a project on

A Project on Business IntelligenceSubmitted in partial fulfilment of the requirement for qualifyingMaster of Management StudiesOfKarnataka UniversitySubmitted byStacey Newlon FernandesRoll no: 14Specialization: MarketingSri Sri Institute of management studies, Margao-GoaFor Academic year 2014-2015Project guide: Mr. Keshav Gupta

CertificateThis is to certify that the project entitled Business Intelligence submitted by Stacey Newlon Fernandes in partial fulfilment for the award of Master of management studies; University of Karnataka is her original work and does not form any part of the projects undertaken previously.Also it is certified that the project represents the original work on the part of the candidate.

Place:Date:

Signature of the Director Signature of Guide

Acknowledgement

Preparation of this Report, I would like to acknowledge the encouragement, guidance and assistance given from a number of responsible persons. I am most grateful to my internship supervisor Mr.Keshav Gupta.Dr.PradeepSalgaonkar (Director and Senior Lecturer) Sri Sri Institute of Management Studies for providing feedback and support throughout the semester on this report. I would like to express my gratefulness to Ms.Anney Unnikrishnan (Head HR Manager) and Ms Sneha (HR Executive) of KnowledgeHut. Thanks to them for helping me with the relevant information about marketing process, policies and strategies of KnowledgeHut that I needed to prepare this report. In addition, I would like to thanks all the staff and the responsible persons of KnowledgeHut for providing me necessary support whenever required. Without their contribution, it would not have been possible for me to conduct this project work. In addition to the above, I would like to thank the Manager Ms Rashmi, team leader Ms Amrita Basu, Client relationship executive Mr Chirag, Mr Harris, Ms Hema, and Mr Shabhazfor their continuous guidance and support.

Executive SummaryThe Indian IT Industry is growing steadily despite the global meltdown in the year 2009. When the whole of the world witnessed the negative growth, Indian IT Industry still managed to register a growth of historic landmark of US dollar 50 billion exports this year.

Indian IT sector is growing substantially with its:-1. Expansion into varied verticals2. Well differentiated service offerings 3. Increasing geographic penetration.

The phenomenal success of the Indian IT Industry can be attributed to the favourable government policies, demand, healthy growth of related and competitive environment prevailing in the industry. the interplay of these forces had led to putting the industry on global map.

Business intelligence is becoming an important strategic tool for business management. Businessintelligence software offerings can help companies gain insight into their business, make betterdecisions and ultimately improve business performance.

But, when it comes to acquiring business intelligence, many small to medium-sized companies areoften at a disadvantage. Compared to larger companies, they may lack the resources and theappropriate systems and software to process their data and turn it into meaningful business insight. Orthe systems and methods they use cannot keep pace with their companys growth and changing needs.And this can limit their ability to optimize performance and compete effectively.

The Microsoft vision for business intelligence is to help drive businesses to better performance byenabling all decision makers essentially empowering all employees throughout the organization tomake better decisions. Microsoft plans to achieve this vision by providing cross-product integration,delivering business intelligence capabilities within Microsoft Office and making its business intelligenceofferings scalable so that everyone in the organization is empowered with business intelligence tools.Whether they are working on the strategic, the tactical, or the operational level, Microsoft BusinessIntelligence applications are to help make more informed decisions a natural part of the every daywork experience for all employees.

INDEXSr. NoTITLEPage No.

1.Profile of the company

2.Organization Structure

3.Porters Five Forces Analysis

4.PEST Analysis

5Service process related to Marketing

6S.W.O.T Analysis of KnowledgeHut

7.Sales Process of KnowledgeHut

8.Marketing Performance

9.Marketing plan of PRINCE2 training

10.Marketing policies

11.Marketing strategies

12The 4Ps of Marketing mix

13.Organisation culture

14.Research Problem Business Intelligence

15.PMP Course details

16.CSM Course details

17.Data Analysis and Interpretation

18.Findings

19.Conclusions

20.Recommendations

21.References

22.Annexures : Questionnaire

KnowledgeHut

The Company name ConnaissancesHut is formed coining two different words from two different languages. The first word 'CONNAISSANCES' taken from French language means 'KNOWLEDGE' and the second word 'HUT' which simply denote a hut or a 'HOUSE'. The meaning is to say that we have abundant knowledge saved in a hut and wanting to spread it to the world. The company is formed by globally likeminded people from the training, marketing & sales, operations IT industry, who felt the need for such a marketplace for trainings and consulting business globally. The idea was born and the company was incorporated 2011. The team consists of engineers, management and IT professionals with a passion to contribute to growth of the company and providing value for customers.

Our goal is to be your first choice in finding practical, state-of-the-art workforce development solutions.

At KnowledgeHut, Inc. we realize that the solutions we provide mean very little unless they create value for you, our client. When you choose KnowledgeHut, Inc., you are choosing a solution partner one that will see to it that you receive the value you deserve and the results you are looking for. As we always strive to deliver our customer expectations.

KnowledgeHut has pioneered the Global blended Model of approach (GBMA), which emerged as a effective way of making training and learning easier for individuals and corporate in the industry, which is also applicable to the consulting services that we provide. The GBMA is based on the principle of providing a blended way of learning through extensive online training* along with traditional classroom based learnings, where it makes the best economic sense, with the least amount of acceptable risk.Who We Are (About KnowledgeHut)We are the leading source of intelligent Information support, in the form of learning for the world's businesses and professionals, providing customers with competitive advantage and enhanced workforce. Intelligent information training is a unique synthesis of human intelligence, industry expertise and innovative technology that provides learning a step to the next level - decision-makers with the knowledge to act, enabling them to make better decisions faster, and manage a team or project with maximum efficacy. Through approximately 30,000 trained employees across more than 70 countries, we deliver this must-have insight to the IT and IT Security, Legal, Project Management intellectual property organizations empowered by the world's most trusted Learning and Development organization .Our website is www.knowledgehut.com.What We Do (What Does)Businesses and professionals need to keep up with the competitive nature of their businesses to provide the edge of excellence and proficiency. Thus enhancing their workforce to upgraded levels of skill in managing businesses is our business too. We do this by offering an array of proven educational support in areas such as Agile and Scrum, PMI, PMP, MS Office products, As the requirement for employee development races ahead, recruiting fresh talent seems impossible to keep pace. KnowledgeHut steps in with empowerment in terms of learning and development by world-class, globally recognized training and workshops. We have satisfied employees and organizations who have experienced the KnowledgeHut Learning. Many have returned to experience it again and again-providing skills and learning thus maintain an engaged workforce.Our Promise(KnowledgeHut Promise)Training - Our goal is to be your first choice in finding practical, state-of-the-art workforce development solutions.Consulting - Our goal is to offer premier consulting and technology solution, hands-on support, and effective strategies to give business the leading edge.Data Solution - Our goal is to provide critical and blended marketing and sales solution to our clients.

Organization StructureBoard of Directors

M. Subramanyam ReddyRManjunath VMadarapaNagaraju

Head of OperationWEB TeamFinance TeamHRData Team

Head HRSenior ManagerAccount Executive

Senior Manager WEB Team

HR ManagerTeam Leader

Senior HR CRMPHPSEO

Senior Manager

HR ExecutiveCRE/GCSTeam Leader

SEO Analyst

Business manager

managerManager

TraineePHP ExecutiveTeam Manager

WEB Trainee

DataExecutive

DataTrainee

Porters five forces analysis

Threat of entry:1. As the IT sector growing in abundance, entry is easy.1. Powerful source of competition ( new capacity and course range)1. Bigger the entrant more severe1. Limit prices, affect the profitability

Power of buyers:1. Buyer power is high1. Sometimes customers becomes sensitive to price1. For buyers switching to another supplier is not costly1. Affect cost and investment ( Demand by the customers)1. Groups/ cartels. ( Industrial training courses); formal/informal groups

Power of suppliers:1. There is a threat from the bargaining power of supplier as company has to bargain on the venue details for the workshop organised.1. Threat of suppliers forward integration1. Specialised courses1. Limited supply

Competitive rivalry:1. Competitors are larger in size as KnowledgeHut is a start up.1. All competitors have similar strategies.1. It is costly to leave the industry. ( Exit Barriers)1. Competitors offer equally attractive products and services1. Cost of competing in the Industry1. Advertising, Sales force etc

Threat of substitutes1. Buyers cannot switch to the substitute product1. Price advantage1. Performance improvement1. Limited price and profitability

Pest AnalysisElements of the PEST AnalysisPolitical ElementsPolitical factors, are how and to what degree a government plans to change the regulations within the market withn the given timeperiod. Specifically, political factors include areas such as tax policy, trade restrictions, distribution channels, tariffs, pricing and reimbursement, general rebates, and naturally political stability. Political factors may also include goods and services which the government wants to provide to provide itself (tenders) and those that the government does not want to be provided (negative listing, exclusion from reimbursement, negative recommendations).Economic ElementsEconomic factors include economic growth, interest rates, exchange rates, the inflation rate and taxation rates. These factors have major impacts on how businesses operate and make decisions. For example this may influence the presence of a company within the country for distribution (e.g. New Zealand), research and development or for production. Exchange rates affect the costs of exporting goods and the supply and price of imported goods to and from a given country.Social ElementsSocial factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a type of intervention and how that company operates. For example, an aging population may imply a smaller and less-willing workforce (thus increasing the cost of labor). Furthermore, companies may change various management strategies to adapt to these social trends (such as recruiting older workers).Technological ElementsTechnological factors include technological aspects such as access to universities, RD activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation

Service process related to marketing:

Service Management processes can be utilised to lead to greater end-user productivity by enabling the organisation to realise the following:1. Reduced downtime1. More thorough understanding of IT services1. Greater integration of IT services into business processes1. Reduced cycle time of business processes depending on ITOther major benefits include:

1. Improved business flexibility through prompter and more effective changes to IT services1. Lower costs in delivering the service1. More effective allocation of IT resources1. Reduced business risk on the interruption of IT services1. Better communication and relationships between IT providers, customers and end users

Services offered:Agile Coaching and Training Services:

Project Management consulting is when an independent contractor with experience in Project Management is hired to perform a specific project. This contractor often holds Project Management (PM) designations that provide assurances with the level of education and experience at an appropriate level.In Project Management consulting, the consultant is to be responsible for the successful completion of the project within a specific time frame and on a specific budget.KnowledgeHut Consulting Services can help your organizations to:1. Objectively access your current process against industry organized best practices.1. Identify gaps in your project Management Practices1. Focus on the improvement opportunities to drive your business Performance ResultsCorporate Training We aim to provide your company with a 'one-stop-shop solution' for your corporate training needs. Training should not be one-size-fits-all. While other companies may try to force you into their pre-packaged curriculum or delivery methods, we work with you to understand your unique needs and develop a solution that's just right for you. Selecting the right training provider is the first step to reaching, or even exceeding, your goals..Benefits of Corporate TrainingThere are many benefits to new employee corporate training, including:1. Improved Quality of Service1. Faster Growth of your Business1. Accreditation1. Increased staff retention and motivation1. Staying competitive1. Save time and reduce costs1. Prevent disastrous IT errors1. Increases motivation1. Gives the new recruit confidence1. Increases efficiency and productivity.1. Reduce employee turnover.On-Site TrainingKnowledgeHut on-site training is designed for organizations that have a training facility available to them. The date is chosen by the hosting organization, subject to instructor availability. The cost to the organization is less per individual due to no travel or room expenses for local personnel, and the cost of training reduced by no need to reserve a hosting facility.1. Convenience1. Advantage of Private Deliveries1. Customized training to your exact needs1. CostBenefits of Onsite Training by KnowledgeHutThe many benefits of on-site training include opportunities to:1. Save significantly on attendee travel time and expenses.1. Save significantly per seat; Onsite training is typically 40-60% less than Public training.1. You pick the location: KnowledgeHut will teach a course anywhere in the world!1. You define the pace of the course to get the highest return on your investment.1. Focus on topics that interest you.1. Most courses can be tailored to include your specific examples and documents at no extra charge making the classes much more relevant to your environment.1. Customize courseware content where desirable.1. Learn from the experts1. Tangible benefits of on-site training, Immediate impact, ConfidentialityCustomized TrainingThis form of training provides you with maximum flexibility. Material for this type of course is based upon standard course material. However, you can request only certain topics be covered, or request new topics to be added. You can also provide your own design or database to use in the labs. Please note that this type of training will require more preparation time. A Custom course would typically be offered at your site and would cost according to level of effort required to design the new custom content.The benefits of custom training include:1. Learning assessments and needs analysis to identify gaps and learning objectives1. Pre-course (before the course) and post-course (two weeks after the course) assessments to ensure application of knowledge in the work place1. Development of corporate career paths in Project Management, Business Analysis and IT Service Management1. Coaching of Project Managers, Business Analysts or IT Service Management practitioners1. Certificate Programs in Project Management, Business Analysis and ITIL, either off-the-shelf or custom designed to reflect your organizational culture, goals and processes1. Refresher sessions that can be structured as classroom training, facilitated discussion sessions, or short talks such as lunch and learn1. Training that focuses exclusively on what you need it to1. Training appropriate to the culture of your company, that encourages activity in keeping with your custom and practice1. The development of skills and understanding that is immediately applicable, with no need for participants to translate their learning to fit their current circumstances1. No venue or travel costs1. Dates and times to suit you1. Participants learning together, then supporting each other back in the workplace

S.W.O.T Analysis of KnowledgeHutStrengths:1. Image of the company1. Strong and Hardworking staff1. Market share in India as well as in Europe, Middle east and America1. largest training provider in Bangalore1. Delivering the best products in the market which other companies dont provide.

Weakness:1. Competition 1. Start up Company1. Less resources

Opportunities:1. Conducting workshops in other countries1. Opportunity for freshers for quick promotion1. Opportunity for training and development in the United Kingdom1. Expansion and Diversification

Threats:1. Competition 1. Demand for new training courses by the clients1. Being start up, difficult to capture market share in different locations or cities within India.

Marketing process, performance, plans, policies and strategies:

Sales process of KnowledgeHutStage 1: Domain names are given for each course. For PMP course, the domain name is Fergus. For CSM course, the domain name is Andrey. Each city has different training courses, these training courses have different email addresses.There is a team handling the database of the PMP and CSM training courses. They collect the information required by the clients from their respective countries. The data team is responsible for each country. The person who wants the training details gets it through companys emails.Stage 2: The next step is replying to the email. This is necessary for continual communication between the company and the clients. Stage 3: Follow up is done by the company - after replying to the emails, if they have any inquiry relating to the training (PMP and CSM) if they want a course in the coming workshop we have to follow up with them to inform them if the course is available. If not available then contact them about the earliest date of the next workshop through email.Stage 4: Payment: As soon as the workshop dates are announced, the participant must make the necessary payments through cheque or online. A receipt or invoice must be recorded by both the parties.Stage 5: The venue along with the trainers name (accredited trainer) must be finalised. The venue is a 4 or star hotel. Inform the hotel regarding the course requirements, attendance sheet and stationery. The hotel must make the requirements such as LCD projector, catering and audio visual. 10 days prior, the workshop dates and requirements must be informed to all the participants participating in the training course and the stationery must reach the venue.Day 2: After the workshop is done, we send in emails to all the participants asking them their feedback relating to the training attended by them. Call up the trainer and ask him to submit the hardcopy, video feedback of training, feedback forms, attendance sheet and the pictures clicked during the workshop.As per the feedback received, we track out in MS-EXCEL to overcome the negative points in the future.

Marketing performanceCustomer related measures:1. Managers must identify the customer and market segments in which the business desires to compete1. Develop measures to track the business units ability to create satisfies and loyal customers.

Aspects of marketing performance:1. Customer satisfaction1. Customer retention1. Customer loyalty1. Products and service attributes1. Image and reputation

Learning and growth measures:1. it identifies the infrastructure an organisation must build to create long term goals and improvement1. growth comes from: people, system and organisational proceduresThe customer loyalty grid:1. Meeting basic respect and country ; Dissatisfaction if not met, in difference if met.1. Customer tells what is important; Satisfaction v/s dissatisfaction if met.1. Customer hopes and asks but doesnt expects if met then delight unlikely causing dissatisfaction. Build customer loyalty1. Benefits above and beyond expectations; identify and suggest innovation with new productsMarketing challenges:1. Finding new business in a competitive market1. Getting to grips with social media does it hold the key?1. Re-marketing and 'staying in touch'1. Does my website sell my business effectively?1. Knowing how to effectively grow your profile within the industry

Marketing plan for PRINCE2 at KnowledgeHut

1. Start up a project: here the project is on introducing PRINCE2 in the organisation to provide training to European countries and the Middle East. The plan is to achieve and capture market share against the competitors. As we are in the initial stages of PRINCE2 training course we need to do the BCG matrix for this particular training. So according to the BCG matrix, our company falls under question mark as well as dog category. Question mark because its a start up for PRINCE2 training in our company.Dog category because of its popularity in other training courses such as PMP, CSM globally like in European countries, Middle East, U.S and U.K.2. Initiating a project: the work has to be divided into sub process between the team of senior management.3. Managing stage boundaries: here the team assigned must know what should be done in executing the plan.4. Managing product delivery: controlling the link between the Project Manager and the Team Manager(s) by placing formal requirements on accepting, executing and delivering project work.The key activities are: Accept a work package, execute a work package and deliver a work package.5. Closing the project: the project should be formally de-commissioned (and resources freed up for allocation to other activities), follow on actions should be identified and the project itself be formally evaluated.Key activities include: decommissioning a project; identifying follow-on actions; and project evaluation reviewCourse Objective:1. Consistent, controlled and organized methods for managing key stages in project lifecycles1. Greater control of resources and the ability to manage business and work related risks effectively1. Engagement processes for managing stakeholders at the right time and with the right information1. Understand how to tailor PRINCE2 to your project environmentKey Features1. 5 Day Classroom1. 92 Day E-learning Included1. 3 Practice Tests Included1. 48 PDUs Offered1. PRINCE2Foundation and Practitioner Exam Fee Included1. Courseware Approved by APMG1. PRINCE2 Practitioner Sample Test Papers Included1. Hard Copy of the Courseware Included1. Real life examples and practical discussions to connect knowledge gained to your work profile.1. Quizzes, exercises and practice exams to test your understanding1. Foundation Exam on the 2nd day of the training1. Practitioner Exam on the 4th day.

Advantages of working with knowledgeHut :1. We are here to provide you the best with the minimum cost.1. Try before you buy1. 100 percent guaranteed results.1. Ask for any reference or any help1. 24/7 support from us 1. 100 percent secure payment.1. Project management templates available: Templates are available in word and excel document format Each template has detailed guidelines of it usage The package includes the following templates.

1. Planning Process Group+1. Executing Process Group+1. Initiating Process Group+1. Monitoring & Controlling Process Group+1. Closing Process Group+1. Tailor the course to your organization's specific needs based on our pre-course consultation and in-depth needs analysis understanding your needs.1. Case studies and problem solving with a real-time business scenario - the course presenter is, in fact, your consultant for the day.1. Our courses can produce major improvements in performance through raising morale, implementing a framework which has proven in the industry yielding you better results and dealing with constantly changing environments.1. You can receive vital training without having to leave your office as we can accommodate trainings even on a weekend.1. Courses are held at a location and time convenient for you- cost savings for multiple delegates, compared to using public courses.1. These courses can produce markable improvements in raising morale and implementing a framework and methodology which has proven in practice in sync with constantly changing business environments.1.

Types of training:

PRINCE2 eLearningPRINCE2 VirtualPRINCE2 ClassroomPRINCE2 Blended

Learn at your own pace with our highly interactive and engaging eLearningLearn in the comfort of your home or office and interact with a highly experienced instructor and other delegatesNetwork with your peers and learn face-to-face with highly experience instructorsLearn at your own pace, and then come to a classroom for exam preparation and support

Price of the PRINCE2 training at KnowledgeHut = Rs 30,000/- (10.32 service tax extra)Marketing Policies:1. Send e-mail only to those who have "opted-in" to receive it.:Send e-mail only to those who have "opted-in" to receive it. Preferably utilize "confirmed" opt-in, in which a confirmation message must be delivered to the beneficiary, who in turn must reply to the message for that opts-directly into take effect. Avoid "opt-out," which causes the recipient to receive communications until he says no. 2. Always honour user requests to opt-out.: Always honour user requests to opt-out. Allow it to be an easy process and add a Web site URL in every information which allows an individual to opt-out.3. Confirm everything by e-mail: The initial opt-in, orders, shipping notification and changes in the customer profile.:Confirm everything by e-mail: The initial opt-in, orders, shipping notification and changes in the customer profile. 4. Allow users to specify their preferences.:

5. Give and you shall receive.:

6. Your list is an asset that only you can use; do not sell or rent it.:Your list is an asset that only you can use; do not sell or rent it. If you want to realize incremental revenue beyond your own offerings, allow the users to opt-in to receive offers from your partners. If you do this, make sure you control the best bulk email sender, and that your brand "introduces" other brands. 7 .Develop and post a privacy policy for your Web site.

Marketing strategies:1)Offer some free classes/workshopsrelated to the services - in the home, in a rented venue or through a local education institution such as a Community College. Target specific audiences or events, if appropriate.

2)Join local business organizations and networking groups.Many, such as home-based business groups, are inexpensive to join. And the marketing benefits are huge. Once they get to know you and what you do, the other business people in your group will mention your business to others and may even give you referrals.

3) Create or become front and Center in a charitable event.You can get huge amounts of press for events like this which can translate into new customers.

4) Create your ownblog- and use it to build an audience of people who would be interested in your products and/or services. Creating a blog is easier than creating a website.

5) Join and use Twitter. If you have time to get to know and use a variety ofsocial media, do. But if you only have time for one, Twitter is the pick of all the social media out there because it's so quick and easy to use.

6)Ask for referrals- If you operate a service-based business, you know that I have saved the best for last here, because asking for referrals is the easiest and least time-consuming of all the marketing strategies in this article.

7) Think big and audit your time.No matter the size of your business, place a mental image in your mind as if you are the largest and most successful person in your industry..8) Be different andstand out from the competition.9) Build relationships with your customers.For each month that goes by, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis. Mail them a postcard, birthday card, sales flyer, newsletter etc. to keep your name, phone number, and service on their mind.10)Collect E-Mail Addresses.11) Hire top sales people.Successful businesses realize the quality of their sales staff is critical to sustaining their growth in the marketplace. A top salesperson can outsell an average one 4 to 1. 12) Put a shopping cart on your website.Online sales are still growing at a dramatic pace. This is coming from people who want to save time, avoid crowded stores, convenience, and the ability to shop outside of store hours13) Pay-per-click advertising: Pay-per-click will insure you receive top visibility on websites driving more customers to your door. Advertisers bid on keywords and the more popular the keyword, the more expensive each click is. Prices vary between ten cents to many dollars depending on the popularity of the word. 14) Use customer service commandments to create good habits.

The 4ps of marketing mix:Product:Project Management1. PMP1. PRINCE2 FOUNDATION AND PRACTITIONERAgile Management1. CERTIFIED SCRUMMASTER (CSM)1. CERTIFIED SCRUM PRODUCT OWNER (CSPO)1. Agile and scrum 1. Six sigma green beltInformation Technology1. MS PROJECT 2007/10Price:1. PMP= USD 89.991. Agile and scrum= USD 59.991. CERTIFIED SCRUM PRODUCT OWNER (CSPO)= USD 149.991. MICROSOFT PROJECT 2007/2010= USD 89.991. Certified scrum master= USD 19.991. Six sigma green belt= USD 1201. PRINCE2= Rs. 12750Place:1. European countries such as Germany, Greece, Ghana, Luxembourg, Netherlands, Switzerland, Turkey, South Africa, Slovenia, Finland , Austria, Poland, Belgium, France, United Kingdom, Estonia, Croatia and Latvia.1. APAC countries such as Australia, Singapore, Newzealand, Hong Kong, Indonesia, Malaysia and Thailand.1. India such as Bangalore, Chennai, Delhi , Mumbai, Kolkota and Gujarat.1. Middle east Asian countries such as Bahrain, Dubai, Qatar, Iraq, Oman, Iran and Kuwait

Promotion:1. Advertising on the internet 1. Word of mouth1. Public relation1. Conferences1. Sales Promotion1. Press releases

Organisation Culture1. The employees are very helpful and friendly.1. At the end of each month, performance of every individual is reviewed and the ones who have shown excellent performance are rewarded by some amount as a sign of appreciation.1. The Senior Manager acts as friend to his/her team members. No bossing happens at KnowledgeHut.1. There is no uniform at KnowledgeHut.1. Employees suggestions, views and opinions are always welcomed by the company.1. There is a sense of belonging among all the employees working at various departments.1. All business etiquette is practiced by the employees. 1. The dress code is normally formals from Monday to Thursday and on weekends, it is casuals.1. The duty hours are 9 hours. There are 4 timings i:e 6 am to 3 pm, 9 am to 6 pm, 12 pm to 9 pm and the night shift which is from 9 pm to 6 am.1. The employees have to prepare the daily report of work done per day and send it through email to their respective team leaders, team managers, managers and senior managers.1. Openness and humility from top to bottom of the organizationArrogance kills off learning and growth by blinding us to our own weaknesses. Strength comes out of receptivity and the willingness to learn from others2. An environment of accountability and personal responsibilityDenial, blame, and excuses harden relationships and intensify conflict. Successful teams hold each other accountable and willingly accept personal responsibility.3. Freedom for risk-taking within appropriate limitsBoth extremes--an excessive, reckless risk-taking and a stifling, fearful control--threaten any organization. Freedom to risk new ideas flourishes best within appropriate limits.4. A fierce commitment to "do it right"Mediocrity is easy; excellence is hard work, and there are many temptations for shortcuts. A search for excellence always inspires both inside and outside an organization.5. A willingness to tolerate and learn from mistakesPunishing honest mistakes stifles creativity. Learning from mistakes encourages healthy experimentation and converts negatives into positives.6. Unquestioned integrity and consistencyDishonesty and inconsistency undermine trust. Organizations and relationships thrive on clarity, transparency, honesty, and reliable follow-through.7. A pursuit of collaboration, integration, and holistic thinkingTurf wars and narrow thinking are deadly. Drawing together the best ideas and practices, integrating the best people into collaborative teams, multiplies organizational strength.8. Courage and persistence in the face of difficultyThe playing field is not always level, or life fair, but healthy cultures remain both realistic about the challenges they face.

Research problem

Requirements for Certified Scrum Product Owner in Europe:The first step toward your CSPO is familiarizing yourself with Scrum. We've compiled a list ofresources such as special reports, articles and membership statisticsthat can help you see how Scrum transforms the world of work.

Then attend a two-day CSPO course taught by aCertified Scrum Trainer.This course will help you understand how Scrum works by focusing on your role as the Product Owner, or customer, for a Scrum team. Topics that are covered include managing stakeholders, ROI, backlog grooming, creating effective user stories, acceptance criteria for user stories, and defining "Done."Countries where this training can be conducted:London, United KingdomDenmarkEstoniaNetherlandsReasons:1. There is a huge demand for this training in London, Denmark, Estonia and Netherlands.1. The requirements also cover the need for CSPO training in these countries in Europe.Countries where this CSPO training cannot be conducted:BelgiumFinland FranceIrelandIcelandPolandPortugalUkraineSerbiaSpainSwitzerlandRussia GreeceLuxembourg MoldovaReasons:1. The demand is less in these countries for CSPO.1. There is a decrease in sales of many existing training courses which are already in the above mentioned countries in Europe.Requirements for PRINCE2 training course in Europe:Initiation Stage Plan the Project Brief InputThe information contained within the project brief will act as a key driver for the content and direction contained within the project plan. So let us quickly look atsome of the information driving the content of the initiation stage plan that will be contained within the project brief:1. The project product description1. The acceptance criteria1. The outline business case1. Objectives, scope, exclusions, constraints, and assumptions1. The project approachAll the above will have a bearing on the amount of information that is contained within the PID, andproject approachwill lay down exactly how the business, management and specialist direction should be taken.

Places where this training can be conducted along with the reasons:UK - standard government practice, most popular method in private sectorNetherlands - 2nd biggest user of PRINCE2Australia - standard in the Ministry of DefencePoland - the first translation of the PRINCE2 manual was into PolishGermany - especially in the financial sectorUnited Arab EmiratesSouth AfricaSingapore Canada Denmark Belgium Spain Reasons:1. Demand is very high for PRINCE2 as it is very important for all the project managers in their careers.1. There are many advantages of PRINCE2 foundation and practitioner course in the above mentioned states1. People are more keen in learning PRINCE2 for the betterment of the company they belong for future prospects.

Places where this training cant be conducted:AustriaPolandItalyPortugalNorwaySwitzerlandReasons:1. Other courses are popular such as PMP and CSM so there is no need of doing extra expenditure on this course. 1. PRINCE2 foundation and practitioner is very expensive.Requirements for Certified Scrum Master in Europe:1. 1Contact Information1. 2Room, Walls, Whiteboards1. 3Supplies for the Coach/Speaker1. 4Table Layout1. 5Computers, Software and Networking1. 6Supplies for Student Use1. 7Pictures of Room Setup

Places where this training can be conducted:BulgariaBelgiumNetherlandsAustriaItalyIcelandGermany FranceRomaniaSwitzerlandSweden U.KSerbiaMaltaPortugalLatviaSlovakiaReasons:1. Popularity of CSM training course in the European countries.1. This course in the above mentioned countries provide:1. A globally recognized and demanded certification from reputed Scrum Alliance1. Enhances your proficiency on agile and scrum practices1. 2 years of membership of Scrum Alliance1. Opportunity to contribute articles to the Scrum Alliance websitePlaces where this training course cant be conducted:AlbaniaAndorraArmeniaFinlandUkraineSerbiaReasons:1. The above mentioned countries fall in a less population area. So here if we conduct CSM training then the cost will be very high. 1. The expenditure is high and the if not succeeded, they will run into losses. 1. In These places, they wont be able to set up all the requirements needed for this training.

Requirements of Microsoft project 2007/2010:COURSE COMPLETION REQUIREMENTS:100% attendance and participation are expected from participants.Places where this training can be conducted:NigeriaFrance IrelandNetherlandsU.K Switzerland

Reasons:1. Demand1. Increase in the number of sales of this trainingPlaces where this training cant be conducted:BelgiumFinlandGreeceGermanyKosovoRomaniaRussiaPortugalTurkey SerbiaSloveniaReasons:1. Other training courses have captured a specific market share in the others countries in Europe.1. Less demand for this training course as people in these countries dont prefer this course.

Requirements of Agile and Scrum in Europe:1. Review of Agile Values and Principles1. Key elements of Agile1. Requirements in Scrum1. Planning and estimation with Scrum1. Working as a Scrum team1. Agile Testing1. Pitfalls and Lessons Learnt1. Summary and next steps

Place where this training can be conducted along with the reason:Ireland: This is not sure as this is new training course so it might not be conducted in a successful manner.Places where this training cant be conduced:Rest all other countries in Europe cant conduct this training.Reason:As there are many other courses which are doing well in most of the European countries, this being an altogether new Idea wont be accepted. Hence, there will be a very few customers participating in this courseRequirements for Six sigma green belt in Europe:The book on Six sigma green belt is to be studied thoroughly.The book explains how to organize for Six Sigma, how to use customer requirements to drive strategy and operations, how to carry out successful project management, and more. Learn all the management responsibilities and actions necessary for a successful deployment, as well as how to: dramatically improve products and processes, use Design for Six Sigma to create innovative products and processes; incorporate lean, problem-solving, and statistical techniques within the Six Sigma methodology; and avoid common pitfalls during implementation.Countries which can conduct this training:FrankfurtLondonParisBrusselsDublinHamburgRomeBerlinBarcelonaLisbon GermanyItalyNorwayReasons:1. These countries bring classes to you! Their in-house training is ideal for groups of 10 or more people. 1. They can provide Off-the-shelf training in the form of classic courses, or they can provide bespoke training, tailored to your organisational goals and objectives.Places where this training cant be conducted: AustriaIcelandMonaco GreeceTurkeySan MarinoRomaniaSerbiaReason:Popularity of the other courses in the above mentioned countries.Requirements for PMP training course:To obtain the PMP Certification, it is very important for you to understand as well as meet the minimum eligibility requirements that have been laid out by the Project Management Institute (PMI).The goal behind establishing these minimum eligibility requirements is to ensure that any Project Staff who applies and subsequently clears the PMP examination successfully, possesses Relevant Work Experience, and has undergone formal/structured Project Management Education for at least 35 Contact Hours (Typically Four Days Training Program).This also assures that any project staff, who even applies for the PMP Certification exam, is well versed with the Best Practices in Project Management which are in line with PMI's Guide to Project Management Body of Knowledge.PMI sets and periodically reviews the eligibility requirements for PMP certification. Only selected professionals across industry verticals, who meet the requirements are allowed to apply for the PMP Certification Exam.

Places where it can conduct training:GermanyItalyNetherlandsLuxembourgLatviaPolandRussiaSouth AfricaEstonia

Reasons:1. Popularity in these countries1. Huge Demand1. The best available resources

Places where it cant conduct training:AustriaAlbaniaFranceDenmarkGreeceLithuaniaIceland

Reasons:1. No demand for this training course in the above mentioned countries.1. Non availability of resources.

Countries having PMP Training course:

1. Muscat1. Riyadh1. Shanghai1. Doha1. Zurich1. Sydney1. Singapore1. Dubai1. Accra1. Hong Kong1. Kuwait

Price = Rs 44950/-Key features of this PMP:1. 3 Day Classroom1. 90 Day E-learning Included1. 5 Practice Tests Included1. 35 PDUs Offered1. Global PMI REP (ID: 3147)1. Hard Copy of the Courseware Included.

PMP accredited trainers:

Project Management Professional PMP Certification Exam Training by Mr. Nitin Shende

Key features:1. 2 Day Classroom1. 90 Day E-learning Included1. 5 Practice Tests Included1. 35 PDUs Offered1. Global PMI REP (ID: 3147)1. 10 hours of Webinar Included1. Hard Copy of the Courseware Included

Certified Scrum Master:Price = Regular:AUD1350until2014-07-06What is included in each course?

A copy of Scrum Shortcuts Without Cutting CornersYou get a copy ofScrum Shortcuts Without Cutting Corners, the latest addition to theMike Cohn Agile Signature Series(the premiere book series on Scrum and Agile globally). This book is full of great Agile tactics, tools and tips that many have found to be invaluable. But dont take our word for it,check out the reviews on Amazon!Scrum Alliance Membership & Online Assessment FeeAt the conclusion of our course, you will become a member of the Scrum Alliance. Join the largest community of Scrum professionals and make the most of your free 2-year membership by reading and submitting articles, going to global Scrum gatherings, regional gatherings and being a part of this ever-growing community.Any applicable online assessment fees are also included with this course.

Two decks of Planning Poker cardsNot only do you get to play some Planning Poker during our courses, you also get to take home two decks of high quality AxisAgile Planning Poker cards. Each deck has four colours and instruction cards so you can kick off your estimation sessions with a bang!

Stylish USB pen with all electronic materialsGetting a USB stick with all of the electronic course materials is cool. Whats even cooler is getting a stylish pen that has an embedded USB stick with not only the course materials but additional reading as well!

Workbooks to help you connect with the courseAs well as an electronic copy of all of the slides and other materials, on the day you will receive a fill-in-the-gaps, workbook to use and follow along with during the course. This has been specifically designed to help reinforce key learnings.

Scrumtrooper postersOur viral Scrumtrooper posters have proven to be a hit around the world and although you can download all of them for free from our Scrumtrooper Gallery, you receive a laminated copy of one of our favourites.

Two booklets to help you on your agile journeyYou dont just receive a best-selling Scrum book but you also receive two really helpful booklets written by another industry expert, Pete Deemer. The Distributed Scrum Primer offers hints and tips to help make Scrum work across a geographically dispersed team and the Manager and Scrum offers a brief Scrum overview targeted at senior managers.

Research design:Research objective: To know the market competition of the courses offered by IT consultancy and training Industry.Sample frame = Theemployees of 5 competitors of KnowledgeHutnamely Mountain goat, Simplilearn, Knowledge Academy, QA training company and Radtac.Exploratory research; Simple Random SamplingCollection of the data was done by conducting survey through questionnaire.The questionnaire was sent through emails.Sample size: 50 (10 for each company)Limitations of the Study:1. Small size of sample.1. It has limited scope.1. Questionnaire answered through emails. So there is no personal communication.1. It cant predict the clients behaviour.1. It provided suggestions but not solutions.

Data Analysis &Interpretation1.Model Summary

ModelRR SquareAdjusted R SquareStd. Error of the EstimateChange Statistics

R Square ChangeF Changedf1df2Sig. F Change

1.816a.667.571.33806.6677.00027.021

a. Predictors: (Constant), bonapgmg, acaapmg

This table provides the R and R2value. The R value is 0.667, which represents the simple correlation. It indicates a high degree of correlation. The R2value indicates how much of the dependent variable, "price", can be explained by the independent variable, "income". In this case, 67.7% can be explained, which is very large.

ANOVAb

ModelSum of SquaresDfMean SquareFSig.

1Regression1.6002.8007.000.021a

Residual.8007.114

Total2.4009

a. Predictors: (Constant), bonapgmg, acaapmg

b. Dependent Variable: eaobiarrmg

This indicates the statistical significance of the regression model that was applied. Here,p> 0.0005, which is more than 0.05, and indicates that, overall, the model applied cannot statistically significantly predict the outcome variable.

Coefficientsa

ModelUnstandardized CoefficientsStandardized CoefficientstSig.

BStd. ErrorBeta

1(Constant).6001.022.587.575

acaapmg1.000.309.9353.240.014

bonapgmg.200.283.204.707.502

a. Dependent Variable: eaobiarrmg

The table below,Coefficients, provides us with information on each predictor variable. This gives us the information we need to predict employee awareness about business intelligence from . We can see that both the constant and donot contribute significantly to the model (by looking at theSig.column).2.

Model Summary



1.500a.250.036.41404.2501.16727.365

a. Predictors: (Constant), dantsmg, cfmrmg

This table provides the R and R2value. The R value is 0.250, which represents the simple correlation. It indicates a high degree of correlation. The R2value indicates how much of the dependent variable validate key competitve of mountain goat, can be explained by the independent variable, . In this case, 25.% can be explained, which is very small.

ANOVAb

ModelSum of SquaresDfMean SquareFSig.

1Regression.4002.2001.167.365a

Residual1.2007.171

Total1.6009

a. Predictors: (Constant), dantsmg, cfmrmg

b. Dependent Variable: vkcimg

This indicates the statistical significance of the regression model that was applied. Here,p>0.0005, which is more than 0.05, and indicates that, overall, the model applied cannot statistically significantly predict the outcome variable.

Coefficientsa


BStd. ErrorBeta

1(Constant)1.200.7521.595.155

cfmrmg-.200.227-.332-.882.407

dantsmg.200.307.245.651.536

a. Dependent Variable: vkcimg

The table below,Coefficients, provides us with information on each predictor variable. This gives us the information we need to predict We can see that both the constant and donot contribute significantly to the model (by looking at theSig.column).3.

Crosstab

Count

TosarfcslTotal

yes3

Eaobiarrslstrongly agree213

agree505

neutral202

Total9110

Chi-Square Tests

ValueDfAsymp. Sig. (2-sided)

Pearson Chi-Square2.593a2.274

Likelihood Ratio2.6832.262

Linear-by-Linear Association1.6531.199

N of Valid Cases10

a. 6 cells (100.0%) have expected count less than 5. The minimum expected count is .20.

the table below provides the summary statistic info. You want the Pearson Chi-Square row. The Chi-Square value is under Value, and the p-value is under Asymp. Sig. Here, the observed chi-square statistic is 2.539, which is associated with a 27% risk of being wrong in rejecting the null hypothesis. This is not a risk (far exceeding our standard of 5% risk), so we are able to reject the null. We therefore find support for the research hypothesis, and can conclude that the employees who are aware of the business intelligence are provided with training.

from the diagram, 2% who strongly agree with the employee awareness on business intelligence said that training is provided to the employees. 1% said that training is not been provided. 5% who agree with the employee awareness on business intelligence said that training is provided to the employees. no one said no. 2% who are neutral with employee awareness on business intelligence said that training is provided to the employees. no one said no.

4.

Crosstab

Count

UtdetslTotal

YesNo

Eaobiarrslstrongly agree213

agree505

neutral022

Total7310

Chi-Square Tests

ValuedfAsymp. Sig. (2-sided)




N of Valid Cases10


the table below provides the summary statistic info. You want the Pearson Chi-Square row. The Chi-Square value is under Value, and the p-value is under Asymp. Sig. Here, the observed chi-square statistic is 6.285, which is associated with a 33%% risk of being wrong in rejecting the null hypothesis. This is too great a risk (far exceeding our standard of 5% risk), so we are unable to reject the null. We therefore dont find support for the research hypothesis, and cannot conclude that employee aware about the up-to-date information.

5.

From the above diagram, 3% strongly agree that employees are aware about the information on business intelligence. 5% agree with the employee awareness on the information on business intelligence. 2% are neutral on the employee awareness on business intelligence.

6.

Crosstab

tosarfcslTotal

yes3

eaobiarrslstrongly agreeCount213

% within eaobiarrsl66.7%33.3%100.0%

% within tosarfcsl22.2%100.0%30.0%

agreeCount505

% within eaobiarrsl100.0%.0%100.0%

% within tosarfcsl55.6%.0%50.0%

neutralCount202

% within eaobiarrsl100.0%.0%100.0%

% within tosarfcsl22.2%.0%20.0%

TotalCount9110

% within eaobiarrsl90.0%10.0%100.0%

% within tosarfcsl100.0%100.0%100.0%

Chi-Square Tests





N of Valid Cases10


Symmetric Measures

ValueAsymp. Std. ErroraApprox. TbApprox. Sig.

Nominal by NominalPhi.509.274

Cramer's V.509.274

Interval by IntervalPearson's R-.429.195-1.342.217c

Ordinal by OrdinalSpearman Correlation-.441.202-1.390.202c

N of Valid Cases10

a. Not assuming the null hypothesis.

b. Using the asymptotic standard error assuming the null hypothesis.

c. Based on normal approximation.

7.

Model Summaryb



1.802a.643.598.32733.64314.40018.005

a. Predictors: (Constant), acaapmg


ANOVAb

ModelSum of SquaresdfMean SquareFSig.

1Regression1.54311.54314.400.005a

Residual.8578.107

Total2.4009

a. Predictors: (Constant), acaapmg


Coefficientsa


BStd. ErrorBeta

1(Constant)1.286.3114.129.003

acaapmg.857.226.8023.795.005

a. Dependent Variable: eaobiarrmg

8.

Model Summaryb



1.612a.375.297.43301.3754.80018.060

a. Predictors: (Constant), tosarfcka

b. Dependent Variable: eaobiarrka

ANOVAb


1Regression.9001.9004.800.060a

Residual1.5008.188

Total2.4009

a. Predictors: (Constant), tosarfcka

b. Dependent Variable: eaobiarrka

Coefficientsa


BStd. ErrorBeta

1(Constant)2.500.4335.774.000

tosarfcka-.750.342-.612-2.191.060

a. Dependent Variable: eaobiarrka

9.

Model Summaryb



1.791a.625.518.29277.6255.83327.032

a. Predictors: (Constant), dantska, cfmrka

b. Dependent Variable: vkcika

ANOVAb


1Regression1.0002.5005.833.032a

Residual.6007.086

Total1.6009

a. Predictors: (Constant), dantska, cfmrka

b. Dependent Variable: vkcika

Coefficientsa


BStd. ErrorBeta

1(Constant).600.4041.487.181

cfmrka.300.093.7653.240.014

dantska-.100.236-.100-.424.685

a. Dependent Variable: vkcika

10,

Model Summary



1.327a.107-.004.79057.107.96018.356

a. Predictors: (Constant), utdetqa

ANOVAb


1Regression.6001.600.960.356a

Residual5.0008.625

Total5.6009

a. Predictors: (Constant), utdetqa

b. Dependent Variable: eaobiamqa

Coefficientsa


BStd. ErrorBeta

1(Constant)2.500.7573.303.011

utdetqa-.500.510-.327-.980.356

a. Dependent Variable: eaobiamqa

11.

Model Summary



1.667a.444.286.43644.4442.80027.128

a. Predictors: (Constant), datsqa, epiqa

ANOVAb


1Regression1.0672.5332.800.128a

Residual1.3337.190

Total2.4009

a. Predictors: (Constant), datsqa, epiqa

b. Dependent Variable: ielaqa

Coefficientsa


BStd. ErrorBeta

1(Constant).667.4711.414.200

epiqa-.333.356-.333-.935.381

datsqa1.000.436.8162.291.056

a. Dependent Variable: ielaqa

12.

Crosstab

Count

utdetqaTotal

yesno

eaobiamqastrongly agree224

agree224

neutral202

Total6410

Chi-Square Tests




Linear-by-Linear Association.9641.326

N of Valid Cases10


Symmetric Measures


Interval by IntervalPearson's R-.327.249-.980.356c

Ordinal by OrdinalSpearman Correlation-.304.274-.904.393c

N of Valid Cases10




13.

14.

Crosstab

Count

epiqaTotal

yesno

ielaqayes426

no224

Total6410

Chi-Square Tests

ValuedfAsymp. Sig. (2-sided)Exact Sig. (2-sided)Exact Sig. (1-sided)

Pearson Chi-Square.278a1.598

Continuity Correctionb.00011.000

Likelihood Ratio.2771.599

Fisher's Exact Test1.000.548


N of Valid Casesb10

a. 4 cells (100.0%) have expected count less than 5. The minimum expected count is 1.60.

b. Computed only for a 2x2 table

Symmetric Measures


Interval by IntervalPearson's R.167.315.478.645c

Ordinal by OrdinalSpearman Correlation.167.315.478.645c

N of Valid Cases10




15.

Crosstab

Count

datsqaTotal

yesno

ielaqayes606

no224

Total8210

Chi-Square Tests



Continuity Correctionb1.2761.259


Fisher's Exact Test.133.133


N of Valid Casesb10



Symmetric Measures




N of Valid Cases10




16.

Model Summary



1.167a.028-.094.54006.028.22918.645

a. Predictors: (Constant), accnprt

ANOVAb


1Regression.0671.067.229.645a

Residual2.3338.292

Total2.4009

a. Predictors: (Constant), accnprt

b. Dependent Variable: eaobimrt

Coefficientsa


BStd. ErrorBeta

1(Constant)2.167.5174.190.003

accnprt.167.349.167.478.645

a. Dependent Variable: eaobimrt

17.

Model Summary



11.000a1.0001.000.000001.000.18.

a. Predictors: (Constant), cfmrarrt

ANOVAb


1Regression1.60011.600..000a

Residual.0008.000

Total1.6009

a. Predictors: (Constant), cfmrarrt

b. Dependent Variable: vkcirt

Coefficientsa


BStd. ErrorBeta

1(Constant)-1.000.000..

cfmrarrt1.000.0001.000..

a. Dependent Variable: vkcirt

18.

Model Summary



11.000a1.0001.000.000001.000.27.

a. Predictors: (Constant), datsrt, epirt

ANOVAb


1Regression2.40021.200..000a

Residual.0007.000

Total2.4009

a. Predictors: (Constant), datsrt, epirt

b. Dependent Variable: ielart

Coefficientsa


BStd. ErrorBeta

1(Constant).000.000..

epirt1.000.0001.000..

datsrt.000.000.000..

a. Dependent Variable: ielart

19.

Crosstab

Count

accnprtTotal

yesno

eaobimrtagree426

neutral224

Total6410

Chi-Square Tests


Pearson Chi-Square.278a1.598

Continuity Correctionb.00011.000

Likelihood Ratio.2771.599

Fisher's Exact Test1.000.548


N of Valid Casesb10



Symmetric Measures




N of Valid Cases10




20.

vkcirt * cfmrarrt Crosstabulation

Count

cfmrarrtTotal

twice in a month2 times in 6 months

vkcirtyes808

no022

Total8210

Chi-Square Tests







N of Valid Casesb10



Symmetric Measures


Interval by IntervalPearson's R1.000.0002.684E8.000c

Ordinal by OrdinalSpearman Correlation1.000.000c

N of Valid Cases10




21.

Crosstab

Count

epirtTotal

yesno

ielartyes404

no066

Total4610

Chi-Square Tests







N of Valid Casesb10



Symmetric Measures

ValueAsymp. Std. Errora

Interval by IntervalPearson's R1.000.000b

Ordinal by OrdinalSpearman Correlation1.000.000b

N of Valid Cases10


b. Based on normal approximation.

Findings1. From the research, it was found that all the IT training companies are providing IT training courses globally.1. The IT training companies are mainly targeting the private customers and corporate customers.1. Almost all the companies have a dedicated marketing section with them.1. Advertising is used by majority of the IT training companies globally.1. Web portals are the main way of advertising used in IT training companies..1. Using internet as a tool of marketing in effective way.1. Most of the IT training training companies are not interested in low-cost advertising methods such as wall painting, posters etc. they think that the cheap advertising methods may affect the brand value of the company negatively.1. Most of the IT training companies have up-to-date profiles about their customers.1. Majority of the IT training companies analyse their competitors actions and plans.1. Most of the companies validate key competitive information with two or three independent sources before making significant decisions.1. Majority of the competitors have a future view about KnowledgeHut that it will continue to have moderate success.1. Most of the IT training companies believe that Knowledge Academy is the leading company globally and their biggest competitor.1. Most of the companies have dropped down the similar pros and ons of the consulting technology.1. In mostly all the companies, employees are well informed about the business intelligence and market knowledge.

ConclusionWhether or not a company has business intelligence capabilities can mean the difference between realsuccess and mediocre performance. More and more business owners are now realizing the importantrole business intelligence plays in the success of their business. The company who can exploit its owndata and information to gain insight and make smarter decisions will have a clear competitiveadvantage.As business intelligence capabilities move to center stage as a top management priority, companies willneed flexible IT solutions that will meet their business intelligence needs not only in the short-term butas their company grows and their need for more complex business intelligence capabilities increases.Here are three main factors to consider when choosing a business intelligence solution:1. Business intelligence empowerment throughout your company organizations operate moreefficiently and are more apt to stay their strategic course if all employees, who make strategic,tactical and operational decisions, are empowered with insight to make better, smarterdecisions. Look for business intelligence solutions that make it easier for all employees notjust a selected few to access, work with, share, understand and interpret data andinformation.

2. Integration with other systems and applications to empower your entire organization withinsight you will need to have the business intelligence tools where your employees need it ontheir desk top. Making business intelligence tools accessible and easy-to-use no matter whatapplication you are working in is paramount to making the most of data and information. Lookfor business intelligence solutions that will integrate well with the other systems andapplications your organization uses or will use in the future.

3. Flexibility and your needs for business intelligence capabilities today and in the future Abusiness intelligence solution must be flexible to accommodate your changing businessintelligence requirements thereby providing you with a growth path that leverages andstrengthens your existing IT investments. Look for flexible business intelligence solutions thatare easy to work with especially when adding new functionality or integrating with otherapplications.

Recommendations1. There must be proper lunch time break. I:e fixed time1. There must be uniform for all the levels of employees so that there is no discrimination.1. Provident fund facility must be made available1. Strict supervision is required1. Employees must come on time based on their shift timings1. More advertisements on TV, newspaper, social media and other direct marketing sources1. Employees must be given equal responsibilities.1. There is a need for Business Intelligence cell to know the market competition as well as what the competitors are doing in the market in India as wee as globally.

Learnings from Internship1. It was a great experience to do the project at KnolwedgeHut and gave a good exposure of the IT training companies.1. During the course of the study, the application of the managerial theories into practice has been understood. It helped to link the theories, techiniques into practices of management with different activities of the organisation.1. The study has given a idea about how to interact with professionals and how to get an appointment with them out of their busy schedule.1. The staff of KnowledgeHut. Ms Amrita Basu guided me for all over the project time helped me to have the idea about the industry thoroughly.1. Learned how to conduct a research, how to collect the data and how the analysis can be done effectively.1. This study helped me to understand the rules and manners that an employee has to follow during his job.1. From this research, I learnt how to manage time and also become aware how the market fluctuates during the period of time.1. Got an idea about different advertisement strategies used in IT training companies.1. The interaction with the employees and the officials has enhanced my communication skills and the discussion classes conducted at KnowledgeHut. Have improved my convincing abilities.1. Learning that continuous practice can make the performance of tasks easier and reduce the commitment of errors and hence the activities are performed smoothly.1. Understanding the organisations structure, culture and the working of the employees..1. The sales process of KnowledgeHut.1. Understanding of all the IT training courses which KnowledgeHut offers.1. The need for business intelligence cell at KnowledgeHut to understand the market competitions of the similar courses of the competitors.1. Tracking of the employees work on the system.1. Making calls to the European countries such as Germany, Italy, Belgium, Austria, Bulgaria, Denmark, France, Belarus, Estonia, Spain and Portugal.1. Drafting of marketing plan for PRINCE2 for KnowledgeHut.1. Understanding the Marketing performance, policies and the strategies of KnowledgeHut.1. Registration of the training courses in all the countries such as APAC countries, European countries, Middle East, U.S and India.1. The brief understanding of the training courses such as PMP, CSM, PRINCE2, Six sigma green belt, Agile and scrum, CSPO and MS project 2007/2010.1. Analysing of the competitors in Europe, APAC, Middle East, U.S and India.1. Conducting events at KnowledgeHut.1. Conducting workshops in European countries such Germany, Brussels and Estonia.1. Recording of the transactions of the access cards of KnowledgeHut.1. Searching for the right candidates for the right job for the post of Client relationship executive, Client relationship manager and Senior manager in operations on LINKEDIN1. Identifying and reporting the bugs in the KnowledgeHuts new website.1. Calling up the participants participating in the workshops scheduled at the particular places1. Service process of KnowledgeHut related to marketing function.References1. C:\Users\chirag\Desktop\New folder\PRINCE2 Foundation and Practitioner Certification Training in Sydney, Australia Simplilearn.com.htm2.C:\Users\chirag\Desktop\New folder\Project Management courses (South Africa and Namibia) 2014 dates and fees.htm3.C:\Users\chirag\Desktop\New folder\PRINCE2 training in HK.htm4.C:\Users\chirag\Desktop\New folder\A brief guide to Competitive Intelligence - what it is, what is involved and why it is important!.htm5.C:\Users\chirag\Desktop\New folder\Education Prince2 Certification Training in Warsaw, Poland Prince2 Workshop in poland Prince2 Boot Camp in Warsaw Warsaw Gonna.do.htm6.C:\Users\chirag\Desktop\New folder\KnowledgeHut IT consulting Agile Coaching Training Software Development.htm7.www.knowledgehut.com8. http://www.takeda.com/csr/policies/marketing.html9.http://www.scrumalliance.org/certifications/practitioners/certified-scrummaster-(csm)10.http://www.globalknowledge.com/training/certification_listing.asp?pageid=12&certid=43111. http://agilebench.com/blog/the-product-backlog-for-agile-teams12. http://www.knowledgewoods.in/pmp/eligibility.html

Questionnaire1. Do you know your competitors and do you have up-to-date profiles of them?1. Yes 1. No

1. Do you analyze your competitors' actions and plans?1. Yes1. No

1. Are you up-to-date with emerging technologies in the field of your business and the features and benefits of these technologies?1. Yes1. No

1. Are your employees aware of the benefits of business intelligence and market knowledge, and do they regularly report information relating to emerging technologies and competitors to management? 1. Strongly agree1. Agree1. Neutral1. Disagree1. Strongly disagree

1. Do you train your staff to continually gather and report information from your customers relating to their problems, product and service needs, and industry trends? 1. Yes1. No

1. Does your management team maintain a network of external industry contacts to help them gather and interpret business intelligence information?1. Always1. Sometimes1. Probably not1. Probably1. Never

1. Is your business cognizant of new and pending government legislation and legislative trends that would impact your business? 1. Strongly agree1. Agree1. Neutral1. Disagree1. Strongly disagree

1. Before launching a new product, do you carry out formal market research and reviews to address issues such as competitiveness, market size, price points and barriers to entry of a competitor? 1. Once a month1. Twice in a month1. 2 times in every 6 months1. Once a year

1. Do you validate key competitive information with two or three independent sources before making significant business decisions? 1. Yes1. No

1. Do you develop quarterly and annual trade show, conference and industry meeting attendance plans that include the detailing of your business intelligence and information needs? 1. Yes1. No

1. Have you established a proprietary information protection plan to safeguard your company's private information and has your business clearly outlined its expectations in this regard to its employees? 1. Yes 1. No

1. Do you inform your employees regularly about the legal aspects of obtaining market intelligence information and provide them with ethical guidelines with respect to gathering such information? 1. Yes1. No

1. In your opinion, how successful would you expect a workaholic to be if promoted to management?1. Highly successful1. Very successful1. Could go either way1. Probably not successful1. Definitely not successful1. Which of the following best describes your view of the future of knowledgehut?1. It will be the technology of the future.1. It will continue to have moderate success.1. Its future looks marginal.1. It will continue to decline.1. Its a long-term loser; no future.

1. What are the pros and cons of consultancy technology?1. Which company is leading the pack in consultancy technology?From the yes or no questions, How many questions did you answer with YES? 86 or 74 or 52 or 30 or 1You probably haven't missed much.

Keep up the good work.

Lot's of room for improvement.

Take your head out of the sand.

Problems are likely.

a project on

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ms hema

manager ms rashmi