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A Project Report on

DETERMINATION OF MARKET

POTENTIAL OF DATA PRODUCTS

FOR BHARTI AIRTEL LTD .(Mumbai )

Presented By

SUDARSHAN MAHAJAN

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BASIC THEORETICAL CONCEPTS

Market Potential :

Total Market Potential

Area Market Potential

Determination methods :

Market build up method

Multiple factor index method

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OBJECTIVES

To find out the market potential of data product.

To find out potential for Internet Lease line.

To find out factors which influence purchase decision.

To find out and capture potential customers in theproject area .

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RESEARCH METHODOLOGY

Sample Design

Sample Size

Sample Frame Research Design

Collection of Data

Research Approach

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DATA INTERPRETATION &DATA

ANALYSIS

Type of Business

2

28

22

9

39

Business type

Purpose of using Internet

Video Conferencing

Surfing and Emailing

Downloading

Uploading

Anyother

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No. of Pcs using Internet

1_20 21_30 31_40 More than 40

12

36

31

21

No. of Pc's

Series1

Current Data Service Provider

15

21

13

21

30

Airtel Tata Docomo Reliance Hathway Other

Series1

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Monthly Expenditure on Internet

4%

45%

22%

29%

Monthly Expenditure

Less than 1000 2000-4000 4000-8000 more than 8000

Total Monthly Internet Usage

Less than

10Gb11 - 20 Gb

21 - 30 GbMore than 30

Gb

12

70

2

16

Internet Usage

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Bandwidth Using Factors consider While

Purchasing Internet

Speed

29%

Price

22%

Value AddedServices

15%

Brand Name

34%

Factors Consider for Purchasing

16%

41%

29%

14%

Bandwidth Usage

Less than 1 Mbps 1 - 2 Mbps2 - 4 Mbps More than 4 Mbps

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Benefits By Current

Service Provider

Intersted in Airtel

Service

46 48 50 52 54

Yes

No

Series1

29 4355

29

Silent Features

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FINDINGS & SUGGESTIONS

Major Findings

The 42.6% of customer

uses Internet for surfing

and Downloading 70% population uses 10-

20Gb data per month

Speed (29%)& Brand Name

(34%) are main factorsconsidered while

purchasing internet

Suggestions

Airtel should present the

products (basic plans)

based on Surfing and

downloading

Airtel may capture the

market by providing

services at higher data

usage

Airtel should invest in

branding & provide better

speed

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Major Findings

Price (26%) & after sales

service (33 %) are the main

benefits getting by thevarious competitors

Suggestions

Airtel should penetrate the

market by providing

competitive price. Airtel should focus on after

sales services e.g. 24X7

technician support , free

installation & maintenance .

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THANK YOU