions and strategies sought by our readers during these challenging times by advertising your products and services in School Nutrition: the only national magazine that exclusively serves this large, niche market segment.

In reader surveys, School Nutrition readers with the top purchasing influence and author-ity affirm that this magazine is the source they look to for learning about new food products, equipment, technology, supplies and services. n 92% strongly agree/agree that “ads introduce me to new vendors, products and services”n 81% strongly agree/agree that “seeing an ad in School Nutrition gives me a positive impression of the company”n 70% strongly agree/agree that “all factors being equal, I’m more likely to buy/ recommend a product/service that’s been advertised in School Nutrition”

And School Nutrition decision-makers take action when they see the ads in their first-choice magazine. n 61% visit the

website listed on the advertisementn 50% request additional information from a sales representative/ broker/distributor contactn 50% discuss an advertisement with someone else

The Competitive Edge

K-12 foodservice operations spend more than $9.8 billion on food and beverages.

School Nutrition beats all

competitors by nearly an 8 to 1 margin. 79% of

readers choose SN as their first-choice

professional publication.

OCTOBER 2012

Solutions & Strategies

for K-12 Foodservice

OCTOBER 2012

Solutions & Strategies

for K-12 Foodservice

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SchoolNutrıtıon • J U N E / J U LY 2 0 1 3

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w w w. s c h o o L N U t r i t i o N. o r g • SchoolNutrıtıon 23

Since the inception of the National School Lunch

Program in 1946, our vision for the children we serve

as school food and nutrition experts hasn’t wavered:

We want to raise generations of well-nourished

students who are prepared for lifelong success. SNA’s

charge, to educate and empower its members to provide healthy

meals and foster an environment encouraging wellness, also has

changed little in the last 67 years. But many factors that affect

that undertaking have changed and continue to evolve with time.

These include sources of our food supply, processing and prepa-

ration practices, nutrition science, safety and sanitation, applied

technologies and many other societal advances. Most impor-

tant, your customers are facing a volatile mix of time-honored

and 21st-century challenges that complicate your mission.

Plateson Their

A Lot

Kids today struggle with various food-related

health issues. Don’t turn a blind eye to many of

the top concerns that affect their future.

By GaBriela Pacheco, rD, lD, SNS

SNAPSHOTn Kids face the same rites of passage as

their parents and grandparents, but these are complicated by some unique 21st-century challenges.

n Eating disorders, food allergies and overweight top the list of increasingly common health-related concerns for America’s youth.

n Further research is needed to fully understand the rise in certain medical conditions among children.

SEPTEMBER 2013 Solutions & Strategies for K-12 Foodservice

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Gaining the competitive advantage means setting yourself apart. The award-winning School Nutrition has built a reputation for excellence that is without equal.

The Competitive Edge

In reader surveys, many respondents take time to share their praise of School Nutrition. Here are just a few of the many comments that made us blush.

n “Thanks for a great magazine—I have enjoyed it for years now and share it with my staff.”

n “I am amazed at how you consistently provide an excellent publication that is so relevant and current.”

n “I love reading it and passing it on to new employees to get them excited about their jobs in foodservice and our children.”

n “I can’t wait till the magazine comes each month.”

n “This magazine outshines all the publications I get. It always has pertinent and timely information for schools.”

n “I think School Nutrition is one of the best professional journals I have used in my career.”

n “I have saved every issue. Often, I go back and read old articles.”

n “The magazine helps us realize that we are a part of something really big.”

n “I am new to the Association, but I read the magazine from front to back each month.”

Barbara BoyceBoyce Media Services303.337.6854bboyce@rmi.net

Reserve Your Ad Space in upcoming issues by calling a School Nutrition Advertising Representative Today!

Be sure to ask your advertising representative to tell you about the many other SNA media opportunities that can help you reach the top operators working in the K-12 school nutrition segment today!

When you advertise in School Nutrition,

you will reach

n readers who are decision-makers. According to SNA research, 79% of respondents are involved in buying, recommending, specifying or approving food products. More than 60% do the same for smallwares, while more than half influence or approve decisions for large equipment, cleaning products and other supplies. More than one-third have influence on or can decide computer hardware/software purchases.n readers who value School Nutrition above all other trade publications. In fact, School Nutrition beats its closest competitors by an 8 to 1 margin! n readers who read and use School Nutrition: 82% find it provides solutions and strategies that inform and inspire and 81% find it provides information they can use in their day-to-day work. More than 90% rate the quality of content/information excellent/ good. About one-third adopt a new process or modify a procedure based on something they read in School Nutrition.n readers who share School Nutrition with others: 59% clip, copy or save an article; 62% call an article to the attention of a colleague, administrator, board member or parent; 44% pass along the magazine to at least one other person.

The bottom line? When you advertise in School Nutrition, your products and services are being considered by readers who represent an ever-expanding market. Indeed, the K-12 segment is one of the few foodservice markets that sees growth even during tough economic climates, with participation rising in districts across the country. The National School Lunch Program serves nearly 30 mil-lion children every day, and readers of School Nutrition also provide school breakfast, before- and afterschool snacks and suppers, as well as a la carte, vending and catering services.

Are you ready to gain the competitive edge in the K-12 foodservice market segment? School Nutrition and the School Nutrition Association can offer you unmatched access to the decision-makers who need your creative solutions to their unique challenges. Put our advantages to work in your efforts to gain the competitive edge.

Solutions & Strategies

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Live Long,

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THE BEST REWARD

School Nutrition reaches SNA members who are top-level decision-makers in districts that collectively serve 30.9 million

children—nearly two-thirds of our nation’s 50 million public school students.

ANC ProgrAm guide The conference program to the premier school nutrition event of the year is distributed to more than 6,000 attendees.

Rate: 65% of the cost of the regular open School Nutrition rates at earned frequency levels.

SChool NutritioN/ ANC ProgrAm guide Combo Save when you advertise in both of the summer’s hottest publications!

Rate: June/July insertion cost plus 55% of the cost of the regular rates. For example, a one-page, four-color ad for an 11-time advertiser in both June/July and the Program Guide equals $5,032 (11x, 4c page rate) + $2,767.60 (4c page rate less 45%) = $7,799.60 combo rate.

mAIL-LIST RENTALSSNA makes lists of its membership database available. For details, contact iNFocuS Marketing, inc.: www.infocusmarketing.com

SChooLNuTRITIoN.oRgSNA’s website attracts more than 135,000 visitors every single month!

The following advertising rates and provisions are for three months:• $2,500 Net for an ad on the home page of SchoolNutrition.org. • $2,000 Net for an ad on a secondary page. • Ads on the home page will rotate with other ads. • Ad positions will be given on a first-come, first-served basis. • Ads on the secondary pages will run exclusively for three months.

• Each ad will hyperlink to the advertiser’s designated home page or web page of choice.

Production Specifications• Size: 137 width x 188 height pixels • Rounded corners with 12-pixel radius • Maximum file size: 25k • image format: JPG or GiF • Animation: 8-second limit  online advertisements can be submitted via e-mail or internet. Please contact SNA Production for any further questions: mrobertson@schoolnutrition.org.

 E-NEWSLETTER ADVERTISINgCN Direct is a biweekly e-newsletter delivered to SNA members and other child nutrition audiences by request only. it features current events and news stories, the latest announcements from uSDA, recall notices, hot topics and more. As of September 2013, subscribers topped 10,000.

SNA SmartBrief  Prepared exclusively for school nutrition professionals, this free, daily e-mail news briefing delivers hand-picked key article summaries from hundreds of publications and media sources. This essential tool helps all stakeholders in school nutrition to stay on top of the latest issues and trends affecting this market segment. More than 16,300 subscribers depend on SNA SmartBrief to save time and keep current.

JUNE/JULY 2013 Solutions & Strategies for K-12 Foodservice

JUNE/JULY 2013 Solutions & Strategiesfor K-12 Foodservice

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KIDS TODAY Engaged, Empowered and Having Their Say

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Barbara Boyceboyce media Services303.337.6854bboyce@rmi.net

Contact your School Nutrition Advertising Representative today for more information about all these media opportunities!

Other SNA Media Opportunities®

NutrıtıonSchool

Contact your School Nutrition Advertising Representative Today!

Barbara BoyceBoyce Media Services

303.337.6854bboyce@rmi.net

AD DIMENSIONSPage Unit Width DepthA. 2-page spread 163/4 107/8

B. Full page 83/8 107/8

C. 2/3 page 45/8 95/8

D. 1/2-page island 45/8 73/8

E. 1/2-page horizontal 7 45/8

F. 1/2-page spread 163/4 53/8

G. 1/3-page square 45/8 45/8

H. 1/3-page vertical 21/8 95/8

I. 1/4-page horizontal 7 23/8

J. 1/4-page vertical 33/8 45/8 Full-page insert 85/8 111/8 Spread insert 171/4 111/8

ClOSING DAtESIssue Month Space Reservation Materials DueJanuary Nov. 4 Nov. 25February Dec. 2 Dec. 20March Jan. 6 Jan. 27 April Feb. 3 Feb. 24 May Mar. 3 Mar. 24 June/July April 4 April 25ANC Program Guide April 18 May 16August June 2 June 27September July 2 July 25October Aug. 4 Aug. 25 November Sept. 5 Sept. 26 December Oct. 3 Oct. 24

A. 2 PAGE SPREAD

B.FULL PAGE

C.2/3 PAGE

F. 1/2 PAGE SPREAD

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J. 1/4 PAGEVERTICAL

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All materials, proofs and insertion orders should be sent directly to SN Production, SNA, 120 Waterfront St., Suite 300, National Harbor, MD 20745.

Requirements &Rates Effective January 2014 • Rate Card No. 21

AD SpECIFICAtIONSAdvertising materials are preferred as digital files received via e-mail or client ftp. Publisher accepts no responsibility for errors resulting from materials not supplied to these specifications.• E-mail subject line should include name of adver-tiser and issue that ad is to run. For example: John Doe Company, May 2012 issue.• pDF—pDF/X-1a compliant files. Other pDF for-mats are unacceptable. All pDFs must be written to include bleed (0.125" or 1/8") and crop marks. • Publication trim size is 83/8" x 107/8" (8.375" x 10.875") • Bleed size is 85/8" x 111/8" (8.625" x 11.125")• Text and art should clear 1/4" from trim. Art/text too close to the trim could be trimmed off if these guidelines are not followed. • Partial ads must not bleed (except 1/2-page spread) • Spread trim size is 163/4" by 107/8" (16.750" x 10.875"); bleed spread trim size is 17" by 111/8" (17" x 11.125")

pREpRINtED INSERtS A copy of the preprinted insert should be sent to SN production at least one month prior to insertion for approval.• Insert sheet size is 85/8" x 111/8"; live matter should fit inside 71/2" x 10"• Spread insert sheet size is 171/4" x 111/8", including 1/4” grind off at center for binding • All inserts jog to head, 1/8" head trim, 60-100 lb. stock • Business reply cards must be 4" x 6" upon removal from the magazine • Perforation should be light and fall 1/2" from gutter

puBlISHER’S pOlICy The publisher reserves the right to reject advertising that does not meet the publication’s advertising standards. Products advertised in SN must not run counter to the U.S. Department of Agriculture’s Foods of Minimal Nutritional Value Policy. Liability —Advertisers and their agencies will assume liability for all content—including text, representation and illustrations—of printed advertising and will assume responsibility for any claims against the publisher arising therefrom. Space use deadline—Advertisers must use all space within 12 months from first insertion date. Billing—An agency commission of 15% is allowed to publisher-recognized agencies. The publisher will charge past-due accounts a monthly 1.5% service charge, amounting to 18% annually. The publisher will not pay agency commission on past-due accounts or on ads created and produced by the manufacturer, grower or producer. Advertiser and agency both are accountable for past-due accounts. The publisher reserves the right to request any financial information necessary from agencies or advertisers wishing to establish credit for billing purposes, to require prepayment for publication services or to refuse to publish an advertisement by an agency or advertiser that is delinquent in its account. Agencies or advertisers must make space cancellations verbally and in writing by the 5th of two

months prior to the date of the issue. Agencies or advertisers not following these cancellation guidelines will be required to pay for space contracted. Placement—Placement is on a first-come, first-reserved basis. The publisher makes every attempt to separate ads of competing companies by no fewer than four pages. Guaranteed placements require a 10% premium.

Use of SNA logo—The SNA logo may not appear in any advertisement without the publisher’s written permission.

No make-goods will be granted: • if materials do not meet publication specifications or are received after the artwork due date • if a company or agency insertion order is not received by the 5th of two months prior to insertion • for an ad inadvertently left out of an issue

For all materials submitted by the production deadline, SN will make every effort to preflight advertisements to identify technical errors, and resolve as appropriate. REpRINt pERMISSION Because SN is a copyright-protected publication, advertisers and their agencies must obtain permission from the editorial office to reprint articles and to pur-chase a PDF version. Make requests and/or inquiries about pricing and procedures to snmagazine@school nutrition.org or School Nutrition Editorial Office, Attn: Reprint Permissions, 120 Waterfront St., Suite 300, National Harbor, MD 20745.

NutrıtıonSchool

2014 ADvERtISING RAtESAll rates include four-color process

AD SIZES 1X 3X 6X 11X 18X 22X 30X

Full page $6,613 $6,077 $5,552 $5,032 $4,913 $4,627 $4,497

2⁄3 page $5,557 $5,136 $4,715 $4,294 $4,184 $3,975 $3,877

1⁄2 island $5,344 $4,944 $4,538 $4,143 $4,033 $3,836 $3,737

1⁄2 page $4,814 $4,460 $4,112 $3,758 $3,679 $3,513 $3,425

1⁄3 page $3,628 $3,420 $3,191 $2,993 $2,946 $2,827 $2,785

1⁄4 page $3,175 $2,988 $2,806 $2,624 $2,588 $2,484 $2,442

Cover 2, 3 $7,415 $6,800 $6,207 $5,588 $5,428 $5,136 $4,980

Cover 4 $7,680 $7,050 $6,416 $5,781 $5,625 $5,319 $5,141

Full-page spread $13,227 $12,165 $11,110 $10,065 $9,804 $9,258 $8,998

1/2-page spread $8,462 $7,547 $7,005 $6,460 $6,325 $6,049 $5,909

Bound Inserts

BRC $3,813 $3,434 $3,035 $2,666 $2,565 $2,379 $2,283

1-page, 2-sided $8,888 $7,989 $7,115 $6,222 $6,015 $5,550 $5,338

2-page, 4-sided $15,928 $15,387 $12,751 $11,155 $10,762 $9,964 $9,560

Guaranteed preferred positioning requires an additional charge of 10%.

r pDF CHECKlISt• Make sure all colors are changed to the proper process and mode. Colors must be “Color type”: process”—NOt spot color. “Color Mode” should be cmyk—NOt RGB.

• E-mail subject line should include Com-pany Name and the Issue Month and year that the ad is to run.

• Transparencies must be flattened in all native programs. Go to the Adobe website for instructions on how to ensure that transparencies are flattened.

• ALL pdfs MUST have crop and trim marks. please double-check pdfs to ensure that Crop Marks and Bleed Marks are checked and that a 0.125" (1/8") bleed is used. Bleed must be 0.125" on top, bottom, right and left.

• Avoid text or art that is too close to the trim of the publication. Our printer requests a 1/4" inside the trim area. Our experience has shown that anything 1/8" inside the trim area is in the dangerous zone and should be avoided at all costs. We cannot ensure that art or copy within this 1/8" space will print.

2014 Editorial Calendar

®School Nutrition Association120 Waterfront Street, Suite 300, National Harbor, MD 20745

800.877.8822 • www.schoolnutrition.org

School Nutrition also includes periodic features on equipment, safety, nutrition, operations management and legislation. Each month also features Bonus Web Content, such as Spanish-language translations, short related articles and helpful resources.

If you are interested in contributing to one of the above topics, please contact SN editorial staff at snmagazine@schoolnutrition.org or (800) 877–8822, ext. 118, prior to the editorial planning deadline.

Reserve your ad space in upcoming issues by calling a School Nutrition advertising representative today!

Barbara Boyce (303) 337–6854

ISSUE ThEmE Food AlSo In BonUS EdITorIAl FocUS ThIS ISSUE cIrcUlATIon* PlAnnIng dEAdlInE

January Technology Legumes, Dried School Nutrition September 9 Beans & Peas Industry Conference

February High School Asian Cuisines October 7 Operations

March A Matter of Fruits (Red) ANC Preview & Legislative November 5 Mental Health Registration Action (Personal Development) Supplement Conference

April 2014-15 National Food Trucks School Nutrition National December 2 School Lunch & Industry Leadership School Breakfast Conference Wrap Conference Weeks Preview

May The Future of Food Perfect Parfaits Legislative Action January 6 Conference Wrap

June/July Cultural Diversity Super Salads ANC Preview Annual National February 3 Conference

ANC Program The official program for SNA’s Annual National Conference. Distributed to all attendees. Guide

August Back to School/Healthy Vegetables: SNA President’s Profile: April 1 School Environments Peppers Julia Bauscher, SNS

September Managing the Media The Next ANC Wrap Superhero May 5 Generation of Chips Day Wrap

October Do You Need an Proteins: Fish SNA National Election June 2 Operational and Seafood ANC Secret Shopper Jumpstart? Results 10th Roundtable of Leaders

November Training Your Team Breakfast: Meeting NSBW Wrap/Preview July 1 Meal Pattern Challenges

December The Next Big Thing Grains: The Science August 4 of Baking

MARCH 2012

Solutions & Strategies for K-12 Foodservice

MARCH 2012

Solutions & Strategiesfor K-12 Foodservice

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Barbara BoyceBoyce Media Services303.337.6854bboyce@rmi.net

®

MARCH 2012

Solutions & Strategies for K-12 Foodservice

MARCH 2012

Solutions & Strategiesfor K-12 Foodservice

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Barbara BoyceBoyce Media Services303.337.6854bboyce@rmi.net

®

School Nutrition Association120 Waterfront Street, Suite 300, National Harbor, MD 20745

800.877.8822 • www.schoolnutrition.org

MediaOpportunities

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Barbara BoyceBoyce Media Services303.337.6854bboyce@rmi.net