a project report on a study on customer awareness level to improve market share to find the...

Upload: babasab-patil-karrisatte

Post on 05-Apr-2018

215 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    1/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Literature Review:

    The project report on A study on customer awareness level to improve market

    share to find the potential customer for Met Life India. In Hubli.

    Body of the Report:

    Primary data was collected by administration questionnaire of 100 customers. The

    questionnaire was specially framed to meet the requirement of the survey and the following

    details.

    Direct contact was made with the respondents through random sample to collect the

    needful information with reference to our objective as per to meet the survey requirement.

    Interview technique:

    Direct personal interview was conducted throughout project using direct structured

    and self administrative questionnaire.

    Conclusion & Recommendation:

    Analysis was based on the result of the research conducted and the

    recommendations are based on the analysis.

    Limitation:

    The major limitation of the project was time frame.

    Babasabpatilfreepptmba.com Page 1

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    2/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    STATEMENT OF THE PROBLEM

    A study on customer awareness level to improve market share to find the

    potential customer for Met Life India.

    The main core problem in the project is to know weather the people of Hubli city is

    fully aware of Met Life India Life Insurance Plans and policies

    Purpose of the study:

    The study was undertaken to gather information from the respondents regarding

    awareness Met Life India Life Insurance Plans and policies and the purpose of the study is

    to know how many people are aware of Met Life India Life Insurance Plans and policies

    Scope of the study:

    The study will help the company to know the awareness of Met Life India

    Life Insurance Plans and policies in Hubli city.

    The study will help the company to know the customer profile.

    The company can find out where their competitors stand.

    The reason for confining the scope of the research in Hubli were .

    1) One of the fast growing city in educational field in Karnataka and represents the

    more scope to the insurance companies.

    Babasabpatilfreepptmba.com Page 2

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    3/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    2) It is also commercial city in the Business field.

    Objectives:

    1. To study the awareness level of Met Life India Life Insurance Plans and

    policies.

    2. To find factor influencing financial planning.

    3. To find potential market for Met Life India Life Insurance Plans and

    policies

    4. To find vital communication media.

    RESEARCH METHODOLOGY

    Data source: Primary data (field survey)

    Area of Research: Hubli city.

    Research instrument: Questionnaire.

    Sample Plan: Personal Interview.

    Sample Unit: Businessman, Job holders, etc.

    Sampling method: Non probability method, Random sampling method.

    Sample Size: 100 respondents.

    Babasabpatilfreepptmba.com Page 3

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    4/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    INSURANCE REGULATORY AND DEVELOPMENT

    AUTHORITY ACT 1999 (IRDA)

    Babasabpatilfreepptmba.com Page 4

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    5/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    This Act, passed in Dec 1999, provided for the establishment of the IRDA to

    protect the interests of policyholders, to regulate, promote & ensure orderly growth of

    insurance industry & for the matters connected therewith or incidental thereto. It also

    sought to amend the insurance Act, 1938, the L I C Act, 1956 & the general insurance

    Business (nationalization) Act, 1972.

    The IRDA is the corporate body. It is advised insurance advisory committee

    consisting of not more than 25 members to represent the interests of commerce,

    industry, transport agriculture, consumer forums, surveyors, agents, intermediaries,

    organizations engaged in safety & loss prevention, research bodies & employees

    associations in the insurance sector. It replaces the controller of insurance to

    administer the provisions of the insurance Act. That includes registrations, licensing, &

    laying down regulations for the proper conduct of the business & the protection of the

    interests of policyholders.

    The regulations framed by the IRDA, in so far as they affect the working of agents,

    are reproduced in full at the end of this course.

    Introduction to insurance

    Babasabpatilfreepptmba.com Page 5

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    6/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The business of insurance is related to the protection of economic value of assets.

    Every asset has a value. The asset is valuable to the owner, because he accepts to get

    benefits from it. The benefit may be income or something else. Its a benefit because it

    meets some of his needs. In the case of factory or a cow, the product generated b is sold &

    income generated. In the case of a motor car it provides comfort & convenience in

    transportation. There is no direct income

    Every asset is expected to last a certain period of time during it which it will

    perform. After that, the benefit may not be available. There is a life time for a machine in a

    factory or a cow or a motor car. None of them will last for ever. The owner is aware of this

    and he can so manage his affairs that by the end of that period or life-time, a substitute is

    made available. Thus, he makes sure that the value or income is not lost. How ever the

    asset may get lost earlier an accident or some other unfortunate event may destroy it or

    make it non-functional. In that case, the owner and those deriving benefits there from

    would be deprived of the benefit and the planned substitute would be not having been

    ready. There is an adverse or unpleasant situation. Insurance is a mechanism that helps to

    reduce the effect of such adverse situation.

    Brief history of insurance

    Babasabpatilfreepptmba.com Page 6

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    7/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The business of insurance started with marine business traders, who use to gather in

    the Lloyds coffee house in the London agreed to share the losses to their goods while

    being carried by ships. The losses use to occur because of he pirates on the high seas or

    because of bad weather spoiling the goods or sinking the ships. The fist insurance policy

    was introduced in 1583 in England. In India insurance began in 1870 with life insurance

    being transacted by an English company, the European &the Albert .The first Indian

    insurance company was Bombay mutual assurance society ltd formed in 1870. This was

    followed by oriental life insurance company.In1874, the bharath in 1896 & the empire of

    India in 1897.

    Later, the Hindustan cooperative was formed in Calcutta, the united India in

    madras, the Bombay life in Bombay, the national in Calcutta, The new India in Bombay,

    the Jupiter in Bombay and the lakshmi in New Delhi. These were all Indian companies,

    started as a result of the swadeshi movement in the early 1900s. By the year 1956, when

    the life insurance business was nationalized and the life insurance corporation of India

    (LIC) was formed on 1st Sep 1956, there were 170 companies and 75 provident funds

    societies transacting life insurance business in India. After the amendments to the relevant

    laws in 1999, the LIC did not have the exclusive privilege of doing life insurance business

    in India. By 31.03.2002, 11 new insurers had been registered & had been to transact life

    insurance business in India.

    INSURANCE IN INDIA

    Babasabpatilfreepptmba.com Page 7

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    8/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The insurance sector in India has come a full circle from being an open

    competitive market to nationalization and back to a liberalized market again. Tracing the

    developments in the Indian insurance sector reveals the 360-degree turn witnessed over a

    period of almost two centuries.

    A brief history of the Insurance sector

    The business of life insurance in India in its existing form started in India in the

    year 1818 with the establishment of the Oriental Life Insurance Company in Calcutta.

    Some of the important milestones in the life insurance business in India are:

    1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the

    life insurance business.

    1928: The Indian Insurance Companies Act enacted to enable the government to collect

    statistical information about both life and non-life insurance businesses.

    1938: Earlier legislation consolidated and amended to by the Insurance Act with the

    objective of protecting the interests of the insuring public.

    1956: 245 Indian and foreign insurers and provident societies taken over by the central

    government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956,

    with a capital contribution of Rs. 5 crore from the Government of India. The General

    insurance business in India, on the other hand, can trace its roots to the Triton Insurance

    Babasabpatilfreepptmba.com Page 8

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    9/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Company Ltd., the first general insurance company established in the year 1850 in Calcutta

    by the British.

    Some of the important milestones in the general insurance business in India are:

    1907: The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes

    of general insurance business.

    1957: General Insurance Council, a wing of the Insurance Association of India, frames a

    code of conduct for ensuring fair conduct and sound business practices.

    1968: The Insurance Act amended to regulate investments and set minimum solvency

    margins and the Tariff Advisory Committee set up.

    1972: The General Insurance Business (Nationalization) Act, 1972 nationalized the general

    insurance business in India with effect from 1st January 1973.

    107 insurers amalgamated and grouped into four companies viz. the National

    Insurance Company Ltd., the New India Assurance Company Ltd., the

    Oriental Insurance Company Ltd. and the United India Insurance Company

    Ltd. GIC incorporated as a company.

    Insurance sector reforms

    Babasabpatilfreepptmba.com Page 9

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    10/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    In 1993, Malhotra Committee headed by former Finance Secretary and RBI

    Governor R.N. Malhotra, was formed to evaluate the Indian insurance industry and

    recommend its future direction.

    The Malhotra committee was set up with the objective of complementing the reforms

    initiated in the financial sector.

    The reforms were aimed at creating a more efficient and competitive financial system

    suitable for the requirements of the economy keeping in mind the structural changes

    currently underway and recognizing that insurance is an important part of the overall

    financial system where it was necessary to address the need for similar reforms

    In 1994, the committee submitted the report and some of the key recommendations

    included:

    i) Structure

    Government stake in the insurance Companies to be brought down to 50%

    Government should take over the holdings of GIC and its subsidiaries so that these

    subsidiaries can act as independent corporations

    All the insurance companies should be given greater freedom to operate

    ii) Competition

    Babasabpatilfreepptmba.com Page 10

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    11/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Private Companies with a minimum paid up capital of Rs.1bn should be allowed to enter

    the industry

    No Company should deal in both Life and General Insurance through a single entity

    Foreign companies may be allowed to enter the industry in collaboration with the

    domestic companies

    Postal Life Insurance should be allowed to operate in the rural market

    Only one State Level Life Insurance Company should be allowed to operate in each state

    iii) Regulatory Body

    The Insurance Act should be changed

    An Insurance Regulatory body should be set up

    Controller of Insurance (Currently a part from the Finance Ministry) should be made

    independent

    iv) Investments

    Mandatory Investments of LIC Life Fund in government securities to be reduced from

    75% to 50%

    GIC and its subsidiaries are not to hold more than 5% in any company (There current

    holdings to be brought down to this level over a period of time)

    v) Customer Service

    LIC should pay interest on delays in payments beyond 30 days

    Babasabpatilfreepptmba.com Page 11

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    12/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Insurance companies must be encouraged to set up unit linked pension plans

    Computerization of operations and updating of technology to be carried out in the

    insurance industry

    The committee emphasized that in order to improve the customer services and increase the

    coverage of the insurance industry should be opened up to competition. But at the same

    time, the committee felt the need to exercise caution as any failure on the part of new

    players could ruin the public confidence in the industry.

    Hence, it was decided to allow competition in a limited way by stipulating the minimum

    capital requirement of Rs.100 crores. The committee felt the need to provide greater

    autonomy to insurance companies in order to improve their performance and enable them

    to act as independent companies with economic motives. For this purpose, it had proposed

    setting up an independent regulatory body.

    IMPORTANCE OF INSURANCE

    Why I need Insurance

    Babasabpatilfreepptmba.com Page 12

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    13/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Life Insurance is a contract by which you can protect yourself against specific

    losses by paying a premium over a period of time. Since each one of us, during our lives

    are faced with numerous risks failing health, financial losses, accidents and even

    fatalities, our instinct drives us to cover ourselves against those risks. Though an insurance

    cover cant protect you against the emotional losses arising out of these risks, it softens the

    economic crisis that usually accompanies these losses.

    Life Insurance gains much more value if you are a nuclear family. Unlike in the

    traditional joint family system, in a nuclear family, support from the extended family

    cannot be counted upon. So it is vital that you have an insurance cover as the protective

    shield against unfortunate losses.

    And its not only your life you could insure against those risks. With the Insurance

    Industry going through positive changes in the last few decades, now, you have a variety of

    risk coverage options. For instance, products in the market range from whole life insurance

    to covering risks associated with home loans.

    Whats more, now you could choose life insurance as an investment option, the

    returns of which you can enjoy at the most critical phases of your life for instance, at the

    time of your childs admission into one of those dream institutes.

    And the insurance industry is constantly evolving. So, you now have a wider option

    of insurers presenting you with products that not only cover those risks, but also act as

    wealth accumulation or investment avenues, which, you should definitely avail of.

    Babasabpatilfreepptmba.com Page 13

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    14/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Whether you are new to insurance, or an informed customer, you could always get

    valuable information from us. We have attempted to cover this site with some

    comprehensive information on life insurance. However, do not hesitate to leave a note for

    our Financial Advisors. Not only they could provide you with the additional information

    you might be looking for, they can also help you assess your life insurance needs and

    invest wisely.

    Purpose & need of insurance

    Assets are insured, because they are likely to be destroyed, through accidental

    occurrences. Such possible occurrences are called perils. Fire, floods, breakdowns,

    lightning, earthquakes, etc are perils. If such perils can cause damage to the asset, we say

    that the asset is exposed to that risk. Perils are the events. The risk to a owner of building,

    because of the peril of an earthquake, may be a few lacs or a few crores of rupees,

    depending on the cost of the building & the contents in it.

    The risk only means that there is a possibility of loss or damage. The damage may

    or may not happen. Insurance is done against the contingency that it may happen. There

    has to be an uncertainty about the risk. Insurance is relevant only if there are uncertainties.

    If there is no uncertainty about the occurrence of an event, it cannot be insured against. In

    the case of human being death is certain, but the time of death is uncertain. In the case of a

    person who is terminally ill, the time of death is uncertain, thought not exactly known. He

    cannot be insured.

    Babasabpatilfreepptmba.com Page 14

    http://var%20object%20%3D%20window.open%28%27/MetIndia/LeaveANote.html',null,%20'height=470,%20width=440,status=no,toolbar=no,menubar=no,location=no,scrollbars=no,resizable=yes')http://var%20object%20%3D%20window.open%28%27/MetIndia/LeaveANote.html',null,%20'height=470,%20width=440,status=no,toolbar=no,menubar=no,location=no,scrollbars=no,resizable=yes')
  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    15/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Insurance does not protect the asset. It does not prevent its loss due to the peril. The

    peril cannot be avoided through Insurance. The peril can sometimes be avoided, through

    better safety & damage control management. Insurance only tries to reduce the impact of

    the risk on the owner of the asset & those who depend on that asset. It only compensates

    the losses-and that too, not fully.

    Only economic consequences can be insured. If the loss is not financial, Insurance

    may not be possible. Examples of non-economic losses are love & affection of parents,

    leadership of managers, and sentimental attachment to family heirlooms, innovative &

    creative abilities

    How insurance works

    The mechanism of insurance is very simple. People who are exposed to the same

    risks come together & agree that, if any of them suffers loss, the others will share the loss

    & make good to the person who lost. All people who send goods by ship are exposed to

    same risk, which are related to water damage, ship sinking, piracy, etc.Those owning

    Factories are not exposed to these risks but they are exposed to different kinds of risk like

    fire, hailstorms, earthquake, lightning, burglary, etc, like this different kinds of risk can be

    identified & separate groups can be made, including exposed to those risk. By this method,

    the heavy loss that any of them may suffer is divided into a small bearable loss by all.

    There are certain principles, which make it possible for insurance to remain a fair

    arrangement. The first is that it is difficult for any one individual to bear the consequences

    of the risk he is exposed to. It will become bearable when the community shares the

    Babasabpatilfreepptmba.com Page 15

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    16/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    burden. The second is that the peril should be in an accident manner. Nobody should be in

    a position to make the risk happen. In other words, none in the group should set fire to his

    assets & ask others to share the costs of damage. This would be taking unfair advantage of

    an arrangement put in to place to protect people from the risk they are exposed to. The

    occurrence has to be random, accidental, & not the deliberate creation of the insured

    person.

    The manner in which the loss is to be shared can be determined before hand. It may

    be proportional to the risk the each person is exposed to. This would be indicative of the

    benefit he would receive if the peril befell him. The share could be collected from the

    members after the loss has occurred or the likely shares may be collected in advance, at the

    time of admission to the group. Insurance companies collect in advance & create a fund

    from which the losses are paid.

    The collection to be made from each person in advance is determined on

    assumptions. While it may not be possible to tell beforehand, which person will suffer, it

    may possible to tell, on the basis of past experience, how many persons, on an average,

    may suffer losses.

    THE BUSINESS OF INSURANCE

    Insurance companies are called insurers. The business of insurance is to

    A. Bring together persons with common insurance interest.

    Babasabpatilfreepptmba.com Page 16

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    17/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    B. Collect the share (premium) from all of them.

    C. Pay out compensations (claims) to those who suffer.

    The premium is determined on the same lines as indicated in the above examples

    above, but with some further refinements.

    In India, insurance business is classified primarily as life & non-life or general. Life

    insurance includes all risks related to the lives of human beings & general insurance covers

    the rest.

    Myths of Insurance

    There are some myths that are associated with Insurance. To choose insurance as a

    good investment, you need to be informed about these myths.

    Insurance is for saving tax

    The primary function of life insurance is to cover you against sudden losses arising

    out of sudden death or liability. Unlike other investment options like the Public Provident

    Fund that offers 20% tax rebate under Section 88 of the Income Tax Act, 1961or other

    small savings schemes like post office deposits and national savings certificates, Insurance

    isnt a tax saving investment vehicle.

    Insurance, primarily offers you complete security arising out of risk coverage

    against the uncertainties of life. And secondarily serves you as a good investment option

    and tax saving tool. Hence, as an instrument, life insurance offers you the ideal blend of

    risk cover, returns and tax benefits.

    Babasabpatilfreepptmba.com Page 17

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    18/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Insurance does not give good returns

    Its true that there are other investment options that could give you more returns

    than life insurance. If returns are evaluated in isolation, a fixed deposit option offering you

    6% interest definitely looks good in a depressed market. However, life insurance offers you

    other benefits, in addition to returns.

    For example, say, you invest Rs.5000/- in fixed deposit. You would ideally get

    back the money at the end of the year with marginal interest. Whereas, if you decide to pay

    a premium of Rs.5000/- per annum on a life insurance policy, you could buy an insurance

    cover of Rs.50, 000/- to Rs.2 lakhs depending on your age and type of policy. And if, the

    unfortunate happens during the tenure, your near and dear ones get to receive the amount

    for which you are insured. If not, you get back the entire sum at the end of the tenure.

    Insurance products are not flexible

    Insurance products have become more flexible with the introduction of riders that allow

    you to customize your plan. Riders allow you to tailor your insurance policy to suit your

    unique needs. They are attached to your base policy when it is purchased and are available

    at nominal rates. For example, there is the Critical Illness Rider, which provides for

    payment of an amount based on the diagnosis of a critical illness condition of the life

    assured. The illnesses covered include critical conditions such as heart attack, stroke,

    cancer, kidney failure and major organ transplant.

    Flexibility is also provided through different premium payment options. By utilizing these

    Babasabpatilfreepptmba.com Page 18

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    19/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    payment options, you need not get tied down to paying the premiums through out the term

    of the policy. With Limited payment option, you can complete your premium payments in

    short intervals, while enjoying the benefits of the policy for a longer term.

    My money gets tied down in Insurance

    The withdrawal facility available with select insurance policies makes it possible

    for you to withdraw your accumulated money any time when you need it. There are also

    loan options available on most policies that enable you to utilize your returns much earlier

    than the completion of the term of the policy.

    In essence, life insurance offers you risk coverage, tax benefits and returns on investment.

    MetLife

    With over 138 years of experience, the MetLife companies serve millions of

    customers in the Americas and Asia with one goal in mind to build financial freedom for

    everyone. The MetLife companies are a leader in-group benefits that serve 88 of the top

    one hundred FORTUNE 500* companies, and provide benefits to 37 million employees

    and family members through its plans sponsors in the U.S. The MetLife companies are also

    ranked #1 in-group life and #1 in commercial dental in the U.S. The MetLife companies

    are the number one life insurer in the U.S. with approximately US $3.3trillion of

    life insurance in force. In India, MetLife was incorporated in 2001,

    and aims to differentiate itself through customized need based selling, simple and

    Babasabpatilfreepptmba.com Page 19

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    20/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    innovative products, and technology-backed service experience, to tread its path to build

    financial freedom for everyone.

    Mission / Vision / Values

    Our Vision and Mission

    Build financial freedom for all through leadership in providing financial advice and

    building long-term relationships through innovative protection, accumulation and

    retirement products, robust underwriting processes and creating world-class customer

    service experience for our customers.

    We want to provide customers in India with world-class solutions for financial

    security, and in the process add significant value to our shareholders, associates and

    society.

    Our Core Values

    We lead through Innovation to offer world class and competitive products to our

    customers

    We build Long Term Relationships with our customers by creating a world class

    service experience through operational excellence and the innovative use of

    technology

    We create a Customer Centered and Result Focused Vision that inspires each one

    of our Associates and has their buy-in

    Babasabpatilfreepptmba.com Page 20

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    21/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    We are committed to creating a High Performance Organization by creating an

    environment that allows each one of our Associates to perform at their peak. As a

    result we will also be recognized as an Employer of Choice

    We are committed to Partnering with our internal and external Customers for

    mutual success

    We work with Integrity, Fairness and Financial Prudence in all our dealings

    keeping the interests of our Shareholders, Customers and Associates paramount

    DIFFERENT DEPARTMENTS

    Revenue Generated dept

    Customer related dept

    1) Procuring new Business

    2) Scrutiny of the new proposal and deciding on the proposal.

    3) Issuing policy

    4) Make sure that the policy should not lapse.

    5) Servicing policy holder

    6) Advertising

    7) Investing Mutual fund dept

    8) Account dept

    9) HR development dept

    10) Government laws dept, returns and statements

    Corporate Partners

    Babasabpatilfreepptmba.com Page 21

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    22/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    As the vital channel for MetLifes products, we have chosen some exemplary banks

    and financial institutions. These will serve as the interface between our customers and we

    to aid us understand the unique needs and aspirations of every Indian. And update our

    products with features that form the cornerstones of financial freedom.

    Prelude:

    The Jammu & Kashmir Bank is today one of the fastest growing banks in India

    with a network of more than 500 branches/offices spread across the country offering world

    class banking products/services to its customers. Today, the Bank has a status of value

    driven organization and is always working towards building trust with Shareholders,

    Employees, Customers, Borrowers, Regulators and other diverse Stakeholders, for which it

    has adopted a strategy directed to developing a sound foundation of relationship and trust

    aimed at achieving excellence, which of course, comes from the womb of good Corporate

    Governance. Good Governance is a source of competitive advantage and a critical input for

    achieving excellence in all pursuits. J&K Bank considers good Corporate Governance as

    thesine qua non of a good banking system and has adopted a policy based on all the four

    pillars of good governance transparency, disclosures, accountability and value, enabling

    it to practice trusteeship, transparency, fairness and control, leading to stakeholders delight,

    enhanced shareholder value and ethical corporate citizenship. It also ensures that bank is

    managed by an independent and highly qualified Board following best globally accepted

    practices, transparent disclosures and empowerment of shareholders, besides ensuring to

    meet shareholders aspirations and societal expectations following the principles of

    management's executive freedom to drive the bank forward without undue restraints but

    Babasabpatilfreepptmba.com Page 22

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    23/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    within the framework of effective accountability. The excellence achieved by the bank in

    its operations stemming from the roots of voluntary good Governance has not gone

    unrecognized and Bank has recently bagged three very prestigious awards for following

    fair business practices and commitment to social obligations.

    Financials

    The Bankrecorded an outstanding achievement in the last fiscal (2004-05) in key

    areas of its operations. During the year 2004-05, the Bank achieved an all time high

    business turnover of Rs.33162.11 crore from Rs.27946.32 crore of the previous year

    registering an increase of 18.66%.

    The Capital & Reserves of the Bank increased by Rs.71.66 crore to Rs.1665.40

    crore during the year from Rs.1593.74 crore of the previous year. The Capital Adequacy

    Ratio stood at 15.15%, which is comfortably much above the minimum stipulated by

    Reserve Bank of India.

    The Bank posted a net profit of Rs.115.07 crore in the last fiscal as against the

    previous year figure of Rs.406.33 crore .The dip in the profits is in line with overall

    industry trend which witnessed diminishing yields in the securities portfolio held by banks

    and consequential booking of losses. The Bank could not remain insulated to the said

    affects of inflation and hardening of interest rates, which besides impacting the yields also,

    depreciated the investment portfolio. In order to insulate the securities portfolio from future

    market risk and to reduce the duration of its investments, Bank transferred securities of

    Rs.2602.03 crore from AFS to HTM category and also disposed off long duration

    Babasabpatilfreepptmba.com Page 23

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    24/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    securities, thereby booking depreciation /loss on investment portfolio aggregating

    Rs.222.47 crore.

    Bank's aggregate deposits recorded an appreciable accretion of 16% to Rs.21644.97

    crore at the end of financial year 2004-05 from the previous year figure of Rs.18661.38

    crore. The rate of growth is commendable when compared to 14.1% at national level.

    The credit portfolio of the Bank also recorded an appreciable growth during the

    year. The total advances of the Bank increased to Rs.11517.14 crore against Rs.9284.94

    crore of the corresponding periods of the previous year registering a growth of 24%. The

    outstanding to priority sector increased by Rs.544 crore to Rs.2510 crore at the end of

    March 2005 from Rs.1966 crore of the previous year. The investment portfolio recorded a

    growth of 8% to Rs.9089.23 crore from Rs.8451.10 crore of the previous years.

    The net NPAs stood at 1.41%, against 1.48% of the previous year, which is one of

    the lowest in the industry.

    During the year, the Foreign Exchange business recorded an impressive growth of

    29%, moving to Rs.5964.67 crore against Rs.4637 crore of the previous year. The

    contribution of this segment to the Bank's gross income has been to the tune of Rs.38.22

    crore against Rs.34.80 crore of the previous year. The export turnover of the Bank

    increased from Rs.1928.86 crore to Rs.2211.51 crore registering an increase of 15%.

    Keeping in view overall performance of the Bank, the Bank, after the approval of

    shareholders, paid 80% dividend (free of tax) for the year ended 31 st March 2005.

    Babasabpatilfreepptmba.com Page 24

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    25/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The productivity levels continued to show sustained growth with per branch and per

    employee business increasing to Rs.6632.4 lakhs and Rs.482.50 lakhs respectively

    Dhanalakshmi Bank

    Dhanalakshmi Bankcharts a 79-year course commencing from its incorporation

    in the year 1927 by a group of enterprising entrepreneurs of Thrissur, the cultural capital of

    Kerala. The Bank has foreseen transition and made the right moves towards sustained

    development. Dhanalakshmi Bankhas today attained national stature with 181 branches

    and 26 Extension Counters spread over the States of Kerala, Tamil Nadu, Karnataka,

    Andhra Pradesh, Maharashtra, Gujarat, Delhi and West Bengal. The high growth trajectory

    is powered by strong fundamentals. As at the end of March 2006, the Capital Adequacy

    Ratio of the Bank was above the mandatory requirement of 9%. The highlights of our

    performance during the year 2005-06 are as follows:

    Operating profits increased by 53%

    Non-interest income increased by 83.8%

    Cost of deposits declined to 5.19% and yield on advances improved to 9.44%

    Micro credit recorded a growth of 92.2%

    Net NPA brought down to 2.44%

    Babasabpatilfreepptmba.com Page 25

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    26/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Bank posted a net profit of Rs. 9.51 crores.

    85% of Banks business brought under centralized banking solution (CBS)

    The Bank has always been a trendsetter, constantly making pioneering moves. The

    Bank has in its books top corporate clients and blue chips, both established and emerging.

    With a view to widening its geographical spread, the Bank plans to add a number of

    branches to its network during the current year. The delivery channels are being

    supplemented by putting up onsite as well offsite ATMs at 100 locations.

    The marketing mantra at Dhanalakshmi Bank is to position the Bank as a

    technologically advanced and customer-oriented Bank. With this end in view, the Bank has

    introduced Centralized Banking Solutions (CBS) on the Flexcube Platform for extending

    Anywhere/Anytime banking to its ever-expanding clientele through multiple delivery

    channels. The Bank has set-up a state-of-the-art DATA CENTRE in Bangalore, the IT

    capital of the country to create physical environment necessary to keep the servers

    operational 24 hours a day and 7 days a week. Almost 85% of our business is now on CBS

    platform.

    The Bank emphasizes on customizing services and personalizing relations. In its

    pursuit to become a customer-friendly bank offering vast, varied and versatile service with

    a personal touch, the Bank has introduced an International Debit Card under tie-up with

    Visa International. The Bank has already become a Principal Member of Visa International.

    Steps are afoot to introduce a co-branded Credit Card in association with a leading public

    sector bank. In another customer-friendly move, the Bank has joined CASHNET, the first

    Babasabpatilfreepptmba.com Page 26

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    27/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    independent nation-wide shared ATM network in India. This facility has been introduced

    with a plethora of value-added services designed to enhance the banks commerce solutions

    for customers with Electronic Refill of pre-paid mobile airtime, mobile banking with

    account access and event messaging plus Electronic Bill Presentment and Payment for post

    paid bills. The Bank has also joined the National Financial Switch (ATM network) of the

    IDRBT, promoted by Reserve Bank of India. By joining Cash net and NFS, our customers

    have been provided access to more than 14,000 ATMs in the country. Tie-up with other

    shared ATM networks like Cash Tree is in the offing.

    Dhanalakshmi Bank has introduced tele banking and Internet banking. All the

    branches of the Bank will be covered in a phased manner. The Bank has also put in place a

    vibrant Cash Management System (CMS) that provides speedier cheque collection through

    59 branches.

    Real Time Gross Settlement (RTGS) System went live at Dhanalakshmi Bank

    recently. The RTGS System will facilitate large value inter-bank payments and settlement

    in real time on-line mode on a transaction-by-transaction basis.

    The Bank has ventured into both life and non-life insurance. It is selling life

    insurance products of M/s. MetLife India, a renowned global player in this segment and

    non-life insurance products of M/s. IFFCO-TOKIO as their corporate agent. The Bank is

    also a depository participant of NSDL (National Security Depository Limited) offering

    Demat services through selected branches.

    Babasabpatilfreepptmba.com Page 27

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    28/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    With a view to making available value-added services to the NRIs the Bank has set

    up NRI Boutiques (Relationship Centres) at 8 locations in the State of Kerala. The Bank

    has also plans to open specialized NRI branches with accent on quality of service and

    thrust on specialization at potential locations. There has been a significant surge in the

    number of drawing arrangements with Exchange Houses in the Middle East.

    The Banks Industrial Finance Branch at Kochi and Corporate Office, Trichur have

    been accredited with certification under ISO 9001-2000.

    On the socio-economic front, the Bank is maintaining the Numero Uno position

    under Micro Credit among all Kerala-based Private Sector Banks. This, in fact, is the

    fulfillment of our avowed objective to act catalytic to the economic prosperity of the

    country. The Bank has recognized micro finance intervention as an effective tool for

    poverty alleviation and has streamlined the linkage between the Bank and Self Help

    Groups through 100 branches.

    In essence, the Bank is paying focused attention on its core competence like ever

    expanding client-base, constantly upgraded customer service, professional management,

    skilled manpower, wide network of branches and excellent customer support.

    The Bank is managed by a professional and forward looking Board of Directors

    drawn from various walks of life with Mr. A.D. Navaneethan as the Chairman, Mr. P.S

    Prasad as the MD & CEO and Mr. V S R Murthy as Executive Director.

    Babasabpatilfreepptmba.com Page 28

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    29/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Karnataka Bank

    The Karnataka Bank Ltd., a premier private sector bank of the country, was

    incorporated on February 18th, 1924 at Mangalore, a coastal town in South Kanara, a

    district of Karnataka state, which has attained renown as the Cradle of Indian Banking.

    Today it is one of the leading private sector banks in the country, known for its

    steady and disciplined growth and cordial customer service. The Bank has a strong national

    presence through a widespread network of 358 branches. The bank has 230 branches

    wholly/partially computerized, as of now.

    Plans are underway to put in place additional products to enhance customer

    satisfaction and to increase income stream with the help of upgraded technology. The bank

    has already put in place an elaborate risk monitoring and asset liability management

    system.

    Babasabpatilfreepptmba.com Page 29

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    30/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    UTI Bank was the first of the new private banks to have begun operations in 1994,

    after the Government of India allowed new private banks to be established. The Bank was

    promoted jointly by the Administrator of the specified undertaking of the Unit Trust of

    India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance

    Corporation Ltd. and other four PSU companies, i.e. National Insurance Company Ltd.,

    The New India Assurance Company, The Oriental Insurance Corporation and United

    Insurance Company Ltd.

    The Bank today is capitalized to the extent of Rs. 281.19 Crores with the public holding

    (other than promoters) at 72.53 %.

    The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai.

    Presently the Bank has a very wide network of more than 488 branch offices and Extension

    Counters. The Bank has a network of over 2100 ATMs providing 24hrs a day banking

    convenience to its customers. This is one of the largest ATM networks in the country.

    The Bank has strengths in both retail and corporate banking and is committed to adopting

    the best industry practices internationally in order to achieve excellence.

    Babasabpatilfreepptmba.com Page 30

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    31/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Promoters

    UTI Bank Ltd. has been promoted by the largest and the best Financial Institution of the

    country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing

    Rs. 100 crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5

    crore each.

    SUUTI - Shareholding 27.47%

    SUUTI is the largest mutual fund in India.SUUTI presently occupies a special position in

    Indian capital market. With a servicing and distribution network of more than 53 branch

    offices, 320 Chief Representatives and about 90,000 agents, UTI provides the complete

    range of services to its investors.

    Babasabpatilfreepptmba.com Page 31

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    32/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Board of Directors

    The Bank has 11 members on the Board. Dr. P. J. Nayakis the Chairmanand Managing

    Director of the Bank .

    The members of the Board are :

    Chairman & Managing Director

    Shri Surendra Singh Director

    Shri N. C. Singhal Director

    Shri A. T. Pannir Selvam Director

    Shri J. R. Varma DirectorDr. R. H. Patil Director

    Smt. Rama Bijapurkar Director

    Shri R. B. L. Vaish Director

    Shri S. B. Mathur Director

    Shri M. V. Subbiah Director

    Shri Ramesh Ramanathan Director

    Our Mission

    Customer Service and Product Innovation tuned to diverse needs of individual and

    corporate clientele.

    Continuous technology up gradation while maintaining human values.

    Progressive globalization and achieving international standards.

    Babasabpatilfreepptmba.com Page 32

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    33/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Efficiency and effectiveness built on ethical practices.

    Core Values

    Customer Satisfaction through

    o Providing quality service effectively and efficiently

    o Smile, it enhances your face value" is a service quality stressed on

    o Periodic Customer Service Audits

    Maximization of Stakeholder value

    Success through Teamwork, Integrity and People

    Channel Partners

    We have Relationship with the following partners

    KARVY

    In 1982, a group of Hyderabad-based practising Chartered Accountants started

    Karvy Consultants Limited with a capital of Rs.1, 50,000 offering auditing and taxation

    Babasabpatilfreepptmba.com Page 33

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    34/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    services initially. Later, it forayed into the Registrar and Share Transfer activities and

    subsequently into financial services. All along, Karvy's strong work ethic and professional

    background leveraged with Information Technology enabled it to deliver quality to the

    individual.

    GEOJIT SECURITIES

    Mr.C.J George founded Geojit Securities in 1987 as a Proprietorship for doing

    Broking business in Cochin Stock Exchange. In 1994, the business was taken over by

    Geojit Securities Ltd, a Joint Venture between Mr.C.J George and the Kerala State

    Industrial Development Corporation Ltd. In the following year, the company came up with

    an IPO and the shares were listed in various Stock Exchanges in India in 1995.

    WAY2WEALTH

    Way2Wealth is a premier Investment Consultancy Firm that has been launched with the

    aim of making investing simpler, more understandable and profitable for the investors.

    Way2Wealth brings a wide range of product offerings from Fixed Income Securities, Life

    Babasabpatilfreepptmba.com Page 34

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    35/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Insurance and Mutual Funds to Equity and Derivatives (on the National Stock Exchange)

    for the convenience and benefit of it customers. Way2Wealth has over 40 easily accessible

    Investment Outlets spread across 20 major towns and cities in the country.

    MINI MUTHOOTHU

    Established in 1921, Mini Muthoothu with an illustrious history of banking behind them

    today operates from 75 branches in Kerala and 5 in Bangalore. All business concerns of

    Mini Muthoothu function under the strict guidelines set by the Department of Company

    Law Affairs and Reserve Bank of India. They also have a certificate of compliance with the

    requirements regarding prudential norms from the Reserve Bank of India. Mini Muthoothu,

    under the able leadership of its Chairman, Mr. Roy M Mathew, offers both the resources

    and capabilities like any national player coupled with individualized attention to its

    customers

    Management Team

    Rajesh Relan Managing Director

    Chander Chellani - Officer, Agency Sales

    Babasabpatilfreepptmba.com Page 35

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    36/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Miro Farrugia Chief Financial Officer

    B Ashwin - Chief Administrative Officer

    K P Sarma Appointed Actuary

    Phanesh M S V S - Chief Actuary

    KR Anil Kumar -Chief Planning, Legal and

    Compliance Officer and Financial

    Controller

    Sudip Mukhopadhyay Director, Employee Benefits

    Smitashree Menon Director, Human Resources

    Sanyog Jain Director, Training and Development

    Center of Excellence

    Kailash Kulkarni Director, Agency Support

    Vikrant Pande Director, Third Party Distribution

    Gaurav Suri Director, Marketing

    Radhakrishna S Director, Information Technology

    Neerav Kaushik Director, Individual Service

    Delivery

    Babasabpatilfreepptmba.com Page 36

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    37/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Shiva Belavadi Director, Institutional Service Delivery and

    Claims

    Babasabpatilfreepptmba.com Page 37

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    38/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Babasabpatilfreepptmba.com Page 38

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    39/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Insurance Plans

    MetLife provides tailor made solutions to suit Individual needs, such that when

    you're looking to protect those closest to you, in terms of planning your childs education,

    seeking retirement solutions or are simply looking ahead for a worry free financial future,

    we provide you with best products and services. Life Insurance is the cornerstone of your

    family's financial security. It protects your financial resources against the uncertainties of

    life so you can protect your family's future

    Our Solutions

    What is financial freedom? Its all about living the kind of life you really want to

    live without worrying about the future. True financial freedom arises from identifying your

    financial capabilities, setting realistic goals based on your aspirations and achieving them

    through a comprehensive plan. Most importantly, while you set out to draw up a financial

    plan, you need to understand that it isnt a one-time plan. Whats good for you today might

    not be next year. So, the planning that goes into attaining your financial freedom should be

    dynamic.

    Product Details

    No one can give you all the answers when it comes to dealing with life's ups and

    downs. But we can certainly equip you to deal with life better. Please find below the

    various products offered by MetLife to suit your specific need:

    Babasabpatilfreepptmba.com Page 39

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    40/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Accumulation

    Whole Life Policy

    Met 100- Limited Pay Whole life Non - Participating

    Met 100- Limited Pay Whole life Participating

    Endowment Policy

    MET Suvidha

    Money Back Policy

    Met Sukh Money Back Non Participating

    Met Bhavishya

    Multi Purpose

    Met Ultimate

    Met Smart Plus

    Met Smart Premier

    Protection

    Met Suraksha - TROP

    Met Suraksha - TA

    Met-Mortgage Protector SP/Limited pay(MRTA)

    Retirement

    MET Pension - Participating Deferred Annuity

    MET Advantage Plus

    Add Ons

    Accidental Death Benefit (ADB)

    Term Rider

    Babasabpatilfreepptmba.com Page 40

    http://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#WholeLifePolicyhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#Met100LimitedPayWholelifeNonParticipatinghttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#Met100LimitedPayWholelifeParticipatinghttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#EndowmentPolicyhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MetSuvidhahttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MoneyBackPolicyhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MetSukhMoneyBackNonParticipatinghttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MetBhavishyahttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnId#MetSuraksha-TROPhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnId#MetSuraksha-TAhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnId#MetMortgageProtectorSPLimitedpayMRTAhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Retirement/Retirement.html?QryStr=prdctDtlRetIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Retirement/Retirement.html?QryStr=prdctDtlPrctnId#METPensionParticipatingDeferredAnnuityhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Retirement/Retirement.html?QryStr=prdctDtlPrctnId#METAdvantagePlushttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#AccidentalDeathBenefitADBhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#TermRiderhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#WholeLifePolicyhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#Met100LimitedPayWholelifeNonParticipatinghttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#Met100LimitedPayWholelifeParticipatinghttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#EndowmentPolicyhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MetSuvidhahttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MoneyBackPolicyhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MetSukhMoneyBackNonParticipatinghttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Accumulation/Accumulation.html?QryStr=prdctDtlAccId#MetBhavishyahttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Met%20Ultimate/MetUltimate.html?QryStr=prdctDtlMliIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnId#MetSuraksha-TROPhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnId#MetSuraksha-TAhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Protection/Protection.html?QryStr=prdctDtlPrctnId#MetMortgageProtectorSPLimitedpayMRTAhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Retirement/Retirement.html?QryStr=prdctDtlRetIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Retirement/Retirement.html?QryStr=prdctDtlPrctnId#METPensionParticipatingDeferredAnnuityhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Retirement/Retirement.html?QryStr=prdctDtlPrctnId#METAdvantagePlushttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddIdhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#AccidentalDeathBenefitADBhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#TermRider
  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    41/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Waiver Of Premium

    Critical Illness

    Contact Us

    Send in your enquiries and requests to: [email protected]

    you can also contact our regional Group Business teams at the following:

    Bangalore

    Regional Manager (South)

    Institutional Business

    MetLife India Insurance Co. Pvt. Ltd.

    Jewels De Paragon

    I Floor; M G Road

    Bangalore - 560 001.

    Email: [email protected]

    Phone: +91 80 56921700 Extn:

    Fax: +91 80 56921701

    Mumbai

    Regional Manager (West)

    Institutional Business

    MetLife India Insurance Co. Pvt. Ltd.

    Peninsula Corporate Park

    Tower II; #802; 8th Floor

    Babasabpatilfreepptmba.com Page 41

    http://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#WaiverOfPremiumhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#CriticalIllnesshttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#WaiverOfPremiumhttp://www.metlife.co.in/MetIndia/Individual/Product%20Overview/Product%20Details/Add%20Ons/AddOns.html?QryStr=prdctDtlAddId#CriticalIllness
  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    42/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Ganpatrao Kadam Marg

    Lower Parel

    Mumbai - 400 013

    Email: [email protected]

    Phone: +91 22 24903133 Extn: 3062

    Fax: +91 22 24903137

    Babasabpatilfreepptmba.com Page 42

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    43/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Customer Service

    MetLife has something for everyone, and now you can have all the information you

    ever wanted, whether in terms of locating a MetLife office, changing your address, or

    simply wanting to know if there is a policy to protect the home loan you have just taken

    everything is possible without moving an inch just click your way through now.

    Affiliates Directory

    In this section, you can find the list of addresses of our affiliates across the country.

    The following services are currently available:

    Medical Provider Network

    Paying your Renewal Premiums

    Frequently Asked Questions

    Have a quick question regarding one of our products or services? Need some helpful

    advice?

    Just identify the product or area you're interested in, and you should find the answers you're

    looking for here.

    Buying a Policy

    Procedures

    Alteration in Policy

    Babasabpatilfreepptmba.com Page 43

    http://www.metlife.co.in/MetIndia/Customer%20Service/Affiliates%20Directory/MedicalProvidersNetwork/MedicalProvidersNetwork.asp?QryStr=affMedProNtIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Affiliates%20Directory/SkyPakDropBoxes/SkyPakDropBoxes.asp?QryStr=affDropBoxIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Buying%20a%20Policy/BuyingaPolicy.HTML?QryStr=faqBuyPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Procedures.HTML?QryStr=faqProcIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Alterations%20in%20Policy/AlterationsinPolicy.HTML?QryStr=procAltrnPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Affiliates%20Directory/MedicalProvidersNetwork/MedicalProvidersNetwork.asp?QryStr=affMedProNtIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Affiliates%20Directory/SkyPakDropBoxes/SkyPakDropBoxes.asp?QryStr=affDropBoxIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Buying%20a%20Policy/BuyingaPolicy.HTML?QryStr=faqBuyPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Procedures.HTML?QryStr=faqProcIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Alterations%20in%20Policy/AlterationsinPolicy.HTML?QryStr=procAltrnPlcyId
  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    44/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Lost Policy

    Payment Options

    Cancellation of Policy

    Reinstatement of Policy

    Lapsed Policy

    Claim Process

    Sponsorship

    Sponsorships, Corporate Social Responsibility and MetLife

    It is indeed clear that Corporate Social Responsibility is no longer a concept

    fostered by idealists on the fringe, but one that has entered the mainstream. Corporate

    Social Responsibility is the overall relationship of any corporation with all its stakeholders.

    At MetLife, we believe that every corporate must have a heightened sense of corporate

    social responsibility. MetLife is dedicated towards the betterment of the society we serve

    and hence the establishment of MetLife Foundation in the US which was started in 1976.

    Like its parent company, MetLife in India also strongly reinforces the importance of

    corporate social responsibility. Although we deem it unnecessary to create hype and

    publicity regarding our philanthropy, it gives us great pleasure to be associated with

    various charities from time to time

    As a company we are strongly committed to our social responsibilities and pledge to

    always support causes espousing our global proposition have you met life today? For

    Babasabpatilfreepptmba.com Page 44

    http://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Lost%20Policy/LostPolicy.HTML?QryStr=procLostPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Payment%20Options/PaymentOptions.HTML?QryStr=procPymtIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Cancellation%20of%20Policy/CancellationofPolicy.HTML?QryStr=procCnclPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Reinstatement%20of%20Policy/ReinstatementofPolicy.HTML?QryStr=procReinstmtIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Lapsed%20Policy/LapsedPolicy.HTML?QryStr=procLapsdIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Claim%20Process/ClaimProcess.HTML?QryStr=procClmIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Lost%20Policy/LostPolicy.HTML?QryStr=procLostPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Payment%20Options/PaymentOptions.HTML?QryStr=procPymtIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Cancellation%20of%20Policy/CancellationofPolicy.HTML?QryStr=procCnclPlcyIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Reinstatement%20of%20Policy/ReinstatementofPolicy.HTML?QryStr=procReinstmtIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Lapsed%20Policy/LapsedPolicy.HTML?QryStr=procLapsdIdhttp://www.metlife.co.in/MetIndia/Customer%20Service/Frequently%20Asked%20Questions/Procedures/Claim%20Process/ClaimProcess.HTML?QryStr=procClmId
  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    45/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    with every mention of the phrase, we believe we should reflect on what it means to each of

    us and what we can do to make a difference.

    Financial liberation leading to life of significance

    Its enjoying life instead of worrying about the financial aspects that have become a

    part of it. Its the realization that the future is protected. Its the way to live each day the

    way you have wanted to. It refers to and provokes the desire to look afresh at the way we

    look at life, lifetime investments, life insurance and thereby MetLife.

    Babasabpatilfreepptmba.com Page 45

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    46/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Babasabpatilfreepptmba.com Page 46

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    47/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    1. Are you aware about Met Life India?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Yes 45 45.0 45.0 45.0

    No 55 55.0 55.0 100.0

    Total 100 100.0 100.0

    NoYes

    Percent

    60

    50

    40

    30

    20

    10

    0

    55

    45

    Interpretation

    As from the above graph it is clear that in 100 respondents only 45% are aware &

    reaming 55% of unaware..

    Babasabpatilfreepptmba.com Page 47

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    48/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    2. If yes how do you come to know?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Friends 11 11.0 24.4 24.4

    TV 5 5.0 11.1 35.6

    NEWSPaper

    4 4.0 8.9 44.4

    Pamphlet 25 25.0 55.6 100.0

    Total 45 45.0 100.0

    Missing System 55 55.0Total 100 100.0

    PamphletNEWS PaperTVFriends

    Percent

    60

    50

    40

    30

    20

    10

    0

    56

    911

    24

    Interpretation

    The above graph shows that the number of respondents are come to know about this

    Met Life India.

    24% of respondents are come to know from their friends.

    Babasabpatilfreepptmba.com Page 48

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    49/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    11% of respondents are come to know from Television.

    9% of respondents are come to know from local NEWS Papers.

    56% of respondents are come to know from Pamphlets.

    3. Do you want to know more about Met Life India?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Yes 85 85.0 85.0 85.0

    No 15 15.0 15.0 100.0

    Total 100 100.0 100.0

    NoYes

    Percent

    100

    80

    60

    40

    20

    0

    15

    85

    Interpretation

    The above graph shows that the number of respondents wants to know more

    about Met Life India

    Babasabpatilfreepptmba.com Page 49

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    50/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    85% of respondents are wants to know more about Met Life India

    15% of respondents dont want to know.

    4. Do you want to invest your money in the following plans?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Endowment

    11 11.0 12.1 12.1

    Whole lifepolicy

    20 20.0 22.0 34.1

    Retirement 56 56.0 61.5 95.65 4 4.0 4.4 100.0

    Total 91 91.0 100.0

    Missing System 9 9.0

    Total 100 100.0

    5RetirementWhole life policyEndowment

    Percent

    70

    60

    50

    40

    30

    20

    10

    0 4

    62

    22

    12

    Interpretation

    Babasabpatilfreepptmba.com Page 50

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    51/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The above graph shows that the numbers of respondents are interested to invest

    their money in Met Life India

    12% of respondents are interested to invest their money in Endowment

    22% in whole life policy

    62% in Retirement

    5. Have you invested money in life insurance?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Yes 65 65.0 65.7 65.7

    No 31 31.0 31.3 97.0

    3 3 3.0 3.0 100.0Total 99 99.0 100.0

    Missing System 1 1.0

    Total 100 100.0

    3NoYes

    Pe

    rcent

    70

    60

    50

    40

    30

    20

    10

    0 3

    31

    66

    Interpretation

    Babasabpatilfreepptmba.com Page 51

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    52/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The above graph shows that the numbers of respondents are invested their money in

    the Life Insurance

    66% of respondents are invested their money

    6. In which company you have invested your money?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid LIC 30 30.0 42.3 42.3

    BajajAllianz

    27 27.0 38.0 80.3

    Met LifeIndia

    4 4.0 5.6 85.9

    ICICI 10 10.0 14.1 100.0

    Total 71 71.0 100.0

    Missing System 29 29.0

    Total 100 100.0

    ICICIMet Life IndiaBajaj AllianzLIC

    Percent

    50

    40

    30

    20

    10

    0

    14

    6

    38

    42

    Interpretation

    Babasabpatilfreepptmba.com Page 52

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    53/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    The above graph shows that the numbers of respondents are invested their money in

    the following companies.

    42% of respondents are invested their money in the LIC.

    38% of respondents are invested their money in the Bajaj Alianz.

    6% of respondents are invested their money in the Met Life.

    14% of respondents are invested their money in the ICICI.

    7. Which plan you have taken?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Endowment

    15 15.0 20.8 20.8

    Whole lifepolicy

    24 24.0 33.3 54.2

    Retirement 31 31.0 43.1 97.2

    5 2 2.0 2.8 100.0

    Total 72 72.0 100.0

    Missing System 28 28.0

    Total 100 100.0

    5RetirementWhole lif e policyEndowment

    Percent

    50

    40

    30

    20

    10

    0 3

    43

    33

    21

    Babasabpatilfreepptmba.com Page 53

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    54/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Interpretation

    Above graph shows that the numbers of respondents have invested their money in

    the following plans & policies.

    21% of respondents have invested their money in the Endowment Plans.

    33% of respondents have invested their money in the Whole life policy.

    43% of respondents have invested their money in the Retirement.

    8. What is the premium you are paying per annum?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid 10000 31 31.0 59.6 59.6

    10000-25000

    18 18.0 34.6 94.2

    50000-100000

    3 3.0 5.8 100.0

    Total 52 52.0 100.0

    Missing System 48 48.0

    Total 100 100.0

    Babasabpatilfreepptmba.com Page 54

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    55/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    50000-10000010000-2500010000

    Percent

    70

    60

    50

    40

    30

    20

    10

    06

    35

    60

    Interpretation

    The above graph shows that the numbers of respondents are paying the following premiumper annum.

    The 60% of respondent paying 10000 premiums.

    35% between 10000 to 25000

    And remaining between 50000 to 100000

    9. What will influence your Financial Planning?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid DiscussionwithFamilyMember

    27 27.0 51.9 51.9

    TaxConsultant/ C. A

    12 12.0 23.1 75.0

    Insuranceconsultant/Agents

    12 12.0 23.1 98.1

    Babasabpatilfreepptmba.com Page 55

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    56/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Web siteofinsuranceor Financecompany

    1 1.0 1.9 100.0

    Total 52 52.0 100.0Missing System 48 48.0

    Total 100 100.0

    Web site of insuranc

    Insurance consultant

    Tax Consultant/ C. A

    Discussion with Fami

    Percent

    60

    50

    40

    30

    20

    10

    0

    2323

    52

    Interpretation

    The above graph shows that influence to the people for making financial planning.

    52% from discussion with family members.

    23% from Tax consultant etc

    10. What factor consists while making the policy?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Returns 38 38.0 74.5 74.5

    Safety 10 10.0 19.6 94.1

    Liquidity 3 3.0 5.9 100.0

    Total 51 51.0 100.0

    Missing System 49 49.0

    Total 100 100.0

    Babasabpatilfreepptmba.com Page 56

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    57/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    LiquiditySafetyReturns

    Percent

    80

    60

    40

    20

    06

    20

    75

    Interpretation

    The above graph shows that the factor consists while making the policy.

    75% of factors consist of Returns.

    20% of factors consist of safety

    11. In future are you interested investing money in Met Life India?

    Frequency Percent ValidPercent CumulativePercent

    Valid Yes 51 51.0 54.3 54.3

    No 43 43.0 45.7 100.0

    Total 94 94.0 100.0

    Missing System 6 6.0

    Total 100 100.0

    Babasabpatilfreepptmba.com Page 57

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    58/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    NoYes

    Percent

    60

    50

    40

    30

    20

    10

    0

    46

    54

    Interpretation

    The above graph shows that the numbers of respondents are interested to invest

    their money in Met Life India

    54% of respondents are interested to invest their money in Met Life India

    46% of respondents are not interested to invest their money in Met Life

    India

    12. If no why?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid No Interest 31 31.0 54.4 54.4

    Lack of Advertisement

    2 2.0 3.5 57.9

    Busyschedule

    24 24.0 42.1 100.0

    Babasabpatilfreepptmba.com Page 58

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    59/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    Total 57 57.0 100.0

    Missing System 43 43.0

    Total 100 100.0

    Busy scheduleLack of AdvertisemenNo Interest

    Percent

    60

    50

    40

    30

    20

    10

    0

    42

    4

    54

    Interpretation

    The above graph shows that the numbers of respondents are not interested to invest

    their money in Met Life India.

    The 54% they do not have interest.

    4% from lack of advertisement.

    42% of the respondent from busy schedule

    13.Are you living in your own house?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Yes 72 72.0 72.0 72.0

    No 23 23.0 23.0 95.0

    3 5 5.0 5.0 100.0

    Total 100 100.0 100.0

    Babasabpatilfreepptmba.com Page 59

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    60/66

    A study on customer awareness level to improve market share to find the potential

    customer for Met Life India

    3NoYes

    Percent

    80

    60

    40

    20

    0 5

    23

    72

    Interpretation

    The above graph shows that the numbers of respondents are living in their own

    house.

    72% of respondents have their own house.

    Remaining respondents do not have their own house.

    14.Are you using the following?

    Frequency Percent ValidPercent

    CumulativePercent

    Valid Car 51 51.0 54.3 54.3

    Babasabpatilfreepptmba.com Page 60

  • 7/31/2019 A PROJECT REPORT on a Study on Customer Awareness Level to Improve Market Share to Find the Potential Cust

    61/66

    A study on customer awareness level to improve market share to