a question of access sport' dinner 2017

ACCESS SPORT

Sponsorship Proposal 2017

TIM JONES ACCESS SPORT, CHAIRMAN

Former managing partner of Freshfields Bruckhaus Deringer, legal adviser to London 2012 and general counsel to England 2015 for the Rugby World Cup.

FOREWORD Access Sport is once again preparing for the Annual Dinner; a fundraising initiative to help transform young lives through sport, which repeatedly proves to be a truly spectacular occasion. For the past two years we have been extremely fortunate to hold the dinner at The Brewery, a Grade II listed landmark of Whitbread’s 18th Century beer-making empire. Every year we have an excellent range of speakers and are grateful for the commitment of the Access Sport ambassadors, and sporting legends, that make it a uniquely extraordinary occasion and a night long remembered by all who attend.

Sponsoring the Access Sport Annual Dinner provides you the unique opportunity to enhance your organisation’s CSR profile and change the lives of some of the most disadvantaged young people in the UK. All while joining a fantastic event tailored towards the sporting industry. With the majority of attendees in 2016 being senior level decision makers within their organisations across a range of major sectors including finance and banking, information technology and government, sponsorship of the Annual Dinner is an exceptional opportunity to enjoy an exciting evening in rarefied company. We look forward to your participation. Tim Jones Chairman .

•  350+ decision-makers from business and sport,

raising funds for a brilliant sports charity

•  Joined by celebrity speakers and legendary sports stars. Previous team captains include Phil Tufnell, Paul Merson, Gail Emms and Matt Dawson

•  Interactive sports quiz led by celebrity host and involving team captains – last year led by Rugby World Cup Winner Ben Kay

•  Inter-table sports competition including activities such

as rugby fastest pass, batak wall, golf putting, as well as inclusive sports such as sitting netball shoot and Boccia

•  Opportunities to have Access Sport Ambassador

sports stars, hosting your table – last year included Kate and Helen Richardson Walsh, Jordanne Whiley, Callum Skinner and many more.

ACCESS SPORT | SPONSORSHIP

A CHARITY GALA WITH A DIFFERENCE

‘A QUESTION OF ACCESS SPORT’

t 01872 553470

e [email protected]

w ikonika.co.uk ACCESS SPORT ANNUAL DINNER

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EVENT TESTIMONIALS

““This is a must do event for us, great fun, a really motivational

cause and our customers love it, we just need to win it!”

Chris Russell, CEO, Arrow Business Communications

Thanks Access Sport for the very entertaining evening last night. Hope you raised lots of money for the work you do transforming lives through

sport!

John Clark, Senior Vice President, SEGA

I can’t think of any other event we take

partners to where we collaborate in such a fun way. Star-struck, fun & games,

wonderful hosts and totally humbled by the work Access Sport does; it’s great to

be part of it!

Christine Ohuruogu, 2x World, Olympic & Commonwealth Champion

Laura Cook, COLUMBIA THREADNEEDLE

The interactive quiz was a great element which really fired up the competitive men on our table!

“


t 01872 553470

e [email protected]


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CHRISTINE OHURUORGU

BRADLEY WIGGINS

PHIL TUFFNELL

GAIL EMMS

PAUL MERSON

MARK FOSTER

ADE ADEPITAN

MATT DAWSON

RACHEL YANKEY

DAVID WEIR

ZINZAN BROOKE

KERRI-ANNE PAYNE

GREG SEARLE

JAMES CRACKNELL

KATE RICHARDSON-WALSH

HELEN RICHARDSON-WALSH

RECENT SPORTING GUESTS


2017 SPONSORSHIP PACKAGES A QUESTION OF


QUIZ SPONSOR

A QUESTION OF ACCESS SPORT DINNER

INCLUSION SPONSOR ENTERTAINMENT SPONSOR QUIZ SPONSORSHIP PACKAGE:

£15,000 + VAT INCLUSION SPONSORSHIP PACKAGE:

£15,000 + VAT ENTERTAINMENT SPONSORSHIP PACKAGE:

£15,000 + VAT

Sponsorship of:

The Ignite programme participants Paralympic sports stars Inclusive entertainment Ignite Program media

Sponsorship of:

The Quiz content Quiz entertainment e.g. Live band

Quiz materials Quiz communications

Sponsorship of:

Access Sport ambassadors & sporting stars Sports stars participation e.g. Q&A

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As the Quiz Sponsor your company will receive exclusivity as the only sponsor of the night long quiz, which will include the band, performing live for the music section, and the content for the Quiz Master’s question round. You will also receive the following benefits.

> HOSPITALITY As the Quiz Sponsor you will receive: •  Two diamond tables, each with

ten seats and priority seating. •  The opportunity to have two top

celebrity guests join you at your tables, one at each.

•  An invitation for you and your guests to attend the sponsorship reception prior to the dinner. In the company of the two other top sponsors and the evening’s sporting guests.

2017 QUIZ SPONSOR SPONSORSHIP PACKAGE VALUE: £15,000

> BRAND RECOGNITION Your corporate name and/or logo will be featured on: •  Silent auction prize TBC •  Event invite •  Event quiz booklets and pens for

each of the c.350+ guests •  The Access Sport website,

including recognition of your support from Access Sport CEO, and a link to your company’s website.

•  Sponsor profile in the evening’s programme

•  One full page company advertisement in the event program (specs to be emailed)

> EVENT PROFILE •  Verbal recognition at the event •  Sponsorship branding of live

band •  Sponsor ownership of on stage

screens for ‘Quiz Time’ throughout the evening

•  Sponsorship of individual quiz sheets and pens for each of the c.350+ guests

•  A Question of Access Sport trophy, engraved with company sponsorship to be presented on stage at event.

•  On stage screen presence •  Location signage and banners

> MEDIA Your corporate name and/or logo will be featured In: •  Announcements via social

media prior to the event •  Social media engagement

with Quiz master - previously Ben Kay

•  Pre event quiz themed emails •  Public thank you

advertisement through a variety of media channels


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Your company will receive exclusivity as the only sponsor of inclusivity, which is embedded in the charity through our Ignite Programme, and features in many events throughout the evening, including the Inclusive sporting events and the attendance of a young Ignite beneficiary. You will also receive the following benefits.

> HOSPITALITY As the Inclusivity Sponsor you will receive: •  Two diamond tables, each with



•  A Meet & Greet with a young Ignite Beneficiary


•  A personal visit and talk at your offices from a Paralympic Ambassador. TBC

> BRAND RECOGNITION Your corporate name and/or logo will be featured on: •  Inclusive Sport auction prize e.g.

Paralympic experience at Copper Box

•  Event invite •  Inclusive sporting activities at

event •  The Access Sport website,

including recognition of your support from Access Sport CEO, and a link to your company’s website.

•  Sponsor profile in the evening’s program

•  One full page company advertisement in the evening’s program (specs to be emailed)

> EVENT PROFILE •  Verbal recognition at the event •  Sponsor branding of Inclusion

sports equipment: Boccia and sitting netball

•  Location signage and banners •  On stage screen presence


media prior to the event •  Pre & post event emails

including branded case study •  Public thank you

advertisement through a variety of media channels

•  Recognition of your contribution from the Access Sport Ignite Programme


2017 INCLUSIVITY SPONSOR SPONSORSHIP PACKAGE VALUE: £15,000

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As the Entertainment Sponsor your company will receive exclusivity as the only sponsor of the sporting star’s participation, which includes the Q&A with Ben Kay and batak wall tournament, and of the branded gift bag. You will also receive the following benefits.

> HOSPITALITY As the Entertainment Sponsor you will receive: •  Two diamond tables, each with




> BRAND RECOGNITION Your corporate name and/or logo will be featured on: •  Entertainment auction prize •  Event invite eg. •  Event gift bag item •  The Access Sport website,

including recognition of your support from Access Sport CEO, and a link to your companies website.

•  Sponsor profile in the evening’s program

•  One full page company advertisement in the evening’s program (specs to be emailed)

> EVENT PROFILE •  Verbal recognition at the event •  On stage screen presence during

sports star welcome parade •  Sponsor branded gift bag item

received by c.350+ guests •  Sponsor recognition & on stage

screens during Q&A with evening host – previously Ben Kay

•  Location signage and banners


media prior to the event •  Sports stars interaction on

social media •  Sponsorship recognition of

sports star teaser email campaign prior to event

•  Public thank you advertisement through a variety of media channels


2017 ENTERTAINMENT SPONSOR SPONSORSHIP PACKAGE VALUE: £15,000

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•  Accenture •  Aimia •  Arrow Business Communications •  Ashurst LLP •  Barclays •  Bauer Media •  Berwin Leighton Paisner •  Betfair •  Betfred •  Blue Rubicon •  BT Sport •  Cisco Systems •  Columbia Threadneedle •  Continuum •  Cunningham Lindsey •  Ernst & Young


•  Exponent Private Equity •  Freshfields •  Howard Kennedy LLP •  HSBC •  Irwin Mitchell •  Leaf Properties Ltd •  Macquarie •  Noble Foods •  O2 •  Paddy Power •  PA Consulting

BRAND EXPOSURE

REGULAR AND RECENT ATTENDEES •  SEGA Europe •  SG Gaming •  Sky Sports •  Smith & Williamson •  Thomas International •  The Quantic Group •  UIA

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In addition to Access Sport’s Corporate and Strategic Partners, the following are regular features on the guest list, taking tables and attending at director level.

Each Access Sport event provides the opportunity for high value exposure with an engaged and affluent audience in the business and sporting industries. This will be broadcast through the following variety of media and communication channels.

EMAIL INVITATIONS

ACCESS SPORT & PROGRAM WEBSITES

ACCESS SPORT & PROGRAMS

ACROSS SOCIAL MEDIA

CELEBRITY AMBASSADOR SOCIAL MEDIA

WELCOME SIGNAGE

EVENING PROGRAMME

STAGE SCREEN PRESENCE

STEP AND REPEAT

At least two initial invitations sent to c.400 key supporters, with an additional c.3,000 receiving the Access Sport newsletter featuring the event and sponsors Access Sport and Programme websites, receiving an average 44,000 unique visitors to homepages Access Sport and Programme facebook reach c.3,000 Access Sport and Programme Twitter with c.7,000 followers Each year there are well known celebrity ambassadors who are able to reach a wide and high profile audience in promotion and participation of the event Digital branding displayed at the entrance of event and banner advertising space throughout reception area. Inclusion as a sponsor, branding and full page advertising Prominent digital branding displayed on stage through out the evening viewed by c.200 guests Logo prominently included on step and repeat backdrop for photos with celebrity sports ambassadors to be used in (PR & press releases?) across websites, social media, Access Sport newsletter and communications post event.


MEDIA REACH A QUESTION OF

WHY Embracing digital expansion is core to our forward strategy. We are working with SEGA, Games Aid, BT and the former Head of Cisco Global Consulting, Martin McPhee, to drive the charity forward through compelling social media campaign activities.

OUR REACH The charity has 34 prominent sporting Ambassadors, many of which are prolifically active on social media and vocal in their support of Access Sport.

SOCIAL MEDIA VALUE

26.7K

302K

722K @ChrisHoy @Dele_Alli @GailEmms

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ABOUT ACCESS SPORT


ABOUT ACCESS SPORT

“The community clubs teach the children that it’s not just about the winning, it is also about team work and working hard towards something worthwhile. Being involved with my own clubs, I can speak from personal experience how important the help community clubs receive can be.” Rachel Yankey, ENGLAND & ARSENAL LADIES FOOTBALLER

“Since the boxing club started our persistent teen gang problem has virtually disappeared”. Seargant Ames, BARTON HILL CLUB MANAGER, Bristol

““

Access Sport enhances the life prospects of disadvantaged children by providing opportunities to experience and enjoy the power of sport.

Our Impact, 2015/2016

•  Improved 8,639 young lives through providing opportunities in sport, subsequently encouraging 4,822 of those young people to continue playing sport regularly

•  Trained 403 young people to act as leaders in their local community

•  Recruited 294 new regular community volunteers

•  Developed 169 community sports clubs across London, Bristol, Manchester and Oxford

89% of funds raised (£1.1m) spent on charitable

activities.


STRATEGIC PARTNERSHIPS A QUESTION OF

Access sport works in partnership with several charitable funds and governing bodies throughout the UK, teaming up to assist in achieving our goal for an active nation. We have been working together, in some cases, for over 8 years and are always happy to welcome so many senior member of their teams to the Annual Dinner.

A QUESTION OF ACCESS SPORT COMMITTEE MEMBERS


t 01872 553470

e [email protected]


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JEREMY MANN FORMER TV PRODUCER, SKY SPORTS

PETER FAIRCHILD PARTNER, SMITH & WILLIAMSON

MARTIN MCPHEE FORMER SENIOR VP, CISCO

LAURA COOK PR, COLUMBIA THREADNEEDLE

GAIL EMMS BADMINTON OLYMPIC SILVER MEDALLIST

KEITH WISHART INTERNATIONAL MD, THOMAS INTERNATIONAL