a project report on indian watch industry with a special refernce to hmt and titan

8/12/2019 A Project Report on Indian Watch Industry With a Special Refernce to Hmt and Titan

1/65

UNIVERSITY OF MUMBAI

A PROJECT REPORT ON

INDIAN WATCH INDUSTRY WITH A SPECIAL

REFERNCE TO HMT AND TITAN

SUBMITTED BY

SOMJIT DAS

TYBMS (SEM V), 2006-2007

PROJECT GUIDE

PROF.MONA THAAR PANDYA

BACHELOR OF MANAGEMENT STUDIES

VIVEK COLLEGE OF COMMERCE,

GOREGAON (WEST), MUMBAI 40006

!


2/65

DECLARATION

I, Somjit Das, of VIVEK COLLEGE OF COMMERCE AND

MANAGEMENT STUDIES of TYBMS (semester V) here! "e#$%re th%t Ih%&e #om'$ete" 'roe#t o *Indian Watch Industry with special reference

to HMT and TITAN"+r- the %#%"em# !e%r .//01.//23

Ths form%to s tr+e %" or-%$ to the est of m! 4o5$e"-e3

D%te6

S-%t+re of st+"et

7$%#e6


3/65

C"#$%&%'$"

I, PROF.MONA THAAR PANDYA, "#"*+ '"#$%&+ $$

S!"#$% D&'& VIVEK COLLEGE OF COMMERCE AND

MANAGEMENT STUDIES, TYBMS -"."-$"# V - './"$"1 $%-

/#2"'$ 3 I$& W&%*+ I'% /$%+ '1*$& 1311*1 %! HMT &

TITAN%3 $" '1".%' +"# 0065007

T%- %3.$%3 %- $#8" 31 #%9%3 $ $" *"-$ & .+ :3;"19"7

S%93$8#" & /#2"'$ 98%1" -%93$8#" & /#%3'%/


4/65

ACNOWLED4EMENT

T %-$ ; =" "/"1 ." %- 1%&&%'8$ *"'8-" $"+ #" -

38."#8- 31 $" 1"/$ %- - "3#.8-7

I ;81 %:" $ ':3;"19" $" &;%39 - *"%39 3 %1"%-$%'

'33" 31 "- 1%."3-%3 %3 $" './"$%3 & $%- /#2"'$7

I $:" $%- //#$83%$+ $ $3: $" 5UNIVERSITY OF MUMBAI

9%=%39 ." '3'" $ 1 $%- /#2"'$7

I ;81 %:" $ $3: .+ P#%3'%/ PROF. SUNIL B. MANTRI

%- "3'8#9"."3$7

I ;81 %:" $ $3: > ;81 "#$%+ %:" $ $:" $%- //#$83%$+ $

"?/#"-- .+ -%3'"#" 9#$%$81" $;#1- .+ /#2"'$ 98%1" PROF. MONA

THAAR PANDYA %- -8//#$ 31 98%13'" $#89 8$ $"

/#2"'$7

I . - $3:&8 PROF. MONA THAAR-PANDYA, 8#

'#1%3$# & BMS $" $#"."318- "/ %3 $" /#2"'$7

I ;81 %:" $ $3: .+ '"9" L$&, =%39 /#=%1"1

=#%8- #"&"#"3'" *:- 31 .9@%3"- #"$"1 $ .+ /#2"'$7 I ;81 -

%:" $ $3: .+ %*##%3 MRS BINDU VERMA31 $" "3$%#" %*##+

-$&& "/%39 ." %3 &%31%39 $" *:- #"$"1 $ .+ /#2"'$7

I ;81 %:" $ - %:" $ ':3;"19" $" 1%&&"#"3$ ;"*-%$"- ;%'

"/"1 ." %.."3-"+ %3 './"$%39 $" /#2"'$7

I . "31%39 $%-':3;"19"."3$$ .+ %"31- 31 .+ /#"3$-

; =" "/"1 ." 1%#"'$+ # %31%#"'$+ %3 $" './"$%3 & .+ /#2"'$7

SOMJIT DAS

4


5/65

CHAPTER

NO.

TOPIC PA4E

NO.

CHAPTER

8

I$& W&%*+ I'%

W$' %318-$#+

I318-$#+ -$#8'$8#" =%$ -$$%-$%'- 31 .#:"$

-#"

!!

CHAPTER

2.8

HMT

S8..#+, *':9#831

B8-%3"-- !

CHAPTER

7

TITAN

I3$#18'$%3

V%-%3, .%--%3 > *':9#831

A#"- & B8-%3"--

D%-$#%*8$%3

F#3'%-%39

!

CHAPTER


6/65

4 P#$"#- D%.31

S$ 3+-%-

PEST 3+-%-


7/65

5THOSE WHO SEE, WILL FIND

I$ %- ;" :3; &'$ $$ :3;"19" '3 *" *$%3"1 3+ $-" ; ;3$ $ *$%3 %$7

K3;"19" %- "="#+;"#" *8$ %$ ;+- "81"- $-" ; 13$ -"": %$7 W%$ $%- /%3$

%3 .%31 8$# /#'""1"1 ;%$ $" #"/#$7

INDIAN WATCH INDUSTRY

T" -$#+ & $" ;$' %3 I31% 9"- *': 39 ;+ $ !7 P31%$ J;# N"#8,

18#%39 %- =%-%$ $ J/3, #"'"%="1 ;$' - 9%&$ %3-/%#%39 %. $ *#%39 ;$'"- '-"#

." %3 %- '83$#+7 T%- 1#". *"'." #"%$+ %3 !6! ;"3 P31%$ J;#

N"#8 '..%--%3"1 $" &%#-$ ;$' &'$#+ %3 I31% %3!6!7 T%- ;- $" ;$'

1%=%-%3 & HMT L$17

! -; $" "-$*%-."3$ & T%$3 ;$'"-, ;%' ;- ."1 *+ $" T$- 31

TIDCO (T.% N18 I318-$#% D"="/."3$ C#/#$%3)7 T" T$- $: 1"'%-%3-

$$ $"+ ;% .38&'$8#" 3+ 8#$@ (39 31 1%9%$) 31 3$ ."'3%'-, 31

$"+ ;81 -"$ 8/ -$$" & #$ /3$ $ .38&'$8#" ;$'"- %3 ;%1" =#%"$+ &

1"-%93- 31 /#%'"-7

T1+ $" I31%3 .#:"$ #"8%#"."3$ ;$'"- %- ;" ="# 0 .%%3 ;$'"- /"#

+"#7 M2#%$+ & $" 1".31 %- 9"3"#$"1 *+ $" -8* R-7 !000 -"9."3$7

E:ECUTIVE SUMMARY


8/65

PROJECT TITLE

5INDIAN WATCH INDUSTRY WITH SPECIAL

REFERENCE TO HMT AND TITAN

REASONS FOR SELECTIN4 THE TOPIC

I31%3 ;$' %318-$#+ %- 9#;%39 1+ *+ 1+7 O3'" H.$ ;- -+33+.+ ;%$ ;$'

31 3; T%$3 1 9%3"1 -#$ & .3/+ %3 $" .#:"$ 31 18" $ $" "3$#3$ &

-.899"1 91- 31 "%93 /+"#- I31%3 ;$' %318-$#+ %- -:%397 S!,

I& 3+ './3+ ;3$- $ '%"=" $" $/ /-%$%3 %3 $" .#:"$ ;$ -81$" './3+ 1 ;

A#" ."'3%'- ;$'"- #" "?$%3'$ ;

W$ #" $" 3"; -"9."3$- =%*" $ $" './3%"-, ;%' #" 3$ +"$

$//"1 ;

W$ %- $" &8$8#" & $%- I318-$#+ ;

I3 $"-" "="#59#;%39 .#:"$-, ;$ -81 $" I31%3 ;$' './3%"- 1 $ 9#* 3";

.#:"$- 31 %3'#"-" $"%# .#:"$ -#" K""/%39 $%- .$%=" %3 .%31 8$# -""'$"1

$%- $/%'7

STRUCTURE OF THE REPORT

C+&%1 8


9/65

T%- '/$"# 1"- ;%$ $" ="# I31%3 ;$' %318-$#+ 31 %$- "=8$%37 T" =#%8-

/+"#- /#"-"3$ %3 $" .#:"$7 T" './3+ ;%-" $#"31- %3 .#:"$ -#"-7

C+&%1 2

7! 5 I3$#18'$%3 $ H.$

7 I3$#18'$%3 $ T%$3

T"-" '/$"#- $: *8$ $" %3$#18'$%3 $ *=" ."3$%3 './3%"-7 I$ $:- *8$

$"1%&&"#"3$ /#18'$- 31 .1"- .38&'$8#"- *+ $"-" './3%"-7

C+&%1 . F$'% %! &*+ /&%*+1' 3! *+$1

I3 ! $" './3+ /#"5"./$"1 T%$3 3'" 9%3, *+ *"%39 $" &%#-$ $ 83'

;$'"- '%1#"35 *#31"1 @/ A $" 3"; *#31-, ;-" 83' ;- ;"5

-8//#$"1 %9 1="#$%-%39 -/"31-, 3"$ ;%$ 9#"$ -8''"--7 T" './3+ '81 3$

:""/ /'" ;%$ $" 1".31 $"-" ;$'"- 31 '3-8."#- &$"3 ;"3$ *':

;%$8$ *"%39 *" $ *8+ $"-" ;$'"-7

6. L&*+ !3 U%'& & !"& &91 !3 /&%*+1'

I3 !


23/65

CHAPTER


24/65

2. T$*& '!*1' !3 $3311%$&%$! $ %+1 &1 *+&$

E#%"# T%$3 1 '#"$"1 3 1=3$9" $#89 %$- 1"-%93 31 -$+%397 N; %$ '#"$"1

3 1=3$9" $#89 $" -$ $; ""."3$- & $" =8" '%3, %7"7 .#:"$%39 31

-"#=%'"7 T" T%$3 *#31 ;- ;" "-$*%-"17 T%- ;- '8/"1 ;%$ '%3 &

#"$% -$#"-, ;%' -;'-"1 $" #39" & T%$3 ;$'"- 31 - /#=%1"1 ;%$

-8//#$ 31 -"#=%'"7 TIL 31 T%."? W$'"- BV "3$"#"1 %3$ 2%3$ ="3$8#" 3

N=".*"# 6, !07

T%$3 $%"1 8/ ;%$ T%."? $ '#"$" /#"-"3'" %3 $" ;"# "31 -"9."3$ & $"

;$' .#:"$7 T%."? /#=%1"1 $" :3;5; %3 $" /-$%' ;$' .38&'$8#" 31

T%$3 /#=%1"1 %$- #"$% 31 1%-$#%*8$%3 -$#"39$7 T%."? ;- /-%$%3"1 -

-"/#$" +8$&8 *#317 T%- -"#="1 $; /8#/-"- T%$3 /#$"'$"1 %$- %.9" - $"

/#".%8. ;$' .38&'$8#"# 31 $ $" -." $%." '#"$"1 /#"-"3'" %3 $" ;"#

"31 & $" .#:"$ =% $" T%."? ="3$8#"7 A- T%$3 1 ;+- -$#%="1 $ :""/ %$-

'-$- %3 '3$#7

R%9$ -%3'" %$- %3'"/$%3 T%$3 1 %./"."3$"1 W#1 C-- M38&'$8#%39, ;%'

"/"1 $ :""/ '-$- 831"# '3$#7 T" .2# $#8-$ #"- 831"# WCM ;"#" J8-$5I35

T%." M38&'$8#%39, T$ P#18'$%=" M%3$"33'", T$ 8%$+ C3$#, T$

E./+"" I3=="."3$, 31 H8-":""/%397

T89 WCM ."3$ ;"# '-$-, T%$3 ;+- 1%&&"#"3$%$"1 %$-"& $#89 $"#

""."3$- & $" =8" '%3 =%@7 1"-%93, .#:"$%39, 31 -8//#$7 T%- ."3$ .#" *8+"#

=8" 31 $ $" -." $%." .#" /#&%$*%%$+ T%$3 18" $ '-$ '3$#-7

4


25/65

R1'%*%$9 *!*? '$1''1'@

T%$3 - "=="1 ;" 3"; -$#$"9+ %$- ;5"31 '': *8-%3"-- *+ 9%39 %3

=%#$8 .38&'$8#%397 T%$3 - -$//"1 .:%39 '':- $ %$- ;3 &'%%$+ 31 %- 3;

-8#'%39 $". . ="31#-, ' 31 %3$"#3$%37 T%$3- %3/8$- '." %3 $" . &

1"-%93, -$+%39, .#:"$%39 31 8%$+ '3$#7

T%$3 /3- $ &'8- 3 $" -"9."3$ & $" '': .#:"$ ;"#" %$ "32+-

'./"$%$%=" 1=3$9" 31 ;"#" %$ '3 "="#9" %$- $#"" '#" './"$"3'%"-, =%@7

desi%n, &rand name, and mar'et reach$ T" './3+ /3- $ &'8- 3 *"8$%&8+

'#&$"1 '':-7 U31"# $" K *33"# %$ - #"'"3$+ %3$#18'"1 '':- $$

-+.*%@" $" &8-%3 & $%." ;%$ I31%3 '#&$-.3-%/7 T%$3 /3- $ 8-" $"

%3="-$."3$ .1" %3 $" '': .38&'$8#%39 $ .:" /-$%' ;$'"- 31 %$- 3";

&&"#%39-7

=.De!eloped a ran%e of &rands

T" F-T#': #39" - 9#;3 *+ .-$ !00 /"# '"3$ %3 =8." $"#.- 31 %- "-%+ $"

#9"-$ +8$ *#31 %3 $" '83$#+7 T%$3 - 3; .1" + %3$ $" 1%9%$ ;$'

.#:"$ ;%$ F-T#': D%9%$7 T" 1"'%-%3 $ "3$"# $%- -"9."3$ ;- %3-/%#"1 *+ $"

#"-8#9"3'" & 1%9%$ ;$'"- %3$"#3$%3+ 31 $" 3""1 $ #"=%$%@" 1#.3$ -"9."3$

& $" I31%3 ;$' .#:"$7

I$ - "?$"31- $" ;%1$ & T%$3- &&"# $ $" &-%3 '3-'%8- +8$ & I31%7

B#":%39 ;+ . $" $#1%$%3, &83'$%3 /$., T%$3 - /-%$%3"1 $" F-T#':

D%9%$ '"'$%3 3 &-%3 /$.


26/65

D&'+ T" '%1#"3- ;$' *#31, D- 83'"1

*+ T%$3 +"# 31 & *':, - 9#3"#"1 =8."- & 7 : 83%$- -%3'" $"37 T"

'./3+ - -%1 $$ $" *#31 %- ;" 3 %$- ;+ $ '%"=%39 $" 3" .%%3 $#9"$- %3

$#"" +"#-7 D- $#9"$"1 $ $" 9" 9#8/ & 6 31 !4 +"#-, %- /#%'"1 %3 $" #39" & R-

0 31 R- T .3%$# $" /#9#"-- $#89 #$%39-7

> T *"'." $#3-.$%3 $ "="#+ './3+7

T" TBEM - 3 /#"-'#%/$%3-, 31 %- "?$"3-%="+ 1/$*"7 T" '%'"- & $-

31 $" ."$1 & 1"/+."3$ %" "3$%#"+ ;%$ $" './3+7 I$ - -%"- ;+

. .:%39 3+ -899"-$%3- *8$ ; $" #93%-$%3 -81 *" -$#8'$8#"1 31

;"$"# $"+ -81 =" 8%$+5/33%39 1"/#$."3$ # 3$, 31 3+

-899"-$%3- *8$ -$#$%39 /%3$-, -+-$".-, $-, 31 $"'3%8"-7


27/65

T" TBEM 1#%="- "?'""3'" '#-- &83'$%3- %3 $" &;%39 .33"# T"

L"1"#-%/ '#%$"#%3 '"':- ; -"3%# "1"#- '#"$" "1"#-%/ -+-$". *-"1 3

G#8/ =8"-7 W%$ $" *" "1"# %3 . & M#.Q"#?"- D"-% $ $" ". &

&&%#-, T%$3 - *"'." 1+3.%', =%*#3$ 31 /#5'$%=" #93%@$%37

T" C8-$."# 31 M#:"$ F'8- '"':- ; $" './3+ 1"$"#.%3"- '8-$."# 9#8/-,

:"+ '8-$."# 3""1-, 31 './%3$5.39"."3$ %--8"-7 T%$3 - ;+- *""3

'8-$."# '"3$#%' #93%-$%3 31 ;+- - &'8-"1 3 -$%-&+%39 $" '8-$."#

1".31-7

T" S$#$"9%' P33%39 '#%$"#%3 "?.%3"- ; $" './3+ 1"="/- -$#$"9%'

*2"'$%="-, '$%3 /3-, 31 #"-8#'"5'$%37 S%3'" %$- %3'"/$%3, T%$3 - *""3

$" -/"# & $" ;$' %318-$#+7 I$ - %1"3$%&%"1 $" &8$8#" $#"31- ;" %3 1=3'"

31 $:"3 //#/#%$" -$"/- %3 $" #%9$ 1%#"'$%3 $ "."#9" - $" "1"# %3 $"

%318-$#+7 T" I3.$%3 31 A3+-%- '#%$"#% '"': ;"$"# $" #93%-$%3 -

:"+ ."$#%'- %3 /'" $ ."-8#" 31 3+-" /"#.3'"7 B"%39 .#:"$51#%="3, T%$3- %$- %3.$%3 -+-$".- %3 /'" 31 - %$- 31 3 $" /8-" & $" ;$' .#:"$7

T" H8.3 R"-8#'"- F'8- '"':- $" //#%- -+-$"., $" ;#: "3=%#3."3$,

31 $" $#%3%39 31 1"="/."3$ & $" "./+""-7 P#'"-- .39"."3$ "?.%3"-

$" /#18'$ 1"-%93, /#18'$%3 31 1"%="#+ /#'"--, 31 -8//+ '%3 .39"."3$7

T%$3 - /%3""#"1 $" -$+" '3'"/$ %3 $" ;$' %318-$#+ 31 %- $" 8318*$"1

"1"# %3 1"-%937 A- WCM "3-8#"- %9 8%$+ & /#18'$- $ $%."-7 T"

B8-%3"-- R"-8$- '#%$"#%3 ."-8#"- $" #93%-$%3- /"#.3'" %3 #"-

%:" '8-$."# -$%-&'$%3 31 /#18'$5 31 -"#=%'"5 /"#.3'"7

I./"."3$$%3 & $" TBEM ;% "3-8#" $$ /#'"--"- 31 /#'$%'"- #" '8-$."#5

'"3$#%', './3+ /8#-8"- 9%%$+, 83%. /"#.3'" #" "./+"1, :3;"19" 31

*"-$ /#'$%'"- #" -#"1, 31 83%&%"1 .39"."3$ -$#$"9+ $" T$ G#8/ %-

"./+"17


28/65

THE PRODUCT PYRAMID

T%$3- *8-%3"-- .1" #"-".*"- $" 3" '#"$"1 *+ $" S;%-- ;$'.:"#, SMH7 I$-

"--"3'" %- $" /#18'$ /+#.%1 /#$&% & /#18'$- -/33%39 < 1%-$%3'$ /#%'"5

*31- $$ '3 *" 1"&%3"1, %3 9"3"#, - P/8#, M%1, 31 P#".%8.7 A$ $" *$$.,

$" "./-%- %- 3 =8."-53$ .#9%3-7 A$ $" $/, $" "./-%- %- 3 /#&%$- 31

%.9"53$ =8."-7 O*=%8-+, /#&%$- #" '3'"3$#$"1 $ $" $/ & $" /+#.%1,

*8$ $" *-" ' $- - *$ 3 "3$#+5*## %" # 31 '#"$:"# & $" './3+- &%?"1

'-$-7

T%- /+#.%1 98%1"- $" /#"-"3$ -$#$"9+ & TIL7 TIL ;- &%#-$ &'8--"1 3+ 3 $"

/#".%8. -"9."3$ & $" ;$' .#:"$7 A- /"# $" *="5."3$%3"1 -$#$"9+ TIL %-

.=%39 %3 $ $" .-- .#:"$ ;$'"-7 T *#1"3 $" .-- *-", TIL %-

'#"$%39 3"; -"9."3$- 31 %3'#"-%39+ &'8-%39 3 -"9."3$- %31%=%18+7 I3 $"

/-$ &"; +"#- TIL - 83'"1 $ 38.*"# & %3%$%$%="- &'8--"1 3 -/"'%&%'

-"9."3$-7


29/65

7. FUTURE STRATE4Y@

I% %- /#81"3$ T%$3 $ &; $;5/#39"1 -$#$"9+ %3 $" &8$8#" 3" -$#$"9+

$" 1."-$%' .#:"$- 31 1%&&"#"3$ -$#$"9+ $" ="#-"- .#:"$-7

D!"1'%$* S%&%19@ T%$3 - "-$*%-"1 "1"#-%/ %3 I31% *+ '$"#%39

$ "="#+ .#:"$ -"9."3$7 T"+ /8#-8" -$#$"9+ & cost focus &

differentiation focus %3 $" '83$#+7 C3$%38%39 $%- -$#$"9+ ;% "3*"

$". $ &8#$"# '3-%1$" $"%# /-%$%3 %3 $" 1."-$%' .#:"$-7

O1'1&' S%&%19@ T%$3 3; /3- $ "3$"# $" E8#/"3 .#:"$7

I$ ;% -$#$ && *+ &&"#%39 8$#5$%3 .="."3$- .#:"$ 831"# $" *#31

3." L" P/%3!;%$ $" %./#$3$ .1"5%35S;%$@"#31!*"7 T%$3 %-

9%39 $ &&"# " 8$# -%. .="."3$-, ;%' #" - $%3 - 3+ S;%--

="."3$-, *8$ $ /#%'", ;%' %- '$%3 & ;$ $" S;%--, '#9"7 L"

P/%3 ;% #"$% S;%-- F#3'-


30/65

CHAPTER =

ANALYSIS !3 %+1 $'%

PORTERS DIAMOND

P!%1%$&

E%&%'

(T+1&% !3 M!$$%)

S$1' INDUSTRY B1

(S$1 P!/1) COMPETITORS (B&9&$$9 P!/1)

S'%$%%1'

(T+1&% !3 1&*1"1%)


31/65

I'% S%*%1@

T" %318-$#+ '3-%-$"1 & $" #93%@"1 -"9."3$ ;%' ;- 1.%3$"1 *+ HMT, 31 $"

83#93%@"1 -"9."3$ '3-%-$%39 & -. $%." ' /+"#- 31 $" 9#+ .#:"$7 HMT, $"

$%.":""/"#- $ $" 3$%3, .38&'$8#"1 3+ ."'3%' ;$'"-7 T" HMT ;$'"-

&8&%"1 3+ $" &83'$%3 3""1- & ;$'7 S. $%." /+"#- ':"1 $" 3$%3 ;%1"

#"' $$ HMT 17 T"+ - 1%1 3$ =" #"%*" -8//#$ 3"$;#:7 T" 9#+ .#:"$

;- &1"1 ;%$ 8#$@ 31 1%9%$ ;$'"- . J/37 T89 $" 9#+ .#:"$ 1%1 3$

=" $" -8//#$ 3"$;#: $"%# -$8#1+ /"#.3'" 31 $"%# :- .1" $" J/3"-"

;$'"- ="#+ $$#'$%=" /8#'-"-7

B1'@

T" /"3"$#$%3 & ;$'"- ;%$%3 I31% ;- ;, $"#"" $"#" ;- 89" 83$//"1

.#:"$7 T" *8+"#- ;3$"1 ;$'"- $$ &&"#"1 .#" $3 28-$ $" &83'$%3 *"3"&%$7

T"#" ;- - $"3$ 1".31 8#$@ 39 31 1%9%$ ;$'"- $$ HMT ;-

83*" $ &8&% - %$ .38&'$8#"1 3+ ."'3%' ;$'"-7 T" *#%-: -"- & %./#$"1

;$'"- %3 $" 9#+ .#:"$ %3$"1 $$ $"#" ;- -"9."3$ & /"/" ; ;"#" ;%%39 $

/+ /#".%8. ;$'"- ;%$ 91 1"-%93 31 /"#.3'"7

S$1'@

HMT 1 &8+ %3$"9#$"1 /"#$%3 ."'3%' ;$'"-7 T"#" ;- 3 '3'"/$ &

=%39 ="31#- %3 $" ;$' %318-$#+7 S%3'" $" -8//%"#- #" %3 $%- %318-$#+ ;-

="#+ %.%$"1 $"+ 1%1 3$ =" -$#39 *#9%3%39 /;"#7


32/65

S'%$%%1'@

T" 8#$@ $"'39+ 1 *"'." //8# ="# $" ;#17 8#$@ ;$'"- .

J/3 1 #"1+ *"$"3 $" S;%-- %3 $"%# ;3 9." %3 $" -%?$%"- 31 $" -"="3$%"-7

T" S;%-- 1 #"&8-"1 $ ".*#'" $" 3"; 8#$@ $"'39+ 31 $"+ 1 -8&&"#"1

*"'8-" & $"%# 1"#"3'" $ ."'3%' ;$'"-7 HMT ;- .:%39 $" -." .%-$:"

%3 I31%7 S%3'" $" %./#$- ;"#" 3$ ""+ /"#.%$$"1, $"#" ;- 3 %.."1%$"

/--%*%%$+ & -." './3+ "3$"#%39 %3$ $" ;$' .#:"$ *+ --".*%39 %./#$"1

/#$- (--".*+ & './"$"+ :3':"1 1;3 :%$-)7

N1/ 1%&%'@

T" 1".31 ;$'"- %3 $" 9#+ .#:"$ %31%'$"1 $$ $"#" ;- -/'" %3 $"

.#:"$ 3"; "3$#3$ ; ;81 /#=%1" ;$'"- ;%$ 91 1"-%93 31 #"%*"

/"#.3'"7 T" 3"; "3$#3$ '81 -'#" ="# HMT ;%$ 91 1"-%93, ="# $"

9#+ .#:"$ *+ /#=%1%39 1"/"31*" &$"#5-"- -"#=%'", 31 ="# $" '

/+"#- *+ "-$*%-%39 3$%3;%1" 1%-$#%*8$%3 3"$;#:7


33/65

SWOT ANALYSIS

STREN4TH WEANESS

S$#39 *#31 "8%$+7

W%1" 1""#-%/

3"$;#:7

A&$"# -"- -"#=%'"7

W%1" #39" &

/#18'$- =%*"7

U3"18'$"1 '8-$."#-7

L': & -/"'%%@$%37

N 9="#3."3$ -8//#$7

OPPORTUNITIE THREAT

U3$//"1 ;"# /#%'"

-"9."3$7

G#;%39 '3-8."#%-.7

!0 .%%3 .##%9"- /"#

+"#7

S%&$ $;#1- *#31"1

/#18'$-7

G1 1".31 %3 8?8#+

#39"7

P#8- %3$"#3$%3 *#1"#7

L': & ;% $ '8#*

-.899%397

P# "9 .";#:7

R"18'$%3 %3 %./#$ 18$%"-


34/65

PEST

(P!$%$*&, E*!!"$*&, S!*$&, T1*+!!9$*&)

P!$%$*&

P%$%' -$*%%$+ - &&"'$- $" ;$' %318-$#+7 I3 I31% "="#+ +"# ""'$%3- $:"- /'",

;%' &&"'$ $" "'3.+ ="#+ .8'7 P%$%' -$*%%$+ %- ="#+ .8' #"8%#"1 $"

9#;$ & 3+ %318-$#+7

E*!!"$*&

!0- -; $" %*"#%@$%3 & $" I31%3 "'3.+7 T"#" ;"#" $; $#"31- %3 $" ;$'

%318-$#+ &$"# %*"#%@$%3, =%@7 $" 9%3$ & $" ;$' %318-$#+ '39"1 . HMT $

T%$3, 31 -. .38&'$8#"#- =" 9%3"1 -$#"39$ %3 $" .#:"$7 W+ 1%1 $%-

//"3 M%3+ *"'8-" $%."- '39"1 *8$ HMT 1%1 3$7 I3 &'$ ;"3 $" $"# #%=-

;"#" #833%39 !00 ."$#"-, HMT ;- ;:%39 *':;#1-7 HMT ':"1 '"# .#:"$

-$#$"9+ # #"-"#'7 I$ &%"1 $ 1"="/ 91 3"$;#: & + 31 3"-$ 1""#-7

T"#" ;- #./3$ '##8/$%3 %3 $" .#:"$%39 1%=%-%37 HMT - &%"1 $ /#=%1"

*-%' &"$8#" $$ 3+ /#18'$- .8-$ ;+- -$%-&+ 8%$+7 I3 &'$ & $" ;$'"-

$$ HMT -1 %3 $" .#:"$, 40 '." *': ;%$%3 .3$- #"/%#-7 A*8$

& $" ;$'"- ;"#" #"2"'$"1 $ $" 1""#- "=" *"'8-" & $" .38&'$8#%39 1"&"'$-7

B"%39 /8*%' -"'$# 831"#$:%39, HMT 1 $ 13'" $ $" $83"- & $" /%$%'

*--"-7 I$ ;- ="#-$&&"1 31 9#--+ %3"&&%'%"3$ ;%$ 60 & $" -"- *"%39 "?/"31"1 -

-#%"-7 L-$ *8$ 3$ $" "-$, $89 HMT 1 *8$ 4 .#:"$ -#" %3 $" "#+

!0-, %$- -#" %3 $" %9 .#9%3 %9 9#;$ 8#$@ -"9."3$ ;- ."#" !7 T%-"1 $ -811"3 31 1#-$%' 1"'#"-" %3 HMT- $$ .#:"$ -#" %3 .%150-7


35/65

S!*$&

4!/$9 M$1 C&''

D%-$#%*8$%3 & H8-"1 ;%$ S#" & P/8$%3 31 N$%3

I3'." (00


36/65

D$'%$7,%$! !3 H!,'1+! 7 I*!"1 4!,' (200

T$ 47 (!0070) !!47< (!0070) !7 (!0070)

S!,*1@N$%3 C83'% & //%"1 E'3.%' #"-"#'

N!%1 (%) F%98#"- %3 $" *#':"$- #" & $" $$

(%%) A="#9" -%@" & 8-"1- 76! .".*"#-


37/65

A- %- "=%1"3$ . $" T*" 4 31 , I31% - *8$ !7 .%%3 8-"1- &

;%' *8$ /"#'"3$ & %3 $" ; %3'." (8/$ R- 0,000) '$"9#+ &8#$"#

0 /"#'"3$ %3 $" ;"# .%11" '$"9#+ ( R- 0,00!540,000)7 O& $" #".%3%39

//8$%3, $" 8-"1- %3 R- 40,00! $ R- 6,000 %3'." 9#8/ ;%$ /"# '/%$

."3 /8#'-%39 /;"# & *8$ R-7 ,000 /7 '3-$%$8$" 3$"# ! & $$7

T" ="# '3'8-%3 $$ '3 *" 1#;3 . $" NCAER 1$ %- & 9#"$ -%93%&%'3'" .

$" /%3$ & =%"; & $" '3-8."# 18#*"- .38&'$8#"#-

> W"3 './#"1 ;%$ $" 1$ . $" /#"=%8- "-$%.$"- %$

//"#- $$ $" 8//"# .%11" 31 %9 %3'." -"9."3$ &

$" //8$%3 - *""3 9#;%39 &-$"#7 S%3'" .2# '83:

& 1".31 ;$'"- '."- . $%- -"9."3$ $"#""

$" .#:"$ $%- -"'$# %- "?/"'$"1 $ 9"$ #9"# %3 $"

3"# &8$8#"7

> W%$%3 $" 8//"# .%11" 31 %9 %3'." -"9."3$, $" #8#

8-"1- #" 9#;%39 $ .#" %./#"--%=" #$" $3

$"%# 8#*3 '83$"#/#$-

> R89+ *8$ !


38/65

T1*+!!9$*&

F#. %$- %3'"/$%3, T%$3 1"'%1"1 $$ %$ ;81 *" $" shaper & $" ;$' %318-$#+ 31

3$ 3 adapter$ T"+ '#"$"1 './"$%$%=" 1=3$9" $#89 differentiation$ T"+ &%#-$

'3'"3$#$"1 3 $"'39%' "1"#-%/7 T" T$- $: 1"'%-%3- $"+ ;%

.38&'$8#" 3+ 8#$@ (39 31 1%9%$) 31 3$ ."'3%'-, 31 $"+ ;81 -"$ 8/

-$$"5&5$"5#$ /3$ $ .38&'$8#" ;$'"- %3 ;%1" =#%"$+ & 1"-%93- 31 /#%'"-7 HMT

31 ' /+"#- 1 ;+- :"1 $ $" &83'$%3 8$%%$+ & $" ;$'7 T$%& /&' 3$'%$ I$& %! $%!*1 %+1 '%1G *!*1%. T"+ /#2"'$"1 $" ;$' - &-%3

''"--#+7 T+1 *1& $1%$3$1 %+&% %+1$ "&$ *!"1%$%! /&' !% HMT, %

%+1 9& "&?1%.


39/65

CHAPTER >.8

RECOMMENDATIONS 3! HMT

HI4H - LI4HTS

F#. ts %3'"/$%3, HMT -81 1"'%1" $$ %$ ;81 *" $" shaper & $" ;$' %318-$#+

31 3$ 3 adapter$ T"+ -81 '#"$" *!"1%$%$1 &&%&91 $#89 differentiation$

T+1 '+! *!*1%&%1 ! $*+1 "&?1%, &*+$9MINTA()$

T+1 '+! *!*1%&%1 ! %1*+!!9$*& 1&1'+$, &*+$9S)NSATI*N$

T+1 '+! *!*1%&%1 ! M$1-$*!"1 9!, &*+$9+)S)NT$

T" /#%'" 31 .1"- & =#%8- *#31- #" -;37

T" M1$& "$ =#%8- *#31 %- 9%="37

T" &%3 '83$ 1;3 %- 9%="3 #"9#1%39 ; $" *#31+)S)NT ;81 *" 83'"1

%3 $" .#:"$7


40/65

PRODUCT

TAR4ET MARET BRAND NAME

M1*+&$*&/&%*+

N$*+1 "&?1% WINTA4E

P+!%! ?$1%$*

%1*+!!9

M$1 $*!"1 9!

Y!%+'

SENSATION

,&-%J M$1 !/1 $*!"1

9!

PRESENT

PRICE

BRAND NAME PRICE

WINTAGE R-7 !! 5 R-7000

SENSATION R-7 3;#1-

PRESENT M" F"." G%&$

R-7


41/65

>MG' OF MARETIN4

WS OF MARKETING WINTAGE SENSATION PRESENT

!7 MISSION

I3.$%=" 1- I3.$%=" 1- E.$%3 O*2"'$%=" *31%39

S"- 9- T -" !!

83%$- %3 &%#-$ < %3 &%#-$ < .3$- 400 83%$-

.3$- &$"# $"

83' %3

$" &%#-$ .2

RECOMMENDATIONS !3 T$%&

HI4H LI4HTS

T+1 L&/ !3 C!%&*%$!

T+1 L&/ !3 A1%$'$9

T+1 L&/ !3 %+1 W!

T+1 L&/ !3 &$%

T+1 L&/ !3 %+1 C!"&

T+1 &/ !3 %+1 &"1

T+1 &/ !3 '$$$9'

T+1 &/ !3 '+&1

T+1 &/ !3 *!!

T+1 &/ !3 !1'


55/65


56/65

L; &

C!%&*%$!

L; &

A1%$'$

L; &

C!"&


57/65

I !1 %! 3&*$$%&%1 !1 *!"1+1'$!, /1 +&1 *+!'1 %!

$'%&%1 %+$' !$% &' 3!!/'@

T+1 L&/ !3 C!%&*%$!@

A *#31 *"'."- -$#39"# ;"3 %$- &'8- %- 3##;"17 T%- 1"- 3$

%./+ '##+%39 %.%$"1 /#18'$ %3", *8$ #$"# %.%$%39 31 &'8-%39

*#31 3 3+ 3" $+/" & '#" /#18'$, ;%'5%3 T%$3K- '-" //"3- $ *"

;$'"-7 T%$3, $89 /--"--"1 & ;%1" /#18'$ %3", -

-$8': $ %$- &'8-7 I$ -3K$ 83'"1 $"# $+/"- & /#18'$- 31 -$8':

$". ;%$ $" T%$3 3.", ;%' ;81 =" 3+ 93" 3 $ '33%*%@"

$" =8" & $" '#" *#317 A- #"-8$ & $%-, T%$3 - 1"="/"1 %$-"&3 %.9" & *"%39 $%." :""/%39 "?/"#$- %3 $" .%31- & $" '3-8."#-7

T+1 L&/ !3 A1%$'$9@

O3'" *#3, *#31 3""1- $ '$%="+ 1="#$%-" %3 #1"# $ -$+

"$+ 31 .%3$%3 .#:"$ -#"7 I#K 13" #%9$, 1="#$%-%39 %- .#"

& 3 %3="-$."3$ $3 3 "?/"3-"7 T%$3 - %./"."3$"1 $%- *+ ;+-

.%3$%3%39 %9 1"9#"" & =%-%*%%$+ ;"3 %$ '."- $ %$K- 1="#$%-%397 I3

11%$%3, %$ /--"--"- 3" & $" .-$

#"'93%@*" 152%39"- %3 $" %-$#+ & I31%3 1="#$%-%397

T+1 L&/ !3 %+1 W!@

A3+ *#31 ;#$ %$K- -$ -81 -$#%=" $ ;3 ;#1 # ;#1- %3 $"

.%31 & $" '3-8."#7 E?./"- & -8' *#31- #" V=, ; ;3 $"

;#1 -&"$+, M"#'"1"-, ; ;3 $" ;#1 /#"-$%9" 31 C'5C, ;

;3 $" ;#1 '7 T%$3, $ "-$ ;"3 =%";"1 %3 $" '3$"?$ & $" I31%3

;$' .#:"$, -"".- $ ;3 $" ;#1 8%$+7


58/65

T89 83-8*-$3$%$"1 *+ 3+ . .#:"$ #"-"#', %3 3 %3. -8#="+ ;"

'318'$"1 .39 -./" &


59/65

T+1 L&/ !3 %+1 N&"1@

I3 $" 39 #83, *#31 %- 3$%39 .#" $3 3."7 T" 1%&&"#"3'" *"$;""3

/#18'$- %- $8- 3$ - .8' *"$;""3 $" /#18'$- , - %$ %- *"$;""3 $"%# 3."-,

# /"#'"/$%3- & $" 3."-7 S""%39 - ; %$- 3." %- /"#/- $" .-$

%./#$3$ ""."3$ & *#31, ;" &"" $$ $%- /%3$ ;##3$- -%9$+ .#" %35

1"/$ 1%-'8--%37

T+11 &1 = "! 3&*%!' %! 1 ?1% $ "$ /+$1 &"$9 & &@

1) I$ -81 -899"-$ -$*%%$+ 31 %3$"9#%$+7

2) I$ -81 =%1 3"9$%=" %.9"#+7

3) I$ -81 =%1 '#3+.-, $" 8-" & ;%' R%"- 31 T#8$ ' $"

353." $#/7 (P"#/- $" -" "?'"/$%3- $ $%- #" BMW > IBM)7

4) I$ -81 =%1 3+$%3959"3"#%' -831%39 (G"3"#, N$%3,

S$31#1, "$'), - $%- ;81 3$ "/ %3 1"&%3%39 *#31- /"#-3%$+7

L"$ 8- -"" $ ;$ "?$"3$ T%$3 -$%-&%"- $"-" '31%$%3-7 F%#-$ & , $" 3." T%$3

%$-"& '."- . G#"": .+$9+, 31 -+.*%@"- 9#"$3"--, 9#31"8# 31 /;"#7

R".".*"# $" T%$3%' I$ %- "-+ $ /#383'", - ;" - $ #".".*"#7 O3" 3+ - $

'./#" %$- 3." $ $$ & %$- *%99"-$ './"$%$#, HMT $ -"" ; ;" $89$ 8$

$" 3." T%$3 %-7

HMT, ;%" *"%39 3 '#3+., "?/31- 8$ $ H%318-$3 M'%3" T-, 9"3"#%'

3." %& ;" "="# "#1 3"7 A-%1"- . $"-" 1%&&"#"3'"-, $" 8"-$%3 &

/"#'"/$%3 #%-"-7 A ;$' %- /#18'$, $" /8#'-" & ;%' %- /"#/- 1#%="3

.#" *+ /"#'"/$%3 $3 3+$%39 "-"7 W$ -831- .#" '--+ 31 -/%-$%'$"1

T%$3 # H%318-$3 M'%3" T-


60/65

T+1 L&/ !3 S$7$9'@

T"#" %- ;+- $%." 31 /'" $ 83' -"'31 *#31, *8$ ;"3 $%-

%- 13" %$ -81 *" "3-8#"1 $$ *$ *#31- =" -"/#$" 31

1%-$%3'$ %1"3$%$%"-7 E' *#31 -81 *" :"/$ 83%8" 31 -/"'%7 W"3

T%$3 1"'%1"1 $ 1%="#-%&+ %3$ $" 2";""#+ -"9."3$, $"+ 1%1 3$ '

$"%# 3"; *#31 T%$3 J";""#+K, %3-/%$" &

$" %9 -$31%39 & $" T%$3 3." %3 $" .%31- & $" I31%3

'3-8."#-7 T 1 - ;81 *" $ 831"#.%3" $" /;"# & $" T%$3 *#31,

;%' %- $$ & *"%39 ;$' "?/"#$-7 H"3'", $" 2";""#+ ;- '"1

T3%-7

T+1 L&/ !3 S+&1@

A *#31K- 9$+/" -81 *" ;" 1"-%93"1, %3 #1"# $ &%$ $" "+"-7

V%-8 -+.*- (9%3 ;%$ $" /--%*" "?'"/$%3- & N%:"K- -;- #

M"#'"1"-!


61/65

T+1 L&/ !3 C!!,@

A *#31 -81 8-" '8# 31 $+/"&'" $$ %- $" //-%$" & %$K-

.2# './"$%$#7 F# "?./", ;%" C'5C -$31- #"1 31

//"#- %3 #833%39 31;#%$%39, P"/-% -$31- *8" 31 //"#- %3

'/%$, .1"#3 :%39 "$$"#-7 S%.%#+, ;%" HMT //"#- %3 -. -%="#

"$$"#%39, T%$3 //"#- %3 '/%$ "$$"#-, 31 %-

8-8+ %3 *':7

T+1 L&/ !3 B!1'@

F%3+, *#31 -81 :3; 3 *#1"#- # *831#%"-7 W%$ 3." $$ -$31-

H%318-$3 M'%3" T-, HMT ;81 *" #15/#"--"1 $ -" -%39" ;$'

8$-%1" I31%3 T"##%$#+7 S8' %- 3$ $" '-" ;%$ $" .#" 9*+ #%"3$"1 3.",

T%$37 A- ."3$%3"1 /#"=%8-+, T%$3 %- -1 %3 ="# 40 '83$#%"- $#89

.#:"$%39 -8*-%1%#%"- %3 L313, S%39/#" 31 D8*%7

T8- , ;" =" #"-$#%'$"1 8#-"="- $ %--8"- "?'8-%="+ '3'"#3"1 ;%$ $" #" &

$" *#31 %3 *8%1%39 *#31 "8%$+7 T" &'$ ;"="# #".%3- $$ *#31 *8%1%39 %-3 "?"#'%-" $$ #"8%#"- "&$ %3 38.*"# & ;+-, .3+ & $". 83#"$"1 $

$" '$8 *#31 - -8'7 T"-" '81 *" #"$"1 $ $" /#18'$- %.9", $"

'./3+- %.9", /8*%' /"#'"/$%3 & $" /#"3$ './3+, 31 "&&%'%"3'+ &

/#.$%3 ."-8#"-, $ 3." *8$ &";7 T+1 F& E&'%1 E*!!"$* R1$1/ A/&

3! 1$9 O3" & I31%- T/ T"3 31 O3" & A-%- T/ T; H831#"1

*!"&$1' 3! %+1 1&' 8=, 8>, 86, 87 & 8.


62/65

T+1 R!& &+1&...

T89 *"%39 =$"1 I31%- Z! './3+ %- 3 38# 3+ './3+ ;81 '"#%-,

;" &"" $$ ;%$ $" -8#9" & "%93 "3$#3$- %3$ I31%- ;$' .#:"$, T%$3

'33$ & $ #"-$ 3 %$- 8#"-7 T%$3 -81 /#"/#" ;#777A MARKETING

WAR7

B"" "*#$%39 8/3 $" -$#$"9%"- T%$3 '3 1/$ %3 $" &8$8#", %$ %- %./#$3$ $

831"#-$31 $$ $" *"-$ -$#$"9+ .#:"$ "1"# %- $ /+ 1"&"3-"7 H;"="#,

1"&"3-%=" -$#$"9+ -81 *+ 3 ."3- *" '3&8-"1 /--%=" 3"7 I3 $"%#

&.8- *: M#:"$%39 W#", A R%"- 31 J': T#8$ %1"3$%&+ .2#

/# %3'%/"- & 1"&"3-%=" .#:"$%39 ;#"

KT+1 1'% 131'$1 '%&%19 $' %+1 *!&91 %! &%%&*? !'13K

T" *"-$ ;+ $ %./#=" +8# /-%$%3 %- *+ '3-$3$+ $$':%39 %$7 I3 $"# ;#1-,

T%$3 -81 -$#"39$"3 %$- /-%$%3 *+ %3$#18'%39 3"; /#18'$- $$ .:" *-"$"

%$- "?%-$%39 3"-7 I$ %- *"$$"# $ $:" *8-%3"-- ;+ . +8#-"& $3 =" -."3"

"-" 1 %$ +87 T%- /8$- $" './"$%$%3 %3 $89 -/$ - .=%39 $#9"$ %-

#1"# $ %$ $3 -$$%3#+ 3"7 T%$3 -81 '3$%388-+ %33=$" 31 %3$#18'"

3"; .1"-7 T" %./#$3'" & R > D (R"-"#' > D"="/."3$) - *""3#"%-"1 3+ #"'"3$+7 I3 #"'"3$ $%."- %$ - *""3 R > D $$ - /#=%1"1 $" "19" $

*$ /#18'$- 31 *#31-7

H;"="# $%- -$#$"9+ '3 *" //%"1 .%3+ $ $" ;"# #39" # 1%9%$ #39" &

T%$3- ;$'"-, - $" '3'"/$ & '-- #".%3- '3-$3$ ="# /"#%1 & $%."7

A$$':%39 +8#-"& .+ -'#%&%'" -#$5$"#. /#&%$-, *8$ %$ - 3" &831."3$

*"3"&%$7 I$ /#$"'$- .#:"$ -#", $" 8$%.$" ;"/3 %3 3+ .#:"$%39 *$$"7 A3+

'./3+ $$ "-%$$"- $ $$': %$-"& 8-8+ -"- .#:"$ -#" 31 8$%.$"+ .#:"$

"1"#-%/7


63/65

KS%!9 *!"1%$%$1 "!1' '+! &/&' 1 !*?1K

M-$ './3%"- =" 3+ 3" '3'" $ ;%3, *8$ "1"#- %:" T%$3 =" $;7 I& T%$3

.%--"- 3 //#$83%$+ $ $$': %$-"&, %$ '3 &$"3 #"'="# -%./+ *+ '/+%39 $"

'./"$%$%=" .="7 H;"="#, $" "1"# 89$ $ .=" #/%1+ *"" $" $$':"# 9"$-

"-$*%-"17 T"#" %- 3 #. ="#-%@"1 "9- # './'"3'+ %3 .#:"$%397 B':%39

;#:- ;" "1"# - %$ $:"- $%." 3 $$':"# $ .:" 3 %./#"--%3 %3 $" .%31

& $" $#9"$ '8-$."#7

F# "?./" %& T%."? '."- 8$ ;%$ 3"; $"'39+ ;$' T%$3 -81 '83$"# $"

.=" *+ %3$#18'%39 -%.%# %3" & ;$'"-7 I3 .#:"$%39 ;#", /-+'9+ %- ;+-

3 $" -%1" & $" #9"# './"$%$#7 I$ %- $8- ;+- *"$$"# $ ="# '="# $3 $

831"#'="#7

W" $"#"" &"" $$ %$ %- 3+ $#89 $" /#/"# %./"."3$$%3 & -8' 1"&"3-%="

$"'3%8"- $$ T%$3 ;% *" *" $ -$=" && $" $#"$ & $" 38."#8- "%93 *#31- %3

$" '83$#+ $1+7


64/65

CONCLUSION

I31%3 ;$' %318-$#+ %- 9#;%39 1+ *+ 1+7 O3'" 8/3 $%." $" %$"1 ?111' !3 %+1

&%$! /&' HMT /&' '!" ;%$ W&%*+ 31 3; T$%& 1 9%3"1 -#$ &

"!!! %3 $" "&?1% &

'8%#"1 $$ /-%$%37

F# HMT $ '8%#" $" /-%$%3 *':, -81 ;+- :""/ %3 .%31, M38&'$8#" ;$

$" C3-8."# ;3$- 31 3$ $" C./3+

B1*&'1, C'%!"1 I' T+1 $9 31:%39 '33$ *" 1%-//%3$"17

D8" $ $" "3$#3$ & -.899"1 91- 31 "%93 /+"#- I31%3 ;$' %318-$#+ %-

-:%397 H"3'" $%- %- $" #%9$ $%." $ %3$#18'" #%9$ .1"-, ;%' $" '3-8."#

;3$-, 31 9#* " .#:"$7


65/65

BIBLIO4RAPHY@

WEBSITES@

WWW7TATA7COM

WWW7TITAN7COM

WWW7HMT7COM

WWW7GOOGLE7COM

NEWSPAPER REFERRED TO@

THE TIMES OF INDIA

THE HINDU BUSINESS LINE

MA4AQINES REFERRED TO@

BUSINESS WORLD7

BUSINESS TODAY7
http://www.google.com/http://www.google.com/

a project report on indian watch industry with a special refernce to hmt and titan

Documents