a public communication story
DESCRIPTION
How we approach the public communications challenges for KPE.TRANSCRIPT
The Kallang/ Paya LebarExpressway (KPE) Story
WHAT’S NEXT INPublic
Communications?
A Review Of KPE,An Updated Look OnThe Future of Public Communicationsby Michael Yap
Manager, Project CommunicationsCorporate Communications GroupLand Transport Authority
What we’ll cover:What we didWhat the future holds…
What we did
We Form Allies
We Talk To People
We involve people
We Stay In Touch
We Stay In Touch
We Foster Community Ownership
We Foster Community Ownership
Community Art
Landmarks
Are these enough?
PEOPLE’SEXPECTATIONS ARECHANGING
THE WAY PEOPLEGET NEWS HASEVOLVED
IT’S TIME FORPR PROFESSIONALS TOADOPT NEW BEHAVIOURS
THE FUTURE OF PUBLIC COMMUNICATIONS IS NOT ABOUT DOING AND SAYING THINGSTO PEOPLE
THE FUTURE OF PUBLIC COMMUNICATIONS IS ABOUT DOING THINGS WITH AND FOR PEOPLE
What does that mean?
THE FUTURE OF PUBLIC COMMUNICATIONS IS PERSONAL
THE FUTURE OF PUBLIC COMMUNICATIONS ISHONEST
THE FUTURE OF PUBLIC COMMUNICATIONS IS USEFUL
THE FUTURE OF PUBLIC COMMUNICATIONS IS PLAYFUL
THE FUTURE OF PUBLIC COMMUNICATIONS IS COLLABORATIVE
THE FUTURE OF PUBLIC COMMUNICATIONS IS PARTICIPATORY
THE FUTURE OF PUBLIC COMMUNICATIONS ISEXPERIMENTAL
How can we get there?
THE WORLD IS AN AUDIENCE
LISTEN
Listen for rich insights related to what people really want and need.
Listen for ways to make your
_______ better.
COMMIT TO SOMETHINGBIGGER THAN YOURSELF
THE BEST WAY TO GET PEOPLE TO DOSTUFF WITH YOU, ISTO FIRST JOIN THEM IN WHAT THEY AREALREADY DOING.
DO THINGSWORTH
TALKING ABOUT
Your reputation will increasingly depend on what comes up when you are Googled
IT’S NOT WHAT YOU SAY THAT
MATTERS, IT’S WHAT YOU DO.