a quarter century of bozell public service advertising
TRANSCRIPT
A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 3
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
4 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 5
Art Director: Ron Anderson; Copywriter: Bert Gardner Art Director: Ron Anderson; Copywriter: Tom McElligott
6 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 7
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
8 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 9
10 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 11
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
12 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 13
Art Director: Ron Anderson; Copywriter: Dick Thomas Art Directors: Ron Anderson, Larry Jarvis, Lee Ann Heltzel; Copywriters: Bert Gardner, Dick Thomas, Craig McNamara
14 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 15
Art Director: Kurt Tausche; Copywriter: Ron Anderson Art Director: Kurt Tausche; Copywriter: Ron Anderson
16 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 17
Art Director: Ron Anderson; Copywriter: Dick Thomas Art Directors: Ron Anderson, Larry Jarvis, Lee Ann Heltzel; Copywriters: Bert Gardner, Dick Thomas, Craig McNamara
18 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 19
Art Directors: Ron Anderson, Larry Jarvis, Lee Ann Heltzel; Copywriters: Bert Gardner, Dick Thomas, Craig McNamara Art Director: Ron Anderson; Copywriter: Luke Sullivan
20 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 21
Art Director: David Wojdyla; Copywriter: Ron Wachino Art Director: David Wojdyla; Copywriter: Ron Wachino
22 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 23
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
24 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 25
Art Director: Bernie Hoyga; Copywriter: Ron Wachino Art Director: Bernie Hoyga; Copywriter: Ron Wachino
26 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 27
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
28 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 29
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
30 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 31
Art Director: Kurt Tausche; Copywriter: Pete Smith Art Director: Kurt Tausche; Copywriter: Pete Smith
32 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 33
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
34 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 35
Art Director: Ron Anderson; Copywriter: Tom McElligott
36 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 37
38 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 39
Art Director: Craig Tanimoto; Copywriter: Craig McNamara Art Director: Craig Tanimoto; Copywriter: Craig McNamara
40 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 41
42 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 43
Art Directors: Mike Gustafson, Craig Tanimoto; Copywriter: Dick Briner Art Directors: Mike Gustafson, Craig Tanimoto; Copywriter: Dick Briner
44 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 45
Art Director: Craig Tanimoto; Copywriter: Dick Thomas
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
46 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 47
48 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 49
Art Director: Ron Anderson; Copywriter: Tom McElligott
50 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 51
Art Director: Ron Anderson; Copywriter: Tom McElligott Art Director: Ron Anderson; Copywriter: Tom McElligott
52 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 53
Art Director: Ron Anderson; Copywriter: Luke Sullivan
54 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING A QUARTER CENTURY OF PSAs CREATED BY BOZELL, JACOBS, KENYON & ECKHARDT (BJK&E) | 55
10 | RON ANDERSON’S BOOK OF PUBLIC SERVICE ADVERTISING
About Ron Anderson, the godfather of Minneapolis advertising
Mr. Anderson is the mentor who’s had the greatest impact on my professional and personal life.
From him, I learned the power of simplicity.
People don’t have time to figure out what you’re saying.
First be clear. Then be clever.
What’s more, everyone says Ron is the sweetest soul they’ve ever met.
So to honor him, we started a blog at ampersandvertising.com
~ DAVID WOJDYLA, JULY 2016