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Jim Hilker Valpak of New Hampshire 13 Orchard View Drive Ste 4 Park II West Londonderry, NH 03053 Phone: (603) 432-2211 Fax: (603) 432-2522 E-Mail: new_hampshire@valpak.com

The New Norm "The steadily growing trend toward permanent belt tightening is not about

getting through the current recession – it’s about the birth of a new way of life."

Coupons Increase Likelihood of a Purchase

More Consumers Than You Think are Using Coupons

Consumers are Stretching Their Dollars of consumers say they now consider saving to be more important than spending. 3 65%

Online Coupons on the Rise

jump in online coupon redemption s in 2009. 4 360%

of all respondents stated that coupons had at least some influence on their decision to purchase a new product, according to a survey by FMI. 1

89%

75%

of consumers report using coupons. 2

‘Coupon Use Skyrockets’ – 1/28/2010 Adweek

‘Consumers “clipped” 92% more coupons from the w eb last year’ – 1/26/2010 Internet Retailer

‘Consumers Use Over $3.5 Billion in Coupons’ – 1/25/2012 BusinessWire

‘U.S. Coupon Market Posts Record-breaking Distri bution and Redemption Numbers in 2009’ – 1/29/2010 CNNMoney

What the media is saying…

1 Inmar “Consumer Coupon Usage” 11/01/09, 2 Adweek “Our Love Affair with Coupons Grows” 5/14/10. 3 Business Trends “New Frugality May Be an Enduring Feature of Post-Recession Economy” 2/25/10. 4 Inmar Press Release, “Consumers Use Over $3.5 Billion in Coupons.” January 25, 2010.

Valpak Can Help Jumpstart Your Business

• Find New Customers

• Keep Customers Coming Back

• Insulate Your Business From the Competition

• Generate Leads

• Seasonal Sales and Promotions

• Increase Foot Traffic

• Get Your Phone to Ring

• Promote New Products and Services

As Valpak helps your business accomplish these goals, you'll see measurable results in the form of more leads, increased traffic, improved average ticket and return on investment. A proven marketing vehicle for more than 40 years, Valpak delivers success.

Why Valpak Now

• In the six months ended September 30, 2009 newspaper sales fell by 10.6% on weekdays and 7.5% on Sundays, and are expected to continue to decline significantly through 2012, according to reports by Outsell Inc. and the Audit Bureau of Circulations. Valpak continues to mail over 40 million homes , and maintains a 93% awareness rate and an 85% open and look through rate.

• Valpak stimulates consumers’ purchases with tangible, “Transaction Triggering” incentives.

• The Blue Envelope® is the optimal vehicle for reaching consumers as they are shifting to smarter spending and looking for ways to save money.

• Valpak delivers to an audience that has the ability to spend and is responsive to promotions and offers.

• Leave the work to Valpak so you can run your business.

We Know Painting and Wall Covering Services

Painting contractors provide interior and exterior painting services to residential, commercial and industrial clients. While some technical training programs exist for painters and wall covering specialists, most of the professionals learn through on the job training. Approximately 36,000 painting contracting businesses exist across the country with a reported value of work totaling $122 billion. The industry is populated by small businesses and barriers to entry are low because the equipment and training necessary to launch a paint contracting business is inexpensive in comparison to other businesses. Well over 50% of these firms only have up to 5 employees, even during peak season. There are approximately 7,800 paint and wall covering stores operating throughout the United States, and the entire industry is worth approximately $20.9 billion. Specifically, paint and wallpaper stores' annual sales total approximately $10.1 billion. Demand for wall coverings is predicted to grow 7.8% annually through 2015, reaching $26.2 billion. Demand for wall coverings is projected to advance 8.2% annually to reach $2.2 billion in 2015. Through 2015, demand for wallpaper products is projected to grow 7.3% annually to $480 million in 2015, while demand for wall panel products is expected to be up 9.0% annually to $1.2 billion. Decorative tile wall coverings demand will also grow, 7.1% annually to $450 Annual Revenue: The total business revenue reported for the 480,176 specialty contractors who filed returns with the IRS was $656 billion. The mathematical average revenue reported for each firm was $1.724 million. Peak Season: Painting contractors are usually busiest in Summer and early Fall, when the weather is dry and warm. Annual advertising budget is approximately 0.5% of retail sales for painting contractors. Target Consumers: Most customers come from a 100-mile radius. Top Product Categories:

� Interior/Exterior painting � Pressure washing � Deck refinishing � Decorative/Faux finishing � Paperhanging � Architectural wood staining � Exterior waterproofing/Sealing � Multicolor coatings � Shop painting

Purchase Power: The Valpak audience is projected to spend 31% more than the average North American household for Painting Services.

In 2011, the Valpak Franchise Network mailed more than 565 million Painting and Wall Covering Services advertisements.

Valpak Works for Businesses Like Yours Over the years, thousands of businesses have found great success with Valpak advertising. Valpak delivers nearly 500 million envelopes with 20 billion printed ads per year to over 44 million homes each month.

"The response from our advertising is so phenomenal. We generate enough work to keep our crews busy for ten months out of the year." Diane Welhouse Painting Pals

More Actual Samples of Valpak Ads

More Actual Samples of Valpak Ads

The Top 10 Reasons Why Valpak® Works

Doing Business with Valpak® Makes

Advertising Fast and Easy

• We’re your one-stop source for professional design, graphics, printing and mailing.

• Our quality products are held to the highest industry standards to enhance your company’s image.

• Valpak saves you valuable time and money.

Valpak:

There’s something in it for you.

CALL YOUR REPRESENTATIVE

TODAY.

• Valpak is the most recognized direct mail program there is. Nearly 9 in 10 (87%) households receiving Valpak open and look through the coupon offers.

• Valpak consumers are upscale, educated, professionals – a quality audience with discretionary dollars to spend. The average Valpak household income is 30% higher than average.

• Valpak offers have a long shelf life. The majority (71%) of adults receiving Valpak keep their Valpak coupons for at least one month or until the expiration date or the next mailing.

• There’s no wasted coverage with our targeted mailing zones. You can mail locally or across North America.

• The Valpak national promotions program builds consumer excitement and anticipation around every mailing.

• National and local advertising on TV, radio, outdoor and the Internet reminds consumers of the savings in the familiar blue envelope.

• You can select from a variety of format options including coupons, flyers, postcards, and more to fit your product, message and budget.

• Valpak.com reaches Internet savvy shoppers looking for the best values.

• Pre-approved programs with national companies make it easy for you to access the latest artwork or co-op templates to create a customized direct mail campaign.

• Valpak is a leader in direct mail with over 40 years of marketing experience in building successful advertising campaigns based on proven best practices.

•

Source: 2010 Valpak Reader ship Study, Research Now Nielsen Claritas – 2000 Census with current year projections Valpak, Valpak.com and Solo Values are trademarks of Valpak Direct Marketing Systems, Inc. Its subsidiaries and affiliates. Copyright ©2010 Valpak Direct Marketing Systems, Inc. All Rights Reserved.

Everyday Health Cycle 1 Out of plant dates 12/27/11 - 01/23/12 Fitness expert Jillian Michaels was featured on the Blue Envelope– encouraging consumers to discover great savings with Valpak and to encourage them to make their resolution and enter for a chance to win a wellness spa vacation and a fitness package from Jillian. Universal Studios - The Lorax Cycle 2 Out of plant dates 1/24/12 - 2/20/12 Valpak is back on the red carpet when Universal Studios returns to feature the beloved Dr. Suess' The Lorax. The Lorax is a 3D-CG adaptation of the classic tale of a forest creature who shares the enduring power of hope and features an all-star cast lending their voices to bring the tale alive. Consumers will be enticed to enter an exciting sweepstakes! Great Grocery Giveaway Cycle 3 Out of plant dates 02/21/12 - 03/20/12 Valpak delivers another enticing promotion this month by featuring The Great Grocery Giveaway. Grocery is the #1 key content category consumers request. Consumers will have a chance to win $5,000 towards the purchase of groceries and will be able to start saving on groceries immediately.

Stamp Out Hunger Cycle 4 Out of plant dates 03/27/12 - 04/23/12 For the ninth consecutive year, Valpak is a proud supporter of the Stamp Out Hunger campaign, the largest one day food drive in the country, sponsored by the National Association of Letter Carriers. Sears and Sandra Lee Cycle 5 Out of plant dates 04/24/12 - 05/21/12 We are excited to announce an engaging promotional partnership with Sears to celebrate the launch of Sandra Lee's new housewares products at Sears. Consumers will have a chance to win a private shopping experience where Sandra showcases and awards her entire product line and helps the winner spend their $5,000! Valpak consumers will also have a chance to instantly win Sears gift cards just by opening their envelope! 20th Century Fox – Ice Age: Continental Drift Cycle 6 Out of plant dates 5/22/12 - 6/18/12

20th Century Fox returns to Valpak to promote Ice Age: Continental Drift, the fourth installment in their popular #1 family film series, Ice Age. To create consumer excitement we will feature an exclusive sweepstakes on the envelope and Valpak.com and we will also randomly insert FREE Ice Age: Continental Drift movie tickets into envelopes nationwide!

2012 Valpak Promotions

TBD

Cycle 10 Out of plant dates 09/25/12 - 010/22/12 Another exciting promotion is in the works! S.C. Johnson Cycle 11 Out of plant dates 10/23/12 - 11/19/12 This Fall, Valpak and S.C. Johnson, one of the world’s leading makers of household products, are teaming up for an exciting holiday themed promotion featuring Glade and Ziploc products. Hallmark Channel Cycle 12 Out of plant dates 11/20/12 - 12/20/12

Hallmark Channel, the quintessential 24-hour television destination for family-friendly programming returns to The Blue Envelope for our third partnership. Hallmark Channel is seen in nearly 90 million homes across the United States and brings to audiences a brand with a 100-year legacy that resonates with Valpak consumers.

TLC Cycle 7 Out of plant dates 06/26/12 – 07/23/12

TLC is returning to the Blue Envelope this summer for the launch of their new show, Randy to the Rescue. Randy is going off the runway and behind the wheel of a big rig – to bring his favorite gowns, his unsurpassed dress knowledge, and his signature "head-to-hem" styling approach to brides in 8 cities across the U.S! Consumers will have the chance to win a special sweepstakes and make their own dream I do's come true!

Back to School $avings Cycle 8 Out of plant dates 7/24/12 - 8/20/12

Valpak delivers another enticing promotion this month by featuring The Back to School $avings Sweepstakes. Consumers will have a chance to win $5,000 towards the purchase of back to school essentials and will be able to start saving on these items immediately at Valpak.com! We’re helping consumers get ready for school and get more for their money with A+ savings from Valpak!

CBS Cycle 9 Out of plant dates 08/21/12 - 09/18/12

Valpak and CBS team up for the launch of the new fall television season through a sweepstakes that will reward Valpak consumers who tune in to the new lineup! CBS will promote the new shows on national TV and prompt viewers to look for Valpak for the best savings and values around.

The Right Product

The Right Offer Painting & Wall Covering Service Lead offer

• Free Estimate • Free Consultation & Estimate • $100 Off Any Job of $500 Or More

Supporting offer (s)

• $150 Off $750 or More • 10% Off Any Drywall Repair Job • $200 Off $1,000 or More • $300 Off $1,500 or More • 15% Off Interior Staining

Custom Designed Advertising You can advertise your business in the Valpak® blue envelope with a print ad that looks like this:

Of course, these are just examples of what your Valpak® ads might look like. Your Valpak® representative can help you decide what will be best for your business.

Amercian Painting Company Merrimac, MA 01860 385-8888

Amercian Painting Company

$100 Off Any

Complete Interior Painting Job

Amercian Painting Company

$200 Off Complete Exterior Painting

Job

Amercian Painting Company

FREE In Home

Design Consultation Estimate Included

Your Prime Marketing Area

The Valpak blue envelope is mailed to Neighborhood Trade Areas

®

that typically include 10,000 homes each.

These NTAs®

are identified on the map with double letter designations (i.e. AA, XY, ... etc.). To the right is a map showing the 20.0 mile radius around:

Amercian Painting Company 4 Belmore Rd Merrimac, MA 01860

Below is demographic information specific to the NTAs surrounding your business.

Category Your Market U.S.

Median Adult Age 47.98 46.03

Adult Population Age 25-54 40.54% 40.93%

Households with Children 37.15% 36.01%

Average Household Income $90,846 $67,564

Single Family Homes 71.82% 67.31%

Average Home Value $358,111 $234,264

Demographic data supplied by Nielsen Claritas®.