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    Executive Summary

    During the past four decades Pizza Hut has built a reputation for excellence that

    has earned the respect of consumers and industry experts alike. Building aleading pizza company has required relentless innovation, commitment to

    quality and dedication to customer service and value. The qualities ofentrepreneurship, growth and leadership have characterized Pizza Hutsbusiness through more than four decades of success. Through the strength of its

    heritage, its culture and its people and franchisees, Pizza Hut looks forward tomore success in future.

    There are different objectives of every organization. In order to achieve theseobjectives different targets are set. Targets pass down the hierarchy dependingon the nature of the business. Therefore, in order to achieve the objectives,

    management decides on different strategies. These strategies are divided intomany sub-parts and are useful for the running of the business. The employees

    and the management know what they have to achieve throug h the targets whichhave been set to them and the strategies they have adopted help them know theway they will achieve the objectives. Similarly, Pizza Hut has different targets

    set to them and they have adopted different strategies to successfully achievethe targets set. These targets are set by the RSC i.e. the restaurant support centre

    in Karachi. These targets are passed on to the RGM (restaurant generalmanager) and he passes them to the workforce. These targets fall within theorganizational structure in which there are many people who have different

    targets to achieve. In order to successfully achieve the targets they need to co -operate and work in a friendly environment.

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    PIZZA HUT

    A bout Pizza, Some will tell you Italy. That's wrong. What you know as pizzacame into vogue around the time of Napoleon and the French revolution.

    Italians, known to be lovers of fine food and wines perfected and imported this

    terrific dish to America. From here it quickly endeared itself to mass productionand re-export to the rest of the world. Bon appetite!

    In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in

    Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on thesign the building looked like a hut so 'Pizza Hut' was born!

    Fifteen years later, we opened the first UK restaurant and since then we'vebecome the biggest Pizza Company on the planet, Let see listen Pizza Hut Storyfrom them!

    y 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.y 1972 1000 restaurants are open throughout the USA.y 1973 Pizza Hut went international with restaurants in Japan, Canada &

    England.The first UK Pizza Hut opened in Islington, London.

    y 1977 PepsiCo bought Pizza Hut.y 1980 Pan Pizza was introduced.y 1982 The UK joint venture started between PepsiCo and Whitbread.y 1984 Over 50 restaurants so far in the UK.y 1986 By now, there were 100 restaurants in the UK and 5000 worldwide.y 1987 An average of one restaurant opened each week in the UK.y 1988 The UK's First Delivery Unit was opened in Kingsbury, London.y 1992 There were 9,000 restaurants in 84 countries.y 1993 There were 300 restaurants and delivery stores in the UK.y 1994 10,000 Pizza Huts were open for business.y 1997 PepsiCo decided to focus on their drinks business. As a result,

    Tricon Global Restaurants was born, creating the largest restaurant brand

    in the World. Tricon became the partner company with Whitbread.

    y 1999 Pizza Hut had over 400 restaurants, employing 14000 people.y 2002 Tricon Global became YUM! Brands Inc.y 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc.

    Pizza Hut UK Ltd was now 100% owned by Yum!

    y 2008 We bought Godfather's Pizza in Ireland with 28 stores.

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    Mission Statement

    We take pride in making a perfect pizza and providing courteous and helpfulservice on time all the time. Every customer says, "I'll be back!"

    We are the employer of choice offering team members opportunities ForGrowth, Advancement, And Rewarding Careers in a Fun, Safe Working

    Environment.

    P.E.A.R.L.S PASSION for excellence in Doing everything EXECUTE with positive energy and urgency. ACCOUNTABLE for growth in customer satisfaction and

    profitability.

    RECOGNIZE the achievement of others and have fun doing it.

    LISTEN and more importantly, respond to the voice of thecustomer.

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    COMPETETIVE STRATEGY OF PIZZA HUT

    This forced competitors to look for new methods of increasing their

    customer bases. Many pizza chains decided to diversify and offer new non -pizza items such as Buffalo wings, and Italian cheese bread. The current trend

    in pizza chains today is the same. They all try to come up with some newer,bigger, better, pizza for a low price. Offering special promotions and new pizzavariations are popular today as well. For example, chicken is now a commontopping found on pizzas.

    In the past, Pizza Hut has always had the first mover advantage. Theirmarketing strategy in the past has always been to be first. One of their mainstrategies that they still follow today is the diversification of the products theyoffer. Pizza Hut is always adding something new to their menu, trying to reach

    new markets. For example, in 1992 the famous buffet was launched in PizzaHut restaurants worldwide. They were trying to offer many different food items

    for customers who didn't necessarily want pizza.

    Another strategy they used in the past and are still using is thediversification of their pizzas. Pizza Hut is always trying to come up with some

    innovative way to make a pizza into something slightly different - differentenough that customers will think its a whole new product. For example, let's

    look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza

    Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5minutes when dining at Pizza Hut restaurants. In 1993, they introduced the

    "Bigfoot," which was two square feet of pizza cut into 21 slices. In 1995, they

    introduced "Stuffed Crust Pizza," where the crust would be filled with cheese.In 1997, they marketed "The Edge," which had cheese and toppings all the way

    to the edge of the pizza. Currently, they are marketing "The Big New Yorker,"trying to bring the famous New York style pizza to the whole country.

    Lastly, Pizza Hut has always valued customer service andsatisfaction. In 1995, Pizza Hut began two customer satisfaction

    programs: a UA N (in USA 1-800) number customer hotline and acustomer call-back program. These were implemented to make suretheir customers were happy, and always wanted to return. In our plan,

    we will first give a situation analysis of current and relevant

    environmental conditions that affect our plan. Next, we will give a briefanalysis of the current fast food industry, and any trends or changes thatmight occur in the future.

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    PEST ANALYSIS

    i. POLITICAL ISSUES:Political issues include regulatory frame work operating in judicial system

    which may affect the business in different ways. There are not many politicalfactors in Peshawar affecting Pizza Hut as is lack of competition. Factors such

    as laws on business employment, pollution and taxation apply on theorganization which it has to follow regarding the rules.

    ii. ECNOMIC FACTORS:If the countys economy is better so the GDP of the country will be good, this isa green signal for the business as the per capita income of the people will be

    increased and they will spend more money. In our survey we came to know thatmost of the people in the beginning of the months spend more and they visit

    pizza hut very often. When the inflation rate increases the cost of raw materialalso increases and this leads towards high prices of the products and vice versa.

    iii. SOCIAL FACTORS:Pizza hut is a multinational and it is basically originated from America so the

    organization is overwhelmed by western culture. There are social forms of

    society which consist of Upper class, middle class, middle upper class, lowerclass and lower class. Every country has cultural norms, values, beliefs and

    religion which can affect the organization.

    iv. TECHNOLOGICAL FACTORS:Now a days technology is improving so as baking and heating ovens will be of

    new and efficient technology and will provide efficient service. Due to newtechnology there are new ways of marketing like internet; telemarketing and theorganization can advertise their products with much more faster pace. Computer

    based customer data that is MIS (managing information system) helps incollecting customer data, daily transactions, fut ure forecasting and decisionmaking. New vehicles will make their service more efficient.

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    SWOT ANALYSIS

    Every organization has its strengths, weakness, opportunity and threats. So, theSWOT analysis for pizza hut is as under:

    Strengths:

    Pizza Hut is the market leader in providing different products of pizzas as thereare no competitors in this sector. There good image makes the organizationmore strong. Pizza Hut is providing good taste, quality products with qualified

    staff, good atmosphere and hygienic environment. They are specialized inpizzas. Motivation level of staff is very high which make the organization moreprosperous. They are ISO (International Standard Organization) certified. They

    have enough resources for operating different activities of the organization.They are providing free home delivery service. They have created monopoly in

    this sector. Another big Strength and even a Competitive Advantage is the

    fact that they have a full service restaurant as well as delivery ser vices. Most ofPizza Hut's competitors do not have restaurants. Because of the restaurant, PizzaHut can market too many different segments that other pizza chains cannot. For

    example, Pizza Hut can market to families much easier than Domino's or LittleCaesar's.

    Weaknesses:

    However, the fact that Pizza Hut does have a restaurant to run is also aweakness. Pizza Hut has higher overhead costs, due to the restaurant that othercompetitors don't have to deal with. Another result of higher overhead costs is

    higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low costproducer. They rely on their quality pizza and good service to account for their

    higher prices. They are providing less range of products comparatively withhigh prices. They are more focused on Western taste instead of Eastern.

    Opportunities:

    New markets can be explored and new opportunities they can gain. Pizza Hutcan come up with the new products considering the Eastern taste of the people

    as like McDonalds. Diversification of new products can increase their marketshare. They can reduce their prices because of more resources.

    Threats:

    Pizza Hut's number one threats are from their competitors. Currently,

    i. Their closest competitor is Domino's Pizza who is working to open theirBranch at Karachi. Domino's main competitive advantage over Pizza Hutis their Lower price.

    ii. Little Caesar's who is establishing their self in India and might move to

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    Pakistan is another one of Pizza Hut's competitors, right behind Domino's

    in market share. Little Caesar's is famous for offering large quantities ofpizza for less money.

    iii. New entrance like Dominos pizza in Pakistan market can affect theirmarket share.

    iv. Other local restaurants can affect their market share by providing pizzaswith lower price.

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    CORE COMPETENCIES

    y TRACING FOOTSTEPSPizza hut is a kin to the Indian heart and taste buds. Pizza Hut has been able to capture the

    heart and soul of Indians. This they have achieved through rapid Indianisation of pizzas.

    Chicken tikkas, tandoori range and spicy korma were welcome by pizza lovers. In addition tothis, pizza hut takes pride in having the only 100% vegetarian pizza hut in the world at

    Ahmadabad, Surat and Mumbai chowpati. It also has a special Jain friendly menu without

    root based ingredients and even serves salad dressings without eggs!

    y THROUGH THE LOOKING GLASSThinking out of the box was never new at pizza hut. With the PALAT campaign, they even

    nudged Indians to eat pizza backwards. The vehicle for this change was the stuffed crust

    pizza which has become A HUGE HIT .the pizzas outer crust has a stuffing of mozzarella

    cheese and one can run into people eating these pizzas backwards in many outlets. Talk about

    bringing changes!!

    Pizza hut is really going global tuscani pastas that is truly Italian is now at every pizza hut

    outlet. With changing tastes of Indians and greater acceptance of international cuisines, pizza

    hut has introduced 30 new items on its menu for the festival season. This includes beverages,

    pastas and desserts.

    Pizza Hut express outlets were launched at malls, airports, department stores and gas stations

    which offers a reduced version of the menu for Globe Trotters and busy bees.

    Moreover, Pizza Hut is not just a hangout place for youngsters. It organises birthday bashes,

    kitty parties, and corporate lunches.

    y DREAMING BIGPizza Hut aims to be the number 1 restaurant chain in India and expects a turnover of one

    billion dollar by 2015. The YUM restaurants plan to invest 150 million dollars in the next 5

    years to expand the number of outlets to 1000 from the existing 215.

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    SEGMENTATION, TARGETING AND POSITIONING.

    SEGMENTATION

    A)Geographic:

    y Region- pizza hut outlets in different countries is a way of segmenting there marketsaccording to region and finding out potential markets.

    y City- they also segment cities as Class one, Class two, Metros and small towns.

    B) Demographic:y Age- under 10 years, 10 to 18 years, 18 to 25 years, 25 to 40 years and 40+ years.y Family income- middle class , upper middle class and high class.y Dual income earners- yes/no.

    C) Psychographic:y Socio-economic class- urban(A1, A2, B1,B2,C,D)

    D) Behavioral:y Occasion- birthdays, corporate lunches, marriages, parties, receptions.y Loyalty Status- high, medium, low.y User status- first time, regular, non user.

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    TARGETTING

    y In geographic segments, they targeted countries where there were no pizza hut outlets.Initially opened in class one city and then now have moved to metros.

    y In Demographic segments, there main target is the young adults ranging from 18years to 40 years. And also dual income earners family. They aim basically at the

    upper middle class and the high class income family.

    y In Psychographic segmentation, they targeted A1, A2 and B1 socio economic class.y In Behavioral Segmentation, they targeted for occasions such as birthday bashes,

    corporate lunches. It was also found that they were targeting the first time users

    because they felt that their quality and taste would automatically make them a loyal

    customer.

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    POSTIONING

    y Points of difference:The major points of difference between pizza hut and Dominoes is that PIZZA HUTconcentrates on in- restaurant dining. The ambience and decor of Pizza Hut outlets are

    good and they are spacious. When customers think of party and decide to have pizza, Pizza

    Hut only comes to their minds. Pizza Hut also arranges kitty parties, birthday parties and

    business meetings in their outlets. Pizza Hut has customised birthday party invites with

    different themes for the customers to choose and use it as invitations.

    Dominoes aim at fast home delivery of pizza. Whenever customers want to have pizza at

    home, they think of calling Dominos and ordering for it because they are experts in home

    delivery of pizzas. We earn 60% of our revenue from home delivery of pizzas and 40% from

    the restaurant sales, says Mr.Navmani, manager of Dominoes, Bangalore. In case of pizza

    hit the major revenue id from restaurant sales.

    y Points of parity:Category points of parity- the main food item that is sold in Pizza Hut and Dominos is pizza.

    As we all know, pizza comes under fast food category of foods, and both the companies must

    be good in speed of making and service. Irrespective of the cost, both Pizza Hut and

    Dominos has to deliver or serve pizza in less time as compared to other main course of food

    items served in other restaurants.

    y Competitive points of parityCompetitive points of parity in the case of Pizza Hut is that, even though Pizza Hut is

    costlier than Dominos, they have their own customers, who do not bother about spending but

    look for quality and personalised service. When we visit Pizza Hut, they have restaurant

    hostess who will assign us tables and introduce the steward who will be taking care of us.

    This is generally a procedure that is followed in Five-Star category hotels and Pizza Hut is

    also following it emphasise on the quality service.

    In case of Dominos, they are not as costly as Pizza Hut and do not offer great ambience to

    customers, but offer good pizzas at nominal price. They concentrate on turnover of coversand cater to customers who dont have time to spend on food and just stop over for

    refreshment. Moreover, a Dominos mainly looks into home delivery of pizzas and are

    experts in it.

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    DIFFERNTIATION:

    A) Product DifferentiationWorldwide and in India Pizza Hut has come to become synonymous with the best pizzasunder one roof. This is because at Pizza Hut the belief is that every pizza has its own magic,

    thus making it a destination product- which everyone seeks. It is a belief that has ignited the

    passion to create, innovate and serve the finest products the industry has to offer, while

    setting standards for others to strive to replicate. Pizza Hut is committed to providing

    uncompromising product quality, offering customers the highest value for money and giving

    service that is warm, friendly and personal. A critical factor in Pizza Hut success has been its

    unique dining experience. Crew members at Pizza Hut strive each day to provide

    CUSTOMER MANIA -the kind of service that ensures that every visit of the customer is a

    memorable one.

    B) Service Differentiation:y Ordering ease

    Once one enters the restaurant immediately the assistants initiates the ordering process by

    providing the menu.All associates are well trained and can take orders from any customer.

    y DeliveryPizza Hut style of delivering pizza to the customer is quite an experience. The restaurant is

    aesthetically designed; all the staff members are uniquely dressed. Managers dressed in

    special uniforms. Also the tables, menus, all are placed in a good manner. This one itself is

    quite impressive. All orders placed in restaurant is served within 15-20 minutes and the

    takeaway orders (ordered on phones) is delivered within 30 minutes. Care also has been taken

    by the company to pack the pizzas in special covers so that it remains hot till the customers

    have the food. Any pizzas delivered outside 30 minutes are given free. Also discount coupons

    are given to the customers in case one doesnt want a free pizza

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    8 Ps of Services Marketing.

    PRODUCT:

    Product refers to the actual program you are planning. The goal of pizza hutis to develop the best product with the resources available. Pizza Hut sells pizzas in

    four different sizes: personal (an individual serving), small, medium and large,

    though most stores have done away from with the small size. A variety of toppings

    are available, plus "specialty" styles, including Meat Lovers, Pepperoni Lovers,Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme

    and the newly introduced Pizza Mia. The pan pizza has a thicker crust than mostother commercially available pizzas .so their products have help them to retain their

    customers and to increase them .they provide their customers with completenutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells

    diabetes patients can use what range of food at pizza hut. Over weight patients arealso satisfied and the pizza with less cholesterol can be ordered. This encourages the

    customers to visit pizza hut rather than going elsewhere. As pizza hut has to boostits sales in the existing markets, so they the new food products are introduced in all

    branches line-byline because all branches are operated in co-operation with one

    another. Different products for different regions are also developed as there are

    choice differences. Pizza hut offers a long list of products and never afraid to offer

    new products like in Peshawar according to market they introduce the very first

    "Chapli Kabab Pizza" which was very healthy product by Pizza hut in this region.

    There are a lot many products according to different geographical places. Like in

    India they have got there vegetable pizzas, which has a large market there BUT not

    the Cow Meat Pizza.

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    PRICE:

    .As there are no such competitors of Pizza Hut which could compete with the qualityof pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is

    'market skimming'. Pizza Hut has adopted this pricing strategy as they want to hold

    maximum share of the market by maximum profit. This is a golden era for Pizza Hut,

    as there are no competitors and hence, Pizza Hut is free to charge any price they want.They are charging higher prices due to the uniqueness of the product. They satisfy the

    target market as the food quality is worth the price paid. The pricing strategy is not

    just to get the worth of quality but also to gain maximum profits before anycompetitor enters because then Pizza Hut will have to change its pricing strategy.Although the prices would be lowered with the new entrants in the market but not to a

    greater extent as the quality food products are not home-produced. They are importedfrom different countries keeping in view the best quality.

    First, this pricing strategy will help segment the market. Differentgroups of customers are willing to pay different prices for the same product.

    The high/low pricing strategy will also create excitement. The pricingstrategy adopted by Pizza Hut is 'market skimming'. Pizza Hut has adopted

    this pricing strategy as they want to hold maximum share of the market bymaximum profit. This product will emphasize product and service quality.

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    PLACE/DISTRIBUTION:

    It refers to the best place to offer program. That is the place where it islocated and through what channels are we distributing programs and the

    competitive advantage lies in distribution. The pizza hut Peshawar is situated

    out of the market area near Army Stadium and Shami road. This site has been

    chosen keeping in view the following factors. It is in an out of centre locationon retail or Leisure Park with good parking accessibility. Secondly the

    catchment area is of a specified minimum size and within a given drive timeto the site.

    Distribution The type of distribution channel used by Pizza Hut is the directchannel. The direct channel is successful when there is an extremely largemarket that is geographically dispersed. The direct channel is also useful

    when there are a large number of buyers, but a small amount purchased byeach.

    Pizza Hut uses three different methods of selling its products directly tothe market.

    i. The first method of distribution used by Pizza Hut is Home. Officedelivery. Customers can call Pizza Hut ahead of time, place an order,and the order is delivered to the customer's home.

    ii. Another method of distribution is for customers to dine-in. Customerscan go to the nearest Pizza Hut, place an order and either leave with theorder or eat at the restaurant. One of Pizza Hut's largest competitive

    advantages is its restaurant style facility. Pizza Hut offers a clean place

    to sit down and enjoy the variety of pizzas, salads, and sandwiches in a

    fun, family atmosphere.

    iii. The third method of distribution is to order Online. Selective CountyCustomers can now go on the Internet and place an order for Pizza.

    This method is useful because it allows customers to view the entire

    menu, download any special coupons, and order without having todisclose any credit card numbers.

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    PROMOTION:

    The objectives of promotion are to introduce a new product, stimulate

    demand, change the short-term behaviour of the customers, and encourage repeat or

    greater usage by current customers. Pizza hut uses many promotional strategies. Themain promotion is a coupon to purchase. This promotion is also distributed mainly

    by mail, but also by fliers on college campuses around the country in order to reach

    the target market. They are using billboards on main stream places to get there

    customer. They are also distributing door to door brochures to capture more and

    more customers. Pizza huts also using marketing techniques. These are thestrategies Pizza hut is using for its marketing. Pizza huts try's to attract the younger

    generation as their main market segment. A part from this Pizza Hut is using intensemarketing strategies they are also giving ads in magazines. Advertising camping

    will creates awareness of the products in our target markets.

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    STRATEGIES ADOPTED BY PIZZA HUT

    A business's strategy is the pattern of decisions and actions that are taken by the business to

    achieve its goals. A business has a variety of goals and objectives. All businesses need to

    organize their business activities in order to achieve their business objectives. Running abusiness involves planning the current as well as future activities. Hence, in order to achieve

    the business objectives, all business organizations adopt different strategies. Similarly, Pizza

    Hut has adopted many strategies which help achieve the targets set by the main office to the

    local store opened at Peshawar. Changes are the external as well as internal environment has

    led Pizza Hut rethink their past strategies and has therefore designed new strategies afternoticing the changes in the environment. These environmental changes are seen through the

    PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon thestrategies and their current strategies are divided into five main categories and further have

    sub-parts. These strategies are: -

    y Functional Strategies: -These are strategies designed to improve the efficiency of a business's operations. They often

    focus on an area, such as marketing, human resource etc. All business organizations adopt

    strategies at functional level as once the functional objectives are achieved, corporateobjectives become easy. In order to make the functional strategy efficient, Pizza Hut has

    made all the functional departments co-operate with each other.

    y Total Quality Management (TQM): -This is the most important for a food chain like Pizza Hut. All the employees back-of-the-house i.e. the kitchen assistants are trained accordingly. They are given extra classes in order

    to meet the quality standards set by Pizza Hut around the world. This strategy is important in

    order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to

    fulfil the quality standards. Different quality management staff is also there at Pizza Hut. The

    shift managers have the task to observe whether the quality standards are met or not, whereas

    there are a total quality management department at the main office in Karachi. This

    department has the task to implement quality standards and know whether they are achieved

    or not.

    y Business Level Strategy: -Business level strategies are plans made to gain a competitive advantage over its rivals in a

    market. Hence, all the businesses need to adopt business level strategies in order to compete

    in a competitive environment. If we take a look at the Pakistani market, there are no large

    competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of

    competitors is very low as there is no international food chain offering pizza in Pakistan at

    present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the

    present competition. Whereas, in future this competition will increase and Pizza Hut will

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    have to change all its business level strategies in order to compete with its rivals. In very nearfuture Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut

    and hence, the strategies would be changed.

    y Pricing Strategy: -The level of competition a business faces determines its pricing strategy. Sometimes a

    business has the scope to set its price and sometimes a business cannot. When a business has

    the scope to set its price there is a number of pricing strategies or policies it might choose. As

    there are no such competitors of Pizza Hut which could compete with the quality of pizza

    produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is 'market

    skimming'. Pizza Hut has adopted this pricing strategy as they want to hold maximum shareof the market by maximum profit. This is a golden era for Pizza Hut, as there are no

    competitors and hence, Pizza Hut is free to charge any price they want. They are charginghigher prices due to the uniqueness of the product. They satisfy the target market as the food

    quality is worth the price paid. The pricing strategy is not just to get the worth of quality butalso to gain maximum profits before any competitor enters because then Pizza Hut will have

    to change its pricing strategy. Although the prices would be lowered with the new entrants inthe market but not to a greater extent as the quality food products are not home-produced.

    They are imported from different countries keeping in view the best quality

    .

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    MARKET ARE

    As t are Dozens of Pizza Suppliers Globall Provi ing Servi es in different part of t e

    World, but Pizza Hutis t e One who gotthe BiggerMarket Share Globall

    This is the Survey taken by www.survey.comthat Pizza Hutis having 48% of Overall Pizza

    Marketin the World. Afterthat Dominos is leading with a percentage of 20% while the rest32% is divided in the Remaining Pizza Providers Globally.

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    COMPETITORS.

    The major competitors who lock horns with pizza hut are

    y Pizza Cornery Dominos.y Mc Donaldsy Baristay CCDy Subway.y Papa Johns.

    The Analysis of competitors of Pizza hut

    Weakness Strengths

    Subway Still Adapting to Indian taste.

    Expensive.

    King of Sandwich Markets.

    Customised Preparations.

    Pizza Corner Low investments in ads.

    Delivery not satisfactory.

    Variety.

    Quality.

    KFC More of chicken, less hope forveggies.

    Variety masters for chicken.

    Mc Donalds Less variety. Burger leaders.

    Fast service.

    More offers.

    Papa Johns Expensive. Excellent quality.

    Variety.

    CCD Concentrate more on beverages,less options for snacks.Expensive.

    Quality.Variety of beverages.

    Barista Concentrate more on

    Beverages.Less options on snacks.

    Expensive.

    Variety in beverages.

    Excellent Ambience.Quality.